How to Secure the Customer Experience on Loyalty Platforms with SSO Integration Providing great consumer experiences is no longer a luxury; it's the vital fuel that keeps businesses afoat in today's digital marketplace. Whether it's a personalized greeting or a product recommendation based on a buyer's search history, online vendors may provide engaging consumer experiences that increase sales and encourage repeat purchases.
On e-commerce platforms, buyers cannot receive rewards as cash points or discounts since the most major obstacle, identity verifcation, obstructs the user experience. This results in low conversion rates and, as a result, a drop in the number of visits to loyalty platforms. This article will describe the largest challenge for loyalty platforms and how SSO integration for consumer loyalty platforms solves the problem.
The Biggest Challenge for Consumer Loyalty Platforms As they currently connect with brands like Amazon, Microsoft, and Apple, today's consumers are