Multi-Factor Authentication - A Beginner’s Guide Password attackers are constantly on the lookout for weak passwords that they can use to gain access to customers' accounts. To address this issue, we often conflate complexity with security. That should not be the case. Always keep in mind that customer retention is influenced by uncertainty. Of course, you don't want this to happen. So, is there a way to keep our process easy while still keeping it secure? Multifactor authentication is the solution.