Influencer marketing in 2019 How Micro – Influencers has an edge over film stars

INFLUENCER MARKETING IN 2019 HOW MICROINFLUENCERS HAVE AN EDGE OVER FILM STARS

INTRODUCTION • This is the era of digital revolution, transforming every industry.

Influencer Marketing is one of the technique of digital marketing. • It is an innovative style of marketing where bloggers, YouTubers, Instagrammers, etc., all such internet mini-celebrities are used for promoting your organizations.

STAUNCH FANBASE • People who follow micro-influencers find them more relatable than the fans of some high-profile celebrity, micro-influencers are more appealing and genuine.

DAILY COMMUNICATION • Micro-influencers have an edge over celebrities in terms of connecting with their fanbase. This makes them more appealing to the general audience and makes for a perfect content marketing strategy.

LIGHT ON POCKET • Promotions through YouTube and Instagram microcelebrities would cost you way less. Not only is that cost-effective, but it’s also the most efficient way of reaching to your target audience.

NICHE-SPECIFIC • Micro-influencers are more fruitful is that you get to specifically target your potential customers with them.

You can reach specific influencer for your product or service.

TALK IN NUMBERS • Influencers gives you the exact data of everything that you need in order to draw a clear picture of the success of your digital marketing campaign.

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