Brandbook
Welcome to our
R
FEMININE & Irresist ible
CONTENTS
TABLE OF
8
Who are we
10
Brand History
14
Brand Identity
16
The Essence
18
DNA
20
Philosophy
22
Dreams
23
Wishes & purpose
25
Personality
27
Psychographic
28
Tone of Voice
30
Influencers
32
Production
34
Headquarter
36
Playful Media
38
Price Range
40
A trusted partner
Who are we A luxurious Nordic Jewelry brand for women. Based on the essence of “the beauty in all women”. Feminine & Irresistible, Luxurious & Affordable Induced by todays Timeless Lines. Inspired by Scandinavian light, bright colours and classic geometric shapes and lines. Fine designs are drawn by hand and worked in silver and gold detailed with impeccable gems and stones. Collections are produced in Far East by the best suppliers working with luxurious gems, stones, gold and silver. 4 collections a year – monthly deliveries. Individual partnerships & franchise option. A strong contemporary Nordic design line! Created by Kamille. With Passion & Love
Kamille Carolina
BAD RN
HISTORY
Take a glimpse at Kamille, the founder, and her character gives it all away! An incredible feminine and dreamy woman. Ambitious and kind & wanting and knowing! The DNA that permeates the company Izabel Camille for over a decade. From day one Kamille was determined to follow her dreams disregarding obstacles and bad charma.
Being a free spirit Kamille’s ambitions has led her far! Spending hours creating beautiful jewelry collections, traveling the world for new markets and sourcing for the best suppliers Far East are all that is defining the company today. A well established and globally recognized Jewelry brand!
ine designs are drawn by hand and worked in silver and gold. Detailed with impeccable gems and stones. Inspired by Scandinavian light.
Surrounded by passionate ambassadors, press and consumers, Izabel Camille Jewelry are embracing women of the world. The figures, the strong design DNA, and the new markets are implying strong measures for the future, according to Kamille! However, it is imperative that we stick to our strategy and hold on to our dream of being the number one “go to brand� when it comes down to the consumers choice of Jewelry brands!
Nothing is as important
as passion, no matter what you want to do with your life, be passionate ... SAYS K AMILLE THE FOUNDER OF IZ ABEL CAMILLE
Philosophy Dreams Wishes & Purpose Personality
perfect Nobody is too
everybody is just perfect
PH I L O S OPH Y Izabel Camille Jewelry is proud to be a part of the Scandinavian design tradition which is known for high quality and simple design lines. The design expression is exclusive and sophisticated with a touch of a simple elegance. The collections are inspired by the luminous Scandinavian light, bright colours and classic geometric shapes and lines. Selfmade and Unorthodox! Kamille explains: �As a designer I
work independently, disregarding commercial trends, I use my intuition as guidelines when creating my collection, based on my knowhow on culture and womanhood. I reach my consumers with a contemporary look according to the vibes I get from my world. I draw all my designs by the hand. Based on the sketches, I develop the complete pieces in collaboration with my talented partner Goldsmiths in Asia.�
Dreams we want to be a part of your life travelling
alongside with you! Being your reliable jewelry brand cheering you up anytime of day!
�Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience and the passion to reach for the stars to change the world.� HARRIET T TUBMAN
Wishes &
purpose we wish to excite you with our glamourous
jewelry collections made of silver, gold, gems and stones always delivering new interesting designs supporting your needs!
we promise that we will continue developing
beautiful collections to affordable prices. Intriguing pieces that will shine with your inner beauty. We will be your “go to brand�.
Induced by todays Timeless Lines Inspired by Scandinavian light, bright colours and classic geometric shapes and lines
Psycho gra phic
BEHAVIOURAL PATTERN
”We are firm about our individuality”
”Women of today purchase our designs for pleasure and happiness.”
”We love a cosmopolitan lifestyle but pay attention to the deeper meaning of life.”
We want to reward ourselves with fashion items that give us a unique luxury feeling.”
INDICATORS Who is in love with our jewelry?
”We buy statement jewelry that reflects our personality and makes us feel fulfilled.” ”We desire to be distinct and freespirited about how we dress and look.”
”Modern women of all ages with an appreciation for art, fashion, jewelry and aesthetics.” AREAS Fashion capitals and urban cities around the world.
Tone of Voice
EMPOWERING We strive to empower women with our contemporary designs. Our creation is based on insights of women of today, in order to reach the diversity of females worldwide. PASSIONATE We are passionate about our designs and how we ensure good quality. We do our utmost to create the finest design expression based on future visions. AUTHENTIC The manpower behind Izabel Camille is honest and direct people, it is our core value to be reliable and authentic towards each person engaging in our universe.
Line Augusta Denmark
We are proud of our
INFLU Julia Matyjasek The Netherlands
Sarah Jacobsen Denmark
iiinspirationforyou Denmark
Marina Ohm Barcelona
Izabel Camille is cooperating with many influencers who use our jewelry and create unique content in order to increase our brand awareness and engagement on our Sociale Media.
UENCERS Mari
Germany
Anna Mavridis
Swedish Influencer living in Greece
Production
Collections are produced in Far East by the best suppliers in India working with luxurious gems, stones, gold and silver.
HEADQUARTER Hillerød
Izabel Camille headquarter is based in the fairytale city Hilleroed in North Zealand, with an amazing view of Frederiksborg Castle.
M
Playful
The
Price range We always aim to set a price point per jewelry item that is attractive for our customers. When we design each collection we aim to reach a price range that enables our reseller partners to address a wide range of customer price preferences.
Earrings
EUR 24 - 196
Bracelets
EUR 78 - 202
Chains
EUR 119 - 339
A TRUSTED
PARTNER Camilla VT Agency has the last 3 years worked as an agent for Izabel Camille in Germany. The beautiful, feminine universe of Izabel Camille jewelry has made it possible for us to succeed in creating an interest for the lovely Danish design in Germany. Today the jewelry is sold in most German regions. Team Izabel Camille is always very helpful and serviceminded, when it comes to customer support - a customer support that matches the colorful and sweet design, and constantly aims to give the customer and shop owners a positive experience.
C A M I L L A V T AG EN C Y, G ER M A N Y Nordlys Danish Design is a distributor partner for Izabel Camille on the Austrian market since the spring/summer of 2019. On one hand Izabel Camille offers jewellery in a unique niche based on the colourful, fashionable and creative design. On the other it is always a pleasure dealing with the team in Denmark behind the brand. With the introduction of additional Izabel Camille collections we have great expectations to a joint development of Izabel Camille on the Austrian market.
S Y B I L L E H A I D ER & PE T ER J Ă˜ R G EN S EN , N O R D LYS DA N I S H D E S I G N , AUS T R I A From the very first time we laid our eyes on Izabel Camille Jewelry, we fell in love with the brand. We have many brands in our portfolio, and it is very important for us to work with professional companies. There must be quality all over. From design, PR, production to support and communication. Something that we certainly experience at Izabel Camille! We value the company as a very good partner.
EL L EN S M EBY S Y V ER S TA D, O P T U R A , N O R WAY
H E Y E R DA H L , N O R WAY
Our aim is to work with a carefully selected number of resellers per country, which enables us to offer a tailored support to each reseller. Izabel Camille want to be unique in a way that clearly differentiate us from other jewelry companies. Clearly our jewelry design and style is unique, but our way of doing business is also unique. We are transparent in our terms and accomodating towards the ambitions each reseller is having for their store. Becoming a reseller of jewelry from Izabel Camille is also a decision of
entering into a partnership that will last and which will create value for both the reseller and their customers. We are also working closely together with key resellers to develop point of sales and shop-in-shop solutions that attracts more attention and facilitate a nice intimate dialogue between the customer and the jewelry expert. It is our ambition to become a global brand and we believe that entering into a close partnership with select resellers in each market is one of the key elements.
PHOTOGRAPHERS Mathilde Schmidt Sarah Jacobsen Julia Matyjasek Nina Poulsen Marina Ohn Marion Gessner Anna Mavridis HEADOFFICE Izabel Camille ApS Slotsgade 65 B1 3400 Hillerød Denmark T: +45 4826 1650 info@izabelcamille.com izabelcamille.com izabelcamille.dk facebook.com/izabelcamille.jewelry instagram.com/izabelcamille_official