Orange You Creative

Building the Bengal Nation

Last semester, students in management professor, Jeff Street’s honors program course, “Orange You Creative” raised $15,000 toward bringing the Idaho State University brand to Old Town Pocatello. A collaboration of generous sponsors, including Citizens Community Bank, ISU Credit Union and Idaho State University, all pledged the primary funding for adding branded signage to the historic area of the city. Signage will include: 130 lamp post pennants, 15 – “IS” logo neon signs for business windows and a 20-foot by 40-foot painted “ghost” sign featuring the newly branded ISU Bengal head. Based on the class’s cost assessment, the project will require an additional $4,000 in funds to complete the $19,000 project. “With the onset of the University’s rebranding campaign, I felt like a project like this would give students, faculty and businesses the opportunity to come together and spread the Bengal pride throughout our community,” said Street. With very little funds to go, the students are very excited to see their project come to life.