TAGE Brand Standards

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TAGE Brand Guidelines 1
TAGE Brand Guidelines TAGE Brand Guidelines 2

Table of Contents

TAGE Brand Guidelines 3
Messaging 4 Logos & Usage 6 Color 10 Typography 12
TAGE Brand Guidelines TAGE Brand Guidelines 4
Messaging
Messaging

Messaging

Brand Manifesto

Training for You and With You.

TAGE is committed to enhancing communities through personalized and mindful lectures, training programs, and workshops. Thomas A. Gaines offers the opportunity to cultivate healthy workspaces and inspires development within each team member.

Language

TAGE empowers communities throughout every interaction. The language used for the brand is clear, uplifting, and professional. TAGE specializes in problem-solving and personalized success for each business so the language needs to be mindful and tailored to each client or situation.

TAGE Brand Guidelines 5 Messaging

Logo Usage

TAGE Brand Guidelines TAGE Brand Guidelines 6
Logo Usage

Logo Usage

The green color theme logos should be the primary consideration when branding. Branding for items should be consistent within each color system. Do not place logos on any background colors other than the brand’s green, grey, or white.

The logo symbol system contains one primary symbol and 3 adaptive symbols for each category or specialization. Symbols must only be paired with their specific category.

It is important to make sure the logos are not crowded and retain clear space around them when possible. The width of the smallest circle in the TAGE logo can be used as a spacer to ensure proper clear space is maintained.

TAGE Brand Guidelines 7
Usage
Logo
TAGE Brand Guidelines TAGE Brand Guidelines 8 Logo Usage
TAGE Brand Guidelines 9 Logo Usage
Brand Logo Training Series Logo Workshop Series Logo Lecture Series Logo
TAGE Brand Guidelines TAGE Brand Guidelines 10
Color
Color

Brand Colors

Green, grey, and white are TAGE’s brand colors. Green is the primary color that should be used in branding. The green color theme represents HR association, growth, balance, and development.

Only other shades of this green or grey may be used for additional branding elements and may only be paired with the brand’s green, grey, or white.

CMYK 75, 0, 75, 0

RGB 43, 182, 115

HEX 2bb673

CMYK 67, 43, 32, 36

RGB 80, 90, 103

HEX 505a67

CMYK 0, 0, 0, 100

RGB 0, 0, 0

HEX 000000

TAGE Brand Guidelines 11 Color
TAGE Brand Guidelines TAGE Brand Guidelines 12
Typography
Typography

Headlines

Rubik Semibold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Subheadings & Body Copy

Rubik Regular and Light

Aa Bb Cc Dd Ee FF Gg Hh Ii Jj Kk Ll Mm

Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Aa Bb Cc Dd Ee FF Gg Hh Ii Jj Kk Ll Mm

Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

Type Hierarchy Example

This Is A Headline

Body copy looks like this. Ehenit, odis dolupta tincientibus sunt eum hil iminih liquo dem pore sint, consequibus iurerit, te mos ipid molorehenis molorrovid quiditne se la borenia as ma quassen itatur? Accus.Met fugit am, et lam que pa veru fugia velend andae doluptatia simus dolut qui inissus. Pudic tore sa dolorerum audi sin niet omnim aliqui nullorum conem labores ciendignimi, ata dodeligeniet ilibus seque dolendae rem fugiti reped moluptas atat ullissunt odit auta sequiae in con nis

Body copy looks like this. Ehenit, odis dolupta tincientibus sunt eum hil iminihiliquo dempore si con sequibus iurerit, te mos ipid molorehenis molorrovid qui ditione se laborenia as ma quassen itatur? Accus.Met fugit am, et lam que pa verum fugia velendandae doluptatia simus dolut qui inissus. Pudic tore sadolorerum audi sin niet omnim aliqui nullorum conem labores ciendignimi, ata doluptatese ideligeniet ilibus seque dolendae rem fugiti reped moluptas atat ullissunt odit auta sequiae in con nis imolorenia nobitias sundebit remporp osandel loriberum ilition sequibusdae de conseque dusa volores simoluptas il int mincidendic to optata et eture quianimi, verum estibus milluptatur andaerem sam, sum etur, vid et uid ut eturest aliqui iusande llecae. Nam digendi piend

TAGE Brand Guidelines 13
48
pt
24
subheading 12
26 pt
Headline 16 pt This is a subheading 10 pt
pt This is a
pt
This Is A
Typography
TAGE Brand Guidelines TAGE Brand Guidelines 14

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