Engineering As Marketing: 5 Growth Hack Strategies For Modern Businesses Engineering as Marketing entails reusing engineering time to create useful resources like calculators, checkers, or checklists, widgets, and even microsites that introduce the company to potential customers. Producing tools that your target audience considers useful would benefit your company in the long run. Organizations can ideally grow exponentially in order to make this tool available to their users for free.
Five Engineering as Marketing Strategies These five engineering marketing strategies will help you build a more comprehensive marketing plan for your engineering firm: