How traditional user registration forms might kill your website

How Traditional User Registration Forms Might Kill Your Website??

By - John Lennon

Introduction ●

One of the biggest challenge faced by marketers is to convert their online visitors to registered users.

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The process gets tough when you work into online business as it requires lots of information before closing the deal.

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The most traditional way to get this information is by asking users to fill and submit a lengthy registration form.

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But is this an efficient method? Well, it’s not. Let’s see how.

References : ● http://thedigitaleraa.blogspot.in/2014/11/how-traditional-user-registration-might.html ● http://sherpablog.marketingsherpa.com/social-networking-evangelism-community/social-login-registration/

From Information To Inconvenience

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During early days, users were asked to submit traditional sign up forms to complete the registration process.

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But soon visitors started finding it annoying and leaving the website without signing up which increases bounce rates.

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This continues till today as most of the people don’t want to waste their time filling up time consuming registration forms.

References : ● http://thedigitaleraa.blogspot.in/2014/11/how-traditional-user-registration-might.html ● http://sherpablog.marketingsherpa.com/social-networking-evangelism-community/social-login-registration/

What is the solution?? ●

In past few years, Social Media has seen dramatic evolution.

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That’s when the concept of Social Login stepped in.

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Social Login allows users to login using their already existing social media accounts like Facebook, Twitter, Google+, Linkedin, etc

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Social Login simplifies this whole sign up process and makes it seem just a oneclick-procedure.

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References : ● http://thedigitaleraa.blogspot.in/2014/11/how-traditional-user-registration-might.html ● http://sherpablog.marketingsherpa.com/social-networking-evangelism-community/social-login-registration/

Why Social Login is Different??

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Social Login simplifies the sign-up procedure by making it a one-click-process.

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lesser SPAM, as the user sign-up is validated by their social media accounts so chances of spamming get highly reduced.

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Marketers are able to get precious reliable user profile data which helps them to understand their audience and make more targeted and efficient business strategies.

References : ● http://thedigitaleraa.blogspot.in/2014/11/how-traditional-user-registration-might.html ● http://sherpablog.marketingsherpa.com/social-networking-evangelism-community/social-login-registration/

To know more about how registration forms are killing your website traffic, read the detailed article here : User Registration : The Silent but Deadly Killer

References : â—? http://thedigitaleraa.blogspot.in/2014/11/how-traditional-user-registration-might.html â—? http://sherpablog.marketingsherpa.com/social-networking-evangelism-community/social-login-registration/

Thank - You