Top Ten Tips

STRA ERIANIMUL

Top Ten Tips O N

H O W T O B E A N A R T C O N S U L T A N T T O Y O U R C L I E N T

WWW.LUMINAIREARTS.CO.UK

TABLE OF CONTENTS

04

06

About Luminaire Arts

Start Planning Early

09 Establish A Budget

11 Get to Know Your Client’s Taste in Art

14

16

Arrange an Art Viewing with Your Client at the Gallery

Go Bespoke

07 Let The Clients “Discover” The Artwork

12 Create an Artwork Plan for the Property

19 Make it Work For You

ABOUT LUMINAIRE ARTS Luminaire Arts was founded to represent original, emerging and established British artists. Started from a London studio where artists wanted to showcase their work collectively to art lovers, interior designers and architects all year round, not just through exhibitions and fairs which run for a couple of days.

By working with artists directly from their studios, we have a portfolio of innovative exciting art for you to choose from. In addition you can commission original art works for your space.

Through our close relationship with artists we ensure a stand out collection of art to choose from at any time.Luminaire Arts has built a portfolio of carefully selected original artworks, across all mediums including painters, sculptors, 3d artists, photographers and mixed media artists. We are able to offer choice and an exclusive art consultancy service to anyone wanting to purchase original art.

Guide written by Paresha Raj-Burnett, Co Founder of Luminaire Arts.

Shop online at https://www.luminairearts.co.uk/

START PLANNING EARLY It’s always best to start early, to get the most out of your art journey with your client. Use images of artwork and sculpture as part of your early mood board, to inspire and impress clients!

Contact galleries to request imagery, and use social media platforms such as Pinterest, Houzz and Instagram for ideas.

If you find a piece of artwork you like, request the artist’s whole portfolio and back catalogue; it’s best to have as many options as possible. By planning early, and using art procurement right from the concept stage, the clients will not only be prepared, but will also allocate the appropriate budget.

Artist's lead times can vary on a few weeks to a few months depending on type, size and style.

LET THE CLIENTS “DISCOVER” THE ARTWORK

With the subjective nature of artwork, and the emotional attachment one forms with art, it is imperative the client is able to “discover” the artwork for themselves, in a similar way to if they went into a gallery or an art fair and were wowed by an unexpected discovery of fantastic art.

This is particularly crucial where clients are very time poor, but in need of art.You should be able to present an array of art to the client, which they then choose from.

By working with an art consultant/gallery, this need is fulfilled for you! The consultancy or gallery will have a range of artists to choose from, along with the service of art viewings as and when they are needed.

ESTABLISH A BUDGET EARLY ON

There’s nothing worse than finding the perfect painting which a client absolutely loves, only to realise it is way out of budget!

To avoid this pitfall, ask clients to give you a maximum budget per project for artwork pieces.

That way you can present a selection of artworks and potentially mix and match with more premium artists for key areas and more affordable works or prints for other areas.

GET TO KNOW YOUR CLIENT’S TASTE IN ART

Try to establish your client’s taste in art; what kind of artwork do they already own, which artists do they like or dislike?

What do they dream of owning?

Even if your client has a lower budget, and cannot afford a original Rothko or Turner, there are many emerging artists who take inspiration from famous and established artists.

Choose artwork wisely, sometime by changing elements you can make a difference and save money if needed.

CREATE AN ARTWORK PLAN FOR THE PROPERTY Create a plan of rooms where artwork and sculpture are required. Note down the dimensions, and include them in your architectural drawings to show the client.

It will be helpful for the client to navigate their way round their purchases, and the relocation of existing work.

Additionally, the plan is a great guide for your art consultant or gallery, to help them visualise the space the art is intended for.

ARRANGE AN ART VIEWING WITH YOUR CLIENT AT THE GALLERY

Organising a gallery visit is a good chance to see the artwork hung and in person.

The gallery should also provide you with refreshments, arrange a meeting area, and take care of any other requirements, so you can show your client artworks in a comfortable setting.

At the Luminaire Arts Belgravia showroom you can book a seated area for meetings with clients – it’s right in central London so the location is ideal!

BRING THE GALLERY TO YOUR PROJECT When you or your client are time poor and you want to see how the artwork will look at the property- request an art viewing at the site.

At Luminaire Arts, we offer the chance for London clients where we will bring the artwork to you for you to see the artwork in your chosen space which will really give you a feel for how the art will look.

As we have over 500 artists, your clients can preselect artwork from 5-6 different artists which can then be brought to you onsite, We have had fantastic feedback from this service as it makes procuring artwork a lot easier for clients and clients are often surprised at the artwork they chose.

GO BESPOKE

Do your projects require larger canvases or sculptural works? Would your client like something created especially for them? Have you found the perfect painting, but need it in a different colour/composition?

Design clients can go bespoke with anything from furniture to fixtures, so why not with artwork? Having a bespoke, commissioned artwork is a specialist service where an artist can create something truly unique for your client and the interior.

Luminaire Arts have recently launched a new online Art Portal where users are able to browse for artwork based on budget, style and size requirements.

From 3D installations, photography and mixed media, the Art Portal has a variety of artwork to suit user’s design needs.

IMMERSE YOURSELF IN ART

View as much art as possible, go to galleries, art studios and art fairs, take photographs of artworks to use on mood boards.

Ask the gallery owners and artists to tell you more about works you are interested in, so you can fully present artwork to your clients.

At Luminaire Arts, we hold regular exhibitions and life drawing events, where you can really immerse yourself in the art world in a relaxed environment.

Contact us for an invitation for our exclusive art events at the gallery in London.

MAKE IT WORK FOR YOU

Make the journey easier for you by using an approachable art consultant, who is happy to support you and your project!

By providing an art sourcing service for your client, you will be embarking on an exciting journey to supporting them in discovering artwork they will love and cherish for years to come.

Don’t forget to ask for discounts, viewing and anything extra you feel will help your client!

Luminaire Arts offer up to 30% trade discount on the Art Portal.

For more information contact Paresha@luminairearts.co.uk

STRA ERIANIMUL

LUMINAIRE ARTS Y O U R P E R S O N A L A R T C O N S U L T A N C Y S E R V I C E

WWW.LUMINAIREARTS.CO.UK VISIT THE ART PORTAL HERE