Top 5 Trends in CIAM in 2021

Top 5 Trends in CIAM in 2021 CIAM has undeniably emerged as a game-changer for a variety of businesses, whether we're talking about securing sufcient authentication and authorization or collecting insightful customer data.

The frst thing that comes to mind when thinking about a CIAM solution is a comprehensive identity management mechanism that can provide authentication in a variety of ways, such as social login, OTP, and email login, among others.

The current CIAM, on the other hand, is jam-packed with features that enable reliable authentication and, in turn, help businesses stay ahead of the curve. Let's take a look at some of the CIAM trends that have transformed the IAM market, as well as how organizations may take advantage of the next generation of consumer identity and access management solutions.

1. Passwordless Authentication: It's just too easy to guess, hack, or intercept passwords.

Furthermore, the practice of reusing passwords has resulted in a steady stream of attacks and account vulnerabilities.

A passwordless authentication system replaces traditional passwords with more reliable authentication factors. A magic link, fngerprint, PIN, or a secret token supplied via email or text message are examples of extra-security methods.

2. Adaptive Authentication (Risk-based Authentication): When an authentication request is considered malicious by your organization's security policy, adaptive authentication (also known as Risk-based Authentication) is a means of sending notifcations or prompting customers to complete further steps to authenticate their identities.

In a word, adaptive authentication analyses user interaction with your application and generates an intelligent risk profle based on consumer behavior or your company's security policy.

3. Decentralized Authentication: Decentralized authentication, or decentralized identifcation, simply means that there is no central authority to authenticate your identity. Decentralized Identifers (DIDs) are a type of digital identifer that allows for decentralized, verifed identity.

Any subject identifed by the DID's controller is referred to as a DID (e.g., a person, organization, thing, data model, abstract entity, etc.).

Businesses and industries that recognize and take the moment to use emerging standardized decentralized identity technologies for client identifcation control will beneft for a long time.

4. Zero Trust Security: Zero trust is a security concept based on the belief that businesses should not trust any device or human, whether inside or outside their perimeters and should thoroughly check everything before providing access.

Until the system confrms the user or device requesting access to the IP address, device, or storage, no access is granted.

This strategic endeavor aids in the prevention of data breaches by eliminating the concept of trusting anyone, even if the access request comes from within the network.

Security experts today believe that the traditional security method is useless, especially in a world where most data breaches are triggered by hacking through company frewalls and hackers can roam freely within a private network.

5. Progressive Disclosure: Progressive disclosure is a new interaction design approach that organizes information and actions over multiple screens in a logical order.

The goal is to improve conversion rates by ensuring that users don't transfer to competitors because they don't receive useful information upon their initial interaction with a brand. In a word, the progressive disclosure interaction design pattern gives users a fast overview of an application's capabilities and information, allowing them to make smarter decisions.

Progressive disclosure helps users have a more seamless experience by displaying the required information about a product's features and capabilities in the frst few seconds of their encounter. This helps create trust in the user.

Final Thoughts: Businesses facing challenges such as consumer onboarding, secure authentication processes, and bad user experiences have already received support from CIAM. However, new CIAM systems, such as LoginRadius, have raised the standard and now provide the highest level of security, smooth onboarding, and user-friendly experiences.