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a


Unlock your imagination


Editors

Mind

Bubble!

The letter ‘A’ is for Art. It is the first letter of the alphabet, The third most commonly used letter in the English dictionary, And the letter that denotes a high status; A+/A*

Uniting the world through arts

Illusions

Visualisation

Interpretations

Global

Structures

Express

Paintings

4-D

Patterns

Cultural

Surfaces

Technology

National

Realisation

Visual

Showcase

Architecture

Trick of the mind

Augmented reality

Platforms

Stories

Tatto os

Graphics

3-D

Spaces

Multiple areas

Local

Vivid

Art Qualities

Fashion

Film

Improvisation

Reality

Experiential

Creations

Visual

Energy Innovative

Imagination

Graffiti

Design

Artistic

Colours

Music

New and emerging

Lifestyle

Characters

Power of dreams


Editors

Letter

Dear Readers, Welcome to the first ever issue of A magazine. In this summer edition we celebrate emerging talent and new innovative approaches to design inspired globally. I am eager to share with you the first coverage of The Art Hype campaign where we catch up with the company director to find out more. Also in this edition, you will gain an insight into the creative minds of artists, DJ‘s, designers and more. Enjoy my carefully selected summer sessions playlist to get you in the creative mind set and open your eyes to what I have presented in front of you. I feel like I have achieved my main goal to showcase artistic wonderment to you, so I hope you enjoy reading and lo oking at this issue as much as we did making it. Till next time,

. n o s d r a h c i Jade R Editor in Chief


Co nten ts

Pg 9

Pg 13- Old School Street Graffiti

Contributors

Pg 17- 3-D Street Art

Pg 30- Art of 3-D Fashion

Pg 33

Pg 35- Structures

Editor In Chief Jade Richardson Other contributors Ghazal Rahimi-Khoub Wylie Sung Matthew Davies Sam Hale Devon Kosoko Ben Hossle Rebecca Eland

Pg 19

Pg 27- DJ Devon

Pg 38- Hot As Ice

Pg 39- Rainbow panorama


Pg 43- Your Steps

Pg 45-

Pg 47- Art of the hashtag

Pg 50- Fresh Soles

Pg 52

Pg 57- Graphic Novels

Pg 59- Summer Screen

Pg 61- Photography Club

Pg 63

Pg 70- Art of Time

Pg72- High end Graffiti

Pg 73 Pg 75- Express Yourself

Pg 71- Pop-up Installations

Pg 78- Summer Sessions


Graffiti Half The

Hotel

Room Artis t Vieu Tilt has crea x Pa te hote n l has ier hote d the ‘P anic by d l f in M iv e if R desig ferent a ro oms w arseille o om’ in , r s F can ners a tists. The hich are rance. ide the A vas T n r u he u r e d o do o t insp iring, o make painters ms offe ne eve nique ry ra con their distin c mar a thre rtists, gr year a th ept of s ctive ka e-dim aph a e le exp me, bu eping in tmosph nd crea ension ic re t te e impl ss their gives t an artw re; prod an aw al he a eme crea u o nt his rtists rk. The cing t e tivity. of ar h re c two rk it is reation It to ok ‘T the opp is nev e e an o ilt . Wh r at do d a ver ’ about a rtunity to y im w you guys pressiv e ek to e pie think ce ?

P9

t l i T ned now om e r nally s fr natio come scribes r e t an in who He e de Tilt is i artist rance. H fetishist” the fit graf use in F “graffiti ue on gs o ta iq Toul lf as a techn is first ing e is s H oard is him lops h trains. b e t ka , h deve ts and on s e then ting c in flec stre e ared 8. S icher re have 8 e 9 1 p r e ap s in visits ave com p ram has be els. His and le the v it k wor any tra to exhib such as ico, x m s his ed him untrie an, Me ew o p w c a , N allo ark in ong, J hina l as in C K m el a, ng his , Ho Canad – as w A S U , tralia . iland Tha nd, Aus an cities a l Zea Europe y man


images taken by Roudet Benjamin


Old

School

Street

P 13

Graffiti


This graffiti wall has been designated specifically for street artists. It provides a legal platform for these talented individuals to express and create their artwork. The wall bounds a square block of shops and a garage. Each month the wall is re-pained creating a blank canvas to allow artists to re-tag their mark. This month there seems to have been a theme of characters- an alter-ego of the artist maybe? Who knows, but we do know that we need to see more of this art form in a legal environment. This has been a treat to our urban eyes!

P 14


3-D

Street

Art

3-D street art is taking on by storm on the city’s streets, representing a new way of combining the more traditional art techniques of the renaissance era with a more gritty appeal. This new form of street art is incredible and inspiring. These side walk creations usually take a full day to complete and a day or two later they become just a memory, washed away by the rain or walked upon by passersby. A bit of a disappointment due to the hardship put in and the amazing outcome. Julian Beever is an English artist who has been given the nickname “The Pavement Picasso”, and he continues to work all over the world.

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Images belong to julianbeever

P 18


Face

off

Up and coming artist Matthew Davies has recently graduated from Northumbria University, Newcastle studying Fine Art. The 22 year old from London tells us a bit about himself in his work and about his final year pieces. An interest in observing and trying to understand people has led me to explore the possibilities of portraiture as an avenue of expression. Understanding a range of techniques has allowed me to practice a more contemporary way of painting and develop an individual language. Taken from film stills, there is an esoteric element intended in the works that differs from the static of a photograph. I have sought to depict the ‘femme fatale’ frozen within an unrecognisable narrative. The paintings are confronting tensions which exist between my attraction to, and fear of these portrayals of women. I am aware that the ‘femme fatale’ is a cliché and know that by voicing my perspective as a young male is potentially contentious territory. I am aware that I am open to criticism but as an artist I enjoy provoking a divide in opinion. I want my paintings to portray a sense of mystery leaving the viewer to decide its intent or circumstance. I have tried to capture a moment in time in the portraits that in a film would otherwise go unnoticed. It’s not the film itself that’s important but the situation behind the gaze. I have tried to transfer the characters from their on screen state to that of an alternate more subjective fantasy. Manipulated through scale and the use of paint, each of the women I have depicted has an overwhelming sense of power that might either entice or repel. images belong to Matthew Davies

P 19


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Interview

with

DJ

Devon pire”.

I’m “I’ d say

like

y vam g r e n e n a

How did you get into the music industry? Well when I was a kid I used to borrow speakers from my dad who was a Jamaican DJ, he did dancehall bashment, big raves, festivals, party in the park, that kinda thing. I was always into scratching and stuff and when I was about sixteen I used to do happy hard-core, so when I got to uni I saw the state of the DJs there and thought to myself ‘wait a minute I can do that’ and from that day I thought I’m gonna jump in this game and start spinning.

So how long have you been DJ’ing for? Oo o well, I’ve actually been DJ’ing since I was about thirteen because I used to spin for my dad. Uno on the decks since I was thirteen and spinning in the clubs and functions since about fifteen/sixteen.

What do you prefer the music side or the production side? Well the reason why I love production is cos its self-expression, you make something exactly from your heart and your mind. You can walk down the street and hear any sound and I think ‘woah I can sample that’, whatever you do in life you can turn into music, that’s why I like production but for DJ’ing what I like is being able to rock a crowd; so I can play any set of music and every goes off and the energy you create comes back to you and that circle of energy is what I’m into, I’ d say I’m like an energy vampire.

You’ve had success and fame with acts like Bashy on his track fantasy which you helped produced, how did that opportunity come about? Well it’s a funny story actually cos he added me on facebo ok from seeing a picture of my quad bike , he didn’t know what I did and I didn’t know what he did, so next time we met each other up he was like so what do you actually do? And I was like im a Dj and producer so he came to my studio and I played him my track, he jumped on it that day and signed it up to his label and it all went off.

P 27


Images belong to Jay Fontaine

How would you compare the music in America to over here in the UK? In America the DJs are more serious about what they do, everyone spins on vinyl everybody has been DJ’ing for a long time, everybody puts in crazy work and crazy promotional work and the technical abilities are very high. Whereas over here, the technical abilities aren’t as high but people got passion for it. Would you say you’re interested in fashion? I love fashion, although I didn’t really follow it that much because I was broke, but then as I started picking up a few tips of what I should be wearing, what lo oks go od what doesn’t, and now I’m an avid follower,I like to see what people are into, what I can take from bits of fashion and make it my own. Yeah I love fashion man, I think it’s an integral part of music and all combined definitely contributes to a form of art.

Where has been the best place you’ve ever played? Ima have to say Beirut, because Lebanon has very strict rules about partying and drinking, everybody that really wants to party goes to Beirut to let their hair down, it’s like the Vegas of the Middle East. So where do you see yourself in ten years’ time? In ten years, I probably won’t wanna be the dude in the video shakin’ and what not, but I wanna be a producer that’s known; (rephrased) I WILL be a producer that’s known in the industry making music; pop music, r’n’b, and then ima take my other aliases and makes more underground music, which is where my heart is, where I know I want my music. So a producer that’s known with side projects that are getting respected as well. Well thanks very much for this interview Devon “No problem” We lo ok forward to hearing what you come up with next.

P 28


the

art

of

3-D

fashion

3-D printing is a very advanced technology which allows objects to be created by the press of a button. The way it works is that the printer stacks layers of materials like plastic or metal on top of each other. This method has been used by manufacturers and designers to build prototypes but now 3-D printing is now being adopted by other business including fashion. This technology allows entirely new forms to be created in a very different way forming a very unique style. Here we have Andreia Chaves presenting her ‘Invisible Shoe’ collection. The designer explores the concept of invisibility through the c’ hameleon effect’. images belong to Andreia Chaves

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2-D

or

3-D?

A trick of the mind maybe? There seems to be a sense of illusion created from the structures seen in these images. They in fact are 3-D creations of Czech designer Jan Plechac. It was his idea to wipe the border between interior and exterior furniture, able for furniture to be taken from the living ro om to the garden or the terrace. The pieces are based on iconic chairs throughout design history, stripped of their upholstery and left skeletal. These images were taken from The Tent London; a yearly design trade show held at the Old Truman Brewery in London. The Tent is regarded as the most cutting-edge and progressive trade exhibition during the London Design Festival. We strongly recommend you attend and maybe you could find your inspiration for your next project.

P 33


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juxtaposition between nature & structures in urban spaces

P 35

These lines, shapes and forms create an exhibit to show how urban spaces can be adapted to include an art form. We should embrace these installations and see how areas such as urban parks can bring a sense of motivation, escape, energy and focus to our everyday lived experiences.


P 36


Hot

As

Ice Nightclub inspired by fire and ice. A Portuguese nightclub resembles a multi-coloured cavern, complete with chameleonic stalactites that undulate from the ceiling. Located in Porto, the É Pra Poncha bar and club was modeled after natural forms like water dripping from melting ice or eroding limestone hanging from a cave’s ceiling. Mimicking these forms, the entire ceiling of the narrow space is covered with horizontal strata made of lacquered MDF. S ‘ imultaneously these strata wave organically to shape various spaces and create voids and different chambers,’ says architect António Fernandez. ‘They develop support services to the bar,like the clean pantry, the dirty pantry, toilets and storage ro om.’ Meanwhile, chromatic tones are constantly altered through a series of RGB LED lights, which slowly change over the course of an evening. The space can shift from fiery red to icy blue, likely affecting bar-goers The bar is located on Porto’s famous Rua da Galeria de Paris, a nightlife hotspot. Text by Lydia Parafianowicz images belong to frameweb.com

P 38


rainbow

panorama ‘I think of your rainbow panorama as a meditator that forges relations between you, ARoS, and the city,’ writes Olafur Eliasson in a decription of his latest work. The ARoS Museum of Modern Art, in the Danish city of Aarhus, has been enriched with a permanent installation created by the Danish-Icelandic artist. On the ro of of the museum, Eliasson built a 150-m-long circular promenade whose glazed walls glow in every colour of the spectrum. ‘It is a vehicle for lo oking anew,’ he continues, ‘which frames views and frames you as you proceed through the seamless walkway of subtly transforming colour atmospheres.’ Making a full circuit through the tunnel-like space, you lo ok out over a city that gradually changes colour. The pace at which you walk is crucial to the experience. Gazing though red glass produces an afterimage in green. The longer the gaze, the more vivid the afterimage. As its walls tint the urban surroundings and your eyes add another layer, Eliasson’s installation strongly suggests how coloured our perception of reality truly is, emphasising a theme that marks much of his oeuvre. ‘What you experience may be of both panoramic scope and introspective quality,’ he says. ‘You may see yourself seeing.’ Words – Femke de Wild images courtesy of studio olafur eliasson


Your

Steps

Everybody starts with the first steps. Open your eyes to where your path leads you and register aspects of inspirations which can be found almost anywhere and everywhere you go.

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Coachella

Festival- LA P 45


The Coachella festival is a three day music and arts festival held over two separate weekends in April in California. It is home to the showcasing of many top up-and-coming artists; a place to be prepared for an eye opening experience. This year’s festival has blown our minds to see the visualisation of the legendary rap star Tupac Shakur who was murdered in 1996. The ghostly reappearance was taken form by the amazingly constructed hologram. Seeing 4-D technology taken to a whole new level. This really was a magical sight not to have been missed. A new art form to be continued? ‌ The possibilities are over whelming and a very intense inspirational art form.

P 46


The

Art

Of

The

Hashtag

Twitter hashtags are a great way to mark an individual’s messages to a particular group or topic or channel. Twitter connects people together with common interests sharing thoughts on the world in which we live in. hashtags are having a trending matter. The trends can be a word, a phrase or a topic that are tagged at a greater rate than other tags, which are then said to be a trending topic. Here are our favorite...

#MumQuotes This hashtag was created by Jimmy Fallon for his “Late Night Hashtag” @LateNightJimmy bit on his show. Everything a typical mum would say categorized into one great hashtag. Example ‘Go early to get it. These are really, really popular hams.’ #momquotes #LessAmbitiousMovies Think of a movie- then change its title to something less ambitious. It’s a fun little game to play with a group of friends as well. Example The Goddaughter #lessambitiousmovies

#

#TwoThingsThatDontMix It’s simple- what two things just don’t work well together? Example “rapper names and Autocorrect #twothingsthatdontmix” #TigerBlo od Charlie Sheen started this trend and since then it’s just blown up on Twitter. We’re not 100% sure what it means, but it has something to do with being awesome. Example Freezing at the bus stop. Go od thing I got #tigerblo od #ThreeWordsToLiveBy Words of wisdom in three little words. Example #threewordstoliveby Brew More Coffee

P 47


#DisneyPickUpLines Would anyone ever actually use these lines? Maybe if you were trying to ho ok up with someone at Disneyworld. Many of them were much dirtier than this example, I think you can imagine.

#SoEmbarrassing People sharing their embarrassing stories in less than 140 characters are always fun.

Example Baby I can take you to infinity and beyond!! #disneypickuplines

Example at a family christmas party saying go odbye kissing all my aunts then acciedntly kissing my uncle on the lips #soembarrassing

#GenericTweet Simply pokes fun at those who tweet about nothing special (we’ve all done a boring generic tweet without realizing it.)

#WorstJobIEverHad Haven’t we all had that one job that makes you stop and wonder where your life is going? Another great hashtag created by Jimmy Fallon @LateNightJimmy.

Example Pretty excited that the weekend is here. #generictweet

Example My bosses bought a crate of 8×14 paper instead of 8×11. Instead of exchanging it, they made me cut 3 inches off each one!! #worstjobieverhad

#UnlikelySequel Movies that would have probably flopped if given these titles. Example #unlikelysequels When Harry Killed Sally


Fresh Soles

P 50


My

Body

Is

Life isn’t about finding yourself.

My

Canvas

Life is about creating yourself.


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P 56


How

Graphic

Superman spent 40 years leaping buildings before he was finally put onto the big screen in 1978. Today, film producers often circle comic bo ok artists and graphic novelists like money-grabbing vultures before their first issue even goes to print. Graphic novels--long comic bo oks for grownups--have always had mostly cult appeal, with the recent bo om in film adaptations causing a respective reaction in the graphic novel industry. In 2008, the best-selling graphic novel, The Watchmen, sold 1000,000 copies. Thanks to the boxoffice success of A-list superheroes like Spider-Man and the X-Men, Hollywo od's appetite for comicsfuelled material is insatiable. Titles from the darker corners of the genre, including gritty graphic novels like Sin

Novels

Changed

City and Alan Mo ore's Watchmen Sin City and 300. "The downside is have had the big-screen makeover. in the heads of people who make Stories and characters first written for comic bo oks. Everybody wants money and fame." an audience of a few hundred thousand At first, it was the geeks at most family-friendly are reaching, at superheroes the box office that made the and on DVD transition, with the and cable, help of directors crowds that like Bryan Singer number in the and Christopher tens of millions. Nolan. Slowly, "The dalliance l e s s e r- k n o w n betwe en comic bo oks Hollywo od got a shot. Some, and comics is like Sin City and becoming a Hellboy, became marriage," says modest boxFrank Miller, office successes creator of the image belongs to comicbo ok.com by adhering to graphic novels

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Cinema the distinctive spirit of their creators. Others, like Road to Perdition and A History of Violence, attracted audiences with sophisticated stories that few people knew were derived from graphic novels. Then came the spear that pierced the industries of comics and movies: 300. An R-rated, blo od-spattered retelling of the Battle of Thermopylae, with no stars and a lot of leather bikini bottoms, 300 grossed more than $200 million in the U.S. alone. "The movie struck a chord because it was unapologetic," says Snyder. "It's difficult to find a movie that feels true to itself. You feel the hand of Hollywo od, the moviemaking by committee, on everything."


Even PG-13 comic-bo ok movies are maturing. Batman keeps getting darker scripts, like Nolan's The Dark Knight, starring Christian Bale

image belongs to solaceincinema.com

and Heath Ledger (in his haunting last performance, as the Joker). Marvel Studios' first two movies, Iron Man and The Incredible Hulk, star Robert Downey Jr. and Ed Norton,

Oscar-nominated actors with indie credibility. And Hellboy is hardly your standard man in tights. He smokes cigars, drinks Red Bull and collects kittens. "Kids aren't kids anymore," says Hellboy creator Mike Mignola. "They're so exposed to everything. They wouldn't accept really simplistic superheroes.� The Watchmen, which was easily one of the most anticipated comicbo ok movies, is based on a graphic novel that's more than 20 years old. What Hollywo od would really like is the next big thing. This is where you, the artist, come in to play. Get a pot of coffee, sit at your desk and start drawing some of the darkest, weirdest things you can think of. Chances are, Hollywo od might get on the phone.

image belongs to aisleseat.com

image belongs to comicattack.net

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Summer

Screen

image belongs to thestyleking.com

Do you fancy sitting under the stars in a relaxed environment, gazing your eyes up to a big cinema screen? Then we have found the perfect solution; Film 4 summer screen. Each summer,Somerset House hosts London’s most beautiful open-air cinema. A highlight of the city’s summer calendar,the twelve-day series features a range of films, all showing on a state-of-the-art screen with full surround sound. Film4 showcases a wide range of titles, including the best of British film-making, US independent films, Hollywo od blockbusters, mainstream drama and comedy, guilty pleasures, foreign films and cult cinema. Make sure you arrive early to hear sets from some of London’s finest DJs, providing the ideal soundtrack to your picnic.

About Somerset House Somerset House is a spectacular neo-classical building in the heart of London, sitting between the Strand and the River Thames. Since opening to the public in 2000, Somerset House has produced a distinctive public programme that annually draws over 1.2 million visitors to the site, providing a stimulating environment for exploration and relaxation. Programme includes an open air film and concert season and ice rink, as well as temporary Exhibitions focusing on contemporary fashion, design, art and architecture. In September 2009, Somerset House became the new home of London Fashion Week.

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the

photocopy

club

The Photocopy Club is a bi-monthly photography exhibition based between Brighton and London. It’s the project of self-published photographer Matt Martin, who first started photocopying his photographs to reproduce them cheaply and to create zines. The aim of Photocopy Club exhibitions is to get photography off the Internet, bringing printed matter back into the hands of the public. We spoke to Matt to find out more. Photo: Matt Martin at The Photocopy Club. words rosanna durham

Why did you start The Photocopy Club? I wanted to make a platform for young contemporary photographers to get their work printed and exhibited at the lowest possible cost for the artist. The Photocopy Club is an exhibition that is accessible to everyone, like a giant zine that everyone can take a page from. Why do you photocopy photographs? Printing in a lab has become expensive, so the way I get my own photography out in the world is by releasing photocopied zines and posters. The process is instant and you get an image that has a completely different feel to the original. I used to use photocopies to incorporate my work into the graffiti scene: dI’ get my photographs printed as photocopies, A3 size, then wheat paste them all around my hometown. Did you ever imagine yourself curating exhibitions and has that role changed how you lo ok at photography? I started working as a curator and photographer just over three years ago with an online gallery for young photographers called We Are Lucky. I love thinking about how images work together,but starting The Photocopy Club hasn’t really changed the way I lo ok at photography. It has taught me a lot about working with a huge body of work.

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the

art

hype

P 63

campaign


The art hype has been set up with one main intention in mind and that is to promote the arts. That’s purely it! They really want people to remember that art can be performed and seen in a number of ways. From visual to audio, it can take shape in any form. With such a diverse culture we live in, there are so many areas to find inspiration from, be it local, national or even global. The people at art hype want to spread the word of creativity and inspire people to take part in art or even just to notice and appreciate it more. Giving the public the opportunity to visualise, realise and interpret art for themselves. The Art hype sees themselves as a young experiential campaign pushing forward in the extending realms of art and new, modern technology. Their main reasoning behind devising the campaign is the generation Z; a generation that has been growing up with the internet in constant use around them. Art hype understands that art may be misinterpreted as o‘ ld’ and ‘boring’ but in actual fact it is quite the opposite and can be seen anywhere and everywhere. It is all about experience, art hype wants the young generation to be able to interpret art for themselves, and not being told what art is but being able to experience it to form their own opinion. Taking this knowledge further, they have incorporated the internet and technology to create the campaigns competition; the c‘ ube hype’. The competitions main aim is to give opportunity which is a very important factor to get people involved. Everybody wants opportunity and the c‘ ube hype’ is here to provide it. Based on a digital platform, it caters to the interests of the generation Z and entices them into the competition and the campaign.

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Here we speak to the company director to find out more . . .

How did the art hype begin? The campaign started with the idea to create and provide opportunity. We believe you may have all the talent in the world but without the right opportunity you may be stuck. Art is the foundations of the campaign; we love art and everything it is in from music to installations. We want people to remember art can be anything and decided that the form needs to be promoted to gain interest and attention and appreciation.

Why the art hype name? The name came about from a freestyle rapping session in one of our studios one day. ‘HypeHypeHype’ was repeated a number of times and it began to stick to everything we would say. A ‘ re you on the tea hype?’ ‘It’s all about the red sauce hype’ haha silly but it works. Hype means to produce the thing everyone must have, to the point where people begin to feel they need it. Generating Hype around the campaign is exactly what is needed and the name is known to our targeted age group to attract them into the campaign name.

So who exactly is your targeted age group? Well the campaign aims to promote the arts to every person from every culture , every background, every gender and every age. We don’t want to exclude anyone however the generation z are the leaders of the next generation and us here at Art Hype feel that they need to be exposed / made more aware of what’s out there. This is where the ‘Cube Hype’ competition developed from.

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The Art Hype


What is the ‘Cube Hype’? The cube hype was designed to integrate the fast moving technology as a way to attract the targeted age group of 16-18. Designing our website, app and social networking sites to co ordinate together and be visually pleasing in a fun and vibrant way. The cube hype is an online competition in a virtual space; a platform to allow users to upload, express and showcase their artwork onto. All uploaded material will be placed onto a digital rotating 3-D cube. Individuals work can be submitted under 4 main categories; photography, visual art, music and short film clips. The competition will run for a year and entrants can keep track of the days left on our website and app on the countdown clock.

What type of digital platforms do you place your campaign and competition? We have a beautifully designed website that can also be accessed through mobile phone apps. We have also set ourselves onto the 2 leading social networking sites today; Facebo ok (Art Hype Campaign) and Twitter (@arthype).

What is the prize? The prize of the ‘Cube Hype’ competition is judged under the four main categories; visual art, photography, audio and film. The work will be judged accordingly by the campaigns ambassadors; Banksy and Deadmau5. Four pieces of work from each category will be selected to enter the final event called the Hub Hype, with 16 winners in total attending. Industry experts will be present to offer their favorite participant guidance to help them push forward in their talent in the right direction/ career path, there will also be some job opportunities available.

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Can you explain this Hub Hype further? Well the hub hype is a platform of opportunity for the winners to showcase their work in front of industry leaders and professionals. The hub hype will be a pop up exhibition with a variety of installations inside of the winner’s pieces of art from the app competition. This space will take form in a giant inflatable cube. And the exhibition will take place in Russels Square Park in London.

Is there a top prize? Yes, the top prize from the competition is to give the most outstanding participant the chance to travel around different countries and cities over the summer months following the campaign as a hired blogger. Their mission is to document their findings of different cultures and how it has influenced them. The blogger will be given a personal video camera to capture their travels. The videos will be uploaded to YouTube where viewers can subscribe to the channel, keeping up to date with the ‘blogger hype’. The main aim of this prize is to continue further into the field of technology by drawing consumers into the campaign and its messages, really reflecting on their wants and needs and achieving that through these different processes.

Describe your campaign style and sum up art in a few words? Fun, quirky, colourful, vibrant, sketchy, urban; we have designed every aesthetics to incorporate elements of contemporary design to attract the competition target age group. Freedom, expression, chance, love……

What does the art hype have in store for the future? We are just going to carry on promoting art in the most innovative ways possible, creating more competitions to entice different audience members, and trying to gain as much attention as possible. All in all, people, watch this space.

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www.moooi.nl


Art

Of

Time


pop up installations From pop-up shops to galleries and bars to restaurants, these projects are popping up all over the place. The attraction around pop-up shop installations is that there are always something new and aspects are always evolving. The pop up trend has been big for so long that the question arises whether the trend will start to fizzle out. But because of the nature of the concept of pop-up shops, the content of the installation will rotate and change all the time, which encourages people to keep coming back to see what the new features are. The idea was started by artists and has been taken over by other avenues including fashion. Big high end fashion brands including Gucci and Chanel have created some experiential ideas using this forum and it has set the bar high for the need of other great brands to think more differently and more creatively. The need for experiential designs has excelled and this pop-up shop concept is an ideal way to create something experiential.

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high

end

graffiti?

Can this be seen as a new way of graffiti entering into the higher end of the market? Maybe not so, but this little touch was very eye catching and seems to promote an idea to us here at A. to create a possible avenue of collaborations between business hoardings with artists.


our

place A

Invites you into a place close to our hearts and our inspirations. Take a walk through the busy market enchanted with life and wonder; the stables in Camden Town. It is a place where anyone can be who and what they want to be. Artistic influences are to be seen and found all around. Be sure to go early on a Thursday or Friday to avoid mega crowds so that you can enjoy just wandering through the weirdness and wonder. It's so worth it.

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Express

Yourself! Is art the lens which you view your identity?

grab a pen fill the card make your statement and post it to us then see yourself on our online clipboard P 75


----place your art here---

a

----cut along the dotted line--P 76


A. Magazine 123 Caledonian Road Greater London N2 3JR

Fill in the blank side of the post card with your name, age, location & date. stamp the post card and wait to see your card uploaded on our website.

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Pass the mic Beastie Boys

summer

sessions

Playlist

And The Beat Goes On (dub) Hollie Co ok

Mercy (Ft Big Sean, Pusha T, 2 chainz) Kanye West

Le Temps de LA ’ mour Francoise Hardy

Thereaflu Angel Haze

Cumbia Millipeads Captial K

Ima Read (Ft njena Reddd foxxx) Zebra Katz

Cri Debruit

The full Retard EI-P

Howl Ryat

East (Ft Tim) Last Japan

I swear Fai Sai Palmistry

Baby (Brenmar remix) Before Dark

In Deep Jimmy Edgar

Raider Prayer SpaceGhostPurrp

Melo-X Heartbeat (Quadron Remix)

I don’t like (Ft Lil Reese) Chief Keef

I feel love Donna Summer

Jumanji Azealia Banks

Your love ain’t fair Simian Mobite Disco

110% Jessie Ware

Heartbeat (Them Jeans Remix) Childish Gambino


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