Goa
Eat& Stay
Volume 3
Issue 1
January 2024
COVER FEATURE
urth organic cafe & eatery Urth Organic Cafe & Eatery in Vagator, Goa, led by Anvika Chaudhary, focuses on healthy, sustainable dining with organic and locally-sourced dishes
lilicious cravings Lilicious Cravings, founded by Lilian Gonsalves in Benaulim, Goa, specializes in custom cakes and baked goods
q&a with executive chef anirudh deshpande A Q&A Session With An Executive Chef At The Westin Goa
chitramay Chitramay, founded by Mayura Abhisheki and Chitra Kelkar in Ponda, Goa, offers healthy Indian sweets and chaat
His expertise in Indo-Portuguese cuisine is a dance of tradition with modernity, a symphony that celebrates the rich cultural tapestry of our state through its flavors.
J Wellness Circle at Taj Cidade de Goa offers more than just a stay; it promises a transformative journey. Overlooking the vast Arabian Sea, it is an oasis of peace where luxury meets holistic wellbeing. This sanctuary is dedicated to offering its guests a revitalizing experience with treatments rooted in age-old
Editorial
Indian traditions.
Dear Readers,
In Ponda, Chitramay emerges as a local favorite, As we step into a pristine new year, the January issue of Eat & Stay Goa brings you a refreshing perspective on the culinary diversity and hospitality of our beloved state. This month, we are celebrating the innovative and health-
thanks to the culinary finesse of Mayura Abhisheki and Chitra Kelkar. Their mission to bring healthy Indian sweets and chaat to the forefront has captured the hearts of locals and now eyes the global stage.
conscious strides our Goan eateries and staycations are taking towards sustainable living and wellness.
For the health enthusiasts, Greta Fernandes, a certified nutritionist from Mumbai, shares her unique recipe for Almond, Oats & Ragi cookies.
Our cover story takes you to the serene lanes of Vagator, where Urth Organic Cafe & Eatery
This guilt-free treat is not only delicious but also aligns with our theme of wellness.
stands as a beacon of health and sustainability. Spearheaded by the visionary Anvika Chaudhary, Urth isn't just a cafe; it's a movement that marries nourishing meals with holistic wellness activities. Delve into our feature to discover how this haven of tranquility is not only satiating palates but also nurturing a community around an eco-friendly lifestyle.
In our efforts to acknowledge the strides in sustainability, we feature the landmark initiative by IHCL in collaboration with IFC's TechEmerge. The successful implementation of nine sustainable cooling projects under the Paathya initiative is a leap towards eco-consciousness, with remarkable savings and a significant reduction in CO2 emissions.
Sweet indulgence takes a creative twist with Lilicious Cravings in Benaulim. Lilian Gonsalves, the maestro of confectionery artistry, shares her journey of delighting taste buds since 2013. Her story is one of passion and persistence, a
As you immerse yourself in the stories of these culinary artisans and wellness pioneers, we hope you feel inspired to embark on your own journey of taste and tranquility.
narrative that unfolds with every customized cake and baked wonder she crafts.
We also shine a spotlight on the culinary maestro at The Westin Goa, an alumnus of IHM Goa.
Until next month, cheers!
Jessyl Fernandez
Editor
Index 01 Urth Organic Cafe & Eatery
Editorial Team
02 Lilicious Cravings
03 Q&A with Chef Anirudh Deshpande
04 J Wellness Circle
05 Chitramay
06 Chewy Almond, Oats & Ragi Cookies
Chief Editor
Jessyl Fernandez
Content Manager
Steve Antao
07 IHCL and IFC make strides in eco-
friendly hospitality
Introduction Goa, the tiniest state on the western coast of India, boasts golden pristine beaches, palmfringed avenues, flavourful food, delicious
Sales & Marketing
Donald Fernandez
Graphics & Layout
Shashank Parab
Portuguese-influenced sweets, and warm, hospitable people. Also known as the Ibiza of India for its partying. A tropical paradise of flora and fauna, from the very famous 'almi'
Social Media Manager
Saviola Dias
(mushrooms) endemic to its forests, that grow
only on the red mud anthills, to the solar
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prawns that are fished immediately after the
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monsoons, Goa is unique. Tourists are also attracted to Goa for its cultural heritage - from the famous old Portuguese churches like Se
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Cathedral in Old Goa, the 16th Century Safa
Nordic Intent HQ - Floor 3, PDA
Masjid in Ponda and Shree Mangesha Temple
Colony, Porvorim, Goa 403521
in Mardol, the legendary Arvalem or Pandava
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Caves where the Pandavas of the Mahabharat fame lived, to its two unique festivals Carnival and Shigmo. Goa plays host to many festivals - the International Film Festival of
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India that promotes cinema, the Serendipity
Art Festival, Sunburn Music Festival, The
Grape Escapade to name a few. To showcase this varied heritage of culture, art, tradition, food, and people, in 2015 ItsGoa was born. The main aim was to make it the premier portal for all things Goa. We were able to showcase Goa like never before. Soon our blog-based website transcended the virtual space, with the ItsGoa magazine – a soughtafter resource for visitors to Goa from countries like Norway, Germany, UK, USA, UAE, etc.
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cafe & eatery
urth organic cafe & eatery Urth Organic Cafe & Eatery in Vagator, Goa, led by Anvika Chaudhary, focuses on healthy, sustainable dining with organic and locally-sourced dishes. The cafe combines nutritious meals with wellness activities and an online marketplace for eco-friendly products, emphasizing a lifestyle of sustainability and wellness.
Article by: Steve Antao
Images by: Urth Wellness Cafe
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Nestled in the heart of the vibrant coastal paradise of Vagator in North Goa, Urth Organic Cafe & Eatery beckons you to discover a unique dining experience that goes beyond the ordinary. More than just a place to savour delicious dishes, Urth Organic Cafe & Eatery is a tranquil oasis committed to health, sustainability, and a holistic approach to dining. The cafe is a division of moa wellness, a health and wellness enterprise founded by Anvika Chaudhary, a visionary force in the wellness and sustainability space in Goa.
About The Founder
Anvika Chaudhary's journey towards becoming a wellness advocate began with a passion for promoting holistic well-being. With her amazing knowledge of pharmaceuticals, yoga, and sports nutrition, Anvika has become a trailblazer in the wellness community. Her ability to connect with those seeking healthier lives has made Urth Organic
Founder - Anvika Singh Chaudhary
Cafe a hallmark of holistic wellness.
The Concept and Menu
Urth Organic Cafe boasts a menu thoughtfully curated to promote holistic wellness.
The menu features a diverse range of healthy and nourishing options, which are designed to support a balanced lifestyle and cater to different dietary preferences. All the items on the menu at Urth Organic Cafe are prepared using organic, locally sourced ingredients, ensuring that every meal is not only fresh and flavorful but also environmentally responsible.
Urth bowls, which are a signature offering of the cafe, are packed with vibrant and nutrient-rich ingredients. These bowls are carefully crafted to provide a well-rounded and satisfying meal, often featuring a combination of vegetables, grains, proteins, and flavourful dressings.
Another speciality of Urth Cafe is its amazing selection of Smoothie & Chia Bowls. These bowls are not only delicious but also packed with vitamins and antioxidants. Topped with a variety of fruits, nuts, seeds, and granola, they offer a delightful combination of textures and flavours.
Apart from all of this, the cafe’s menu also features several gluten-free wraps to cater to those with
Urth Organic Cafe & Eatery
gluten sensitivities and a variety of plant-based dishes for those following a vegan lifestyle.
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Vegan Pancakes
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For those with a sweet tooth, the menu offers a delectable array of guilt-free desserts which permit patrons to satisfy their sweet cravings without compromising on their wellness.
For those looking for hot beverages, the menu offers a variety of healthy kombuchas, which are known for their probiotic benefits, as well as different varieties of tea and coffee.
From fitness and yoga workshops to Ayurveda and natural healing sessions, healthy cooking classes and art and craft workshops to herbal tea tasting, and community wellness events, Urth is a hub for holistic experiences.
Standing Out in Goa
What sets Urth apart from other establishments in
Popular Dishes and Drinks
Goa is its focus on enhancing lives while
Items on the menu at Uurth Cafe which are customer favourites include nutritious bowls like their Ayurvedic Balance Bowl and their Pink Dragon Chia Bowl, breakfast dishes such as their Greek Style Avo Toast and their Protein Burger Pancake, and healthy drinks like their Matcha Latte and their refreshing Vegan Chai Latte. The cafe’s menu reflects a commitment to offering flavorful options that align with the wellness goals of its patrons.
living. It stands as a symbol of balance, nourishment,
Entertainment and Wellness Activities
Urth Organic Cafe is not just a place for food and beverages. It is also a hub for amazing entertainment activities which help in enhancing the overall wellbeing experience of patrons.
contributing to a healthier, more sustainable way of and sustainability, inviting all who enter to embark on their own journey toward well-being.
Future Plans
Anvika Chaudhary envisions a bright future for Urth Organic Cafe. She aims to make the cafe a beacon of wellness and sustainability for generations to come, and plans on using it to promote the concept beyond Goa.
Online Marketplace
To further its mission, Urth has ventured into the online marketplace with www.myurth.com. This platform offers a curated selection of eco-friendly, sustainable, and health-conscious products. It's not just a shopping platform; it's an invitation for individuals to make choices that align with their commitment to wellness and sustainability.
Embark on a culinary journey at Urth Organic Cafe & Eatery—a place where the fusion of flavours, commitment to health, and dedication to sustainability create an experience that nourishes both body and soul while preserving the beauty of our planet. Join them in celebrating good food and a greener future.
Address: Shop no. 7, Urth by Moa Wellness, Vagator, Chapora, Goa
Timings: Tuesday - Sunday | 9:00 AM - 9:00 PM
For reservations and inquiries:
Urth Signature Sweet Toast
+91 7385111641 & contact@myurth.com
Website: https://myurth.com/
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Sabudana Khichdi
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home bakery
lilicious cravings
Lilicious Cravings, founded by Lilian Gonsalves in Benaulim, Goa, specializes in custom cakes and baked goods. Known for quality and artistry, the bakery has grown through social media since 2013.
Article by: Saviola Dias
Images by: Lilicious Cravings
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Christening cake - Lemon buttercream cake with a fondant cover & edible sugar Flowers In the serene town of Benaulim in Goa, a hidden gem known as Lilicious Cravings is crafting culinary delights that are tantalizing taste buds far and wide. This home-based bakery, run by the exceptionally talented Lilian Gonsalves, is not just about baking cakes; it’s a story of passion, dedication, and the sweet taste of success.
The Genesis of a Baking Maestro
Lilian’s journey into the world of baking began in the bustling city of Mumbai, where she was born and raised. Growing up, cakes were not just desserts in her household; they were a symbol of celebration, love, and creativity. The journey from baking for family functions to becoming a professional wasn’t a straight path. Lilian, a Commerce graduate from Mumbai University, initially ventured into the corporate world, with roles at Datamatics Finance and Standard Chartered Bank. But her heart was in the art of baking, leading her to pursue a cake decorating course under the guidance of Heather Fernandes in Mumbai. This decision marked the turning point in her life, setting the stage for the birth of Lilicious Cravings in 2013.
The Birth of Lilicious Cravings
Lilicious Cravings began as a small venture from Lilian's home in Benaulim, a place she has called home since 2007. What started as a platform to express her love for baking soon turned into a business model that operated on advance orders. Lilian’s bakery is a reflection of her personality: warm, inviting, and brimming with creativity. Each cake that comes out of her kitchen is not just a treat for the taste buds but also a feast for the eyes.
The Art of Baking at Lilicious Cravings
"Lilicious Cravings," is redefining the art of baking with a specialized focus on wedding cakes, anniversary cakes, and custom cakes for special occasions. Each cake is more than a mere dessert; it's a canvas for Lilian's artistic expression, tailored to tell a unique story that resonates with each celebration. Her expertise in crafting wedding cakes transforms each event into a memorable experience, with intricate designs and personalized themes that capture the essence of the occasion. Anniversary cakes from Lilicious Cravings are not just treats, but
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Golden Jubilee wedding anniversary cake - Rich fruit cake with marzipan, fondant & edible flowers
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symbols of love and milestones, reflecting the journey of each couple. The bakery's lineup still includes a variety of delectable options like brownies, cupcakes, rum balls, cheesecakes, tea cakes, and muffins, all baked with the same dedication to perfection. However, it's in the custom cakes where Lilian's artistry truly shines, offering an exclusive and fulfilling experience that elevates any special moment.
Communion cake - Rich fruit cake with marzipan, fondant & edible sugar flowers Building a Brand on Quality and Creativity
Golden Jubilee wedding cake - Rich fruit cake covered with marzipan, fondant & edible sugar flowers
A Self-taught Entrepreneur
Lilian Gonsalves is the epitome of a self-made entrepreneur. As the sole founder and operator of Lilicious Cravings, she handles everything from baking to customer service. Her journey is a testament to the power of self-belief and perseverance. Starting a business, especially one that is home-based and in a niche market, comes with its set of challenges. However, Lilian’s dedication to her craft and her ability to balance her personal life with her professional aspirations have been key to her success.
One of the standout aspects of Lilicious Cravings is its commitment to quality and creativity. Lilian’s approach to baking is an intricate blend of art and science. She pays meticulous attention to detail, ensuring that each cake is not just delicious but also visually stunning. This commitment to quality has helped her build a loyal customer base. Her clientele ranges from local residents to people from other states, a testament to the universal appeal of her baked goods.
Overcoming Challenges and Embracing Growth
Like any entrepreneurial journey, Lilian’s path has been filled with challenges. Balancing her roles as a mother, a wife, and a business owner has been a tough but rewarding journey. Her ability to overcome these challenges speaks volumes about her character and determination. With the unwavering support of her family, Lilian has managed to create a harmonious balance between her personal and professional life.
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Building a Brand on Quality and Creativity
One of the standout aspects of Lilicious Cravings is its commitment to quality and creativity. Lilian’s approach to baking is an intricate blend of art and science. She pays meticulous attention to detail, ensuring that each cake is not just delicious but also visually stunning. This commitment to quality has helped her build a loyal customer base. Her clientele ranges from local residents to people from other states, a testament to the universal appeal of her baked goods.
The Role of Social Media and Word of Mouth
In the digital age, the power of social media and word of mouth cannot be overstated, and Lilicious Cravings is a prime example of this. Lilian’s business has grown significantly through these channels. Her social media pages are not just about showcasing her products but also about telling a story – the story of her passion for baking and the joy it brings to her customers.
Future Aspirations
Looking ahead, Lilian has big plans for Lilicious Cravings. She aims to continue honing her skills,
staying abreast of the latest trends in the baking industry, and expanding her clientele. Her goal is not just to grow her business in terms of size but also to enhance the quality and variety of her offerings.
Accessibility and Order Process
For those looking to indulge in the delights of Lilicious Cravings, placing an advance order is the way to go. Clients can pick up their orders directly from her residence, with the option of home delivery and courier services available at an additional cost. This process ensures that each order receives the attention and care it deserves, maintaining the high standard that Lilicious Cravings is known for.
Lilicious Cravings is more than just a bakery; it’s a symbol of what one can achieve with passion, hard work, and a pinch of creativity. Lilian Gonsalves has not just built a business; she has created a brand that resonates with quality, artistry, and personal touch. As she continues to bake her way into people’s hearts, Lilicious Cravings stands as a beacon of inspiration for aspiring entrepreneurs and baking enthusiasts alike. It's a reminder that with the right ingredients, be it in cakes or in life, something truly extraordinary can be created.
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q&A
q&a with executive
Chef Anirudh Deshpande An Executive chef at The Westin Goa, trained at IHM Goa, specializes in IndoPortuguese cuisine and enjoys cooking and outdoor activities. He values the cultural significance of food and participates in the hotel's culinary events. Article by: Team ItsGoa
Images Courtesy: The Westin, Goa
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Nestled amidst the swaying palms and the serene beaches of Goa is a culinary maestro whose journey from the historic city of Aurangabad to the picturesque shores of Goa is a tale of passion, dedication, and an enduring love for gastronomy. Meet the chef who has woven the threads of his simple yet profound upbringing into a rich tapestry of flavors and experiences. With a heart that beats for the art of cooking and a spirit ignited by the vibrant fusion of cultures, his culinary quest is a celebration of taste, tradition, and innovation. Embark on a journey through his eyes, as we uncover the essence of his quest to transform dining into a story-telling experience, one plate at a time.
Q1. Tell us a bit about yourself.
I come from Aurangabad, a place that holds great significance in my life. I am a person who appreciates simplicity and places immense value on my family. Following my time in Aurangabad, I pursued my culinary education at IHM Goa, marking the initiation of my culinary journey. My goal is to provide guests with a culinary experience that not only satisfies their palate but also tells a story of cultural fusion and gastronomic exploration.
Q2. What was your childhood ambition?
When I was a kid, I really wanted to be a chef. I loved watching my grandma cook amazing meals, and it made me excited about food. As I got older, I kept working towards my dream of making delicious dishes and sharing them with others. It's something I've always wanted to do.
Q3. What inspired you to take up culinary arts as your career choice?
I've always had a deep-rooted passion for food from a very young age. Growing up, I spent a lot of time in the kitchen with my family, and it was during these moments that I discovered the magic of cooking. The ability to transform simple ingredients into something extraordinary fascinated me. I was inspired by the way food has the power to connect people, evoke emotions, and create memorable experiences. This passion and fascination ultimately led me to pursue a career in culinary arts, where I could turn my love for cooking into a lifelong profession.
Q4. Take us through the journey of your career in the hospitality industry.
My culinary journey began when I enrolled at IHM Goa in 2007, setting the stage for my professional
Chef Anirudh Deshpande aspirations. In 2010, I joined Park Hyatt Goa Resort and Spa, which marked a significant turning point in my career. During my time there, I had the privilege of refining my culinary skills and gaining invaluable insights into the world of luxury hospitality.
Following this enriching experience, I embarked on an international adventure by joining Plan Hotel Neptune in Zanzibar, Tanzania. This unique opportunity allowed me to explore and immerse myself in diverse global cuisines, expanding my culinary repertoire.
From there, I ventured to Plan Hotel Neptune in Zanzibar, Tanzania, exploring international cuisines. Later, I worked at Grand Hyatt Doha, Qatar, broadening my culinary expertise in a multicultural environment.
Returning to India, I contributed to Hyatt Regency Amritsar and Courtyard by Marriott Amritsar.
Now, I am proudly part of The Westin Goa, infusing my culinary knowledge into Goa's vibrant food scene.
Today, I am thrilled to be a part of The Westin Goa, where I blend my diverse culinary knowledge into the vibrant food scene of Goa. My journey has been marked by an unwavering passion for innovation, dedication to culinary excellence, and a steadfast commitment to delivering extraordinary dining experiences for our guests.
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Q7. Name a few Goan dishes which are your favorites.
Fish curry rice, Bibinca and Vindaloo.
Q8. How do you spend your time when you are not working? What kind of activities do you indulge in for recreation and leisure?
Chef Anirudh Deshpande with his Chef hat & Uniform Q5. How has your experience in Goa been so far?
My experience in Goa has been truly rewarding. The blend of rich Indian flavors with Portuguese influences has offered me a diverse palette to work with. Over my time here, I've had the pleasure of collaborating with a dedicated team to craft menus that honor Goa's culinary heritage while adding a modern twist. The warm hospitality and stunning surroundings have made my journey in Goa both professionally and personally fulfilling. I'm excited to continue exploring and innovating in this vibrant culinary landscape.
Q6. Name a few things about Goa that you appreciate the most.
Certainly, Goa offers a truly exceptional environment for my culinary career. The rich tapestry of cultural influences, a fusion of Indian and Portuguese traditions, provides an endless source of inspiration for crafting unique and flavorful dishes.
The abundance of fresh seafood from its coastal location allows me to create exquisite seafoodcentric creations. Goa's local markets and farms provide an array of high-quality, locally sourced ingredients that enhance the authenticity of our dishes. The warm and welcoming nature of the people here fosters a collaborative work environment, while the breathtaking natural beauty of Goa serves as a constant source of inspiration. Lastly, the diverse palate of tourists in this popular destination challenges me to continually innovate and adapt in my culinary offerings, making Goa an ideal place for my culinary journey.
During my leisure time, I aim to strike a balance between relaxation and continuing my passion for food. I often experiment with new recipes at home, extending my culinary creativity beyond the professional kitchen. Exploring local food scenes and restaurants is a delightful pastime, helping me stay updated with culinary trends.
I also prioritize outdoor activities like beach walks, hiking, and picnics to connect with nature and find relaxation. Reading is another favorite leisure pursuit, offering both relaxation and inspiration. Traveling and experiencing diverse cuisines enrich my culinary knowledge, while fitness and culinary workshops ensure a healthy and educational balance. Most importantly, spending cherished moments with family and friends is at the heart of my leisure activities, providing joy and rejuvenation.
Q9. Any upcoming food related festivals/events at The Westin Goa that people can look forward to?
At The Westin Goa, our primary emphasis lies in providing exceptional culinary experiences to our guests. We do this through a variety of events, including our renowned Sunday Brunches featuring diverse themes that aim to delight guests' taste buds with dishes originating from various regions and styles. In the upcoming month of October, our guests can anticipate the exciting OktoberFest Sunday Brunch and an exclusive pop-up collaboration with a popular nightclub from Delhi, known as Liar.
Q10. What thought would you like to leave our readers with?
I would like to leave readers with the idea that food is not just sustenance but a profound form of expression and connection. It has the power to transcend boundaries, bridge cultures, and create cherished memories. Whether you're a chef, a home cook, or simply someone who enjoys a good meal, remember that the magic of food lies in the love and care put into its creation and the shared moments it brings.
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wellness
J Wellness Circle
J Wellness Circle at Taj Cidade de Goa, Goa offers a serene, luxurious wellness experience with holistic treatments based on ancient Indian traditions. Overlooking the Arabian Sea, it features signature therapies, traditional Indian practices, and a special couples' suite, blending luxury with transformative wellness. Article and Images by IHCL, Goa
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Couple’s therapy Suite Escape into a world of serenity discreetly tucked away on a hillock overlooking the breathtaking views of the Arabian sea. J Wellness Circle located at the opulent Taj Cidade de Goa is a sanctum of holistic wellness rituals curated to commune with nature, restore balance and emerge a newer you, reinvigorated and recalibrated.
The luxurious haven radiates in neutral hues of whites and beige as the natural sunlight seeps in through floor to ceiling stretched windows. Rooted in ancient Indian wisdom, the wellness space is designed to invoke the five sacred elements and please the senses.
The ethos of the carefully recreated treatments is drawn on the rich and ancient wellness heritage of India, the fabled lifestyle and culture of Indian royalty and the healing therapies that embrace Indian spirituality. Each experience is offered by trained experts, using exclusive natural products and fragrant signature oil blends in a harmonious and peaceful setting.
In keeping with its philosophy that wellness is a circle and that the mind, body and spirit need nurturing, the thoughtfully curated offerings showcase a wide array of signature therapies specially created for and exclusive to J Wellness Circle. Shringaar, the Bridal Experience inspired by the fabled lifestyle and culture of Indian royalty is designed to enhance every bride’s unique beauty. Trupti, an entrancing journey embracing harmony to lead you to a state of nostalgia. Vishramã, an invigorating experience wrapped with gentle strokes for deep muscular relaxation. Shushpti, indulge in the abundance of nature with a unique balance of 22 rich herbs.
Presenting a host of traditional Indian therapies, each intended to provide profound relaxation and healing from within. Champi, a head massage aimed to promote clarity of thought, invigorate hair follicles and add a healthy sheen to tresses. Ventoz, uses the ancient Indian technique of cupping with warm glasses to ease soreness. Pada Mardana, a sublime treatment performed on the soles of the feet to stimulate the reflex zones and replenish weariness.
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The Indian aromatherapy massage and Dristi, an eye therapy, aid in releasing muscular tension and strain.
Pamper yourself with nourishing body rituals exclusively prepared from the natural goodness of fresh fruits, vegetables, Indian herbs, sea salts and pure essential oils. Vishuddi, a complete purification process aligned to cleanse and refresh the body by eliminating all toxins. Posha, a signature scrub to enrich the skin producing a radiating glow.
A selection of enriching facial treatments involves the use of all-natural and rare hand-blended products to nurture the skin.
The aromatic blends for facials, scrubs, wraps and massages draw from traditionally cherished natural ingredients including Rosewood, Tulsi, Mogra, Frankincense, Palmarosa, Amla, Ajwain, Ashwagandha, Cinnamon, Lemongrass, Mint and Camphor.
Sangam, the generous sized couple chamber provides a romantic ambience for couples to enjoy their candlelit massages, breath-taking views, rose petal filled bathtub and an exclusive shower and steam room. Conclude the experience with a bottle of sparkling wine or wholesome juices and hors d’oeuvre.
Luxury and wellness come full circle with the fine details – a gentle welcome where one can sink one’s tired feet in an elegant warm bath; a range of handpicked essential oils infusing the air with aromatic scents, skillful and attentive staff eager to make one’s experience transforming and blissful; farewell rituals emphasizing the sanctity of the space and communing with nature and one’s self.
With J Wellness Circle, undertake the journey within, through an array of enlivening holistic treatments, meaningful rituals and ceremonies for a truly calming experience.
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home business
chitramay Chitramay, founded by Mayura Abhisheki and Chitra Kelkar in Ponda, Goa, offers healthy Indian sweets and chaat. Gaining local popularity, they plan to take their traditional and innovative cuisine global. Article by: Team ItsGoa
Images Courtesy: Chitramay
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Amid the unprecedented challenges posed by the
At the core of the enterprise's offerings are its
COVID-19 pandemic in 2020, two visionary women,
meticulously crafted ladoos. Ranging from traditional
Mayura Abhisheki and Chitra Kelkar, embarked on a
Besan ladoos, Wheat ladoos, Moong ladoos, Ragi
culinary journey to start “Chitramay”. This home-
ladoos, Date & dry fruit ladoos to innovative
based food enterprise, situated in Mangeshi, Ponda,
versions like Choco Ragi Bites for kids (fusion of ragi
offers a delectable range of healthy comfort foods
and chocolate with cookie shapes), their assortment
and sweets.
caters to various tastes.
Founding Story
Chitramay also offers assorted ladoo hampers, which are very popular with their customers. Among this
The inception of Chitramay arose from the founders
wide range of hampers are their nutritious ladoo
of the enterprise realising that people were seeking
hampers for new moms. The ladoos in these
not just delicious but also healthy and hygienic food
hampers are prepared using superfoods like methi,
during the pandemic. To meet this growing demand,
aliv, and dink and are nutritionally beneficial to the
Mayura and Chitra began their culinary venture,
post-natal health of new mothers. They also help
initially focusing on the one thing everyone missed
them in lactation.
during lockdown – chaat. Starting small with just five orders on their first day of operation, the founders gradually expanded their offerings, catering to other consumer segments.
Mayura and Chitra started their enterprise from a modest home kitchen. As years passed, Chitramay expanded and now operates out of a professionally managed, semi-mechanized kitchen, located in Mangeshi.
Besan Ladoos
In 2023, to commemorate the International Year of Millets, Chitramay added Jowar ladoos and Bajra ladoos to their range of offerings. All the ladoos from Chitramay are crafted with pure ghee and organic jaggery and are preservative-free, ensuring that both the taste cravings, as well as the health of their customers are taken care of.
Chaat Apart from ladoos, Chitramay is also renowned for its chaat offerings. People enjoy their Pani puri, Products Offered
Shevpuri and Ragda Pattice. Also, their sprouted bhel, Dahi-bhalla, Veg Biryani and Pav-bhaji are a hit
Chitramay prides itself on using only the finest first-
with most of their customers. When it comes to
grade ingredients in all its offerings. With a
their dessert offerings, Sitaphal Rabadi, Strawberry
commitment to quality and taste, their diverse
Phirni and Mango Mastani, among many others, are
product range caters to a broad spectrum of palates.
their bestsellers.
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An Assortment of Ladoos
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About The Founders
Culinary Education
Mayura Abhisheki and Chitra Kelkar, the driving forces behind Chitramay, share a common passion for food. Chitra is a native of the beautiful village of Mangeshi in Ponda while Mayura, although originally from Pune, has been residing in Mangueshi, Goa for the last 30 years after her marriage to a Goan native.
Mayura and Chitra do not hold any professional knowledge of culinary arts. They prepare most of their products by relying on their knowledge of the rich culinary traditions, passed down to them through generations by their family members.
Before founding Chitramay, Mayura and Chitra used to lead busy lives, taking care of their children and handling other family responsibilities. However, during the pandemic, the duo decided to convert their shared passion for food into a profit-making venture. This led to the birth of Chitramay. Mayura and Chitra came up with the name of their enterprise by combining a part of their first names “Chitra” and “May” from Mayura - to form “Chitramay”.
The initial response from customers to Chitramay’s offerings was overwhelming. Mayura and Chitra credit their success to the valuable feedback received from customers, allowing them to refine their recipes and offerings. Their specialised desserts like Sitaphal Rabdi gained rapid popularity, and word of mouth, coupled with a robust social media presence, played a pivotal role in the growth of their enterprise.
During their journey from ideating a strong plan for their enterprise to actually running their enterprise, both have learnt a lot of lessons and skills, which are now helping them in scaling up their enterprise.
Public Response
Major Clients and Market Reach
While Chitramay's healthy ladoos have garnered attention beyond India, the enterprise’s primary
Faral ensemble for Chaturthi and Diwali. www.itsgoa.com itsgoa_ Itsgoa
Challenges and Support
Setting up Chitramay came with its set of challenges, including the scarcity of skilled manpower and the lack of cost-effective logistics in Goa. However, the founders found solace and support from various quarters.
The delectable Sitaphal Rabadi client base remains in Goa. Their ladoo hampers have become a sought-after choice for various functions, from marriages to baby showers, and also as gifts for corporate events. Additionally, Chitramay's faral (assortment of snacks and sweets) is always in high demand during festivals like Chaturthi and Diwali. People going abroad also buy ladoos from Chitramay in large quantities for longterm consumption.
Apart from laddoos, Chitramay's live chaat counters are popular during functions like Mehendi, Sangeet, birthdays, baby showers, etc.
Mrs. Anita Kavlekar, the founder of The Ponda Business Woman Group, provided invaluable guidance to Mayura and Chitra during the inception of their enterprise. The Women Entrepreneurs Business Network (WEBN), run by its founder Mrs. Siya Shaikh, President Sunitaa Mathur and mentor Dr Sneha Bhagwat, also played a pivotal role in Chitramay's growth, offering a platform for networking, knowledge-sharing, and mentorship.
A lot of support also came from Shailesh and Vasudev, the husbands of both these women behind Chitramay. From providing practical support in logistics to encouraging and understanding them, they have assisted Mayura and Chitra in overcoming several challenges.
Mayura's friend Janhavi, too contributed significantly to Chitramay's digital presence, and her friends Ankit and Swarada further fueled the journey of the enterprise with their unique ideas.
Team Chitramay in action
Future Plans
to the transformative power of passion and dedication in the world of gastronomy.
Mayura and Chitra harbour ambitious plans for the future of their enterprise. They aspire to
Contact Information and Home Delivery
expand Chitramay's reach globally, envisioning it as a brand offering healthy products influenced
To place an order for products from Chitramay's
by diverse cuisines.
amazing range of offerings, call/WhatsApp on 9822823835.
Parting Message
Products by Chitramay are available in select shops Mayura and Chitra say that healthy and hygienic
in Goa. Additionally, they provide home delivery of
food is not merely a choice but a necessity in
most of their products in Ponda, Madgaon, and
today's fast-paced life. The ladoos and other
Panjim. They also offer PAN-Goa and PAN-India
offerings from their enterprise are not just
delivery of bulk orders.
delectable but also a product of Indian roots and culture, representing a healthy treat for the
Follow Chitramay on Instagram: https://
global palate.
instagram.com/_chitramay
As Chitramay continues to flourish, it stands as a beacon of culinary excellence and a testament
Wheat Jaggery Ladoo
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recipe
Chewy Almond, Oats & Ragi Cookies Mumbai-based certified nutritionist Greta Fernandes shares her special recipe to make delicious and chewy Almond, Oats & Ragi cookies.
Article & Images by: Greta Fernandes (Deliciously URS)
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Chewy Almond, Oats & Ragi Cookies
(Calorie per cookie – Approx 80 calories)
These tea time cookies are a combination of three extremely healthy ingredients – almonds, oats and finger millet also known as ragi.
Almonds are packed with antioxidants, they are high in Vitamin E and extremely beneficial in controlling blood sugars, which makes them much quite sort after.
Oats being an excellent source of soluble fiber are a good inclusion in this recipe.
Ragi too has a wide range of nutrients. Being high in calcium, this millet is ideal to include in the diet of growing children.
This cookie recipe is made without the use of any refined sugar and it has a nice chewy texture. The packaged biscuits available in the markets are loaded with refined sugars and preservatives and this cookie can be a healthy replacement.
Recipe
Ingredients 75 gm Ragi flour 50 gm Powdered jaggery 50 gm Oats 2 tbsp Cocoa powder ¼ cup roasted almonds chopped finel 75 gm Butter (at room temperature Baking soda a pinch 1/2 tsp Vanilla extract Sugar-free Dark Chocolate chunks (optional) Method Start by dry roasting the ragi flour in a thick bottom pan for 2-3 minutes. This gives the cookies a nice nutty flavour. Coarsely grind the oats in a dry mixer. Mix both the flours and cocoa powder and add the baking soda. In a mixing bowl beat the butter and sugar till the mixture becomes pale and fluffy To this add the vanilla extract and mix it thoroughly Fold in the dry flour mixture and chopped almonds into the butter-jaggery and mix. You can also add some dark chocolate chunks (optional) Assemble everything into a dough (do not knead hard) and refrigerate the mixture for atleast half an hour Now, preheat the oven at around 160-170 degree Celsius for ten minutes Line a baking tray or cookie sheet with parchment paper Make small lemon sized dough and flatten it slightly in your palm Arrange these cookies on the baking tray leaving some gap between two cookies Bake for 18-22 minutes or till the cookies appear slightly firm to touch Remove the tray and allow the cookies to cool in the tray for 4-5 minutes Now transfer them gently on to a cooling rack and cool completely Store in airtight containers and enjoy them with your evening tea or with a glass of milk.
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press release
IHCL AND IFC MAKE STRIDES IN ECOFRIENDLY HOSPITALITY
IHCL in collaboration with IFC's TechEmerge, successfully implemented nine sustainable cooling projects under its Paathya initiative, achieving significant cost savings and a potential reduction of 108,000 tons in CO2 emissions annually. Article and Images by: IHCL, Goa
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India's leading hospitality company, Indian Hotels Company (IHCL) announced the successful completion of nine pioneering pilot projects in collaboration with IFC’s TechEmerge Sustainable Cooling Innovation Program, within a short span of 18 months. This underscores the company’s unwavering commitment to fostering environmentally responsible practices to bring efficient, climate-smart, cost-effective cooling solutions to India's hospitality sector.
Mr. Gaurav Pokhariyal, Executive Vice President Human Resources, IHCL, said, "IHCL with Paathya, its comprehensive ESG+ platform, is committed to driving sustainability and social impact measures. The rigorous testing of nine innovative cooling solutions has allowed us to validate their real-world performance. The implementation of these pilots across our portfolio has the potential to result in savings of up to US$18.2 million and a substantial annual reduction of 108,000 tCO2 emissions. We are delighted to work with IFC for a greener future."
A high-efficiency fresh air purification system installed at Taj Palace, New Delhi recorded notable improvements in the air quality of the hotel lobby with reductions in PM 2.5 by over 95%. A low approach cooling tower at Taj Exotica Resort & Spa, Goa, optimizes the performance of the air conditioning system by maintaining the approach condenser temperature within 2 °C. A BE-IoT (Built Environment Internet-of-Things) system, piloted at Taj Mahal, New Delhi, focusing on critical cooling system equipment, has shown remarkable potential for cost savings and emphasized the role of continuous monitoring and automation. Further, IHCL also successfully piloted a chemical-free water treatment system at Taj Holiday Village Resort & Spa, Goa. This solution eliminated the need for chemical dosage and created a positive impact on operational expenses. IHCL has successfully piloted projects in cities like New Delhi, Jaipur, Goa among others.
About TechEmerge
TechEmerge is IFC’s award winning program that accelerates the adoption of innovation where it is needed most. It has a proven track record of matching cutting-edge tech companies and start-ups with leading corporations and other organizations in emerging markets. Its programs have generated commercial contracts worth more than USD 1 million, helped innovators to raise tens of millions of dollars in financing and investment, and scaled innovations that are expected to benefit millions of people each year.
About The Indian Hotels Company Limited
The Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. These include Taj – the iconic brand for the most discerning travellers and ranked as India’s Strongest Brand 2023 as per Brand Finance; SeleQtions, a named collection of hotels; Vivanta, sophisticated upscale hotels; and Ginger, which is revolutionising the lean luxe segment.
Incorporated by the founder of the Tata Group, Jamsetji Tata, the Company opened its first hotel The Taj Mahal Palace, in Bombay in 1903. IHCL has a portfolio of 280 hotels including 82 under development globally across 4 continents, 12 countries and in over 100 locations. The Indian Hotels Company Limited (IHCL) is India’s largest hospitality company by market capitalization. It is primarily listed on the BSE and NSE.
About IFC
IFC — a member of the World Bank Group — is the largest global development institution focused on the private sector in emerging markets. We work in more than 100 countries, using our capital, expertise, and influence to create markets and opportunities in developing countries. In fiscal year 2023, IFC committed a record $43.7 billion to private companies and financial institutions in developing countries, leveraging the power of the private sector to end extreme poverty and boost shared prosperity as economies grapple with the impacts of global compounding crises.
Taj Holiday Village Resort & Spa www.itsgoa.com
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