Role of Identity Management in the Media Industry

Role of Identity Management in the Media Industry The media industry has undergone a massive digital transition. However, despite the media industry's rapid technological advancements, businesses serving this vertical face a number of security challenges.

Without a doubt, the media industry has advanced in leaps and bounds as a result of the internet's transformation of content delivery. A customer identity and access management solution (CIAM) is a critical requirement for media companies looking to expand their operations.

Benefits of Identity Management in the Media Industry

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SSO (Single Sign-On) Is a Game-Changer: If SSO is on the verge of becoming an industry standard for authentication, the media industry must rapidly prepare for SSO and

Federated SSO to improve the user experience. ●

Content Restrictions Using Access Management: With increased access to media through OTT platforms, the entertainment industry's biggest challenge is establishing age limits for specific content. Access management through a CIAM solution improves the user experience and, in turn, helps to enhance overall data and privacy protection.

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The Secret to Staying Ahead of the Competition is Progressive Profiling: Progressive profiling allows you to collect sensitive information regarding a subscriber over time rather than all at once. This not only enhances the user experience, but it also helps to build reputation over time.

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Multi-Factor Authentication (MFA) - For Additional Security Layers: A CIAM solution with multi-factor authentication can be the ultimate solution with millions of data breaches and identity thefts in the media industry alone.

Media industry, just like any other industry can leverage identity management to enhance business growth, increase subscribers, and improve overall security. This article describes the importance of identity management in the media industry. https://www.loginradius.com/blog/start-with-identity/2021/04/identity-management-in-mediaindustry/