Messaging
Brand Manifesto
Training for You and With You.
TAGE is committed to enhancing communities through personalized and mindful lectures, training programs, and workshops. Thomas A. Gaines offers the opportunity to cultivate healthy workspaces and inspires development within each team member.
Language
TAGE empowers communities throughout every interaction. The language used for the brand is clear, uplifting, and professional. TAGE specializes in problem-solving and personalized success for each business so the language needs to be mindful and tailored to each client or situation.
Logo Usage
Logo Usage
The green color theme logos should be the primary consideration when branding. Branding for items should be consistent within each color system. Do not place logos on any background colors other than the brand’s green, grey, or white.
The logo symbol system contains one primary symbol and 3 adaptive symbols for each category or specialization. Symbols must only be paired with their specific category.
It is important to make sure the logos are not crowded and retain clear space around them when possible. The width of the smallest circle in the TAGE logo can be used as a spacer to ensure proper clear space is maintained.
Brand Colors
Green, grey, and white are TAGE’s brand colors. Green is the primary color that should be used in branding. The green color theme represents HR association, growth, balance, and development.
Only other shades of this green or grey may be used for additional branding elements and may only be paired with the brand’s green, grey, or white.
CMYK 75, 0, 75, 0
RGB 43, 182, 115
HEX 2bb673
CMYK 67, 43, 32, 36
RGB 80, 90, 103
HEX 505a67
CMYK 0, 0, 0, 100
RGB 0, 0, 0
HEX 000000
Headlines
Rubik Semibold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Subheadings & Body Copy
Rubik Regular and Light
Aa Bb Cc Dd Ee FF Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Aa Bb Cc Dd Ee FF Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
Type Hierarchy Example
This Is A Headline
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