Consumer Digital Identity Trend Report 2023

Consumer Digital Identity Trend Report 2023

The world is changing, and so are the ways in which consumers interact with their digital identities. To figure out what consumers want, their behavior and pain-points, we analyzed data from the LoginRadius CIAM Platform which is used by over 500 brands around the world. The report is a crucial resource for company executives, marketers, and IT specialists who want to keep on top of trends in the digital age.

Key Highlights of the Consumer Identity Trend Report 2023

The analysis of our consumer base during the previous year provided us with several insightful findings. Here are a few of them:

● 95.82% of companies provide a standard login with an email address.

● 87.59% of customers who use passwordless login prefer to sign in using their email address.

● MFA is not offered by 51.39% of businesses, but it is by 48.61%.

● Facebook is preferred by 36.98% of users, and Google is

Looking Ahead

The need of considering CIAM as a crucial business process rather than just an operational function is highlighted in the LoginRadius Consumer Identity Trend Report 2023. Businesses can achieve greater operational efficiency, cheaper customer acquisition and support costs, and higher customer retention rates by doing this. For those looking to improve their entire bottom line and customer experience, the conclusion of this analysis is important.

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