Information Architecture
Class Project - Unit 1: Discover
Ivana del Pielago
Professor Donnelly
Notes:
-header is too simple (3 labels)
-missing valuable pages
-Browse has too many filters to sort by
-List has all categories in no particular order
-Some categories are repetitive
-Top 100 docs are listed in no particular order
-footer is busy
-Doxder?
Current Site map
Your Documentary Search Begins Here
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My Docs New & Popular Categories By
Language
Notes:
-header has 4 well organized labels
-Included valuable pages that weren’t found in the header or footer
-New & popular section combines several of the sublabels from before
-Categories are alphabetized
-Footer is simplified
Revised Site map
www.topdocumentaryfilms.com
Header Footer
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• Awareness
• Consideration
• Comparison
• Conversion
• Advocacy
Path to Purchase
Awareness
Hayden is a documentary enthuasiast. All he does is watch the new released docs on netflix. He wants a place where he can expand his knowledge of docs. Hayden became aware of our site through a Hulu ad. Therefore the best place for marketting is streaming platforms (Netflix, Hulu, AmazonPrime, etc), instagram, & podcasts.
Consideration
Hayden’s budget doesn’t affect anything since the service is free. He found a good doc site through the Hulu ad and is now asking friends if they have tried it and looking at reviews online. Hayden starts his research by searching good docs to watch on google.
Hayden can look at rotten tomatoes, a specific blog, or through Netflix, Hulu, AmazonPrime, etc.
Comparison
Our website is unique since it’s solely catered to people who love to watch documentaries. The most critical information to users is the full catalog of documentaries. Their decision to use this website can be supported by our easy to follow menu. We can suggest alternatives if it’s not a fit by reverting back to some of the most popular streaming services now which have great documentary catalogs.
Advocacy
Hayden is motivated to give a review since he really enjoyed watching the doc he found through our site. Customers want to share our product since docs are currently a really popular film genre, and therefore docs are found in all streaming platforms without being specifically curated. Hayden’s experiece stood out since it was very easy to find what he was looking for. He can benefit from a referral to a friend by expanding his own network’s documentary knowledge.
Hayden wishes to pay through his card (Apple pay) wherever he is, but he doesn’t even need to since our service is free! Reviews displayed thoughout our site by magazines, etc, will give customers confidence on our service. We are not introducing new info during the purchase, therefore the experience is absolutely astress free.
Purchase