Media plan harney

Timing and Schedule Rubber Duck planned a 12-month media plan that would introduce Pepperidge Farms’ Tim Tams to the cookie market. Our plan would begin August of 2014 through July 2015. We are beginning in August because that would give us time to begin advertising before September, which is when the endcap displays begin and is one of the peak cookie sales months. We wanted to get some buzzing about our product going before the product officially launched.

The Budget goes as follows: January: $500,000 February: $1,000,000 March:$100,000 April: $100,000 May: $100,000 June: $100,000 July: $100,000 August: $500,000 September: $1,000,000 October: $500,000 November: $1,000,000 December: $1,000,000