What Is Customer Identity and Access Management?

What Is Customer Identity and Access Management?

Customer identity and access management (CIAM) is a digital identity management software solution for organizations that combines customer data storage with login verifcationn CIAM seeks to improve the sign-up and login experience for customers while also securely managing their identitiesn

CIAM provides the convenience of a centralized customer database that connects all other apps and services for a safe and seamless customer experiencen CIAM streamlines every business operation that involves dealing with individual consumers, including those who haven't yet registered on your siten It connects authentication, customer management, sales, marketing, business intelligence, and services with a single data hub for all identitiesn

Importance of CIAM Customers today expect a secure login experience as a basic minimum from a modern business. It builds consumer loyalty and motivates them to return to you again and again.

For Customers: Today, every business aspires to be a technology firm. Customer needs are shifting as a result of the expansion of channels, devices, platforms, and

touchpoints. And having a secure experience with such interactions is crucial.

For Businesses: Traditionally, customer identity and access management has been a consumer use case (B2C). However, a firm might be a client of an organisation (B2B). As consumers demand more from the organisations with whom they do business, the new method of doing business encompasses a wide range of markets and use cases.

A CIAM solution includes various enterprise-level capabilities that can help increase security, improve customer data collection, and deliver crucial data to marketing and sales teams.

Standard Benefits of CIAM 1. Customer Experience that is Streamlined An organization's simplified customer experience shows that it is up-to-date and focused on delivering the simplest login possible. Customers are more likely to check out more of your digital offerings if you provide a smooth login experience for your applications and services.

2. Data and Accounts Security A standard CIAM system includes security features that protect data as well as account access. Risk-based authentication, for example, monitors each customer's usage and login trends, making it easier to notice anomalous (and thus potentially fraudulent) activities. Customers can feel safe using your services because of your secure login methods, which is critical given the number of public data breaches in the news.

3. Each customer has a unified view You can acquire a complete picture of each consumer by linking the data from all of your services and websites. You can reach out to your consumers more easily and provide better service if you have a better understanding of them. All of this leads to increased revenue and cheaper acquisition and retention costs.

4. Advanced Login Options A business can obtain an advantage in the world of CIAM by deploying new and advanced login options that are not yet frequently used. These login methods help customers have a better experience, get more trust, or do both. (i) Passwordless Login makes the login process easier and more secure by eliminating the need for a password. It also assists you in presenting your business as a modern, secure corporation that employs cutting-edge technology to protect your clients. (ii) Customers can also log in using a generated link sent to their email address or a one-time password texted to their phone using One-Touch Login. Unlike Passwordless Login, however, the consumer does not need to be a current user in the system, and no credentials are required. (iii) Smart Login allows users to log in quickly and securely to the internet of things

(IoT) and smart gadgets, which are becoming an increasingly important aspect of today's digital ecosystem. Smart login delegated the authentication process for smart TVs, gaming consoles, and other IoT devices to other devices that make inputting and managing passwords easier and more safe.

5. Optimized Data Collection Businesses can use CIAM to collect information in more respectful ways as customers become more knowledgeable and wary about handing up their data. Here are a few unique techniques: (i) Progressive profiling allows you to gather consumer information over time, as needed. You can begin by creating a basic profile with the most basic login information (like name and email, or a social login request for just these details). Depending on which of your items your clients utilize, you can then request more information. (ii) In today's digital environment, when big social providers are beset by data leaks and account breaches, social login can be both a risk and a benefit. Social login can still be a wonderful way for your consumers to access your services if you take the proper precautions.

6. Consent Management CIAM offers tools for managing a customer's consent so that they have a better understanding and control over it. The ability to modify existing permissions and apply new consents retroactively is provided via consent management, which entails obtaining consent during registration and authentication.

Final Thoughts: Many companies use a customer identity management system to provide their customers with a modern digital experience. Customer account information, including data, consent, and activity, can all be accessed from one dashboard with a CIAM system like LoginRadius.