2013-2014 ADVERTISING I N F O R M AT I O N
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WINTER 2013
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INCLUDING ONLINE OPTIONS:
Banners, E-Newsletters and WE13 Listings
PREPARE FOR IN BALTIMORE WITH AN
Enhanced Exhibitor Listing SWE is proud to offer a powerful opportunity to build momentum leading into the WE13 Conference in Baltimore. Members closely review the website to see who will be attending the career fair and now, you have the opportunity to ensure that your listing on the WE13 website stands out from the hundreds of other exhibitors attending. There are two options available to advertisers. The first option is the Premium Listing which is limited and available to only eight exhibitors. The second option is an Enhanced Listing. Both options allow you to highlight your organization in the online exhibitor listing, and to provide more detailed information about your products and services; social media outlets; and online resources…all on your dedicated listing page within the heavily trafficked WE13 website.
Premium Listing The Premium Listings are limited to eight exhibitors. These will be the first listings seen on the page, appearing at the top. Benefits include: ■ Company logo (200 x 200 pixels, GIF format, animations acceptable) ■ Company description (up to 250 words) ■ List engineering disciplines you are looking to attract ■ Up to eight links to company web pages and/or social media (careers, diversity, homepage, recruiting calendar, technology/products, video, link to magazine ad, etc) ■ Employers name will be highlighted on alphabetical list to stand out and draw member's attention ■ Link to SWE career center job listing ■ Cost: $3,950
Enhanced Listing Enhanced listings will appear alphabetically in a bold, highlighted text box. These listings will link to your enhanced listing page and will include: ■ Company logo (200 x 100 pixels, no animations) ■ Up to three links to employer pages and/or social media ■ Company description (up to 150 words) ■ List engineering disciplines you are looking to attract ■ Cost: $1995
Graduate School Enhanced Listing Benefits include: ■ University listings will appear alphabetically in a bold, highlighted text box. ■ University logo (200 x 100 pixels, GIF format, no animations) ■ Up to three links to university pages and/or social media ■ Program description (up to 150 words) ■ Cost: $1295
Banner Advertising on SWE Website SWE’s web site, found at swe.org, is now accepting national advertising. Since the web site is accessed regularly by members, this national banner advertising is an outstanding medium for employers to place employment ads that will link back to their website. Banner ads are available on all of the pages of the redesigned SWE website with one large banner and two smaller banners appearing on each page. Rates (Gross rate, for two months) Large Banner (250 x 250 pixels). . . . . . . . . . . . . . . . . . . . . $3,595 Smaller Banner (120 x 240 pixels) . . . . . . . . . . . . . . . . . . . $2,395 Files should be GIF, SWF or flash. They may include animation. Max file size is 60K.
Exclusive Sponsorship of SWE’s e-Newsletter SWE produces a monthly e-newsletter, All Together that is e-mailed to both the collegiate and professional members. This newsletter is available for sponsorship on a monthly basis. The sponsorships are “first-come, first-serve”, subject to availability. The sponsor will have their logo (GIF format, no animations) included in the e-mail that members receive, along with a description of their opportunities/ programs (one hundred word maximum). When members click on the logo, it will link back to your website. As the sole sponsor, your message will make you stand out with the members. Please book early due to the limited nature of this opportunity! Sponsor will also receive a one month 120 x 240 pixel banner on the site to coincide with their sponsorship. Monthly rate: $5,295
Sponsorship
The Digital Advantage Take your advertising in SWE Magazine to a new level! Every advertiser in SWE Magazine has the benefit of being automatically included in the digital version of SWE Magazine. All members receive e-mails announcing the issues availability with links to the issues when they publish. The digital issues drew more than 15,000 users this past year, a reflection of the increasing importance this benefit offers advertisers.
Stream Video
■ Be the sponsor of the issue which entitles you to have a banner appear next to the issue (120 x 600 pixels, GIF format, animations accepted) and also to have a graphic. Sponsorship is $2,950 for the regular issues or $4,350 for the Conference Issue To see an example of this sponsorship opportunity, visit http://www.nxtbook.com/nxtbooks/swe/ conference12/index.php ■ A second option is to add rich media to your artwork or to animate your ad. You can stream video or audio when members reach your advertisement to enhance its impact. Or SWE can take your ad and bring it to life by adding animation, working with images/graphics in your design. Either option will result in increasing the attention to your ad and help you to maximize your impact. This option is available for $895 per issue.
Add Animation
Make Connections. Make History. The 2013 National Conference in Baltimore, Maryland. WE13—will take place October 24-26. Every advertiser in the Conference Issue will receive a bonus laminate of their ad to display at their booth and take back to their lobby, like the example to the left.
SWE Magazine’s Conference Issue will include the 2013 Program for Baltimore and all attendees will receive personal copies in their registration bags. It will be the ONLY publication distributed to all attendees, making it THE essential advertising tool for employers and universities. WE13 is the largest and most comprehensive professional development and career enhancement event for women in engineering and technology. To view the WE12 Issue, please visit http://www.nxtbook.com/nxtbooks/swe/conference12/.
SWE Magazine is the Award Winning Official Magazine of the Society of Women Engineers, a non-profit professional, technical and educational service organization dedicated to serving women engineers throughout their careers. The Society also provides career guidance and outreach to students aspiring to enter the engineering profession. SWE Magazine is published four times annually. Circulation includes direct mail to over 20,000 SWE professional and student members, plus corporations and universities throughout the United States, Canada and Puerto Rico. SWE professional members are involved in over 100 SWE sections in the U.S. and an active members-at-large organization worldwide. SWE student members can be found at over 300 student sections at leading colleges and universities in the United States and Puerto Rico.
Compelling Editorial SWE Magazine focuses on items of interest to members, including:
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Achievements and accomplishments of technical women Career development Activities within the Society Career guidance for and outreach to students Insight, awareness and solutions to women’s issues in the workplace Technical themes
Advertising Benefits ■ ■ ■ ■ ■ ■
Direct mailing to all SWE members Extensive reach to both professionals and students Career-related editorial enhances the impact of your recruitment/diversity advertising Complimentary link from SWE Online Career Fair to your site Complimentary placement in the Digital Issue of SWE Magazine which is e-mailed to members Complimentary job postings on SWE’s Career Center
Mission Statement The Society of Women Engineers stimulates women to achieve full potential in careers as engineers and leaders, expands the image of the engineering profession as a positive force in improving the quality of life, and demonstrates the value of diversity.
SWE Heritage Club The SWE Heritage Club recognizes organizations that publicly support the Society by regularly advertising in SWE Magazine. Each SWE Heritage Club advertiser receives: A listing on the first page of each issue of SWE Magazine. Logo/button at top of SWE Online Career Fair Preferred positioning in every issue of the magazine A commemorative plaque from SWE in recognition of the advertiser’s support. This plaque will be presented at the SWE Conference if the advertiser attends the event Baltimore with a photo in the Winter 2013 Issue. Best discounts on advertising space in SWE Magazine. Exclusive approval to use SWE Heritage Club logo in advertising. Unlimited access to the SWE Career Center (resume database and job postings) ($5900 value). The opportunity to be an exclusive sponsor of a digital issue or to add animation to your ad in the digital issue. ■ ■ ■ ■
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To qualify for the SWE Heritage Club, an employer must place a full-page ad in at all four issues of SWE Magazine annually or purchase a qualifying Premium Package for SWE..
Digital Issue SWE Magazine includes an exciting added value to advertisers. Every member of the society also has the opportunity to access the latest issue online with the SWE Magazine Digital Issue. This benefit is free to all members and every advertiser in the magazine has the added benefit of their ad appearing in the digital issue. SWE members receive an e-mail with a link to the digital issue as soon as each issue publishes. The new issue then loads in their browser where they can access the complete issue. Features include keyword search, the ability to forward the issue to fellow engineers, the option to save it to their desktop and much more. For employers, your advertisement is a live link to your website. So members are one click away from your opportunities.
Bonus Online Career Fair Advertisers in SWE Magazine automatically receive a link to their site from the SWE Online Career Fair Your participation in SWE Magazine also includes a bonus web link from SWE’s Online Career Fair and job posting(s) on SWE’s Career Center service. SWE’s Online Career Fair is accessible from multiple areas within the SWE site. All full-page advertisers have their logos on the page. Advertisers with fractional pages receive a text link that appears in the appropriate level (see below for levels) and receive the corresponding complimentary 60 day postings. Links remain live for at least two months and will connect directly to the URL from your ad when clicked.
SWE Platinum Level
Gold Level
Silver Level
Bronze Level
Full page advertisers • Includes four postings ($1250 value)
Half page and 2/3 page advertisers • Includes three postings ($750 value)
One-third page advertisers • Includes two posting ($500 value)
Quarter Page advertisers • Includes one posting ($250 value)
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SWE Magazine 2013-2014 Publishing Schedule/Editorial Calendar Fall 2013 Back to School/ Conference Preview
WE13 Conference Issue Baltimore
Winter 2014 Careers/ Conference Highlights
Spring 2014 Diversity/ Women’s History Month
Ad Space
July 16
August 20
December 3
January 21, 2014
Materials Due
July 23
August 27
December 10
January 28, 2014
Issue
Advertising Rates Black and White—Net Rate, per issue
COLOR 2-Color Additional $895 4-Color Additional $1,295 COVERS Back Cover: 4-Color page rate plus 15% Inside Front and Back Cover: 4-color page rate plus 10% BLEED Rate: Additional 10%
Size
1x
2x
3x
4x
Full Page
$5,625
$5,289
$5,095
$4,922
1/2 Island
$3,510
$3,323
$3,229
$3,199
1/2 Page (H/V)
$3,426
$3,242
$3,150
$3,121
1/3 Page
$2,914
$2,757
$2,678
$2,653
1/4 Page
$2,206
$2,086
$2,024
$2,003
D I G I TA L A N I M AT I O N $895
Specifications Size
Full Page Bleed Trim Full Page (Live area) 1/2 Page Island 1/2 Page Vertical 1/2 Page Horizontal 1/3 Page Vertical 1/3 Page Square 1/4 Page
Electronic Submission
Width
8 5⁄8 8 3⁄8 7 1⁄4 4 3 ⁄4 3 1⁄ 2 71⁄4 2 1⁄4 4 1⁄ 2 3 1⁄ 2
x
Height
x
111⁄4 10 7⁄8 10 7 3⁄8 10 5 10 5 5
x x x x x x x x
PDF at 300 dpi
Supplied Materials • CD Rom Ask your sales representative for any additional electronic specifications
Additional information Published rates are 15% commissionable to recognized agencies. Payment terms are net 30 days. Publisher reserves right to suspend agency commission for past due invoices. Cancelled orders must be received, in writing, by the space deadline. Cost of special handling of display ads, such as reshooting art to meet standard requirements, typesetting or creating artwork, will be billed to the advertiser at cost.
Mailing Instructions All display advertising materials and instructions, including contracts, insertion orders and other correspondence should be sent to:
SWE Magazine 2350 Cinnamon Ridge Road Charlottesville, VA 22901-8993 For display advertising information or questions, contact UniDiversity Phone: 434-244-9776 Fax: 434-244-9767 e-mail: adv@swe.org Website: www.UniDiversity.com