ChangetheConversation 2025-2029 Strategic Plan
They have not left any areas untouched from systematic evaluation, careful planning of interventions, monitoring progress, re-evaluations, and guidance given to families. Children with neuro disability are nurtured naturally, and incorporating nature and nurture into a child's daily routine was wonderful. Jacob's Ladder manages a large number of children across ages and is a marvel to see how they manage adolescents with autism and help them bring out their potential. Amy O'Dell has a vision to change the world with hope and love and a huge group of committed people with empathy and scientific temper to deliver the best to their families. Each child gets individual attention in the Interpersonal Whole-Brain Model of Care and the changes every child experiences are mind-boggling and tremendous."
- Dr. Manju George Elenjickal, Professor and Head Pratheeksha Child Development Centre, Pushpagiri Institute of Medical Sciences and Research Centre, Tiruvalla, Kerala, India
Mission
Tobringhope,healing,andtransformationtoindividualswithneurobiologicalchallenges.
Core Values
Hope:WeTRUSTthattransformationispossible.
Truth:WeCHOOSEtolivewithintegrity.
Love:WePERSEVEREwithloveandhonorforothers.
Leadership
AmyO’Dell,Founder&CEO
BrentYoung,ChiefFinanceOfficer
AubryWuttke,Co-Founder,ChiefContentOfficer
JacobWuttke,Co-Founder,MissionHolder
JaclynRhodes,ChiefOperatingOfficer
AllegraSaunders,ChiefClinicalOperationsOfficer
CathyLaClaire,ChiefAdvancementOfficer
Dr.HollyHaynes,ExecutiveDirector,PillarResearchInstitute
OscarMendez,ChiefInformationOfficer
SarahCannon,SeniorDirectorofClientProgramming
EvanHenderson,SeniorDirectorofClinicalIntegrity
Board of Trustees
MarkPope
SteveWisnewski
BrentYoung
AmyO’Dell
JulieSebastian
MichaelEdmeades
KeithKelly
KirkWalker
JasonSmith
SarahSmith,DirectorofTraining&CustomerEducation,AscendTrainingInstitute
AshleyLikes,DirectorofStaffDevelopment
MeganFinnegan,DirectorofAcademicsandCompassOutreach
RenayBlumenthal,StrategicAdvisor
Table of Contents
Mission,Values,LeadershipTeam,andBoardofTrustees
Page01
StrategicPlanOverview&PrimaryGoals
Page03
TheJacob'sLadderGroup
Page04
TheJacob’sLadderGroup’sKeyBenchmarksofSuccess Page06
GlobalImpactOpportunities
Page08
StrategicGoals Page10
FocusAreaI:GlobalImpactThroughAHAVA Page10
FocusAreaII:EmpowerFamiliesandProfessionals,RegardlessofLocation,ThroughAscendTrainingInstitute Page11
FocusAreaIII:Research-BasedValidation&IWBMC™RecognitionThroughPillarResearchInstitute Page12
FocusAreaIV:Cutting-edgeCurriculum&ProgrammaticOfferingsatJacob’sLadderSchool Page14
FocusAreaV:PublicAwareness&ThoughtLeadershipThroughIWBMC™MarketingandPublicRelations Page15
FocusAreaVI:OrganizationalGrowthandSustainabilityforTheJacob’sLadderGroup Page16
PassiveImpact:Scalable&UnlimitedReach Page18
ActiveImpact:High-TouchGrowthThroughDirectSupportandTrain-The-TrainerModel Page19
RevenueModel:EnsuringSustainability&Scalability Page20
GlobalImpactProjectPhaseI Page23
GlobalImpactProjectPhaseII Page24
Long-TermVision:BreakingtheLimitsofImpact Page26
Conclusion Page26
Strategic Plan Overview and Primary Goals
TheJacob’sLadderGroup’sstrategicplanfocusesonchangingtheconversationabouthowat-riskindividuals aretreatedandcaredfor,includingaperson-centeredandtransformationalapproach,byequippingprofessionals andfamilieswithtrainingandaccesstotheInterpersonalWhole-BrainModelofCare®(IWBMC™).Families, educators,andprovidersinthefieldaredesperateforeffectivesolutions yetaccesstotransformativeevidencebasedcareremainsabarrier.TheIWBMC™isuniquelypositionedtomeetthisgrowingneedatalowercostand withamoresignificantimpact.Thisincludestransformingthewayindividualsareevaluated,howcareplansare developed,howservicesarerendered,andhowaccuratemeasurementofoutcomesandprogressreportingis conductedforindividualswithdevelopmentaldisabilities,braininjury,mentalhealthdisorders,andtrauma-related challenges,regardlessoftheirage.
Thisgoalwillbeactualizedthroughthefollowingstrategicpriorityfocusareas: GlobalImpactThroughAHAVA,aSoftwareasaService(SaaS)platform EmpowerFamiliesandProfessionals,RegardlessofLocation,ThroughAscendTrainingInstitute. Research-BasedValidation&IWBMC™RecognitionThroughPillarResearchInstitute. Cutting-edgeCurriculum&ProgrammaticOfferingsatJacob’sLadderSchool. PublicAwareness&ThoughtLeadershipThroughIWBMC™MarketingandPublicRelations. OrganizationalGrowthandSustainabilityforTheJacob’sLadderGroup.
TheJacob’sLadderGroupresidesinapivotalmoment-readytoscaleourproven,life-changingmodeltoimpact thousandsmoreindividuals,families,andprofessionalsandredefineat-riskcarebyestablishingtheIWBMC™asthe preferredmodelworldwide.Thisstrategicplanoutlinesaclear,attainablepathtoachievingthisvision expanding globalaccesstotransformativecare,equippingprofessionalswithessentialresources,andbuildingsustainable solutionsforlong-termimpact.Thisplanwillbeexecutedintwostructuredphasestoensuresustainablegrowth andmaximizeeffectiveness,allowingformeasuredexpansion,scalability,andlong-termadoption.Overthenext fiveyears,throughthesuccessfulexecutionoftheseinitiatives,TJLGwillscaleitsreachfrom6,000livesimpactedto over15million,ensuringthathigh-qualitytherapeuticandeducationalcareisaccessibletoallwhoneedit
Connecting science and love to achieve outstanding, replicable results
The Jacob’s Ladder Group
TheJacob'sLadderGroupconsistsoffiveinterconnecteddivisions,representingtheInterpersonalWhole-Brain ModelofCare®,strategicallystructuredtoexpandournationalandinternationalreach:
AHAVASoftwareSolution
AscendTrainingInstitute
PillarResearchInstitute
Jacob’sLadderSchool
Learn more about The Jacob’s Ladder Group!
Jacob'sLadderNetwork Theseentities,eachwithaseparatefunction,areintentionallybuilttosupportoneanotherandallowThe Jacob'sLadderGrouptofulfillitsmission.
TheInterpersonalWhole-BrainModelofCare®(IWBMC™)recognizesthatwhenconsideringan individual'sneurobiological,psychosocial,andlearningprofilevariables,theyeachhaveaunique "thumbprint"sharedbynoother Clientchallengesoftencorrelatetoover-andunder-connectivity patternswithinthebrain,andthemodeladdressesthesebycreatingauniquetherapeuticand educationalplanforeachclient TheIWBMC™isanevidence-basedmodelthatcombinesscientific principleswithloveandrelationshiptobringhope,healing,andtransformationtoindividualswith neurobiologicalchallenges.
AHAVAisaSoftwareasaService(SaaS)customizabledigitalplatformofferingglobalaccesstothescience behindtheIWBMC™,representingagroundbreakingshiftindeliveringcare.Throughthisonlinesolution, regardlessofgeographiclocation,professionalsandfamiliesaroundtheglobecanaccessa comprehensivesuiteoftoolstoevaluateclients,designpersonalizedcareprograms,communicate,and implementtherapeuticactivities,strategies,andinterventionsbasedonourprovenIWBMC™ methodology
On-campusandremotetrainingisavailableforfamilies,caregivers,andprofessionalsthroughAscend TrainingInstitute.ProfessionalsareinvitedtoparticipateintrainingintheInterpersonalWhole-Brain ModelofCare®tolearneachelementofthisuniquemethodology.Byparticipatingintraining,individuals cangainaccesstothecomprehensiveAHAVAsoftware,allowingthemtocarryoutthismodelofcarein varioustherapeuticsettings ThosewhoparticipateinIWBMC™trainingarepartofacutting-edge movementtochangethefaceofeducatingandrehabilitatingindividualswithneurobiologicalchallenges
ThePillarResearchInstitutestrivestoenhancethevalidityandefficacyoftheIWBMC™byrigorously assessingclientoutcomesandconductingcomprehensiveresearchtosupporttheevidence-based, patent-pendingmodelofcare.Theresearchagendaencompassesawiderangeofdiagnosticcategories served,includinganextensiveretrospectivecohortanalysisspanningover30yearsandinvolvingmore than6,000individuals.
Jacob'sLadderSchoolisanaccreditedandinternationallyknownnonprofit,privateschoolandtherapy center Forfamiliesseekingasolution,it'salsoahavenofhope WithtwoAtlanta-areacampuses,Jacob's Ladderoffersfull-andpart-timeenrollmentin1:1andlow-ratiolearningenvironments,aswellasinhomeandremoteserviceofferings.Jacob'sLadderSchoolserveschildrenandadultsexperiencing nuancedorcomplexdiagnoses,includingautismspectrumdisorder,emotional-behavioral-relational challenges,braininjury,geneticsyndromes,intellectualanddevelopmentaldelays,andtrauma-related disorders.
MembershiptotheJacob'sLadderNetworkisavailableforthoseinterestedinreplicatingourModelof Careathome,inanexistingeducationalortherapeuticprogram,orasanewcommunityschoolorparttimecenter BecomingaJacob'sLadderNetworkMembermeansjoiningacommunitydedicatedto providingexceptionaltherapeuticandeducationalsupportandservices
I first met Amy in the role of a trustee of a foundation. She had applied for a grant to acquire adjacent houses to expand the Jacob’s Ladder campus. Her story about her son Jacob’s disability and what she wanted to build was so compelling that we may have given her more money than she asked for! I soon thereafter introduced my wife to Amy and we became financial supporters, too. Years later, one of our grandsons benefitted from the school. The world is a better place because of people like Amy who, inspired by their faith in God, see a need and go about filling it. “Why not me?” is a question Amy asked and answered at JL. Add to that the quiet power of her personality to attract like-minded others to her cause has made IWBMC™ and The Jacob’s Ladder Group an international success.
~Zach Young, Former Headmaster, Wesleyan School
The Jacob’s Ladder Group’s Key Benchmarks of Success
TheJacob’sLadderGroupisawell-establishednonprofitorganizationthathasproudlyachievednumerouscritical milestonesoveritsthreedecadesofwork.
Jacob’sLadderSchoolhasover30yearsofexperienceservingat-riskindividuals,regardlessofageor diagnosis,withmorethan6,000individuals,families,andprofessionalsserved
Sinceitsfoundingin1998,TheJacob’sLadderGroup’soperatingbudgethasincreasedfrom$43,000to $6.78Min2025.
Between1999and2025,TheJacob’sLadderGroupraisedover$19million,fuelingtransformational growthforleadershipdevelopment,campusexpansion,digitalinnovation,andglobaloutreach.With thegeneroussupportofmanybusinessesandfoundationsincludingTheCampbellFoundation,The WoodruffFoundation,TheBilliMarcusFoundation,TheGlennFoundation,TheSKKFoundation,The OrkinFoundation,TheHollyLaneFoundation,TheBradyFoundation,TheNobleFoundation,The WaterfallFoundation,TheRichFoundation,TheMaryAllenLindseyBrananFoundation,ThePittulloch Foundation,TheFranklinFoundation,andmorewehavesuccessfullystrengthenedorganizational capacity,expandedourcampuses,developedgroundbreakingdigitaltoolslikeAHAVA,launchedthe AscendTrainingInstitute,andsecuredkeyaccreditationstofurtherourmission.
TheJacob’sLadderGrouphousesoverthreedecadesofretrospectivecohortanalysisdata,including qualitativeandquantitativedata,inadditiontothreedecadesofquantitativeelectroencephalogram (qEEG)data,validatingtheIWBMC™asaninnovative,effective,andimpactfulmodelofcare.
Jacob’sLadderisalongstandingSouthernAssociationofIndependentSchools(SAIS)-Cogniaaccreditedprivateschool.
TheNationalCouncilforBoardCertification(NCBC),hostedbytheJacob’sLadderGroup,offersa certificationprogramthatrecognizestheIWBMC™ProviderandEvaluatorroles.Thiscertification programisaccreditedbytheprestigiousNationalCommissionforCertifyingAgencies(NCCA),which accreditssimilarrolesinthefield,includingABAtherapistsandSpeechandLanguagePathologists.
TheAscendTrainingInstituteprovidesworld-classprofessionaleducationintheIWBMC™,equipping individualsandorganizationswithoutborders.Withunlimitedreachandmulti-lingualtraining capabilities,Ascendensuresthatprofessionalsworldwidecanaccesstransformativemethodologies thatenhancetherapeuticandeducationaloutcomes
TheAscendTrainingInstituteprovidesassessment-basedcertificatetrainingcoursesinthe InterpersonalWhole-BrainModelofCare®,whichareaccreditedthroughtheAssessment-based CertificateAccreditationProgram(ACAP).
AHAVAisapatent-pendingSoftwareasaService(SaaS)solution,makingtheIWBMC™accessible withoutgeographiclimitations.AHAVAhasbeenTheJacob’sLadderGroup’sprimaryclientdata trackingandevaluationtoolandtheorganization’scustomerrelationshipmanagementsystem(CRM) since2022.Withmulti-lingualandmulti-tenantfunctionality,AHAVAensuresthatindividualsand organizationsworldwidecanimplementtheIWBMC™withease.
TheJacob’sLadderGroupoffersacomplimentarydevelopmentalscreeningandanextensivelibraryof resourcesforfamiliesandprofessionalsseekingsupportforneurodiverseindividuals.PoweredbyAHAVA andsupportedbytrainingcontentfromAscend,theseresourcesareaccessiblegloballythroughThe Jacob’sLadderGroup’swebsite,ensuringinclusivityandaccessibilityfordiversecommunities worldwideandbreakingdownbarrierstosupportandintervention.
SinceitslaunchinJune2024,ThePillarResearchInstitutehaspublishedthreearticleson neurodiversityandtheIWBMC™approach,publishedfourwhitepapers,beenselectedasafinalistfor anoutstandingprofessionalpaperattheSoutheasternPsychologicalAssociationAnnualConferencein 2025,andwasacceptedforfourconferencepresentationsincludingattheAssociationforPsychological ScienceAnnualConventioninWashingtonDCin2025
ThroughAHAVAandAscend,TheJacob’sLadderGrouphasunlimitednationalandglobalimpact capabilities,ensuringthatlocationandlanguageareneverbarrierstoaccess.Withscalabledigital solutionsandaccesstoeffectivelanguagetranslationservices,TJLGempowersindividualsand professionalsworldwidewiththetools,training,andresourcesneededtocreatemeaningfulimpact, regardlessoflocation.
Methodically Measured & Evaluated
IWBMC™ programming
Nationally Recognized Requirements
Programming and intervention
Continuous Assessment Technology
Using qEEG technology to
Global Impact Opportunities
Theproblemisclear:theneedforeffective,scalablesolutionstosupportat-riskindividualsgloballyhasneverbeengreater. Withrisingprevalencerates,increasedawareness,andadvancementsindiagnostictools,thedemandforspecialized therapeuticandeducationalcareisaccelerating TheInterpersonalWhole-BrainModelofCare®standsattheforefrontofthis movement,providingascience-backed,individualizedapproachthattransformsoutcomesforvulnerablepopulations The Jacob’sLadderGroupisuniquelypositionedtomeetthisdemandbydeliveringacomprehensive,research-drivensolution throughAHAVA,Ascend,andPillar integratingacutting-edgedigitalplatform,structuredtrainingresources,andresearchbackedvalidation.Byaddressingtheuniquechallengesfacedbyprofessionals,therapycenters,educationalinstitutions,and caregivers,TJLGensuresthattheIWBMC™isaccessible,scalable,andeffectiveworldwide.Thisapproachnotonlyestablishes theIWBMC™asthepreferredmodelforsupportingat-riskindividualsbutalsoempowersprofessionalsandorganizationsto deliverhigh-quality,evidence-basedcareatscale.
MarketSizeandGrowth:NeurodevelopmentalConditions
Autism:Affects1in36childrenintheU.S.,withprojectedeconomiccostsexceeding$610billionby2030.Thelifetimecost forindividualswithautismcanrangefrom$1.4millionto$2.4million,underscoringthepressingneedforeffectiveearly interventionstrategies(CDC;autismspeaks.org).
MentalHealthDisorders:Affect1in6childrenand1in5adultsglobally,creatingawidespreaddemandforcomprehensive, integratedcaresolutions.Theglobaleconomicburdenofmentalhealthdisordersisestimatedtoreach$16trillionby2030 (WHO)
StrokeRecovery:Astrokeoccursevery40seconds,andover795,000peopleexperienceaneworrecurrentstrokeannually intheUS alone Manysurvivorsrequirelong-termsupport,increasingthedemandforaccessible,scalablecaresolutions (AmericanHeartAssociation)
AddressableMarket:
TAM(TotalAddressableMarket):$311.6billion.TheTAMencompassestheglobalmental,behavioral,and neurodevelopmentalcaredisordersmarket,includingeducationalservices,therapycenters,homecare,anddigitalhealth platforms(KentleyInsights,2022).
SAM(ServiceableAvailableMarket):$142.9billion.TheSAMrepresentstheglobaldigitalhealthmarketfocusedonspecial needseducationalservices,homecareproviders,therapycenters,andinstitutionslookingforintegrated,technologybasedcaresolutions(MarketsandMarkets,2022).
SOM(ServiceableObtainableMarket):$32.3billion.TheSOMincludesU.S.andinternationalinstitutions,therapycenters, andeducationalorganizationsthatareactivelyadoptingdigitalcaresolutionsandhavethecapacitytointegratea platformlikeAHAVAintotheiroperations(GrandViewResearch,2023).
CustomerSegmentation:
SpecialNeedsProfessionals&TherapyCenters:Thereareapproximately52,113physicaltherapyrehabilitationcentersin theU.S.servingindividualswithneurodevelopmentalchallengesasof2023(IBISWorld,2023).Theseprofessionalsface highadministrativeworkloads,fragmentedtoolsforevaluation,andalackofreal-timedataanalyticstotrackclient progress TJLGandtheIWBMC™providecentralized,scalablesolutionswithAscendandAHAVA,equippingtherapycenters andcliniciansthroughtraining,comprehensiveclientevaluation,individualizedplanning,andstreamlineddatatrackingto enhancecaredelivery.
EducationalInstitutions(Public&PrivateSchools):With97,568publicschoolsintheU.S.offeringspecialeducation programsasof2021(Research.com,2021),institutionsoftenstrugglewithlimitedresourcesforimplementing IndividualizedEducationPlans(IEPs),fragmentedcareapproaches,andtheneedforspecializedtraining.TJLGsupports schoolsbyequippingthemwithaninnovativewhole-personapproachandprovidinganintegratedsoftwaresystemfor studentevaluations,individualizedplanning,schedulemanagement,anddata-drivendecision-makingtoimprove outcomesforneurodiverselearners.
Parents&Caregivers:Approximately75millionchildrenages3–21receivedspecialeducationservicesunderthe IndividualswithDisabilitiesEducationAct(IDEA)intheUS duringthe2022–23schoolyear(NCES,2023) Familiesoften facelimitedaccesstoexpertcare,highcosts,fragmentedservices,andalackoftoolsformonitoringprogress.TJLGoffers onlinetrainingresourcesforparentsandcaregiversandAHAVA’sParentPortal,auser-friendlydigitalplatformthat providescaretransparency,progresstracking,andaccesstoexpert-designedinterventions,allowingfamiliestoplayan activeroleintheirlovedone’scare.
Universities&TrainingPrograms:Thereareover4,000highereducationinstitutionsintheU.S.,manyofferingoutdated degreeprogramsinpsychology,neuroscience,education,andhealthcare(NCES,2023).Theseprogramsneedevidencebased,innovative,yetpracticaltrainingtoolstopreparestudentsforreal-worldtherapeuticandeducationalcare.Ascend TrainingInstituteprovidesstructuredlearningandhands-onexperienceinIWBMC™,bridgingthegapbetweenacademic knowledgeandprofessionalpractice ItthenallowsaccesstoAHAVAasthemechanismtoimplementalltheylearnedin theirprofessionalpractice.
InternationalTherapyCenters&Schools:Theglobaldemandforaninnovativeandwhole-personapproachanddigital, evidence-basedneurodevelopmentalsolutionsisrapidlyincreasing,creatingaprimeopportunityforexpandingIWBMC™’s reachtointernationalmarkets(MarketsandMarkets,2022).
Nonprofits&Faith-BasedOrganizations:Manyorganizationsseekstructuredapproachestosupportingindividualswith behavioralandemotionalneeds.TJLGcanofferIWBMC™-alignedtraininganddigitaltoolstoequiptheirstaffand volunteers(WHO,2022).
Withover78millionhealthcareprofessionalsworldwide includingeducators,therapists,andneurodevelopmentalspecialists implementingtheIWBMC™atscalecouldrevolutionizesupportforat-riskindividuals(InternationalLabourOrganization, 2021).Ifjust100,000professionals asmallfractionoftheglobalworkforce adopttheIWBMC™,eachservinganaverageof75 individualsperyear,itcoulddirectlyimpactover7.5millionlives,ensuringthatindividualswithneurodevelopmental challengesreceivetransformative,personalized,research-backedinterventions.
ThesolutiontothisgrowingglobalchallengeisTheJacob’sLadderGroup.Throughacomprehensive,research-driven approach,TJLGequipsprofessionalsworldwidewiththenecessarytools,training,andresourcestodeliverhigh-quality, evidence-basedtherapeuticandeducationalcare ByleveragingAHAVA’sdigitalplatform,Ascend’strainingprograms,and Pillar’sresearchinitiatives,TJLGispositionedtoscaleimpact,increaseaccessibility,andensuresustainableimplementation oftheIWBMC™modelacrossdiversesettings.Bybridgingscientificinsightwithpracticalapplication,theIWBMC™hasthe potentialtotransformthetrajectoryofcareforat-riskindividualsworldwide Torealizethisvision,ourstrategicgoalsand initiativesaredesignedtotranslatethissolutionintomeasurableimpact.ThefollowingfocusareasoutlinehowTJLGwilldrive large-scaleadoption,equipprofessionals,andensurelastingchangeforat-riskindividualsworldwide.Executingthese initiativesacrosstwoscaffoldedphaseswithinourGlobalImpactProjectwillrequireatotalinvestmentof$4,969,000, reflectingthestrategicresourcesneededtoscaleimpact,sustaingrowth,andestablishIWBMC™astheglobalstandardfor therapeuticandeducationalcare.
Strategic Goals
FocusAreaI:GlobalImpactThroughAHAVA.
TheIWBMC™hasthepowertotransformlivesforat-riskindividuals,regardlessoflocation.TheJacob'sLadderGrouphas workeddiligentlytoestablishourcustom-builtsoftwareplatform,AHAVA,toserveasamechanismforotherstoimplement theIWBMC™,whichispairedwiththevastarrayoftrainingofferingsprovidedthroughAscendTrainingInstitute.Eachentity's continueddevelopmentiscriticaltopushtowardourfocusareaofincreasedglobalimpact.
AHAVAisaSaaSsolutionprovidingasoftwaremechanismtoimplementtheIWBMC™regardlessoflocation.AHAVAwas conceptualizedin2017andbeganactivedevelopmentin2021.In2022,Jacob'sLadderSchoolbeganutilizingtheplatform, andin2024,welaunchedaccesstotheplatformoutsideofourwalls.TJLGhasaninternalteamdedicatedtofeatureand projectmanagementandworkswithasoftwaredevelopmentteambasedoutofCalifornia,Daxima,forthetechnical developmentoftheplatform.ImplementingAHAVAhastransformedouron-campusoperationsbydrasticallyreducingthe documentationtimeneededforProvidersandEvaluators,providingamethodwherelivecommunicationandupdatescan occur,andservingasanintegratedplatformforfamiliestoaccesstheirlovedone'sdailytrackingandprogressupdatesinone place.NotonlydoesAHAVAoptimizeouroperations,butitalsoprovidesadirectavenuefordataanalysisbythePillar ResearchInstitute.Integratingmorefeaturestosupporttheuserexperienceiscriticalaswecontinuetobuildandutilizethe software,supportingindividualsglobally
TheJacob'sLadderGroupaimstoincreaseitsglobalimpact,withthecorefunctionsoftheAHAVAandAscendTraining Institutenowbeingwellestablished TheJacob'sLadderGrouphassetgoalstoestablishmorepartners,includingincreasing thenumberofcertifiedIWBMC™ProvidersandEvaluatorsthroughtargetedandstrategicfundraisingandrelationship development.Aspartofthisglobalimpactfocusandourpromisetomaintainbestpracticeswithallourserviceofferings,our nextgoalistoenhanceinternationalaccessibilityandsecurityrequirements TJLGhaspartneredwithalanguagetranslation servicethatconductslanguagetranslationtohundredsoflanguagesforstaticanddynamictext,recordedvideos,andrealtimevideoconferencing.ToensuretheIWBMC™isaccessibleglobally,wemustensurethecontentcanbeaccessed, regardlessoftheindividual'sprimarylanguage Further,tomaintainbestpracticesasasoftwarecompany,wewillalso completeallthesoftwareinternationalsecurityrequirements,allowingustosetupAHAVAtenantsinanylocation.
Goal1.0:IncreasenationalandinternationalAHAVAuse.
StrategicInitiatives:
·1.1Completelanguagetranslationinto100+languagesforstaticanddynamictext,includingtheembeddedtrainingmaterials andrecordedvideos,toincreaseaccessibility
·1.2AddressAHAVAinternationalsecuritycomplianceforsecuredeploymentinnewmarkets.
·13Increasenationalandinternationalpartnerships,includingthenumberofIWBMC-certifiedProvidersandEvaluators
Goal2.0:EnhancetheAHAVAuserinterfaceandexperiencethroughfeatureadditionsandrefinements.
StrategicInitiatives:
·21Conductamajoroverhaulofthesystemworkflowsanddatatrackingmethods
·2.2Developnewfeaturestooptimizeuserinteractionandminimizeadministrativeburden.
AnticipatedTotalCost:$1,737,000
AscendTrainingInstituteispositionedtotremendouslyimpactindividualswithneurobiologicalchallengesandthosewhocare forthem.AscendTrainingInstituteofficiallylaunchedinthesummerof2024;however,TJLGhasbeentrainingandeducating staff,families,andprofessionalsontheInterpersonalWhole-BrainModelofCare®forthreedecades.CreatingtheAscend TrainingInstitutehasallowedTJLGtoformalizeandexpandourtrainingofferings,whicharetargetedtowardeducatingfamilies andprofessionalsbyprovidingresourcestohelpthemandtheirlovedones.Throughourwhole-person,whole-brainapproach, wetrainotherstoconductIWBMC™Evaluations,designindividualizedclienttreatmentplans,andimplementthemodelto promotetransformationforthosestrugglingregardlessoflocation
Ascendhascreatedfourcomprehensiveonline,self-pacedtrainingcoursesforvariousaudiencesandofferstwoAssessmentBasedCertificates,whichareaccreditedbytheprestigiousAssessment-basedCertificateAccreditationProgram(ACAP) In additiontotheseonlinecourses,weprovidein-persontrainingandconciseonlinevideotutorialsforspecificfocusareas.To continueexpandingourofferings,Ascendwilldevelopmorevideoseriesforvaryingdiagnosticcategoriesthataddresspain pointsexperiencedbyfamiliesandprofessionals Theseprofessionallyfilmedandeditedvideoswillbelessthanthirtyminutes designedtoempowerfamiliesandprofessionalstobetterunderstandtheirlovedone'schallengesandexecutestrategiesto overcomethesebarriers.Ascendalsooffersincreasedin-persontrainingandinformationalopportunitiesthroughcommunity seminarsandhands-onlearningsessionstosupportfamiliesandprofessionalswiththedirectimplementationofthemodel Thesein-persontrainingofferingsarecurrentlyconductedontheRoswellcampus,withafuturegoalofdevelopingspecifically dedicatedstate-of-the-arton-sitetrainingfacilities.AsparticipantslearnhowtheIWBMC™canhelptheirlovedones,theyare foldedintoTJLGandengagedinadditionalofferings,suchasenrollingatJLSchoolorutilizingtheAHAVAsoftwareplatformto implementtheIWBMC™andAscendisequippedandreadytofacilitatepilotprogramslocallyandinternationally,further expandingthereachoftheIWBMC™.
Goal1.0Expanduponaccessibletrainingcontentandopportunitiestomeettheimmediateneedsofstrugglingfamilies andprofessionalsnationallyandinternationally.
StrategicInitiatives:
·1.1ExpandAscend'svideotrainingseriestoprovideviewerswithwhole-brain,whole-person-centeredtrainingandsupportto addressthechallengestheyareexperiencing
·1.2EducatefamiliesandprofessionalsintheIWBMC™throughexpandedin-personandremotetrainingandinformational opportunities.
·13ProvidecontinuousenhancementandtraineeparticipationintheIWBMC™Foundations,Educator,Provider,and Evaluationsassessment-basedcertificatecourses.
AnticipatedTotalCost:$625,000
Withoverthreedecadesofevidence-basedwork,theIWBMC™hasimmeasurableamountsofdataavailableforevaluationand publicationtofurthervalidatetheIWBMC™asabest-practicemodelofcareandcontinuouslyimproveclientoutcomes. Throughourbrain-basedmodel,wecollectreal-timedatawithdailyprogramming,duringIWBMC™Evaluations,andthrough ourNeurotherapyprogram'scollectionofqEEGs,allofwhichareavailablefornumerousdiagnosticcategories(i.e.,autism spectrumdisorder,braininjury,geneticconditions,andemotional-behavioral-relationalconditions)Aspartofestablishing ourselvesasabest-practicemodelofcareinthefield,wedevelopedthePillarResearchInstitute.Pillarutilizesthedata collectedforoverthirtyyearstoconductstudiesandpublishoutcomesregardingtheeffectivenessoftheInterpersonalWholeBrainModelofCare®.PillarhasanestablishedInstitutionalReviewBoard(IRB)andhaspublishedmultiplepostersandpapers sinceitslaunchinJune2024
ThePillarResearchInstitutewillproduceevidence-basedoutcomesandincreasethenumberofpublications,conferences, presentations,andstudiesabouttheIWBMC™.PillarwillcreateTheJacob’sLadderGroup’stextbookseries,showcasing researchstudiesandthemethodology’seffectiveness
Further,inthefieldoftherapeuticcareforat-riskindividuals,therearecurrentlylimitedtreatmentoptionsavailableto families.Whenlookingintothisissuemorein-depth,itisapparentthatthesetreatmentoptionsarelimitedinchoice,the intendedaudience,andgeneralizableoutcomesTheIWBMC™isaninnovativewhole-person,whole-brainapproachthat providesanindividualizedmodelofcareforstrugglingindividuals,regardlessoftheirdiagnosis.TheIWBMC™isequallyas transformativeforanindividualwithabraininjuryorgeneticconditionasitisforindividualswithmental-health-related conditionsandallotherneurobiologicalconditionsinbetween.TheIWBMC™isdesignedtomeeteachpersonwheretheyare, thenprovidesastep-by-stepplantoaddressareasofchallengeandbuilduponareasofstrengthOverthepastfouryears, TJLGhasengagedinanintensiveaccreditationprocessthroughtheNationalCommissionforCertifyingAgencies(NCCA)to obtainaccreditationforourProviderandEvaluatorroles.InDecember2024,thisgoalwasaccomplishedaswereceived accreditation,servingasaprominentstepforwardtobecomingrecognizedandapprovedprovidersbyvariousinsurance companies.NCCAisaprestigiousprogramthataccreditsrolesinrelatedfields,includingBoardCertifiedBehaviorAnalysists (BCBAs),RegisteredBehaviorTechnicians(RBTs),andSpeech-LanguagePathologists(SLPs)Becauseoftheexcellenceand rigorousalignmentwiththestandardsdefinedbyNCCA,wenowproudlyoffercertificationforIWBMC™Providers(IWBMC-CP) andEvaluators(IWBMC-CE),whichrequirescompletionofestablishedeligibilityrequirements,passingaproctoredexam,and adheringtotheCodeofEthics,inadditiontobi-annualre-certificationrequirements.TheJacob'sLadderGroupestablished theNationalCouncilforBoardCertification,whichrunsourcertificationprogramsWiththisnotableleaptowardourgoal,we arenowonapathtosecurestateandfederalclearancefortheIWBMC™tobeaninclusivemodelofcareforthoseinneed, makingaccessingtheIWBMC™possibleforthousandsmorefamiliesacrosstheUnitedStates.
Goal1.0DemonstratetheeffectivenessoftheIWBMC™toabroaderaudiencethroughpublishedoutcomes.
StrategicInitiatives:
·11Producescholarlyresearchpublicationsthrougharticles,posters,andstudies,demonstratingtheefficacyoftheIWBMC™ andfurtherstrengtheningtheevidence-basedmodel
·1.2ExpandtheknowledgeofTheJacob'sLadderGroupandtheIWBMC™bydevelopingtheJacob’sLaddertextbookseries, showcasingresearchstudiesandthemethodology'seffectiveness.
·1.3ConductspeakingopportunitiesthroughconferencesandsymposiumsabouttheIWBMC™toprovidedata-driven presentationsregardingtheIWBMC™.
Goal2.0ProvidetheIWBMC™asaninsurance-recognizedmethodforneurodivergentindividuals.
StrategicInitiatives:
·2.1SeekstateandfederalclearancefortheIWBMC™tobeaninclusivemodelofcareforthoseinneed.
AnticipatedTotalCost:$645,000
At Jacob’s Ladder, we believe in the possibility and potential of every person. We believe that growth and change are possible in the mind, body, and spirit of every person we serve, and we pursue this without exception for everyone in need.
~Amy O’Dell, Founder and CEO, The Jacob’s Ladder Group
TheJacob'sLadderGroupisproudtoremainattheforefrontoftherapeuticandeducationalcare,offeringcutting-edge programmingforindividualswithneurobiologicalchallenges,regardlessofageordiagnosis.Wearecommittedtocontinuously enhancingourprogrammaticandcurriculumofferingstomaintainthismission-criticalgoal.
Throughthreedecadesofthiswork,weareproudtocontinuouslyidentifyareasofneedandaddressthemhead-on,regardless ofthedifficultyofthesituationWiththeriseinautismdiagnosesandthenumberoftheseindividualsenteringadulthood,there isagreatdemandformoreeducationandresourcestosupportthesetransitions.Whetheritisaneurodivergentteenager navigatingpubertyorgraduatingfromhighschoolandattemptingtoliveindependentlyorfindajob,limitedsupportisavailable tofostersmoothtransitionsforthesecriticalpointsoflife.Whenindividualsattemptthesetransitionsandexperiencefailure, theyoftenbackslideandsuffersevereregressions,negativelyimpactingtheindividualandtheirentirefamilyunitWiththe limitedsupportandresourcescurrentlyavailable,thisishappeningdailyacrosstheglobe.TheJacob'sLadderGroupis committedtoprovidingthissupporttoourclientsandthoseoutsideourwallswhoarepreparingforthesetransitionsorwho havefoundthemselvesinsituationswheretheyarestruggling.Throughouron-andoff-campusofferingsintheCompass programandwithdeepconsiderationoftheclient'sSocialStructureandtheiruniqueSpirit&Will,wecontinuetoprovide informativeandspecifictoolstoassistclientsandfamiliesthroughthesetransitions.
OneincrediblyspecialprogramatJacob'sLadderistheCircleofHopeprogram,whichutilizesanimal-assistedtherapyto provideholisticclientsupportWehavenumerousanimalsoncampus,includingalpacas,goats,donkeys,aminiaturehorse, chickens,guineapigs,andacat.Theseanimalswereallrescuedwhentheyneededalovinghomeand,inturn,haveprovided immeasurabletherapeuticvaluetoeachclientoncampusOurspecificallytrainedprovidersfacilitatespecificinteractionsand activitiestoaddresstheclient'suniquegoalswhilesimultaneouslyteachingthemaboutconnection,emotions,and unconditionalloveToexpandthisprogram,weareexcitedtolaunchWildHeartRescue,aninnovativecaninetherapyprogram thatprovideslife-changingsupportforboththeclientsanddogsinvolved.WildHeartRescueisonamissiontorescuedogsfrom localanimalshelters,fosterandtrainthemtoworkwithchildrenintherapeuticsettings,andultimatelyfindthemlovingforever homes.Thisprogramwillbethefirstofitskindtocombineanimal-assistedtherapy,rescueefforts,andadoption,ensuringboth theanimalsandclientsexperiencetransformationalhealing.
WiththeRoswelllocationastheflagshipcampusandBuckheadasthefirstestablishedpilotprogram,wecontinuetoenhance theofferingsateachcampus,adaptingourcutting-edgeprogramsbasedonthecommunity’sneeds.
Goal1.0EnhancetheinnovativeprogrammaticandcurriculumofferingsandexperiencesprovidedatJacob'sLadder SchoolandthroughtheIWBMC™.
StrategicInitiatives:
·11Createandfurtherdevelopcurriculumcontentandresourcestoaddresscriticaltopicsandchallengesinthefield, remainingattheforefrontofprovidingexcellentcarefortheneurodiversepopulation.
·1.2ExpandtheCompassprogramtomeettheneedsofneurodiverseadults,specificallybuildingindependentlivingsuccess throughtheon-campusOvernightExperienceprogramandtransitionalsupportservices.
·13ExpandtheCircleofHopeprogramtofullylaunchandexpandtheWildHeartRescue
AnticipatedTotalCost:$365,000
Basedon30yearsofdiligentwork,TheJacob’sLadderGrouphas builtastructureofsymbioticofferingsthatservetheneurodiverse populationnationallyandinternationallyTothisend,wehave partneredwithBrownBagMarketingtoelevateourmarketing effortsand,in2024,receivedaGoogleGrantforupto$10,000in advertisingpermonth.In2023and2024,wealsounderwentan extensivere-brandingcampaign,whichincludedthedevelopment ofanewwebsite,logosandimagery,andemailcampaigns.This processhasbeentransformative,andwearenowpositionedto enhanceourdigitalmediaefforts,withatargetedfocuson drawingindonorsandprofessionals.Byincreasingthenumberof donorsandprofessionalsawareoftheIWBMC™,wenotonly accomplishbutalsoexceedourgoals,impactingmorelivesacross theglobeandchangingtheconversationforthoseinneed.
Further,throughAmy'shistoryasaonce-in-a-generationleader andinnovatorwhoisonaquesttochangehowtheworld addressesneurobiologicaldelaysanddisorders,sheiskeenly positionedtocontinueherjourneyoftransforminglivesasa ThoughtLeaderinthefield.Withthecontinuedgrowthand expansionofTheJacob'sLadderGroup,Amy’sroleasaThought Leaderallowshertoshareherstoryandprovideapathforhope andhealingforthosewhoarestruggling.Mostnotably,aprimary goalfor2025istoproducethefirstJacob'sLadderliterarywork, whichdescribesthehistoryofTJLG,includestestimonialsand casestudies,andreiteratesthetransformativepowerofthe IWBMC™whilealsoprovidingcriticalinsightsonleadership philosophies.
Goal1.0Expandbrandrecognitionthroughdigitalmedia.
StrategicInitiatives:
·11MaximizepaidandorganicsocialmediaexposureforAmyO'DellandtheIWBMC™throughLinkedIn,Instagram,Facebook, andYouTube.
·1.2ConductstrategicdigitalcampaignstoacquireAHAVAandAscendcustomersandIWBMC™certificants.
Goal2.0BecomeanestablishedThoughtLeaderinthefield.
StrategicInitiatives:
·2.1Engageinthought-leadership-basedspeakingengagements.
·2.2LaunchapodcastandproduceliteraryworkshighlightingAmyO'Dell'sjourney,expertise,leadershipphilosophies,andthe developmentofTheJacob'sLadderGroup
AnticipatedTotalCost:$882,000
AmyO'DellhasbeenapioneerinneuroscienceandthefounderandCEOofTheJacob’sLadderGroupsince1998AsAmy's roletransformstoservingasathoughtleaderinthefield,TheJacob'sLadderGrouphasworkeddiligentlytoestablishasolid successionplanandateamofindividualstoleadTJLGwhileremainingfaithfultotheoriginalvaluesandmissionofthe flagshipcampusAdualleadershipmodelhasbeenestablishedtosupportthiscriticaltransition,andafullsuccessionplan withbenchmarksandtimelinesisbeingdeveloped.Thedual-leadershipmodelmaximizesthestrengthsofthecurrent leadershipteam,includinghistoricalknowledgeoftheorganizationandanin-depthunderstandingofthemethodologyand businessmodel.TwokeyOfficershavebeenidentifiedtoserveintheseroles,withaspecificallyplannedadditionofa strategicbusinessofficerandaframeworkoutlinedtoattainspecializedexperienceinothernecessaryareas.Thisgoalwill remainattheforefrontforseveralyears,providinganactionablesuccessionplantoensurethatTheJacob'sLadderGroupis sustainedandthrivingasAmy'sroleevolves.
Further,TheJacob'sLadderGroupcontinuestoexpandandgrowthroughthelaunchofourentities(AscendTraining Institute,PillarResearchInstitute,AHAVAsoftwareplatform,andJacob'sLadderNetwork)inparallelwiththecontinuous high-levelcareprovidedthroughJacob'sLadderSchool.Aswecontinuethisgrowth,developingseniorleaderscontinuously andintentionallythroughtraining,mentorship,andexposuretodifferentareasoftheorganizationiscritical.Eachindividual isinvestedinandprovidedwithastrategicprofessionaldevelopmentplantoaccomplishtheirpersonalgoalsandmeetthe organization'sneeds
Tosupportourfundraisinggoals,wehaveadevelopmentteamwithkeygoalsfocusedonincreasingdonoracquisitionand retention,includinggrants,tosupportthecontinueddevelopmentandmaintenanceofeachofourentitiesWeare committedtodevelopingabest-in-classdevelopmentandfundraisingteamtoaccomplishthesegoals,drivingthe organization'sgrowthandsustainability.Withthesegoalsactualized,TJLGcanmeetandexceedourgoals,impactinglives acrosstheglobe.Aspartoftheseefforts,thedevelopmentteamwillseekfundingforourGlobalImpactProject,ensuringthat noat-riskindividualisleftwithoutthecare,resources,andopportunitytheydeserve.TheGlobalImpactProjectprioritizes eachgoalandinitiativewithinthestrategicplanintotwophases,providingclearandscaffoldedtargetsforfundraising supporttoaccelerateandincreaseourimpact.
Goal1.0Strengthenoperationalcapacityandstaffingtosupportexpansion.
StrategicInitiatives:
·11Strengthenandinvestincurrentseniorleadersthroughtrainingandmentorship
·1.2Completesearchandsecureadditionaltopleadershipforbusinessstrategyandexecution.
Goal2.0EstablishasuccessionplanforAmy,remainingfaithfultotheoriginalvaluesandmissionoftheflagship campus.
StrategicInitiative:
·2.1Continueleadershipsuccessionplanningandfurtherengagethedual-leadershipmodel.
Goal3.0Expandfundraisingcapacityanddonorengagement.
StrategicInitiatives:
·3.1Buildabest-in-classdevelopmentandfundraisingteamtodrivegrowthandsustainability.
·3.2Enhancedonor-focusedfundraisingeffortsthroughStorytelling&DigitalFundraising.
AnticipatedTotalCost:$715,000
StrategicallyExpandingOurReach
TheJacob’sLadderGroupisstrategically positionedtodriveimpactthroughpassive andactiveavenues,creatingascalable modelwithunlimitedopportunitiesto transformlives.
Passive Impact: Scalable & Unlimited Reach
TJLG’spassiveimpactavenuesleverageself-guidedresourcesthatrequireminimalmanpowertoimplementbutoffer unlimitedreachpotential.Theseinclude:
OnlineTrainingResources:Acomprehensivelibraryoffreevideocontentofferingkeyinsightsandstrategies alongsidepaidmini-trainings,masterclasses,andin-depthonlinecoursesthroughAscendTheseresources provideflexible,self-pacedlearningforprofessionalsworldwide,equippingthemwiththetoolstoimplement IWBMC™effectively.
AHAVA’sLicensingModel:Designedforscalabilityandeaseofadoption,AHAVAoffersmultipleaccesslevels, withtwotiersoptimizedforpassiveadoptionThesetiersallowprofessionals,schools,and parents/caregiverstoseamlesslyintegrateAHAVAintotheirdailypracticewithoutrequiringextensive onboardingordirectJLteamsupport.Throughitscorelicensingofferings,AHAVAprovidesimmediateaccess toessentialtoolsforassessment,individualizedprogramdevelopment,progresstracking,anddata-driven decision-making empoweringuserstoapplytheIWBMC™frameworkwithefficiencyandconsistency.
ComplimentaryScreenings:Designedtoservethemassesregardlessoflocationorfinancialmeans,TJLG’s complimentaryscreeningsprovideindividualsandfamilieswithaccessible,no-costentrypointsintothe IWBMC™framework.Thesescreeningsofferpersonalizedinsightsandtargetedrecommendations,guiding userstowardIWBMC™-alignedstrategiesandresourceswithoutrequiringdirectJLteamintervention.By leveragingAHAVA’sdigitalplatform,thesescreeningsensurethathigh-qualitytherapeuticandeducational supportisavailabletoall,bridgingthegapforfamilieswhomayotherwisefacebarrierstocare.
Because these passive channels can scale indefinitely, their reach is unlimited, supporting the vision of impacting 7 5 million lives in Phase 1 (Years 1-3) and another 7 5 million in Phase 2 (Years 4-5) As passive adoption expands, it creates a self-sustaining revenue stream, allowing TJLG to invest more resources into active implementation without financial constraints accelerating IWBMC™ adoption worldwide.
Whilepassiveavenuescreatelimitlessaccessibility,TJLG’sactiveimpactavenuesrequiredirectmanpowerandareessential forensuringhigh-qualityimplementationoftheIWBMC™inprofessionalsettings.Theseinclude:
Evaluations&ProgramDesign:AstheIWBMC™modelgainsbroaderrecognitionandadoptionduringthefirstfiveyears, theTJLGClinicalTeamwilltaketheleadinconductingevaluationsanddesigningindividualizedprogramsforat-risk individuals.Thisapproachensuresqualitycontrol,fidelitytothemodel,andsuccessfulimplementationacrossnewschools, therapycenters,andinstitutions.Simultaneously,theJLteamwillactivelytrainandmentorthenextgenerationof evaluators includingprofessionalsoutsideofJL whowillgraduallytakeontheresponsibilityofconductingevaluations andtrainingothers.Thisapproachcreatesastrongnetworkoffullytrainedandcertifiednon-JLevaluators,allowing IWBMC™evaluationsandprogramdevelopmenttoscalebeyondJL’sinternalcapacity.
On-SiteTrainingPrograms:TJLGoffersimmersive,hands-ontrainingatitsflagshipcampus,whereprofessionalsreceive directmentorshipfromTJLGexpertsimplementingtheIWBMC™.Thesein-depthprogramsprovidepracticalapplication, real-timefeedback,andpersonalizedinstruction,ensuringthatschools,therapycenters,andinstitutionsdevelopthe competencyandconfidenceneededtointegrateIWBMC™effectively Byexperiencingthemodelinaction,participantsgain deep,experientialknowledgethatstrengthenstheirabilitytodeliverhigh-quality,individualizedcareintheirownsettings Networking&OnboardingSchoolsandOrganizations:Inthefirstfiveyears,asTheJacob’sLadderNetworkexpands, onboardingnewschoolsandorganizationswillrequiresignificanthands-onsupportfromtheTJLGteamtoensuretheyhave thetools,knowledge,andinfrastructureneededtoimplementtheIWBMC™successfully.Whileanyparent,caregiver, professional,andinstitutioncanbecomeanetworkmember,thoseseekingfullintegrationofIWBMC™intotheirprograms willrequireJLstaffguidancetoestablishfoundationalprocesses,implementbestpractices,andaligntheirteamswiththe model’sstandards.Toscalethiseffort,TJLGwillsimultaneouslytrainandcertifyevaluatorsandtrainerswithinnetwork schoolsandorganizations.Thistrain-the-trainermodelwillallowexperiencedevaluatorsandleadersoutsideofJLtoassist withtrainingontheIWBMC™andguidingnewinstitutionsthroughonboarding.
While these active pathways require an initial investment of JL resources, they are essential in laying the groundwork for longterm scalability. As passive adoption accelerates, TJLG will reach a tipping point where active implementation can scale without financial barriers enabling faster onboarding, expanded training capacity, and deeper institutional impact.
Revenue Model: Ensuring Sustainability & Scalability
TheJacob’sLadderGroupoperatesonastrategicallydiversifiedrevenuemodelthatsupportsthelarge-scaleadoptionofthe InterpersonalWhole-BrainModelofCare®whileensuringlong-termsustainability.Revenueisgeneratedthroughlicensing, training,evaluations,andconsultingservices,allowingTJLGtoscaleimpactwhilemaintainingfinancialresilience.This modelisintentionallydesignedtobeflexibleandscalable,accommodatinginstitutions,professionals,andcaregiversat variouslevelsofengagement.Early-stageadopters,includingnewschoolsandtherapycenters,willrequiresignificantdirect trainingandconsultingsupport,whereasestablishedinstitutionswillgeneraterevenuethroughrecurringlicensingfeesand professionaldevelopmentprograms
EvaluationServices:ComprehensiveevaluationsareafundamentalcomponentofimplementingtheInterpersonalWholeBrainModelofCare®,ensuringfidelitytothemodelandsupportinghigh-qualitycaredelivery Institutionsadoptingthe IWBMC™requireaninitialevaluation,withongoingre-evaluationsconductedtotrackprogressandmaintainprogramming integrity Theseevaluationsgenerateasteadyrevenuestreamwhilereinforcingthebesttherapeuticandeducationalcare practices Thecoststructureincludesa$3,500feeforcomprehensiveclientevaluations,$1,900formodifiedevaluations,and $250percomprehensivescreeningforindividualsseekingapreliminaryassessment.Asmoreprofessionalsbecomecertified asIWBMC™evaluators,theresponsibilityforconductingevaluationswillgraduallyshiftfromTheJacob’sLadderGroup’s clinicalteamtotrainedprofessionalsoutsidetheorganization.Certifiedevaluatorsgaintheexpertisetoconduct assessmentsindependentlythroughthistrain-the-trainermodel,enablingexponentialscalingofevaluationservices.
AscendTraining:
TheAscendTrainingInstituteprovidesstructuredlearningprogramstoequipprofessionalswiththe foundationalknowledgeandpracticalapplicationofIWBMC™.Trainingprogramsincludeself-pacedonlinetraining strategies,masterclasses,comprehensivecourses,livein-personorvirtualtraining,andimmersivein-persontraining experiencestoaccommodatedifferentlearningpreferences.Onlinecoursesrangefromfreeintroductoryvideostoonline trainingstrategiespricedat$30andfullmasterclassespricedat$150.Comprehensiveprofessionaltrainingcoursesstartat $1,200,withspecializedtracksforeducators,providers,andevaluators.On-siteimmersiontrainingisavailablefor professionalsandinstitutionsseekinghands-onmentorshipatTJLG’sflagshipcampus.
Sample Section of qEEG (Quantitative Electroencephalogram) Learn
TheqEEGprovidesavisualrepresentation oftheelectricalactivityoccurringinthe brain TheqEEGisacoreelementofthe IWBMC™Evaluation,givinginsightinto areasofthebrainwithtoomuchortoo littleactivityorcommunication Withover threedecadesofqEEGdatarecordedand organizedperdiagnosticcategory,Pillar ResearchInstituteutilizesthisinformation tovalidateIWBMC™outcomes,and trainingonqEEGtrendsisavailable throughAscendTrainingInstitute
IWBMC™ProviderandEvaluatorCertification:Toensuremodelfidelityandupholdthehigheststandardsofcare, professionalsseekingtoimplementtheIWBMC™areencouragedtocompleteaformalboardcertificationprocess.This certificationvalidatesexpertise,reinforcesbestpractices,andguaranteesthattheIWBMC™isdeliveredwithintegrityacross diverseprofessionalsettings.Thecertificationprocessincludesanapplicationfeeof$100,aone-timeexamfeeof$500,anda bi-annualre-certificationfeeof$250tomaintainaccreditation.Certifiedprofessionalsmustalsocompleteongoing continuingeducation,whichcanbeaccessedthroughAscend,tostayuptodatewiththelatestadvancementsandmaintain theircertification.
AHAVALicensing:AsaSoftware-as-a-Service(SaaS)platform,AHAVAgeneratesrevenuethroughtieredsubscriptionplans designedforschools,therapycenters,andprofessionals.Institutionscanselectfromdifferentlevelsofaccessbasedontheir needs,withmonthlylicensingfeesrangingfrom$35peruserforCustomerIntegrationAccess(includingCRM,ParentPortal, andExternalProfessionalPortal)to$325peruserforEnterpriseAccess,withcustomizedpricingavailableforlarger institutions
Inadditiontostandardlicensingfees,AHAVAincludesaone-time$1,000tenantsetupfeeanda$400technicalsupportfee As adoptionexpands,recurringsubscriptionrevenuewillprovideastablefinancialfoundation,ensuringcontinuous reinvestmentinplatformenhancements,trainingresources,andresearchinitiatives.
OrganizationalandClinicalConsulting:InstitutionsimplementingtheIWBMC™requirespecializedconsultingsupportfor organizationaldevelopmentandclinicalprogramsetup.TJLGprovideshands-onconsultingat$120perhour,offeringexpert guidanceinprogramdesign,operationalstrategy,andmodelimplementation.Newlyestablishedschoolsandtherapy centerstypicallyrequire20+hoursofconsultingintheirfirstyear,ensuringastructured,effectivetransitiontoIWBMC™.As theseorganizationsgainexperience,consultingrevenuewillshiftfromintensiveearly-stagesupporttoongoingprofessional developmentandstrategicadvisoryservices.Overtime,thiswillprovideasteadyrevenuestreamwhilehelpinginstitutions refineandsustaintheirIWBMC™programs.
The Jacob’s Ladder Group’s revenue model is comprehensive, diversified, and scalable. By offering tiered subscriptions, in-depth training, evaluation services, and optional add-ons, TJLG can meet the needs of a wide range of customers while ensuring steady income This robust model drives consistent revenue growth and reinforces customer engagement and commitment to Ascend training and AHAVA licensing, fostering long-term financial sustainability and ongoing investment in training and platform enhancements
Inourrecentlypublishedresearch,weexaminedtheInterpersonalWhole-BrainModelof Care®(IWBMC™)TraumaSupportModel,whichaddressestheuniquechallengesfacedby neurodivergentindividualswithtraumahistories Themodelestablishesatriangular frameworkwithHope,Truth,andLoveasitsfoundationalprinciples,centeredaround recognizingeachclient'sSpirit&Will theirinherentdignityandworth Ouranalysisof qEEGdatafrom12neurodivergentclientsrevealeddistinctneuralpatternsbetweenacute andcomplextraumapresentations,with92%showingimprovementsinsensory processing,88%inemotionalregulationpathways,and75%inmotorintegrationareas A criticalfindingwasthatneuralreorganizationfollowedaconsistentsequence:foundational sensoryprocessingmustbeaddressedbeforeprogressingtoemotionalregulationand higher-orderintegrationnetworks Themodel'seffectivenessstemsfromcreatingsafe, healingenvironmentsthroughneuroaffirmingassessmentpracticesandcompassionate communitywhileimplementingindividualizedinterventionsbasedonspecificneural connectivitypatterns Thistrauma-informedapproach,integratingneurosciencewith compassionatecare,offersanevidence-basedpathwaytorecoveryforneurodivergent individualsexperiencingtrauma anunderservedpopulationatacrucialintersectionof clinicalneed
Trauma Support Model
GlobalImpactProject
TheJacob’sLadderGrouphaslaunchedtheGlobalImpactProject,committedto ensuringthateveryat-riskindividualreceivesthecare,resources,and opportunitiestheydeserve.Thisinitiativebreaksdownourstrategicplaninto twophases,eachfocusingonspecificgoalsandactions,offeringastructured approachtofundraisingthatwillhelpusamplifyandexpandourimpact.
Global Impact Project Phase 1 (Years 1-3)
Laying the Foundation for Growth
Total Cost: $2,802,000
DuringPhase1,TJLGfocusesondrivingtheactiveimplementationofIWBMC™whilepassiveadoptiongainsmomentum. Thefoundationissetbypartneringwithinstitutions,trainingprofessionals,andvalidatingresearch,ensuringastrong marketpresenceandestablishingcredibility
Year1:EstablishingtheFoundationforGrowth
AHAVA:10institutions(schools,therapycenters,nonprofits)adoptAHAVA,onboarding150+professionalswhobegin integratingIWBMC™intocaredelivery.
Ascend:200+professionalscompleteIWBMC™training,withatleast100pursuingcertification.
Pillar:Completesten(10)researchpublications,publishingfoundationalstudiesvalidatingIWBMC™effectiveness.
TotalRevenueGenerationProjectionforAHAVAandAscendforYear1:$1M
Year2:ScalingAdoption&ExpandingInternationally
AHAVA:Expandsto25institutions,reaching1,250+professionalsactivelyusingtheplatformtosupport75,000+at-risk individuals.
Ascend:Trains1,200+professionals,expandingcontinuededucationofferings.
Pillar:Publishesthree(3)peer-reviewedresearchstudiesandten(10)publications.
TotalRevenueGenerationProjectionforAHAVAandAscendforYear2:$2M
Year3:StrengtheningMarketPresence&DrivingInternationalAdoption
AHAVA:Expandsinternationally,onboarding50+institutionsacrosstheUS andinternationallywith3,000+ professionalsutilizingtheplatform
Ascend:Trains2,500+professionals,with1,000achievingIWBMC™certificationandintegratingthemodelintotheir practice
Pillar:Completesalarge-scalestudyonlong-termoutcomesofIWBMC™,increasingcredibilityandestablishingitasa preferredmodelofcareinprofessionalsectors.
TotalRevenueGenerationProjectionforAHAVAandAscendforYear3:$5M
ByYear3,TJLG’sactiveavenueswillhaveexpandedtotrainandsupportthousandsofprofessionalswhilepassive adoptionscalesaccessibility,allowingtheIWBMC™toreachandtransform7.5millionlives,withanestimated revenuegenerationof$8M.Together,thesepathwayscreateafoundationforlarge-scale,sustainableimpact.
Global Impact Project Phase 2 (Years 4-5)
Sustainability & Expansion
Total Cost: $2,167,000
InPhase2,passiveadoptioncontinuesgrowingwithoutadditionalmanpower,whileactiveimplementationacceleratesat fullcapacity.Withfinancialconstraintsremoved,TJLGcanscaleasquicklyasdemandallows,ensuringwidespread adoptionofIWBMC™.
Year4:IndustryRecognition&Large-ScaleImplementation
AHAVA:Onboards100+institutions,impacting10,000+professionalsandsupportingover750,000individualsglobally.
Ascend:Trains5,000+professionals,withamajorityoptingforadvancedcertificationandspecializedtrainingin IWBMC™.
Pillar:Expandsresearchpartnershipstomultipleuniversities,validatingIWBMC™inatleastthree(3)scientific journals
Year5:EstablishingIWBMC™astheGlobalStandard
AHAVA:Reaches250+institutions,with25,000+professionalsutilizingtheplatform,directlyimprovingcarefor1.8+ millionindividuals.
Ascend:BecomestheleadingtrainingforprofessionalsimplementingIWBMC™,exceeding10,000+trainedand certifiedprofessionals.
Pillar:Becomesagloballeaderinresearchontherapeuticandeducationalcareandinterventions,withIWBMC™ recognizedasavalidated,best-practicemodelinthefield.
TotalRevenueGenerationProjectionforAHAVAandAscendforYear5:$18M
Withastrategicinvestmentof$4,969,000,TJLGispositionedtogenerateover$35Minsustainablerevenueoverthenext fiveyears.Thiswillenableustoexpandtrainingprograms,scaleAHAVA,expandresearch,andfosterlong-termimpact globally.Whileambitious,theseprojectionsaregroundedinTJLG’s30-yearhistoryofsuccessandourprovenabilityto execute.Withalldivisionsreadytoscale,ourpassiveinitiatives suchasAHAVA’sseamlessadoptionandtheexpansionof trainingandcertificationprograms willgrowexponentially Meanwhile,ouractiveinitiativesallowustodeliverdirect care,trainprofessionals,andscaletheIWBMC™throughthetrain-the-trainermodel,acceleratingtheadoptionofthe InterpersonalWhole-BrainModelofCare® Leveragingscalabletechnologyandourexpertise,TJLGisnotonlypositioned forgrowthbutistransformingtherapeuticandeducationalcare,rankingamongthetop10%ofhigh-growthorganizations basedonthemediancompoundannualgrowthratewithintheSaaSindustry.Withonlytheinitialinvestmentrequiredfor scale,wearepreparedtoexecuteefficientlyandestablishIWBMC™astheglobalstandard.
I firmly believe that the human body, mind, and soul will move toward healing
given what is truly needed.
if
~Amy O'Dell, Founder
Long-Term Vision: Breaking the Limits of Impact
ByYear5,TJLG’simpactwillbedrivenbybothactiveandpassiveinitiatives,workingtogethertomaximizereach, effectiveness,andsustainability.Activeavenueswillscaledirectcaredeliveryandequipthenextgenerationofevaluators, whilepassiveadoptionwillmaketheIWBMC™accessibleglobally.Aspassiveandactiveadoptiongrowsbeyond15million lives,itwillfuelaself-sustainingrevenuemodel,eliminatingfinancialbarriersandensuringinstitutions,professionals,and caregivershavethetoolsneededtotransformlives.ThesecombinedpathwayswillestablishtheIWBMC™astheglobal standardfortherapeuticandeducationalcare,fosteringalastingmovementandchangingtheconversationfor generationstocome
By applying the best in neuroscientific advancements to a culture richly steeped in love, we help our clients achieve far beyond traditional expectations.
-Amy O’Dell, Founder and CEO
Conclusion
TheJacob’sLadderGroupiscommittedtorevolutionizingtherapeuticandeducationalcarebyincreasingaccess,equipping professionals,andcreatingsustainablesolutionsforat-riskindividualsworldwide Throughadualapproachofscalable passiveadoptionandhigh-touchimplementation,TJLGispositionedtodrivesystemicchange,ensuringIWBMC™becomes thepreferredmodelofcare.Bystrengtheningourfoundation expandinginternalcapacity,research,andtraining while growingAHAVA,Ascend,andPillar,weareequippingprofessionals,caregivers,andinstitutionswiththetoolstoprovidelifechanging,evidence-basedcare.Ourstrategicplanoutlinescleargoals,measurablemilestones,andafive-year roadmaptoscaleourimpactfromthousandstomillions,transformingthestandardcareapproachglobally.
ByYear5,TJLGwillhave:
EstablishedIWBMC™asthepreferredmodelofcareworldwide
Equippedthousandsofprofessionalsthroughtrainingandcertification
Expandedpassiveadoptiontoimpactover15millionlives
Builtasustainable,revenue-generatingmodeltosupportlong-termgrowth
Thisisnotjustavision itisafullyactionableplan.Withtheresearch,technology,expertise,andstrategyinplace,TJLG isreadytoexecute,bringinghope,healing,andtransformationtoindividualswithneurobiologicalchallengeswhilesettinga newglobalstandardforcareandprofessionaldevelopment
I’veseenfirsthandthatthetalentedstaffatTheJacob’sLadderGroupare dedicatedtoensuringindividualsofallagesfeelsafe,arecaredfor,andsee results.Theyemployaneurobehavioralmodelwithathoroughassessment process,allowingthemtounderstandeachindividualcomprehensively.
~JaganChilakamarri,MD.,BoardCertifiedChild,Adolescent,andAdultPhysiatrist
Amy is a truly special soul. Full of life and radiating love, offering quiet acceptance and believing and seeing the best in everyone. And that’s the heart of Jacob’s Ladder. When you have a founder who creates an organizational model aligned with their true values –values they model – and brings in team members who do the same, you get an Authentic Culture. Amy is like a magnet. She pulls people in through her authenticity and warmth, and, as the adage goes, like attracts like. Jacob’s Ladder is operated by an extraordinary group of people, who, like Amy, have endless capacity for caring and believe in possibility. One of my children is in Amy’s programming so I can attest firsthand to the power and legitimacy of the Jacob’s Ladder methodology and instruction. I have endless respect for Amy – her knowledge, strength, resilience, capacity – she is truly one-of-a-kind, just like her life’s work.
Hope is a sustaining, motivating, and healing force in the lives of those touched by special needs, and the people of Jacob's Ladder provide it in abundance.
~Leah B, Parent
