What is Identity Proofing and Why is it Important? Identity proofing is the process of verifying that the claimed identity of a person matches their real identity. You’ve most likely gone through this process a lot of times yourself at hotels, financial institutions, and retailers.
Importance of Improved Identity Proofing Your Personally Identifiable Information (PII), including your bank account details and security questions, fall in the possession of fraudsters who can misuse your information fraudulent transactions. To epitomize, identity proofing is particularly valuable when a user is attempting to claim an account, access content over a certain age, or register for an e-commerce site.