IoT And Digital Marketing: The Future of Advertising

IoT And Digital Marketing: The Future of Advertising

INTRODUCTION  The Internet of Things is a cutting edge technology that has evolved machine learning. IoT is the internet used by devices and everyday products to make them come ‘alive’. Digital Marketing is also game changer in promoting business. Check how this merge is changing the future.

CONTEXUAL MARKETING  IOT is machine learning process that process the data provided by the user.

Contextual marketing provide personalized platforms for promotion based on data. Data include user behavior, preferences, and previous search queries that can be used to promote product or service.

NEW INTERACTIVE MARKETING PLATFORMS ďƒ˜  Interactive Marketing is promoting a product by creating an engaging platform for potential customers. This type of marketing is famous in social media. When IOT and digital marketing come together we can expect more engaging platforms.

ENHANCED REMARKETING ďƒ˜ You might you might have seen this many times when you search for a product on an online platform , the same product starts appearing on every platform. This is basically know as ReMarketing. IOT is going to make re-marketing more target-specific.

PROMOTIONAL APPS AND DEVICES  The devices which will launch in future will have few elements of digital marketing. This will open a new dimension for push marketing.

IOT DRIVEN SEO ďƒ˜ Machine learning helps search engines to operate effectively and with best related result. IOT will eliminate all the gray and black hat hacks that the current SEO experts are implementing to rank their pages higher on search engines.

CONCLUTION Marketing has been going through a rapid change since the introduction of digitization, and we are not far from a time when it will become completely personalized for customers around the world.

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