VOLUME 6 • ISSUE 1 • SINGLE ISSUE $14.95
New Colors & Materials Spotlight Page18 Countertop Industry Forecast Page 24
5 Keys to Adapting to the New Economy Page 30 Concrete Countertop Considerations in Cold Weather Page 32
Kitchen Transformations Silestone Design Contest winners showcase stunning makeovers Page 34
Circle RS#01 on page 49 or visit www.isfanow.org/info.
CREDITS Letters to the Editor
Please send letters to email@example.com or to Letters, ISFA, 165 N. 1330 W Unit A3, Orem, UT 84057 or fax to (801) 341-7361 attention: Editor. Include a telephone number and address (preferably an email address). Letters may be edited for clarity or space. Because of the high volume of mail we receive, we cannot respond to all letters. Send queries about Countertops & Architectural Surfaces to firstname.lastname@example.org or mail to ISFA, 165 N. 1330 W. Unit A3, Orem, UT 84057 or fax to (801) 341-7361 attention: Editor.
Photography/graphics provided by: Mark Celebuski, Mitch Costilow and Cosentino.
Countertops & Architectural Surfaces welcomes Letters to the Editor. If you have questions about the magazine, or would like to make a comment, or voice an opinion about the magazine, ISFA, or the industry in general, please feel free to write to us.
Photos in this publication may not depict proper safety procedures for creative purposes. ISFA and Countertops & Architectural Surfaces support the use of proper safety procedures in all cases and urge readers to take steps to institute such procedures.
Publisher & Editor: Kevin Cole Proofreader: Nancy Mueller-Truax Design: V2 Marketing Communications
ISFA Officers of the Board
About this Magazine
Phone: (801) 341-7360 Toll Free: (877) 464-7732 Fax: (801) 341-7361 email@example.com www.isfanow.org
Countertops & Architectural Surfaces is published quarterly by the International Surface Fabricators Association (ISFA), with a fifth “Buyers Guide” issue publishing in September. Individual copies of Countertops & Architectural Surfaces are available at the nonmember “newsstand” price of $14.95. Countertops & Architectural Surfaces is also available by individual subscription at the following rates: ISFA nonmembers, one year (five issues) $30.00; ISFA members, one year free with every membership renewal. Special rates and charges apply for orders outside of the United States. Call for details. To subscribe, call (877) 464-7732. Printed in the United States of America. Copyright © International Surface Fabricators Association 2013. All rights reserved. No part of this publication may be reprinted or otherwise reproduced without publisher’s written permission. Countertops & Architectural Surfaces and The International Surface Fabricators Association assumes no responsibility for unsolicited manuscripts or photographs.
Mike Langenderfer, President Dave Paxton, Vice President Michael Astill, Secretary Mellisa Hill, Treasurer Russ Berry, Immediate Past President
Adam Albee, Director Erica Hussey, Director Mark Anderson, Associate Member Representative
Chuck Sawyer, Executive Director Kevin Cole, Magazine/Website Publisher & Editor Mike Nolan, Education Director Paul Wisnefski, Account Representative Jennifer Plante, Administrative Assistant & Registrar
Jackie Balint, of The Kitchen Collection, Redondo Beach, Calif., won the Silestone Design Contest with this stunning kitchen makeover. The fabricator was Traditional Stone, of Van Nuys, Calif. Read the full story on Page 34.
Materials will be returned only if accompanied by a stamped, selfaddressed envelope. For change of address, please include old label with new information, including both old and new zip codes. Allow 3-6 weeks for address change to take effect. Periodicals postage rate is paid at the Lehi, Utah, post office as well as others. Opinions expressed by writers in this magazine are not necessarily the opinions of Countertops & Architectural Surfaces or the International Surface Fabricators Association, but rather those of the individual writers. Postmaster: Send address change to Countertops & Architectural Surfaces magazine, 165 N. 1330 W. Unit A3, Orem, UT 84057.
International Surface Fabricators Association • Vol. 6 / Issue 1 • 3
Features 15 Management Matters
You need a safe shop
18 New Colors & Materials Spotlight
Additions to the surfacing options available
24 Industry Forecast
A look at the countertop industry for 2013 and beyond
30 Business Fitness
5 keys to adapting to the new economy
32 Concrete in Cold Weather
Things to consider when making concrete countertops in wintery weather
34 Stunning Kitchen Transformations
Silestone Design Contest winners revealed
Departments 6 From the Editor
8 Executive Director’s Letter 10 President’s Letter 11 Calendar of Events 12 Industry News 15 Management Matters 16 Education Connection 36 ISFA News
41 ISFA Fabricator Directory 46 Product News 49 Reader Service Form 50 Classifieds/Ad Index
34 4 • Vol. 6 / Issue 1 • International Surface Fabricators Association
Circle RS#02 on page 49 or visit www.isfanow.org/info.
From the Editor From the desk of Kevin Cole, Editor & Publisher, and ISFA Communications Director
Social Media — Why and How In the last issue, I wrote about the importance of having a website. However, that’s just one piece of the puzzle when it comes to your company’s digital footprint. Another thing to consider is a social media presence. I think there are some very good arguments for investing time in such endeavors. The main reason is because your customers are. According to the Pew Research Center (www. pewinternet.org), 67 percent of Internet users also use social networking websites. When you break that number down it remains true across almost all categories, including gender, ethnicity, education, household income, locale and, for the most part, even age, with only those 65 and older falling below half (at 32 percent). That’s a large number of your customers and potential customers. Why not take advantage of every opportunity to reach them? Another good reason is the fact that it works in increasing your leads. Social media allows businesses to engage in conversations with customers, accelerating their learning and building trust in their brands. The Social Media Examiner’s 2011 Social Media Marketing report (www. socialmediaexaminer.com), states that marketers who spent six hours a week or more utilizing social media saw an increase in their sales leads on average of 52 percent. I’ve never heard a business owner say, “I’m just getting too many leads.” Lastly, participation in social media doesn’t have to have any hard costs associated with it. Anyone can establish a Facebook or Twitter account for free, as long as you have a computer with an Internet connection (and I’m guessing that the vast majority of you do). The real cost of social media use is in time, not hard dollars. Of course there are those who will argue that “time is money,” and I have to agree. However, is less than one hour a day worth increasing your leads by 52 percent? Sounds like an easy choice to me. The biggest reason not to use social media is if you have serious problems with your customer service program or finished products. While taking part in social media outlets can make solid companies more successful, it can also do significant 6 • Vol. 6 / Issue 1 • International Surface Fabricators Association
damage to companies that don’t have their internal act together. If you are struggling with poor service, or worse yet, shoddy craftsmanship, you are better served holding off until you get your problems sorted out. But remember, the longer you wait to clean up your act and get involved, the greater the chance your competitors are taking advantage of that. Once you make the decision to take the plunge into the world of Facebook, Twitter, YouTube, Google+, LinkedIn, blogs, etc., it is something that should be done properly. There is a real risk of damaging your company’s reputation if you aren’t careful about how you use these outlets. Here are some general guidelines you can consider. Think through and plan out your strategy. Define your target audience and choose mediums you believe will appeal to them — don’t try to participate in every social media website out there. Choose the most applicable ones for your audience and focus on them. When planning determine what you can do to provide them with value and also what you are hoping to get from them. Promote your presence. Why spend the time if no one knows? Make sure to include social media icons on your website and in other ways you reach your customers. However, don’t be overly pushy in getting customers to your pages. No one wants to feel nagged to “like” you. Let them know of your presence and based on your content, they will decide if they want to “follow” you. Post good content in a variety of ways and on a regular basis. Make sure what you post is of value and is focused on your particular area of expertise. However, don’t be overly promotional. The idea is to develop relationship and trust, which will be of far more value than showing off how great you are. Stay away from posting controversial, personal opinions or posting the same message repeatedly. Focus on being educational and insightful. But also try to be entertaining. Make sure to use differing mediums — articles, photos, videos, coupons, tips, promotions, etc. It’s best to use a variety of ways to draw attention to your products
and services. And make sure to post regularly. While you certainly don’t want to overwhelm your “friends” with too many messages, you also don’t want to disappear for long periods of time or people will lose interest, or worse yet they will have negative thoughts about your business. Remember it takes time to build up interest. Speaking of negativity, there are two things to remember: Don’t be negative and don’t ignore it. Don’t bad-mouth your competition — people get turned off by that. If someone posts a negative comment on your page, deal with it. Instead of ignoring these types of situations, approach them head-on. Show real concern and patience, and address issues that arise. It is never good to argue with customers in public, but it’s even worse to look like you just don’t care. Share your contact information with them (or ask for theirs) and offer to take the conversation off line. These outlets are meant to foster conversation. Some conversations have rough edges, but try to stay above the fray. Don’t delete negative feedback, unless it is offensive. This just makes you look like you are sweeping problems under the carpet rather than dealing with them in a positive manner. Lastly, be open and friendly. Listen to what others have to say and learn from them. Maybe they have ideas you haven’t thought of that can be of big value. Make sure not to ignore people who make the effort to interact. Encourage it and make it a point to respond. And interact with others, too, so people will see it and interact with you. Also, understand that everyone comes from a different place and has different levels of understanding. Show that you care and people will care about you and your business. As always, I look forward to your feedback. Sincerely,
Kevin Cole Editor & Publisher firstname.lastname@example.org
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Circle RS#03 on page 49 or visit www.isfanow.org/info.
From the Executive Director From the desk of Chuck Sawyer, Executve Director
Learning Opportunities It’s been about 13 years since the original
field. Once trained and approved, these ISFA
of help/training from suppliers, distributors,
founded. John Forst had the idea to create a
modules to individual shops or to conduct local
since the industry has changed so much I
ISSFA Training & Education Center (ITEC) was
ATPs will be able to bring specific training
class based on the concept of the break-even
or regional training. This process will allow
ITEC. An organization built by fabricators, a
employees without the costs of travel, meals
classes taught by fabricators — this has been
travel away from home to participate in our TFT
thousands of fabricators participating in some
ISFA ATP, please let me know by emailing me at
point and turned it into the Charter Class for
companies to provide ISFA training to their
training concept imagined by fabricators and
and lodging. Plus employees will not need to
a formula resulting in hundreds of sessions and
program. If you are interested in becoming an
of the best learning opportunities available.
As one participant of the Charter Class said,
“This was the most productive class I’ve ever
been to in 38 years of business. We have already put some of the ideas into action, and have a list of more ideas to work into our shop. The
interaction between all of the participants —
GREAT. You couldn’t have learned a fraction of so much useful information from a high dollar
consultant.” (Ron Biloff, Lincoln Laminating. Jan. 25, 2000.)
Another new concept for 2013 will be our CEO Roundtables. Created to provide business
owners with a mechanism to share common experiences about topics that are important in running a business, the Roundtable is
structured such that a dozen or so CEOs can
spend some quality time together with a focus of improving their business processes. With a two-day format, the participants will have the chance to discuss problems and solutions to
As we were planning for 2013 and beyond, it
real issues in the areas of finance, accounting,
its responsibilities to provide high-value training
management, sales, marketing and legal topics.
and trade association networking, etc., and don’t feel that we will get that guidance in
the same manner. Please let me know if this program is still available.” (Kate Dillenburg, Bisley Fabrication, Inc.)
Kate was referring to our Million Dollar Mentor Program and, yes, we will be conducting this awesome program again this year. It matches up participants with experienced business owners who become mentors, providing
invaluable assistance and advice about running a successful company. The program kicks off with a two-day Business Boot Camp where we conduct training sessions on a variety of business topics. Then, for a period of about
nine months, the participant and mentor confer and participate in follow-up phone sessions
with the group. This year the program will begin with the Boot Camp in Atlanta on May 7 to
8. To apply for this program, please contact
was obvious that ISFA needed to continue in
human resources, manufacturing, project
opportunities for our members. As such, I want
The peer-group interaction process is a proven
We anticipate that 2013 will be a great year for
ISFA will have its first CEO Roundtable in
taking advantage of our programs and that we
to let you know some of the things that are being offered this year.
First, we have a team of the most experienced trainers working on a new concept for ISFA.
As you know, we have a history of providing top-notch, hands-on fabrication training via
our program of Total Fabricator Training. This year we will be developing a concept of ISFA Accredited Training Professionals (ATP).
ISFA is in the process of creating a Train-
the-Trainer class in which independent ISFA
members will be able to become qualified to
conduct ISFA-approved training classes in the
8 • Vol. 6 / Issue 1 • International Surface Fabricators Association
concept in the arena of business improvement;
education at ISFA. I hope that you will plan on
Cincinnati, Ohio, on April 4 and 5.
will see you at one of our local Grass Roots
As we enter the second generation of our
Gatherings in your area!
industry, there are more and more sons
I would love to know your thoughts, so please
companies. Here’s a bit of correspondence
and daughters becoming leaders of their
email (email@example.com) or phone
I received the other day:
“My husband and I are the second-
generation ownership in the business. My dad is looking to retire, and I feel like we
we are successful. My dad received a lot
are missing some very key skills to ensure
ISFA Executive Director
Gatherings The Classic ISFA Events for Participation & Networking The heartbeat of ISFA is the energy of our members. Mark your calendars—2013 will be a year to remember! ISFA is planning a series of gatherings filled with fellowship, education, networking and fun.
LOS ANGELES – April 11 ATLANTA – May 11 NEW YORK – May 30 BOSTON – July 11 CINCINNATI – September 19 SEATTLE – October 17 Get Involved!
We need your help to make these events the best that they can be. For more information or to volunteer for the Grass Roots Gathering Committee in your area, please contact ISFA at firstname.lastname@example.org. If you are an associate member interested in sponsoring or displaying at these events, please contact ISFA at email@example.com. Thanks to these sponsors:
Circle RS#04 on page 49 or visit www.isfanow.org/info.
From the President From the desk of Mike Langenderfer, ISFA 2012-2013 President
Wow… As I sit down to write this letter, I don’t know
offer. I ask this not just because we need your
doom. Yes, I know we’ve had some difficult
I guess I will start off by saying this: If you’re not
but because it will genuinely help your business,
some of our peers have closed up their shops,
where to begin. There is just so much to be said. a member of ISFA, you definitely need to get involved and join.
On one hand I’m saying wow, it’s March already, and on the other hand I’m saying wow, it’s only
March. So much has happened since I took over as president of ISFA. I would like to say it was
because of my outstanding leadership skills, but what I will say is that the ISFA staff — Chuck,
Kevin and Jen — has done an outstanding job.
You will want to read every page of this issue of
the magazine to try and keep up with all that we have going.
Since the last magazine edition was sent out,
ISFA has entertained fabricators (new members) from Russia and taken them on tours of several ISFA member shops from Florida to New York. We have conducted training classes. We have organized several Grass Root Gatherings
scheduled over the course of the year for
locations around the country. By the time you read this, we will probably have already been
to Tampa with our first gathering and be on our way to Los Angeles. We will also be hosting a
CEO Roundtable in Cincinnati in April, and be presenting at the Kitchen and Bath Industry Show in New Orleans. A new Million Dollar
Mentor Program will be introduced and the
training starts in Atlanta in May. And this is just
the beginning. There is much more going on, so
read the rest of the magazine for more important information and news.
I want to make a personal appeal to you to
please take advantage of the things ISFA has to
10 • Vol. 6 / Issue 1 • International Surface Fabricators Association
participation to make these events successful,
and in return the industry as a whole. The reason we put together all of these programs is not
out of vanity or self-perpetuation of ISFA, but because we are you. ISFA is made up of and run by fabricators and people with a stake in the industry, just like you. The ISFA Board of Directors all have businesses just like yours,
and we all were helped by participating in ISFA, in more ways than I can name. And if you get
involved, you will feel the exact same way. So,
don’t sit back and wait for some opportunity to come knocking at your door; get involved. You will find all the details of how to do that, and
more, in this edition of the magazine before you. Speaking of which, I hope this issue of the
magazine will help you try and keep up with
what is happening in our industry. There is a
lot going on. Stone Expo this year was a real
success — if you missed it I can only express my sympathies. I also recently attended a
Cosentino Conference and wow, the enthusiasm
that was displayed was tremendous. Yes, I know I’m getting all excited, but wow, it was great
attending gatherings where there was such a positive attitude.
Now I’d just like to say a little bit about the economy. When the late Sam Walton was
years and there are still people laid off and
but don’t base your future on that. Things are picking up and you need to get out there and
make it happen. As they say, you need to make
an investment to make money. Now is the time. President Kennedy said, “Don’t ask what your
country can do for you; ask what you can do for your country.” While I’m no Kennedy, I want to
borrow that statement and say, “Don’t ask what
the industry can do for you; ask what you can do for the industry.” You need to get involved and
really participate. Trust me when I say it will work in your favor. I know because it did for me. ISFA is presenting so many opportunities for you to
get involved with your peers to listen, learn and contribute that you just can’t go wrong. Wow,
this is an exciting time. I hope when I write my
next letter for this magazine, you will all read the
news and say, “Wow, he was right. I got involved and wow, I’m excited.”
Yes, I realize I have used the word “wow” several times in this letter, and my next letter is going to be titled “Wow what…” In the meantime,
I hope you will get involved with some of the
ISFA events, and I hope when you read my next letter you’re not one of the people saying, “Wow, I’m sorry I didn’t…”
asked about the 1991 recession, he famously said, “I’ve thought about it, and decided not to participate.” Wow, what a statement! I
encourage all of you to take that statement to heart when it comes to the current economic
local and national news who talk gloom and
situation. Don’t listen to those windbags on the
Calendar of Events Cheng Advanced Concrete Design Training March 18 – 22 Berkeley, Calif. (510) 849-3272
ISFA Grass Roots Regional Gathering
March 21 Tampa, Fla. (877) 464-7732 http://isfanow.org/special-events/ firstname.lastname@example.org
Park Industries Digital Stoneworking Expo March 23 Poway, Calif. (800) 328-2309
March 27 – 30 Izmir, Turkey +90 232-497-1229
CCI Concrete Countertop Training April 1 – 5 Raleigh, N.C. (888) 386-7711
Cheng Wetcast & Fiber Reinforced Concrete Training April 3 – 5 Berkeley, Calif. (510) 849-3272
ISFA CEO Roundtable April 4 – 5 Cincinnati, Ohio (877) 464-7732 email@example.com
ISFA Grass Roots Regional Gathering
April 11 Anaheim, Calif. (877) 464-7732 firstname.lastname@example.org
Buddy Rhodes Basic Workshop April 7 Chattanooga, Tenn. (877) 706-5303
MIA Stone Industry Seminar
April 19 – 22 New Orleans, La. (800) 933-8735
Buddy Rhodes Basic Workshop
April 19 San Francisco, Calif. (877) 706-5303
Coverings 2013 April 29 – May 2 Atlanta, Ga. (703) 683-8500
Natural Stone Show
April 30 – May 2 London, United Kingdom +01 30-385-6117
ISFA Business Bootcamp
May 7 – 8 Atlanta, Ga. (877) 464-7732 email@example.com
Buddy Rhodes Comprehensive Workshop
May 8 – 10 San Francisco, Calif. (877) 706-5303
ISFA Grass Roots Regional Gathering
May 9 Atlanta, Ga. (877) 464-7732 firstname.lastname@example.org
CCI Advanced 3-D Molds May 14 - 17 Raleigh, N.C. (888) 386-7711
MIA Stone Industry Seminar May 16 Boston, Mass. (888) 530-6714
ISFA Grass Roots Regional Gathering
April 18 Columbus, Ohio (888) 530-6714
May 30 Westchester, N.Y. (877) 464-7732 email@example.com
Stone + Tec 2013
April 18 – 21 Beijing, China+86 105-781-1660
May 29 – June 1 Nuremberg, Germany +499 118-606-8108
Buddy Rhodes Basic Workshop
Cheng Concrete Countertops Training
Cheng Advanced Concrete Design
June 11 Chattanooga, Tenn. (877) 706-5303
Sept. 20 Berkeley, Calif. (510) 849-3272
June 13 – 14 Shawnee, Okla. (405) 275-8453
MIA Stone Industry Seminar June 19 Salt Lake City, Utah (888) 530-6714
AIA National Convention June 20 – 22 Denver, Colo. (202) 626-7300
Cheng Concrete Countertops Training June 22 Berkeley, Calif. (510) 849-3272
ISFA Grass Roots Regional Gathering
July 11 Boston, Mass. (877) 464-7732 firstname.lastname@example.org
MIA Stone Industry Seminar July 18 Seattle, Wash. (888) 530-6714
Sept. 23 – 27 Berkeley, Calif. (510) 849-3272
Marmomacc 2013 Sept. 25 – 28 Verona, Italy (202) 783-7000
ISFA Regional Gathering Oct. 17 Seattle, Wash. (877) 464-7732 email@example.com
MIA Stone Industry Seminar Oct. 17 Atlanta, Ga. (888) 530-6714
MIA Stone Industry Seminar Nov. 7 Pompano Beach, Fla. (888) 530-6714
ISFA Grass Roots Regional Gathering
Nov. 14 Orlando, Fla. (877) 464-7732 firstname.lastname@example.org
July 24 – 27 Las Vegas, Nev.
Aug. 15 – 16 Thousand Palms, Calif. (706) 341-7525
Building Stone Institute Fall Study Tour Sept. 9 Minneapolis, Minn. (866) 786-6313
Feb. 4 – 6, 2014 Las Vegas, Nev. (800) 933-8735
April 29 – May 2, 2014 Las Vegas, Nev. (703) 683-8500
Carrara Marmotec 2014
ISFA Grass Roots Regional Gathering
May 21 – 24, 2014 Merina di Carrara, Italy +39 0585-787-6022
Sept. 19 Cincinnati, Ohio (877) 464-7732 email@example.com
MIA Stone Industry Seminar
Submit your event for consideration in our Calendar by emailing Editor Kevin Cole at firstname.lastname@example.org.
Sept. 19 Dallas, Texas (888) 530-6714
Aug. 20 – 23, 2014 Atlanta, Ga. (404) 693-8333
International Surface Fabricators Association • Vol. 6 / Issue 1 • 11
In the Industry Silestone by Cosentino Offers New Transferable 15-year Warranty, Introduces New Suede Finish Silestone announced a new, transferable, limited 15-year warranty for North American residential applications. The new warranty began
Feb. 1 and covers Silestone surfaces that have been purchased from an authorized installer or
dealer and have been permanently installed in a
single-family residence. In addition, the warranty now includes the company’s Integrity sinks.
The improved warranty ensures that Silestone surfaces and Integrity sinks are guaranteed
for up to 15 years from the date of the original installation, regardless of the original owner.
Warranties must be activated within 60 days of
installation to be eligible under the new program. Those interested in taking advantage of the new
program can activate their registered warranty or obtain a Transfer of Ownership form by visiting www.cosentinowarranty.com.
In other news, Silestone has introduced a new
matte finish called Suede, a refined, honed look
with a distinctive velvety design that sets it apart from the traditional high-gloss appearance with
little reflection. Suede is currently available in the company’s most popular black, white and gray
hues, including Black Tao, White Zeus Extreme,
Cemento and Vortium, along with the entire Nebula
ĒOS Surfaces Names New Executive VP of Sales and Marketing, Makes 4 Other Staff Changes George Murphy, a 25-year veteran of the consumer packaged and durable goods industry, has joined solid surface developer and manufacturer, ĒOS Surfaces, as its new executive vice president of sales and marketing. Murphy will spearhead the firm’s business development and provide executive level oversight to its marketing initiatives during a period of anticipated growth. “We are confident that George, with his wealth of experience in national sales, research and market strategy, will accelerate ĒOS Surfaces emergence as a significant player in the green living and healthcare construction market sectors, especially as we expand into Home Depot stores nationwide” said Ken Trinder, CEO. EOS also announced four other additions and promotions. Gus Stuhlreyer has been named chief financial officer. In addition to overseeing the company’s financial functions, Stuhlreyer maintains banking and investor relations, and oversees human resource and risk management issues. Ken Cashwell was promoted to director of operations and will be responsible for the management of the new state-of-the-art manufacturing facility in Norfolk. The Cupron Enhanced EOS facility, expected to begin operation in early 2013, will employ specialized equipment that has been designed to implement EOS’ proprietary technology into a range of products. Kimberlee Sautter joins EOS Surfaces as its director of marketing and public relations, and is responsible for developing and implementing the company’s marketing strategy in domestic and global markets. Kate Mitchell was promoted to inbound marketing director and lead marketing strategist for Cupron Enhanced EOS. In addition to driving the company’s Web and social media presence, Mitchell will spearhead the EPA’s Stewardship Program for its new antimicrobial, Cupron Enhanced EOS product.
Series. The new finish is suitable for countertops
Teragren’s Complete Bamboo Line Certified USDA BioPreferred
of fingerprints. The company will also continue to
Teragren, a manufacturer of bamboo flooring,
and backsplashes and reduces the appearance
offer its quartz surfacing in the high-gloss Polished and deeply textured Volcano finishes.
Formica Group Marks 100-year Anniversary Formica Group, the inventor of laminate, marks
100 years of invention, innovation and design in 2013 and enters a year-long global celebration of the Formica brand and its past, present and future impact on residential and commercial
design. Formica partnered with world-renowned design consultancy Pentagram to create an
anniversary campaign that includes “Formica
Forever” 100-year logos and supporting brand
elements to be used throughout 2013; a Formica Laminate Anniversary Collection, featuring 12
panels, veneer and worktops, has earned the
USDA Certified Biobased Product Label for its complete line of bamboo building products. The label verifies that the products’ amount
of renewable biobased ingredients meets or exceeds prescribed USDA levels. Biobased
products are goods composed in whole or in
significant part of agricultural, forestry or marine
materials. The purpose of the USDA BioPreferred program is to promote the increased purchase and use of biobased products to reduce
petroleum consumption, increase the use of
renewable resources, better manage the carbon cycle, and may contribute to reducing adverse environmental and health impacts.
PureForm Traditional Bamboo Veneer; and
Architectural Bamboo Panels. All biobased
amount claims are verified by independent labs and monitored by the USDA. The BioPreferred Program includes a preferred procurement program for federal agencies and their
contractors, who are required to give preferential consideration to USDA biobased designated product categories when making purchases.
Grenite Receives Food Zone Certification from NSF Saint-Gobain Performance Plastics has
received “food zone” certification from NSF
International for its Grenite Engineered Stone Series. NSF International is an independent
global organization that writes standards and tests and certifies products for the consumer goods, food and water industries. NSF
new graphic patterns based on the brand and
The following bamboo products tested at 99
approved the use of Grenite as a table or
Forever, which chronicles its history.
Traditional Bamboo Flooring; Bamboo Worktop;
maximum temperature of 400 F in the following
its history; and a celebratory book, Formica
12 • Vol. 6 / Issue 1 • International Surface Fabricators Association
percent biobased content levels: PureForm
countertop for “all food contact types” at a
Grenite colors: Raw (tan); Viridani (green); Rouho (red); Azulize (blue);
Celebrity (black and tan); Birch Prada (beige); Cinario (light gray); and Java (brown). Grenite also has an NSF International “splash zone” certification, which means it can be used on surfaces that are subject to spillage, splash or other food soiling during operation.
KCD Software Rated No. 1 in CMA Survey The first annual Survey of Custom Cabinet Makers by the Cabinet Makers Association (CMA) showed KCD Software as the leading cabinet design
software being used in the custom cabinetmaking industry. A PDF of the full CMA survey results can be downloaded at www.kcdsoftware.com/ CMA_survey.html.
Klingspor Releases New Catalog
the other with a cutout for a range. While these homeowners opted for a classic plain front edge, the beauty of zinc will be evident within a few weeks of use when the metal naturally reacts with everything from water and fingerprints to common acidic foods such as tomatoes and lemons.
MIA Hires New Education Manager The Marble Institute of America (MIA) hired Aaron Dahnke to fill the vacated role of education manager. Dahnke joins the association after nine years of nonprofit management experience, most recently serving as education and partnerships manager at the Center for Nonprofit Advancement in Washington, D.C. He fills the role vacated
Klingspor introduced its new 2013
by Jim Hieb when he accepted the position of MIA executive vice
a range of abrasive materials for
initially be responsible for oversight of the Regional Education Program;
belts, discs, sheets, rolls, specialty
Safety Committee with the development of a turnkey safety manual and
Woodworking Catalog, which features
president and chief executive officer. In his role with the MIA, Dahnke will
wood products manufacturers —
launching the Chapter Development pilot program; and assisting the MIA
abrasives, and tools as well as, helpful
additional online safety training courses.
reference information for all facets of
woodworking. The full color catalog is available upon request.
Staron Super Saver Sales Event Winners Announced Samsung Staron announced the winners of its “Super Saver Sales
Event.” Watson Woodworks (Salem, N.C.), Spectrum Solid Surface
(North Highlands, Calif.), American Countertops (Albuquerque, N.M.), Bermuda Country Cabinets (Pembroke, Bermuda) and Les Surface Soliteck (Mascouche, Quebec) were all awarded Samsung Galaxy Tablets.
Zinc Countertops Chosen for TV Showcase Mio Metals, the Petaluma, Calif., -based
manufacturer of zinc countertops, plays a
starring role in an upcoming episode of “I Hate My Kitchen” on the DIY Channel. The episode, running March 19, showcases a home in
Minnesota during a kitchen makeover and will
feature exclusive footage of the manufacturing process of Mio Metals’ zinc countertops.
“It was a thrill to have the camera crew visit our shop as we made the countertops,” said Joe Cain, president of Mio Metals. “We recently
moved into a new space and this was a nice way to show it off to the world.” The filming and fabrication took place in early January at Mio
Metals’ workshop and may include the bending, laminating and cutting of custom zinc countertops. The kitchen featured on the episode
includes two long sections of countertops — one with an apron sink and
Circle RS#05 on page 49 or visit www.isfanow.org/info. International Surface Fabricators Association • Vol. 6 / Issue 1 • 13
In the Industry Artisan Group Inducts Two New Board Members, Featured on Television
featured on the television show “Run My
Artisan Group has inducted two new
Collection (Black Walnut) were installed in
Renovation” on DIY Network. Products from both the Artisan Stone Collection
(Bianco Antico) and the Heritage Wood
board members: Fadi Halabi, owner
of Duracite in Fairfield, Calif., and Tom
Cilio Hits $1 Billion Transaction Level
Rocks, owner of Rocksolid Stone Works in Cleveland, Ohio. Halabi and Rocks are
Cilio Technologies has grown to the point
taking the slots vacated by members,
where it is now responsible for processing
Mitch Hires, owner of Construction
$1 billion in transactions annually, including
Resources in Atlanta, Ga., and Gus
managing the installed sales and special
Blume, owner of Blume’s Solid Surfaces in Pittsburgh, Pa., after serving their two-year terms. Halabi and Rocks join Brad Pearce, owner of Front Range Stone in Denver, Colo.; Layton Day, owner of Bangor Wholesale Laminates in Bangor, Maine; Kellie Akins, sales and marketing manager of Innovative Surfaces in Minneapolis; and Joe Hoffman Jr., owner of Hoffman Fixtures Company in Tulsa and Oklahoma City, Okla., as well as Artisan Group Executive Director Chad
order sales for Lowe’s 1,750 stores.
Launched in 2001, the company built the “Partners Portal,” an Internet
application that allows all parties involved to see and manage orders in
real time. In the past, retail stores would take a countertop order and fax it
to the installer, who would go to the home, do the measurements and then fax the order for the materials to the manufacturer to do the work. Now, if a homeowner purchases countertops at Lowe’s, the Partners Portal will
Seiders to complete the board.
house all of the information from the retailer, the manufacturer and all of
In other news, two products from the Artisan Group were recently
Hausys, and Lowe’s was so pleased with the results that the company
the laborers who will work on the project. Cilio’s first customer was LG
hired Cilio to manage the installed sales and special order sales for five of its countertop manufacturers.
C.H. Briggs Sponsors Contemporary Exhibition C.H. Briggs recently
sponsored “Four Corners: Design from Philly
Surrounds,” an exhibition
during DesignPhiladelphia 2012, a citywide design festival celebrating the
region’s dynamic creative community. Curated by
design writers and experts Caroline Tiger and Royce Epstein, “Four
Corners” was a contemporary enactment of a lived-in loft apartment
that contained a hand-picked selection of furniture, lighting and objects conceived, designed, fabricated and/or produced by designers and brands based in Philadelphia and its immediate surrounds.
The exhibition featured a one-of-a kind, ultra-modern bench made entirely of DuPont Corian. Designed by Kevin Derrick of Philadelphia-based
design studio Bahdeebahdu and brought to life by skilled fabricator R.D. Wing, the bench, entitled “S’il Vous Play: Shipping Crates in Faux Bois,” demonstrates the creative possibilities of Corian as a design material. A whimsical sculpture of chickens designed by Harry Allen, of Harry Allen Design, and hand-carved out of Corian, by West Chester, Pa.-based Circle RS#18 on page 49 or visit www.isfanow.org/info. 14 • Vol. 6 / Issue 1 • International Surface Fabricators Association
fabricator MacLaren Fabrication, was also showcased.
Management Matters From the desk of Jon Olson
You Need a Safe Shop Running a shop
can be a 24-hour-a-day business. For many
fabricators, there never seems to be enough time. It becomes a challenge to decide what
needs your attention first. Sadly, one area that sometimes takes the back seat is safety.
In reality, safety should be your top priority. So much of your business relies on a safe
shop. First and foremost, a serious injury could affect the quality of life for you or one of your employees. Secondly, a bad safety record
will reflect poorly on you with your insurance companies, potentially driving up prices for coverage. Thus you will have less money
to invest back into your business. Another
important point is that when injuries occur your
workflow suffers, quite possibly meaning longer
lead times for your clients, or having to pay other companies to help you. In today’s business
climate you can’t afford to have upset customers and your bottom line affected. your shop a safer place:
Safety Meetings — They don’t have to last very long, but they are important.
address shop safety. (For example:
You could discuss why frayed cords are not allowed on the shop floor
and the process for checking them
periodically.) As you progress take all the points you have been discussing and put them in a binder marked “Safe Practices.”
Material Safety Data Sheets
discomfort to alert us to dangerous sound levels.
tops. Industrywide, back problems are very
take proper action to protect our workers.
lift some very heavy raw materials and even
significant. Once a back is injured, it generally
Dust masks are also very important. We want
company if they have videos you could show to
in our lungs, whether dangerous substances or
surface, for instance, make a policy regarding
course, before using a dust mask, read all the
can be crippling. Why not ask your insurance
to avoid inhaling anything that doesn’t belong
your team during safety meetings? Or, with solid
just nuisance dusts. It’s just good practice. Of
how large a top can be before an extra seam
needs to be added. What costs more, the extra seam or the worker’s compensation bill?
Protective Wear Program — Protective wear
protects the eyes, ears, respiratory organs and hands. Let’s start with eyes. If you don’t think safety glasses are important, here’s a test:
Cover one of your eyes and try reading the rest of this article. Obviously, reading with two eyes is easier. Our eyes are remarkable pieces of
equipment and irreplaceable. Surely the slight worth the effort to protect them. How important is hearing protection? Here’s a list of tools
that are used in many shops. Notice the cross comparison.
Drill-95 db Random orbital sander-105 db Hand-held router-110 db Air gun-100 db CNC machine-110 db Air compressor-110 db Miter box-115 db Panel saw-110 db Shop general noise level-85 db
(MSDS) — Do you have binder for
damage to the ear occurs at 85 decibels. I find
should have been sent with the employee.
Having quick access to these sheets could be critical in an emergency.
handling just creates a better work environment. Supplying protective gloves should be mandatory in every shop. Of course, there are many other ways to make your shop safer, but these are some of the easiest ways to begin to develop a facility that promotes safety. A safe shop is important and well worth the effort, but you don’t have to go at it alone. Your insurance carrier has many helpful resources. Even OSHA can help; in fact they want to help. OSHA will come to your shop, find the problem issuing fines or shutting you down. Their main job is to protect us all, not to hurt our businesses. And they are more likely to be out to help rather than punish if you are preventing problems rather than getting inspected after someone has been hurt on the job. Remember, a safe shop is a productive shop, so please take the
ingested a dangerous chemical. The emergency the best way to treat the injury. The MSDS
the hands during the gluing process and
Motorcycle-95 db Boom box-100 db Car horn-110 db Snowmobile-100 db Rock concert-110 db Football game crowd-112 db Jet plane at the ramp-120 db Chain saw-115 db Heavy traffic-85 db
Experts say that our pain threshold will tolerate
room lost valuable time trying to come up with
required information on best use. Protecting
areas and help you to resolve them — without
your catalog of MSDS? This is very important.
I once heard of an employee that inadvertently
We have to be aware of shop sound levels and
takes a long time to heal, if it ever does. The cost
inconvenience of putting on safety glasses is
Here are four steps you can follow to help make
Perhaps cover one or two points to
Safe Lifting Program — In our businesses we
120 decibels of sound before being affected, but it interesting that tools we might not consider
dangerous to our hearing such as sanders and air guns are above recommended safe decibel levels. Almost all tools tested at 100 decibels
or above. Therefore, we can’t rely on physical
time to work safely. About the Author: Jon Olson has more than 30 years involvement in the solid surface industry, with experience in all aspects of fabrication and sales. He is the past recipient of ISFA’s fabricator of the year and ISFA’s Innovator of the year awards and can be reached at email@example.com. International Surface Fabricators Association • Vol. 6 / Issue 1 • 15
Numerous Educational Opportunities Are in the Works for 2013 In 2013 ISFA is hard at work revamping its educational offerings to provide those in
the industry with numerous opportunities
to connect and learn. The first event is our
Regional Grass Roots Gathering in Tampa on
March 21, hosted by DixiePly and sponsored by a variety of vendors including: Gem Industries (www.gem-industries.com); Glue Warehouse (www.gluewarehouse.com); InPro (www.
inprocorp.com); Karran (www.karran.com);
Laser Products (www.laserproductsus.com);
and Specialty Tools (www.specialtytools.com). However, it is just the first of many!
California Grass Roots Regional Gathering Set for April 11, this second Grass Roots
Regional Gathering of the year is being hosted by Cosentino (www.cosentino-group.net) at
its Cosentino Design Center in Anaheim, Calif. The event will feature plenty of opportunity for networking, lunch, vendor exhibits, a tour of
the Cosentino Design Center and door prizes. The Design Center creates an interactive
environment for fabricators to view the latest products and design trends, and to learn
about current ISFA activities. See how you can participate in helping ISFA set the path for the
$1million+ fabrication business, or who wish to take their business to the next $1million level.
This is a business development think tank and
incubation program providing everything you need to realize your goal: the mentors, networking,
business development lessons and the successful role models necessary to make it happen. All you
need is the determination to take the responsibility to get yourself there.
To participate, your business can be any size, age and in any shape — all you need is the
desire and commitment to learn how to develop your business to the next million-dollar level.
Cincinnati CEO Roundtable
future of the surfacing industry!
Sponsored by Kohler (www.kohler.com), the
Face-to-face fabricator interaction has always
$250,000 in revenues all the way up to those
need to be at this event to keep up with the latest
does not matter where you are at now — it’s
the latest products from suppliers in our industry
Any ISFA Fabricator Member in good standing
Cincinnati CEO Roundtable event is the first of its kind to hit the surface fabrication industry.
The event is being held April 4 to 5 in Cincinnati, Ohio, and is a new opportunity for the executive management of fabrication companies to share experiences, common concerns and best
practices regarding the process of running a
surface fabrication business. This two-day event will bring together CEOs from 14 ISFA member
companies to share ideas and network in a small, close-knit semi-structured environment.
Originally designed to bring together just 12
member companies, the event was expanded
to include 14. And, because of the popularity of the program, a second CEO Roundtable event will be held later in the year. The tentative date
We have had new fabricators doing less than
been an essential part of the ISFA experience. You
doing millions of dollars in annual business. It
happenings in the industry. While you’re there, see
all about where you want to be going forward.
at the vendor display area.
can apply for a spot in the program. Here’s a
The ISFA Grass Roots Gathering is free
sampling of what the program offers:
to all fabricators, cabinetmakers, millwork
■■ Nine-Month Structured Program, complete
industry. Please RSVP by providing your name,
fabricator operations and monthly lessons that
professionals and technicians in the surfacing
with guidelines, examples of successful
company name and number of people attending
are designed to put you on the fast track to
to firstname.lastname@example.org by April 3.
growing your business.
Vendors: Act now to reserve your space in our
■■ You will be Matched With A Mentor for
vendor exhibit area. Space is limited so contact ISFA before the end of March. For information email email@example.com or call the main
one-on-one advice and coaching via face-to-
face meetings, shop tour, telephone and email discussions.
office at (877) 464-7732.
■■ The kickoff event, Business Boot Camp, is a
For more information on this event or to sign
ISFA Million Dollar Mentor Program
education, networking, peer group discussions
email firstname.lastname@example.org or call the main
Mentor Program. This program is geared to those
is Aug. 21 to 22 in Chicago.
up to participate in the next CEO Roundtable,
Returning this year is the popular Million Dollar
office at (877) 464-7732.
members whose goal is to develop a profitable
16 • Vol. 6 / Issue 1 • International Surface Fabricators Association
two-day program offering business management and directions in what you have to do to grow
your business. Running from May 7 to May 8 in Atlanta, this program is just in advance of the
ISFA Regional Grass Roots Gathering being held there on May 9 at Oldcastle Surfaces.
Space in the program is limited, so if you are
interested in this incredible opportunity, contact
■■ New information to Increase Your
Jennifer@isfanow.org or call Chuck Sawyer at
More Regional Grass Roots Gatherings
Business Management Skills and Business ■■ Peer Group Discussions by webinar and
conference calls that review the lessons; share the Mentor’s wisdom; present new ideas, software and business processes (some with an expert authority leading the discussion on the subject of the month), all designed to give you
(724) 612-9768 for more information.
The events listed above are just the tip of the
iceberg when it comes to the events ISFA has
opportunity to see the Oldcastle fabrication facility and to network with other fabricators and vendors. Admission is free to fabricators. May 30 – Westchester, N.Y. Regional Grass Roots Gathering hosted by
planned for 2013. If you can’t make it to these
Cosentino at its beautiful New York-based
opportunities that are coming up.
to see this facility and to catch up on the latest
events, save the dates for one of the other
the Professional Knowledge, Processes And
May 9 – Atlanta
specialist to business developer extraordinaire.
Oldcastle Surfaces, a large and well-known
Mind-set you need to grow from fabrication
fabrication company. This will be a great
Regional Grass Roots Gathering hosted by
Cosentino Design Center. What an opportunity happenings in the surfacing industry. Mark your calendars! These are definitely events you aren’t going to want to miss.
Special Thanks to the Following Sponsors:
It’s more than just learning how to be more profitable, saving money on the bottom line and getting great referrals and discounts. Call ISFA today and find out how to make your world a better place.
Toll Free: (877) 464-7732 www.ISFAnow.org Circle RS#06 on page 49 or visit www.isfanow.org/info.
New Colors & Materials Spotlight
Additions to the surfacing options available
PHOTO BY DEROSSO - TREVISO
Abet Laminati Stratificato, a decorative high pressure, self-supporting, compact laminate, by Abet Laminati, is used for countertops, furniture, backsplashes, gym lockers, toilet partitions or any laminate application requiring extra strength, durability and design. Offered in more than 500 colors, 30 finishes, eight sizes and various thicknesses, the surface is composed of decorative paper impregnated with melamine resin. Several colors in 12mm thickness are in stock in North America. Digital print is now possible – any design can be printed right onto the surface. It is Greenguard certified and has low VOC emissions.
available in wide and custom-sized sheets that can lower labor costs and eliminate waste. The company has launched 14 new colors lead by Super White. The remaining 13 colors contain recycled content. Coastline, a creamy neutral, has 16 percent recycled content. Seven new textured solids with sandy undertones have 13.5 percent recycled content. Moon Crystal, one of three new quartz-like products with large clear chips, has 6 percent recycled content. And Back Roads and Brown Sugar offer a minimum of 40 percent recycled content. Avonite also offers Wet Wall Panels, a commercial component system with a variety of panel sizes, shower pans and accessories. The ¼-in.-thick seamless acrylic solid surface panels are stocked in 36-, 48- and 60-in. sizes and are 96 in.high. Circle RS#21 on page 49 or visit www.isfanow.org/info.
Brilliant Surfacing Brilliant Solid Surface offers Cordia Quartz Surface. In addition to the 18 colors in the Quartz Collection, Brilliant has added six new colors. Cordia is suitable for both residential and commercial projects. In addition to its solid surface and quartz surfacing lines, the company also offers 18 gauge stainless steel sinks and water-conserving faucets. More information can be found on the company’s website or on Facebook. Circle RS#23 on page 49 or visit www.isfanow.org/info.
Circle RS#20 on page 49 or visit www.isfanow.org/info.
Avonite Avonite Surfaces offers two product lines: The Studio Collection, inspired by glass, precious metals and a product collection with 40 percent recycled content; and Foundations, 100 percent acrylic products 18 • Vol. 6 / Issue 1 • International Surface Fabricators Association
Basix Quartz Surfacing is comprised of 93 percent natural quartz and manufactured at a brand new state-of-the-art facility. It incorporates beauty and function with a refined palette of the best-selling quartz colors in the industry. It comes in 12 colors all available in 1.5cm and 2cm thicknesses. Like other quartz surfaces, it is nonporous and does not require sealing. It is suitable for both residential and commercial applications, and the slabs are wider than most other quartz products, which reduces overall installed costs. Basix Quartz Surfacing is backed by a 10-year transferable warranty. Circle RS#22 on page 49 or visit www.isfanow.org/info.
CaesarStone CaesarStone USA Inc. launched a new line of surfaces called Supremo. Mirroring nature’s diversity, each of the Supremo premium surfaces has its own spectacular flow of color and pattern. This patented new technology is unique only to CaesarStone. With its natural look and feel, no two Supremo surfaces are alike. It is available in eight colors with names inspired by aristocracy and fantasy worlds, from Swan Lake, a shimmering cream pattern, to Queen of Sheba, a black surface with rich texture and subtle veining. Translucent Supremo surfaces
can also be backlit creating a soft luxurious ambiance. Like all CaesarStone products, it is nonporous, stain-, scratch- and heat-resistant, and Greenguard certified. Circle RS#24 on page 49 or visit www.isfanow.org/info.
was most voted for); Grey Moss, a mixture of grey and slate that resembles a contemporary concrete look; and Red Pine, a combination of recycled materials against a white background with chocolate and coffee accents, and available in Cosentino’s new matte finish — Suede. Circle RS#26 on page 49 or visit www.isfanow.org/info.
Cambria Cambria unveiled two new designs in its line of quartz surfacing, Berkeley and Rosslyn. These new additions to Cambria’s design palette expand the Waterstone and Jewel Collections taking Cambria’s offerings to 102 designs. The Waterstone Collection is modeled after marble and granite, and the Jewel Collection features designs with shimmering crystals deep within the surface to reflect light and create an iridescent, jeweled surface. The new Berkeley color features hints of copper and a smattering of bronze that swim amongst a sea of sandy tones. Rosslyn has striking metallic golds against a nuanced background of taupe and tans.
CoveringsETC has added three new colors to its Eco-Cem collection. These new hues, Derby Grey, Bexhill Beige and Devon Red, round out a total of 11 colors in the collection. Eco-Cem is a fiber cement product made from a proprietary mix of concrete with pre-consumer recycled fly ash and post-consumer recycled cellulose fiber; it is suitable for walls, flooring and countertops. Available in large format tiles and sheets, it offers minimalistic design and is lightweight, which allows for easy installation. Circle RS#27 on page 49 or visit www.isfanow.org/info.
Circle RS#25 on page 49 or visit www.isfanow.org/info.
Cosentino ECO by Cosentino, a line of eco-friendly surfacing composed of 75 percent recycled material, introduced four new colors to its palette that were chosen by architects, designers and consumers through social media voting. As a supplier of quartz surfacing, natural stone and recycled surfaces, the company asked its Facebook fans from 14 countries to weigh in on a selection of potential new hues. Along with adding these new shades, ECO has reduced its price range, making the brand even more accessible. The new colors include: Creamstone, a mixture of cream colors that resemble limestone; Forest Snow, a blend of recycled glass and ceramic pieces mixed with peach, cream, brown and terracotta speckles (which
Diamond Surfaces will now be taking orders for custom lengths and widths for its solid surface product. If you need a width of 25 in. by 110 in., the company will provide that exact sheet size. This will reduce waste, which will not only translate to the bottom line but is also good for the environment. Custom sizes have low minimum quantities of 500 sq. ft. in ½-in.-thick material or 250 sq. ft. 1¼-in.-thick material. Sheet thicknesses may be specified from ¼ in. to 1¼ in. In addition to custom sheet sizes, Diamond Surfaces also offers custom colors. With the company’s Custom Orders Program, it will match requested color specifications. Whether it’s matching a color of carpet, paint, draperies or any other color of solid surface material, the company will work with you to solve your design needs and help create unique projects. Circle RS#28 on page 49 or visit www.isfanow.org/info.
DuPont The new 2013 surfacing colors from DuPont include nine additions to the Corian solid surface line and three Zodiaq quartz colors. All of these colors fall into three main color trends which were identified by London-based Global Color Research. The three trends are named Raw, Interference and Solidify. Raw has organic, yet polished effects that are blended to celebrate the natural world. Interference explores the lure of semiprecious stones, with a feeling of sparkle and glamour. Solidify was inspired by global climatic changes and includes crystallized and frosted solids. The nine new colors of Corian are: Whipped Cream, with light sliver micas and creamy veining; Seafoam, with frosted and froth textures accenting tonal veining and a natural white color; Pebble, with large soft brown and pearl flecks suspended in textured micas; Desert, with textured micas complementing soft browns and shimmering veining; Deep Sea, with ripples of ethereal blues and frosted grays married with silver micas; Luna White, with lightweight ripples infused with ice white; Stardust, with smoked gray mica fused with tinted pearl and soft blue scattered flecks; Mineral, with large scattered flecks of ethereal blues and frosted grays in a sea of silver micas; and Silver Gray, with an opaque ice-like gray. The three new colors of Zodiaq Quartz Surfaces are Snow Flurry, with intricate flecks combined with frosted whites and grays; Coarse Carrara, with frosted grays transcending into bright white color with scattered veining; and Coarse Marfil, with organic effect veining amalgamated with light cream and coffee tones. Circle RS#29 on page 49 or visit www.isfanow.org/info.
EcoTec EcoTec Solid Surfaces are a unique new surfacing option now on the market. Developed by Tim Cox, the material is designed to combine the durability of urethane with color to make a decorative and durable surface material. In an effort to offer renewable and sustainable green product, the material is made of a soy-based urethane and developed with a grant by the International Surface Fabricators Association • Vol. 6 / Issue 1 • 19
United Soy Board. The soy-urethane material can be utilized extensively by designers and architects for solid surface type applications from commercial building projects to the cruise ship and RV industry. Because of its versatility (20 percent lighter, thermoformable and antimicrobial if requested), the company considers it the next generation of surface material, and a natural solution.
Circle RS#30 on page 49 or visit www.isfanow.org/info.
Empatico Empatico launched a new line of its quartz surfacing called Quartz for Kidz, which is manufactured using 95 percent natural aggregates. This new line comes in warm and vibrant colors geared toward providing children (and the kid inside all of us), a fun, bright, nonporous and durable surfacing material. It comes in 11 colors.
surfacing material to receive public health claims. This approval affirms that their surface has the potential to make a real impact with infection rates among healthcare institutions. Cupron, EOS Surfaces and the EPA have developed a product stewardship program to support the responsible use and maintenance of the technology. The companies jointly developed EOScu with a range of performance characteristics that provides the mechanical properties of nonporous solid surfaces along with the aesthetics for design flexibility and high antimicrobial performance. Because the Cupron technology is embedded throughout the surface, it will not lose its effectiveness over time. In addition to launching this new technology, EOS Surfaces also added two new colors to its recycled glass surface line, GEOS Recycled Glass Surface. First is Juneau, a bright, jeweltoned turquoise, and the second, Rincon, is a mosaic of olive, rust and light blue in a sand-hued base. Equally friendly to the fabricator as it is to the environment, GEOS is NSF, Green Circle and Elite Green certified, and may qualify for up to four LEED credit points. Furthermore, after being available in the Home Depot in limited areas, GEOS will be rolling out to all Home Depot stores over the next 12 to 16 months. *Testing demonstrates effective antibacterial activity against Staphylococcus aureus (ATCC 6538), Enterobacter aerogenes (ATCC 13048), Methicillin resistant Staphylococcus aureus (MRSA-ATCC 33592), Escherichia coli O157:H7 (ATCC 35150) and Pseudomonas aeruginosa (ATCC 15442).
Circle RS#32 on page 49 or visit www.isfanow.org/info.
Circle RS#31 on page 49 or visit www.isfanow.org/info.
EOS Surfaces The EPA supports EOS Surfaces’ claim that its newest product, Cupron Enhanced EOS Surfaces (EOScu), kills 99.9 percent of bacteria* within two hours, making it the first and only synthetic 20 • Vol. 6 / Issue 1 • International Surface Fabricators Association
Formica Group, the original inventor of laminate, celebrates 100 years with a fresh take on its iconic Formica brand laminate. The Anniversary Collection features 12 new patterns in four collections. Pentagram, the world’s largest independent design consultancy, created the collection exclusively for Formica Group. Pentagram partner Abbott Miller designed the anniversary patterns, introducing characteristics and colors that are new to the
range. The four new collections are Ellipse, Endless, Dotscreen and Halftone. Ellipse and Endless play off the anniversary theme “Formica Forever” by utilizing printing techniques that allow independent layers of pattern to randomly interact during the course of printing. The method creates seemingly infinite patterns that appear consistent because of the fluidity of the overlapping elements. Unlike most patterns that repeat every 50 in., the patterns in these collections repeat only every 500 to 700 sheets, the equivalent to more than a mile in length. Ellipse colors use the “hidden oval” in the company’s brand logo to create a series of layered strands that ripple across the surface. Endless creates a digital grain from bars that alternately layer and punch through a colored base. Dotscreen features luminous colors with extremely fine microdots in continuous ribbons. Halfton features “nearbright” colors patterned with various sizes of toned dots, reminiscent of halftone printing screens. The new colors are: White Ellipse; Gray Ellipse; Red Ellipse; Endless Graytone; Endless Smoke; Endless Indigo; Aqua Dotscreen; Mint Dotscreen; Tangelo Dotscreen; Blueberry Halftone; Citrus Halftone; and Tangelo Halftone. Each Anniversary Collection pattern contains a subtle, tone-on-tone Formica brand watermark embedded into the design on every sheet. Circle RS#33 on page 49 or visit www.isfanow.org/info.
Hanwha Hanwha L&C | Surfaces launched six new colors in the HanStone quartz product line — the Momentum Collection. The collection reflects the inherent beauty of natural stone while highlighting the contrast between light and dark tones. Meteorite is a dark tone with black, taupe and tan veining, while Ivory Wave is a light cream tone reminiscent of nature’s seashell. Auburn Abyss sparkles with copper flecking and deep caramel and chocolate undertones. Dulcet and Doric are two imperative neutral toned quartz colors. Finally, Steel Patina is the classic countertop choice with a solid black background and a trace of gold veining for pattern impact. HanStone materials are rated to be SCS, Greenguard and NSF certified. Circle RS#34 on page 49 or visit www.isfanow.org/info.
Lamitech, the largest exporter of high pressure decorative laminates in Latin America, introduced Country Oak, a wood grain with a rustic and distressed look suitable for both commercial and residential markets, for furniture, countertops, backsplashes, shelving and wall coverings.
Cutting-edge technology allows Lamitech to produce high pressure decorative laminates with high-quality surfaces in its plant in Cartagena, Colombia. Its postformability permits rounded and elliptical edges for an endless number of possibilities in kitchens, baths, commercial and institutional applications as well as recreational vehicles and motor homes. In addition to distribution in the United States, Lamitech exports its HPL worldwide, reaching countries in South America, Central America, the Caribbean, Asia, Europe and Canada. Circle RS#35 on page 49 or visit www.isfanow.org/info.
New Ravenna New Ravenna Mosaics collaborated with product designer Erin Adams to release a new collection. In addition to the core selection of jewel glass colors offered by New Ravenna Mosaics, Adams has incorporated additional opaque hues. The first collection includes 12 designs ranging from the continuous line mosaics inspired by Italian still life painter Giorgio Morandi to African textile kente cloth. Adams has playfully reproduced venerable Italian smalti in stained glass, replicating the shape of the legendary material in a riot of colors. Pop plays significantly in her treatment of objects from the natural world — flowers, coral, clouds, fish, and hearts. Adams turns drops of water into mod cartoons using black and white stone, artfully allowing the grout to play a significant role. The collection in stone can be installed on floors and walls both indoors and out. The jewel glass mosaics are suitable for interior vertical installations. Circle RS#36 on page 49 or visit www.isfanow.org/info.
Ozer Ozer — The Marble Group offers Bianco Dolomite in both slabs and tiles. The company, which has 12 quarries and four factories, offers hundreds of stone slabs, tiles, mosaics and accessories, including granite, marble, travertine, onyx, limestone and slate. Circle RS#37 on page 49 or visit www.isfanow.org/info. International Surface Fabricators Association • Vol. 6 / Issue 1 • 21
Circle RS#07 on page 49 or visit www.isfanow.org/info.
Pangea Quartz Pangea Quartz has introduced its new color Calacatta Quartz made in Vietnam by Vicostone. It is made using the Breton tecnology with 93 percent quartz and 7 percent mix of pigments and resin. It is in stock now, and available throughout the company’s Florida stocking distributors.
White and Imperial Gray. Comprised of more than 93 percent natural quartz crystals, one of the hardest minerals found in nature, Samsung Radianz Quartz combines the beauty of nature with the intelligence and innovation of Samsung. The result is a surface that is ultra-durable, color consistent and requires no sealing. Samsung offers more than 30 distinctive Radianz color choices. Faceted quartz adds depth and texture but maintains a consistent color throughout the surface. And because Radianz is nonporous, it’s ultra-hygienic and nearly maintenance free. Circle RS#40 on page 49 or visit www.isfanow.org/info.
high-resistance resins. It does not have any pores, antibacterial, hard wearing, and easy to repair
and clean. It comes in a range of colors, including a white finish that stands out for its purity and
neutrality. The company has introduced several new colors: Star Grey, in the Star Series, has
metal particles and a glossy effect; Extreme White Light is a new ultra-white color with improved
translucent properties; Marble Ivory, in the Marble Lux Series, has an ivory background with thin white veins; and Marble Carrara, also in the
Marble Lux Series, has a marble look with dark veins on a white background. Both Marble Lux colors have excellent backlighting capabilities.
Circle RS#42 on page 49 or visit www.isfanow.org/info.
Teragren Teragren Xcora strand bamboo 0.6mm veneer is suitable for
Circle RS#38 on page 49 or visit www.isfanow.org/info.
many interior applications where hardwood might
traditionally be considered. A
Polycor Polycor offers its new line of KarmaStone surfacing material. The product is a line of concrete slabs made with 70 recycled natural stone. It comes in three colors: Basaltic Black, Soho Grey and Dove White. It is available in 9-ft. by 5-ft. slabs, 3cm thick, and in a honed or antique finish. The company also supplies a topical sealer that cures in 48 hours and can be used to customize the color of the slabs.
SureCrete Design, a specialty concrete manufacturer, now offers a full line of 10 terrazzo concrete designs, utilizing the Xtreme Series Terrazzo Mix. This high early-strength cementitious casting product allows for a 150 percent load of recycled aggregates. Each terrazzo color design uses both post-consumer and post-industrial materials, delivering multiple LEED points. The company also trains fabricators to cast cement-based terrazzo utilizing the reduction method, designed to reduce raw material costs by 20 to 25 percent. Circle RS#41 on page 49 or visit www.isfanow.org/info.
durable material at 160 percent harder than oak, it machines
nicely, finishes cleanly and is urea formaldehyde-free for superior indoor air quality.
Coordinating products include Teragren’s ⅛-, ¼- and ¾-in.
veneer and panel products, as
well as Teragren’s complete Xcora Flooring line. It is available in three colors: Wheat, Chestnut and Brindle. Standard AWI woodworking guidelines apply.
Circle RS#43 on page 49 or visit www.isfanow.org/info.
US Surface Warehouse US Surface Warehouse, a private, vertically integrated company
Circle RS#39 on page 49 or visit www.isfanow.org/info.
that manufactures, markets and
distributes solid surface materials, added two new colors to its
LivingStone solid surface product
line. Sold directly to fabricators, the
two new colors are Coral Quartz and
Samsung Samsung has added three new colors to its line of Radianz Quartz: Midnight Sapphire, Diamond 22 • Vol. 6 / Issue 1 • International Surface Fabricators Association
Dakota. Along with our LivingStone
Krion is a new generation solid surface developed by Systempool, a company that belongs to Porcelanosa Group. It is a material that is warm to the touch with a look similar to natural stone. It is made of two-thirds natural minerals (ATH — aluminum trihydride) and a low percentage of
offers an array of stainless steel sinks,
solid surface, US Surface Warehouse
solid surface vanities, solid surface kitchen
bowls, sink clips and adhesives available for
purchase. For more information and product details, visit the company’s website.
Circle RS#44 on page 49 or visit www.isfanow.org/info.
Vetrazzo offers three new colors of its
In 2013, Vicostone will continue its efforts to introduce the Natural Look Quartz Collection, offering a rainbow of colors to the U.S. and worldwide markets. Recreating the beauty and luxurious appearance of natural granites and marbles, Vicostone’s Romance Series is the latest achievement of the company’s design dynamics and creativity. The stunning new designs include Cosmic Black, and are made with Italy’s Breton technology using special molds and color technique unique to Vicostone. The company’s product is low maintenance, durable and highly resistant to chemical agents and scratches.
Wilsonart is adding two new designs inspired by Brazilian granite to its HD laminate collection. The
Circle RS#46 on page 49 or visit www.isfanow.org/info.
Circle RS#47 on page 49 or visit www.isfanow.org/info.
surfacing material. The colors are: Umbo
White, which has particulate from soda and
beer bottles along with oyster shells, pieces of
jars and crushed marble; Bretagne Blue, which is an azure-tinted color that includes pieces of
oyster shells, crushed marble and architectural float glass; and Amethystos, a white-gray
colored material that contains oyster shells, crushed marble and cranberry glass.
The slabs are 9 ft. by 5 ft. and 3cm thick. Circle RS#45 on page 49 or visit www.isfanow.org/info.
Circle RS#08 on page 49 or visit www.isfanow.org/info.
new additions — Winter Carnival and Summer Carnival — include large-scale elements, veining and striking colorations. Summer Carnival features large-scale areas of movement in golden ambers and browns with gray accents. Winter Carnival includes rich red-brown colors with accents in gray. They are available in a 35-Mirage finish, which carries subtle variations in matte and gloss that mimic natural finishes, and are made with the company’s exclusive AEON Enhanced Performance Technology.
International Surface Fabricators Association • Vol. 6 / Issue 1 • 23
Industry Outlook 2013 By Kevin Cole, Editor
o accurately forecast the economic situation for an industry takes a
lot of time and research, and a little bit of luck, and even then it is more of an art than a precise science. When you add in the ups and downs
of a recovering economy and then try to tie it all into a particular subset of the overall market, such as the countertop industry, it makes for a difficult endeavor.
However, there certainly are indicators that can be examined. When
these are factored with expert voices and tempered with views of
experienced economists, they can give you a decent idea of what we
U.S. Housing Starts Historical Data Year
Source: U.S. Census Bureau
are facing for the year.
Having done that, one can say with some level of confidence that 2013
unemployment and record highs in the stock market. Even the large
will be the best year the countertop industry has faced since the economic
spending cuts and increase in payroll taxes in 2013 have not been able,
than we would like, a look at specific areas of the economy that influence
numbers released by the Labor Bureau show a drop in unemployment
crash. While the general economy is still growing at a pace that is slower
the countertop industry, such as housing, construction, home improvement/ remodeling and cabinetry, paints a relatively sunny picture for 2013.
The General Economy The general economic consensus leans toward slow but steady growth in 2013. This is reflected not only in the stance of the Federal Reserve, but also in the opinions of a multitude of well-known economists.
Economic projections of Federal Reserve Board members and Federal
Reserve Bank presidents predicted GDP in 2013 to grow between 2.3 and
so far, to derail the progress the economy is making. January employment
down to 7.7 percent and the fed expects it to drop down to around 7.4
percent by year’s end. The Dow Jones Industrial Average hit an all-time high in March, besting even its peaks in 2007 during the height of the housing bubble.
Overall, these provide confidence that the general economy is moving in the correct direction. However, for the countertop industry, there are even more good signs in a variety of allied areas that most affect the surfacing market. Housing
3 percent, higher than the 2.25 percent average than the recovery began.
The decorative surfacing industry is closely tied to the housing market,
economists have revised their numbers to reflect a higher increase in
plays a large role for the decorative surfacing industry, and over the past
However, in the past couple of months, even some of the more pessimistic
GDP for this year. For instance, Bill Gross, whose Pacific Investment Management Co. (PIMCO) was credited for coining the phrase “new
normal” to describe a vision of lower market returns and lagging growth, revised his numbers for 2013 upward to 3 percent GDP growth.
Other positive signs for the general economy are decreases in 24 • Vol. 6 / Issue 1 • International Surface Fabricators Association
and we’ve seen a real turnaround on that front in recent months. Housing several years it has been among the hardest hit.
Last year saw a major increase in housing starts over 2011 of more than
28 percent (see Figure 1), which was also up over 2010. However, the
780,000 starts of residential units was still well below the housing peak of 2006, when they hit more than 1.8 million. Starts for single-family homes,
Nonresidential Building Construction (in millions of U.S. $) Type
2008 2009 2010 2011 2012 2013 2014 2015 2016
35,806 25,422 11,287 8,880 9,570 10,269 11,009 11,626 12,328
Source: FMI Construction Outlook
Figure 2 which actually decreased in 2011, hit levels not seen since 2008, as did multifamily dwellings. If new housing starts continue to trend at these levels, we will see 2013 hit starts approaching 1 million. Another positive sign that housing is on the rebound is the decrease in vacancy rates. According to the Department of Commerce, vacancy rates for rental housing fell below 8.5 percent and 2.1 percent for homeowner housing. Data released in February by S&P Dow Jones for its Case-Shiller Home Price Indices, the leading measure of U.S. home prices, showed that
nationwide, home prices grew on average 7.3
since the start of their indices in January 1991,”
solid gains,” said David M. Blitzer, chairman of
recorded their largest annual increases since
percent for 2012. “Home prices ended 2012 with
said Blitzer. “Dallas, Denver and Minneapolis
the Index Committee at S&P Dow Jones Indices.
2001. Phoenix continued its climb, posting an
economy in the 2012 fourth quarter.”
it posted eight consecutive months of double-
“Housing and residential construction led the
And when looking at individual markets, 19 of
impressive year-over-year return of 23.0 percent; digit annual growth.”
the 20 major markets included in the Case-
“The housing market is finally, firmly on the
including some of the most depressed markets
Outlook 2013. “Home prices nationwide
growth for the year was New York City. “Atlanta
existing homes jumped by almost $14,000,
Shiller Index showed an increase in home prices, in the country. The only market not averaging and Detroit posted their biggest year-over-
year increases of 9.9 percent and 13.6 percent
Circle RS#09 on page 49 or visit www.isfanow.org/info.
path to recovery,” states Kiplinger’s Housing rose by 4.9 percent, and the median price for
to $185,000 … Buyers turned out in greater
numbers in 2012, driven by affordable homes
International Surface Fabricators Association • Vol. 6 / Issue 1 • 25
and historically low mortgage rates. All the
positive trends for the housing market will drift
into 2013, becoming more entrenched as the economy picks up steam in the second half
of the year. Market observers agree that home
prices will keep rising in 2013, but they disagree by how much. Clear Capital’s [a provider of real
estate data and analysis] forecast is at the higher end, with an overall gain of about 5 percent in
2013. Kiplinger expects a more modest 1 or 2
Home Improvement Products Market
2011 2012 2013 2014 2015 2016 2017
Billions $ 269.4 273.9 284.8 301.7 319.4 332.3 343.9 % Change
Source: IHS Global Insight/HIRI Home Improvement Products Market Forecast
All in all, the indicators and subsequent
predictions are brighter than those of the past
few years, which bodes well for the surfacing industry.
Nonresidential Construction When it comes to nonresidential construction, the outlook also seems relatively positive.
FMI, a consulting and investment banking
services company for the construction industry,
predicted in its Construction Outlook Report
that the five major nonresidential construction
segments historically tied to surfacing (lodging,
office, commercial, healthcare and educational)
will all see increases (see Figure 2). FMI expects to see the largest increases in the healthcare, lodging and commercial/retail sectors, with
these areas advancing 8, 7 and 7 percent respectively.
Points of insight in the FMI report include: Occupancy rates for lodging were up 2.5 percent in 2012, but not enough to justify more than a
7 percent increase in hotel construction; hotel developers will renovate before building new
properties, with green building more common in remodels and retrofits.
The slowly improving job market has begun to stir the market for office construction. As companies relocate to move up in class or to find a better
neighborhood for potential growth, renovation
and improvement work continue to drive the market.
While there is some good news for commercial/ retail construction, in many regions more
construction just increases the overall vacancy rates. Increasing online sales is becoming the
most important trend and one that will reduce
the need for traditional new retail construction.
Increased store remodeling could also stall new construction.
New healthcare construction will include a
Figure 4 care and assisted-living accommodations.
Educational funding is significantly lower,
When it comes to the home improvement/
rise only at 3 percent for 2013; green building will
for 2013 is pretty bright, according to experts.
meaning construction in that area is predicted to
get greater attention in this arena.
The Consensus Construction Forecast issued by the American Institute of Architects (AIA) also predicts growth for all of these sectors
for both 2013 and 2014, but at much different
rates. The AIA forecast predicts hotels, retail and
office construction to be the top three sectors,
with increases of 15.7, 7.8 and 7.3 percent
respectively. And for healthcare and education
construction the increases it predicts are much
more modest at 4.4 percent and 1.1 percent for
“After seeing construction activity seesaw for
remodeling sector of the U.S. economy, the outlook
In the most recent update of the Home
Improvement Research Institute’s IHS Global
Insight/HIRI Home Improvement Products Market Forecast, the 2012 home improvement market
was expected to finish up 4.9 percent to a total
overall size of $273.9 billion. This is a noticeable
improvement over the 3.8 percent growth seen
in 2011. However, in spite of the strong increase,
HIRI is predicting these gains will slow to 4 percent in 2013 (see Figure 3).
“We continue to anticipate slower growth of the home improvement products market in 2013.
Professional Market sales growth will slightly
outpace Consumer Market growth, since the
much of last year, there is a much stronger sense
former will benefit more from steadily improving
industry is positioned to see continued economic
employment growth accelerates and housing
into 2014,” explained AIA Chief Economist Dr.
growth of home improvement product sales.
that we have entered a recovery phase and the
improvement as we move through the year and
housing market activity,” states the report. “As markets improve in 2014, we will see stronger
growing number of renovation projects to update
Kermit Baker. “The resurgent housing market has
We expect growth averaging 5.9 percent in
a trend toward shorter hospital stays, expect
more retail establishments and office buildings
following two years as the housing market cycle
current facilities for modern hospital design; with
led to a ripple effect where there is a need for
more ambulatory care facilities and long-term
across the country.”
26 • Vol. 6 / Issue 1 • International Surface Fabricators Association
2014-2015 with a slight deceleration in the runs its course.”
Cabinet Sales in Billions of U.S. Dollars (includes 66 percent of industry reporting) Year
Overall % Change
Stock Cabinets % Change
Semi-custom Cabinets % Change
Custom Cabinets % Change
2006 $9.0 Source: Kitchen Cabinet Manufacturers Association (KCMA) Trend of Business Reports, www.kcma.org.
Figure 5 According to the Joint Center for Housing Studies at Harvard University, the second half of 2012 showed immense growth, with Q3
2013 to 19.7 percent in the third quarter (see
Figure 4). The report attributes stronger home sales and retrofits by an aging baby boomer
finishing up 8.2 percent and Q4 to finish at an
generation as contributing to the rise.
8.8 percent increase. The center’s Remodeling
“After languishing near the bottom for several
Futures Program estimates via its most recent update of the Leading Indicators of Remodeling Activity (LIRA) that these upward trends will continue in 2013 in a big way, with growth ranging from 10.6 percent in the first quarter of
popularity. Older homeowners are retrofitting their homes to accommodate their future needs. And the future market potential is immense, as the
years, the remodeling market finally appears to be pulling out of its prolonged downturn,
and renewal of the nation’s housing stock is
getting underway,” stated the report. “Previously
foreclosed properties are being rehabilitated.
Circle RS#10 on page 49 or visit www.isfanow.org/info.
Sustainable home improvements are gaining in
emerging echo boom generation is projected to be the largest in our nation’s history. Cabinetry The cabinetry industry is another predictor for the countertop industry, and the news on this
Circle RS#11 on page 49 or visit www.isfanow.org/info. International Surface Fabricators Association • Vol. 6 / Issue 1 • 27
U.S. Countertop Demand (in millions of square feet)
stone are predicted to experience the fastest % of Annual Growth
gains through 2015. It also predicts that trends in luxury home design will begin to turn toward
types of stone other than granite, mixing of
Total Countertop Demand
materials and more “eco-friendly” materials,
By Material: Laminates 405 338 395 425 -3.6%
such as those utilizing recycled paper or postconsumer glass. While there are some uncertainties in the general economy, such as the inability for Congress to get things done and potential weakness in the European economy that could spill over, barring disasters, the surfacing industry is poised for a good year. Housing is showing real improvement; nonresidential construction has turned around its year-over-year tumble; remodeling and home
By Market: Residential Building 545 472 610 685 -2.8%
improvement indicators predict real growth; and
cabinetry is finally back on track.
All signs point to the best year in the countertop
Countertop Demand (in millions of $)
Source: The Freedonia Group’s “Countertops” report, www.freedoniagroup.com
Figure 6 front is very positive. For the first time since 2006, the cabinet industry is growing.
Cabinet sales, as reported in the Kitchen
Cabinet Manufacturers Association’s (KCMA) monthly Trend of Business Survey, showed
gains for 2012 after repeat losses for half a
dozen years. Overall sales jumped 7.3 percent
in 2012 after year-over-year losses ranging
up to the double digits in 2007, 2008 and
2009 (see Figure 5). Considering more than
With all of the previous influencing factors
pointing in the upward direction, it is a solid bet that the countertop industry will have
the best year in 2013 that it has had since the recession. But, very little information
based on direct research into the countertop
industry is available. However, the most recent
“Countertops” report put out by research firm
The Freedonia Group does make predictions for the future (see Figure 6).
two-thirds of the cabinet market participates
According to the report, U.S. demand for
representation of where the segment stands.
per year to 760 million sq. ft. in 2015, valued at
in the survey, the numbers are a pretty solid
While stock cabinets showed the biggest gains (11.7 percent), semi-custom cabinets grew
4.5 percent and custom cabinet sales grew
0.1 percent after dropping 3 percent in 2011
and double digit declines in the three years
preceding. “KCMA members closed out 2012
on a positive note for the first time in six years,” stated KCMA Executive Director Dick Titus in
an interview posted on WoodworkingNetwork.
com. “Expectations for 2013 are positive as the economy continues to gradually improve.”
Once again, with the close ties between the
cabinet and countertop markets, this is a very
positive sign for the countertop industry. A Healthy Year for Countertops
28 • Vol. 6 / Issue 1 • International Surface Fabricators Association
countertops is forecast to advance 4.8 percent
$24.6 billion. This comes off of the back of an
overall contraction in the countertop industry by
-2.5 percent over the last few years. “Recovery
in new housing construction will drive countertop demand, while in the larger remodeling market
lower unemployment and greater credit
availability will provide incentive for consumers
to reinvest in their homes, including countertop installation as part of a kitchen or bathroom
remodel,” stated the report. “In value terms, gains
will be aided by the growing market penetration
of high-end countertop materials, such as natural stone and engineered stone.”
Laminate countertops will continue to lead
the market, in both value and area terms, but
countertops made from engineered and natural
industry since the recession, if everything stays on course, and most will agree that it is about time. Editor & Publisher Kevin Cole can be reached at Kevin@isfanow.org. The author would like to thank the federal government for a variety of statistical information made available to the public, as well as the following sources used in the creation of this article: The American Institute of Architects (AIA), www. aia.org, a professional membership association for architects FMI, www.fminet.com, a consulting and investment banking services company for the construction industry The Freedonia Group, a research firm that recently released a “Countertops” study that is available for purchase from the company at www.freedoniagroup. com The Home Improvement Research Institute (HIRI), www.hiri.org, a membership-based, nonprofit organization of home improvement industry companies The Joint Center for Housing Studies (JCHS), www. jchs.harvard.edu, Harvard University’s center for information and research on housing in the United States Kiplinger, www.kiplinger.com, a publisher of business forecasts and personal finance advice The Kitchen Cabinet Manufacturers Association (KCMA), www.kcma.org, a nonprofit organization representing manufacturers of cabinets and decorative laminates S&P Dow Jones Indices, www.spdji.com, a subsidiary of The McGraw-Hill Companies and the world’s largest global resource for index-based concepts, data and research
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International Surface Fabricators Association • Vol. 6 / Issue 1 • 29
By Kirk Heiner
hat’s your greatest
right now? If you’re like many
5 Keys to Adapting to the New Economy
business people, it’s figuring
of the fittest. So it’s time to get fit. It’s time
to get off the couch and do some business
situps. We can no longer afford to wait until the
beauty, is in the
new strategies and principles that help you to
navigate the rough waters of this new economy. 3. Vision
eye of the beholder. If
It’s time for a new view. Begin to see through
turnaround and they care
What do they want and need to hear during
you are touting your fast
more about quality, you
out how to increase your sales. Today’s
economic climate has become one of survival
lose. If they are concerned
about seams and you talk about
your low price, you’ll be missing the mark when it comes to sales.
the customers’ eyes. What do they want most? the sales process? What determines value in
their eyes? What creates trust? Answer these questions and you are on the road to higher sales.
Learn to look at your business through
economy rebounds. It might not.
Every buyer has one or two key buying factors
their lenses. The more you understand your
What used to be a challenge of keeping up with
value based on what they value most is the
will be to appeal to them and stand apart from
So decide right now, as you are reading this,
I guarantee you, most of your competitors are
serving clients has now become a challenge of simply finding them. And even though things
seem to be improving a little, it’s not enough. If you want to discover how to increase your
or “triggers.” Your job is to find theirs. Creating
customers, the more you’ll sell and the easier it
key to easily increasing your sales numbers.
the competition in ways that matter.
to take the steps necessary to strengthen
your company’s sales efforts and get results.
sales — keep reading.
Resolve to do whatever it takes to gain more
I’m going to share with you the five
company of choice in the mind of the new
fundamentals you must master if you want to do well in the new economy. Just as all creatures must adapt to a new climate or
environment they find themselves in, you too must learn to adapt to this new economic
climate. Here are the five fundamentals you’ll need to master. 1. Decision Decide to win. Determine to set and reach
specific, measurable goals. Put them in writing. Many business people in our industry have
been hit so hard by the recession that they are reeling about like drunken sailors. It’s time to
sober up and focus. Waiting for the economy to come back to former levels is a bad idea.
Yes, the pie is smaller. Get a bigger fork. Decide to take action and move your business forward
with a clear and laser-like strategy. Take charge of your company’s future sales by determining who is buying in your market, who they are choosing most often and why.
Make sure that your offering is unique and
compelling. Realize that people will buy for their 30 • Vol. 6 / Issue 1 • International Surface Fabricators Association
market share. Commit to becoming the consumer. Create an “I can” attitude. 2. Comparison
Look at the competitive landscape. How do
you stack up against the competition? Great
companies don’t ignore the competition. When they do, it is to their own demise. I promise
you, Pepsi is watching Coke and vice versa. However, when you look at your competition, it
is to see what the customer sees in them that is so appealing. Work to discover how you might be not only different, but better.
In a flat economy, the only way to grow your
sales is by taking it from your competitors. That happens by offering a greater perceived value to customers. Clearly tell them why you’re a better choice.
It’s time to reinvent yourself; to evolve. You
must adapt and become more than you have been to offer greater value than anyone else. Times have changed, the economy changed and consumers have changed. Have you?
Adapting to the new economy means adopting
not thinking this way.
4. Clear, Compelling Communication Make your message stronger. From your
marketing materials to your website, to the
words you speak when meeting with a new client, your communication must be clear, enticing and to the point.
Customers don’t care about you, or your goals; they care about theirs. Talk about their issues.
Resolve their concerns and fears — yes fears. From my experience, most women are afraid of making a bad decision. And 91 percent of
all buying decisions in the home are made by women.
Communication is critical to selling more.
A friend once shared a powerful insight on this. He said, “Our income is determined by our
communication.” The quality and quantity of
our communication directly affects our income. The more people you speak to plus the better you speak equals money.
Now here’s the challenge: It’s called Illusory
Superiority or “The Lake Wobegon Effect.” It
states that most of us think we are better than we really are. It’s been shown that 85 percent of people think they are smarter, luckier and
better looking than the rest. Did you know that
93 percent of college professors think they are
a huge competitive advantage. In ketchup, that
Get over it; this is the economy. Make
97 percent feel they are less biased?
single attribute and the result is ownership of
competitors. Get a realistic grasp of who you
doing a better job than their peers and
We all tend to overestimate our abilities,
especially when it comes to our ability to
No. 1 attribute is “slow.” Heinz captured that
60 percent of the ketchup market. That’s how powerful this concept is.
communicate. Most of us are mediocre. If we
In 25 years of selling, I am convinced that the
make an effort to improve our communication,
No. 1 attribute to own in countertops is trust.
the result will be more sales and profits.
Own this, and you own the market. Here’s proof.
Remember that everything communicates, from
I recently returned to visit my old neighborhood
website to your showroom and displays —
guys had gone out of business. The three that
the car you drive to your apparel. From your
to discover that virtually all of the low priced
everything is communicating.
remained strong were all the higher priced
Studies show that only 7 percent of
gone out of their way to secure relationships
communication is the words we speak. The
other 93 percent is our tone of voice and body language. Don’t misunderstand me; the words we choose matter. It’s just that our tone and body language matter more.
Customers are trying to determine which
product is right for them and then who to trust to provide that product to them. We should be focused on helping them to make that determination with our communications. 5. Trust Every industry has a No.1 attribute in the mind of their customer that, if owned, will give them
companies. The secret? These companies had with the top designers and builders. They had built their businesses on trust.
Low price is NOT the answer. Trust is. And trust
will help you to create allies, which is a powerful key in tough economic times. Relationships can save a business and provide you with valuable leads and referrals.
Putting It All Together These five fundamentals — decision,
comparison, vision, communication and trust — will make all the difference in your sales in
this new economy. Decide you are going to win. Stop waiting for the market to rebound.
a comparison of your company to your
are in the marketplace. Choose how you will
become more attractive to the new consumer. Adjust your vision. Develop a new view. See
through the customer’s eyes. Find out what they value most. Every one of us buys on value, not price. Improve your communication and watch sales soar. Communication is a skill and can
be developed. Spend an hour a week working on this ability and the result will be improved
sales. It’s that simple. And always remember that trust is the key. It is the No. 1 attribute to own.
Nothing is more important than associating your company with the attribute of trust. This should be the focus of any company trying to thrive in the new economy.
Develop mastery in these five fundamentals and you will change your company’s financial future.
Selling is a skill that anyone can master. Now go out and tear it up!
About the Author Kirk Heiner is an author, speaker, and sales and marketing coach with more than 25 years in sales, and two decades in the kitchen, bath and countertop industries. He is known for helping companies to succeed regardless of the economy and can be contacted at email@example.com.
Circle RS#12 on page 49 or visit www.isfanow.org/info. International Surface Fabricators Association • Vol. 6 / Issue 1 • 31
Considerations for Making Concrete Countertops in Cold Weather By Mark Celebuski
HEN THE TEMPERATURE BEGINS TO DROP, it is important
to know that casting of concrete countertops can be negatively affected. To minimize issues, it’s critical to keep your concrete (not necessarily
■■ Sealing — the less free water contained in the capillaries of your concrete, the better most sealers will perform.
Heating and Curing in Cold Temperatures
Many of the problems encountered by concrete countertop fabricators
There are several ways to use heat in the batching and curing
is especially crucial in the colder months of the year. These problems
can be alleviated using accelerated curing methods involving heat; this include:
process that can help to minimize problems caused by cold ambient
■■ Use hot water in your mix if required — keep your batch
■■ Curling — caused by one side of the slab losing moisture faster than
temperatures above 60 F at a minimum. This will give your concrete
denser the concrete at stripping, the lower the moisture loss potential.
50 to 60 F, where the heat of hydration will start to help things along.
the other side of the slab. Density is directly related to strength; the
a head start. It takes a lot of time and energy to get concrete from
Cracking — higher strength at stripping means there is less potential
Warmer concrete means fewer bug holes, and using hot water equals
less entrained air.
■■ Drying shrinkage/crazing — the higher the percentage of Portland
■■ The concrete must not be allowed to lose moisture during heat
available to evaporate and cause shrinkage.
so make sure to cover it with plastic sheathing to keep water from
that is hydrated prior to stripping, the lower the volume of free water
curing or you may be creating more problems than you are solving,
■■ Pop-outs while grinding or pieces that won’t take a polish — the
evaporating off the surface.
place and shaved off rather than pulled out.
(already covered in plastic) with a standard-type electric blanket that
higher the PSI, the better the sand grains (or glass) will be held in 32 • Vol. 6 / Issue 1 • International Surface Fabricators Association
■■ A simple way to apply heat to your concrete is to cover your pieces
PHOTOS COURTESY OF MITCH COSTILOW, COSTILOW, PEARIDGE CONCRETE, GRENADA, MISS.
For heat curing concrete, first cover it with plastic to lock in the moisture; then use an electric blanket to add heat and lastly use an insulating blanket to keep the heat in.
Creating beautiful concrete countertops need not be problematic in winter weather if proper heat curing methods are used.
turn your shop heat down at night and save a few bucks. With a little planning, casting concrete countertops in cold weather can be pain-free, for your concrete at least. About the Author To find out more about Trinic concrete process or admixes, go to www.trinic.us or contact author Mark Celebuski at firstname.lastname@example.org or at (800) 475-1975.
Keeping your concrete warm, not necessarily your shop, is the important thing in cold temperature settings.
you might find at a department store and then an insulating blanket. This adds heat to the curing process and maintains the heat of hydration, or temperature at which the concrete cures. The chemical reaction process that takes place when concrete turns from a liquid state to a solid one is an exothermic reaction that consequently gives off heat. You want to retain this heat for as long as possible to produce strong, dense concrete. This process will help to do that. If your budget allows, you may want to consider using a Power Blanket (www.powerblanket.com). ■■ Concrete strength gain vs. temperature is non-linear. Once you cross the threshold of 130 F you can actually gain 500+ PSI per hour; heat to 180 F and you’re in the 1,000-psi-per-hour strength gain area. However, I don’t recommend heating countertops above 140 F as the moisture loss potential or a runaway temperature gain (boiling out the water) could ruin your concrete. ■■ If you were to cast tops today, cover them with plastic and cure at 70 F for seven days, then cast another set and heat cure them for one day, the strengths would be roughly equal. All said, if you follow this advice, you don’t have to worry about your shop temperature. As long as your concrete is kept warm and happy,
Circle RS#13 on page 49 or visit www.isfanow.org/info. International Surface Fabricators Association • Vol. 6 / Issue 1 • 33
Winners of Silestone Design Contest Reveal
Stunning Kitchen Transformations
Figure 1 – Before and after photos of the winning project designed by Jackie Balint, of The Kitchen Collection LLC, in Redondo Beach, Calif., and fabricated by Traditional Stone, of Van Nuys, Calif., show a remarkable change and utilized two different colors of Silestone for contrast. 34 • Vol. 6 / Issue 1 • International Surface Fabricators Association
he winners of the Silestone Design Contest were recently announced, and the transformations made in the winning projects are stunning, to say the least. The idea behind the contest was to recognize independent designers on the forefront of creative and inspiring kitchen designs. From bold backsplashes to innovative islands, Silestone sought out designers who celebrate the influence of color and push the envelope of design possibilities in the foremost room of the home. A panel of high-profile design experts judged and selected three winning projects that feature Silestone quartz surfacing in a kitchen that reflect dynamic design. “There are so many outstanding kitchen projects that are colorful and truly innovative,” said Lorenzo Marquez, vice president of marketing for Cosentino North America, the parent company of Silestone. “The kitchen is the essence of a home, and functional, bright, bold design completely enhances the experience. As a company, we’re proud to be part of such creativity and look forward to honoring designers who rely on our quartz surfaces to bring their designs to life.” There were 86 entries in total, and the contest was open to all U.S. independent kitchen and interior designers. The projects were judged on overall design creativity and best use of color. The winners of the Silestone Design Competition were selected by an esteemed panel of leading designers who are renowned for their innovative design. The judges included: Kim Lewis, former designer for ABC’s Extreme Makeover: Home Edition and founder of Kim Lewis Designs in Los Angeles; John Loecke and Jason Oliver Nixon, the design duo behind Madcap Cottage in New York City; and Mark Williams of Mark Williams Design Associates in Atlanta. After much deliberation, the panel of high-profile design experts selected the three top projects from Certified Kitchen Designers that featured compelling kitchens that reflect dynamic, yet functional design. First place was awarded to Jackie Balint, from The Kitchen Collection LLC, in Redondo Beach, Calif. In her winning design, Balint specified appliances, cabinetry and countertops based on the individual needs of the client. She selected Silestone in the sleek Nuit Blue hue for the island and contrasted the perimeter countertops with the clean and bright look of Bianco River (see Figure 1). The fabricator for the project was Traditional Stone, of Van Nuys, Calif. (www.traditionalstone.com). “Silestone had the perfect colors as well as a texture that added a special look to the kitchen,”
Balint said. For her efforts, she was awarded an all-expenses-paid, six-day trip to Spain along with $2,500. Brett Gonsalves, from Kitchens & Baths, in New Bedford, Mass., was awarded 2nd Place. Gonsalves’ project included a center island in his design as a multipurpose space — a priority for his client — allowing guests to congregate in the kitchen while leaving plenty of space to cook at the same time (see Figure 2). Stonetek, also of New Bedford, Mass. (www.stonetekinc.com), did the fabrication work for this project. “I knew a quartz surface was the only way I wanted to go, and Silestone’s Galactic Series offered a natural look with all of the benefits of a maintenance-free top,” Gonsalves said.
Figure 2 – This project (before and after) designed by Brett Gonsalves, of Kitchens & Baths and fabricated by Stonetek, both of New Bedford, Mass., was awarded 2nd Place. The project included a center island as a multipurpose space, allowing guests to congregate in the kitchen while leaving plenty of space to cook.
In 3rd Place was Alice Sin, from Sierra Custom Kitchens in Pasadena, Calif. Her kitchen makeover incorporated a dual-island layout, one for cooking and the other for entertaining, to open the space (see Figure 3). Pacific Stone Designs, of Commerce, Calif. (www. pacificstonedesigns.com), fabricated this countertop project. “Silestone Stellar Snow was the perfect color for the palette we were working with,” said Sin. “It provided the natural and organic color tones creating a light, modern look the client requested.” Both the 2nd and 3rd Place winners received American Express gift cards. “We had an overwhelming response with many great projects,” Marquez explained. “We are excited to continue this program and support independent designers using our products for their beautiful designs.” For more information, visit www.cosentinonorth america.com.
Figure 3 – Taking 3rd Place was Alice Sin, of Sierra Custom Kitchens in Pasadena, Calif. The kitchen she designed, which was fabricated by Pacific Stone Designs, of Commerce, Calif., incorporated two islands in Stellar Snow Silestone. International Surface Fabricators Association • Vol. 6 / Issue 1 • 35
Here.Now.News. Upcoming ISFA Training & Events For more information or to sign up to attend any of these events, call (877) 464-7732 or email email@example.com.
Regional Grassroots Gathering Hosted by Dixie Plywood & Lumber Co. March 21 • Tampa, Fla.
Russian fabrication company ArtCor does amazing work as shown in these photos of the Glavvetprom triangular reception desk designed by Liturinskiy & Leost and the suspended construction in a Russian Trading Center.
CEO Roundtable Sponsored by Kohler April 4-5 • Cincinnati, Ohio Regional Grass Roots Gathering Hosted by Cosentino April 11 • Anaheim, Calif.
Visitors from Russia
Business Boot Camp Hosted by Oldcastle Surfaces May 7-8 • Atlanta, Ga.
Three ISFA-member shops hosted a visit by
Anastasia Kamenskaya and Andrey Kamenskiy from ArtCor, a solid surface fabricator from
Russia and one of ISFA’s newest members.
Woodworking. The visits were a valuable
As part of their stay in the United States,
interchange of methods and concepts. ArtCor
Oldcastle Surfaces, ASST and Jack’s Custom
shown in these photographs of their projects.
Kamenskaya and Kamenskiy visited
is one of the premier fabricators in Russia as
CEO Roundtable Aug. 21-22 • Chicago, Ill. Regional Grass Roots Gathering Hosted by Cosentino Sept. 19 • Cincinnati, Ohio
Both the Solid Surface and Stone/Quartz
versions of ISFA’s Total Fabrication Training
(TFT) programs were held in February with more than a dozen total participants taking part in the The solid surface class, held in Orem, Utah,
Solid Surface TFT Class
at the ISFA headquarters, was taught by ISFA
to increase safety, quality, productivity and the
nine participants: Terry Clayton and Lanwod
with both the beginning and experienced
and Rusty Ruby of The Countertop Shop LLC;
process to an actual kitchen countertop and
Monroe and David Bowman of Ketchum
This process includes templating, material
Marble LLC; and Terry Helmueller of North
treatments, cutouts, basic repairs, inlays, basic
Education Director Mike Nolan and graduated
utilization of time-saving tools and techniques
Aperto of AAFES Ft. Carson; James Cope
fabricator in mind. Students apply the
Jeffrey Hodges of Diamond Surfaces; Camron
fabricate one with their workstation partner.
Kustom Woodworks; Jim Folwell of Mt. Rainier
layout, cutting, seaming, bowl mounting, edge
thermoforming, coved backsplashes, overhang,
The Solid Surface TFT adds to the
finishing and installation.
craftsmanship of the solid surface fabricator by
The stone/quartz class, held at the Alpha
techniques available. This course is designed
by industry veteran Dr. Fred Hueston and
presenting and practicing the best fabrication
36 • Vol. 6 / Issue 1 • International Surface Fabricators Association
Regional Grass Roots Gathering Hosted by Cosentino May 30 • Westchester, N.Y. Regional Grass Roots Gathering Hosted by Cosentino July 11 • Boston, Mass.
Total Fabrication Training Classes Held in February
Regional Grass Roots Gathering Hosted by Oldcastle Surfaces May 9 • Atlanta, Ga.
Tools training facility in Las Vegas, was taught
Stone/Quartz Total Fabricator Training Level I Hosted by Alpha Tools Oct. 7-10 • Las Vegas, Nev. Regional Grass Roots Gathering Hosted by Cosentino Oct. 17 • Seattle, Wash.
graduated seven participants: Mark Flint and Joshua Flint of Alaskan Counter Fitters; Tim MaConaha and Jon Hess of Alpha Tools; James Maynard of Alternative Surface; Terry Helmueller of North Coast Countertops; and Duane Pieper of Pieper Construction. The Stone/Quartz TFT offers basic training in the fabrication of both natural stone and quartz surfacing. Elements of the course include:
(Continued from page 36) a review of basic shop safety procedures;
a discussion of the properties, features and
Adam Albee Joins ISFA Board of Directors
Adam Albee, operations manager with Lincoln Laminating in Lincoln, Neb., was appointed to the ISFA Board of Directors to fill a vacant seat previously held by Christina Humiston, of Block Tops, who stepped down for personal reasons. The board of directors thanks Humiston for her service to ISFA, and announced that Albee will fill her seat for the remainder of her term. Albee has been with Lincoln Laminating for eight years and has degrees in business administration and marketing. “Adam is outgoing and active within the fabricator community, and we know he will be a great addition to the board,” said ISFA President Mike Langenderfer.
benefits of natural stone and quartz surfacing
materials; basic productivity concepts; manual and digital templating; seaming; cutouts; bowl
mounting processes; basic repairs; finishing and polishing techniques; installation; and support systems.
Those interested in more information or registering for one of these training classes, or their advanced versions, should contact ISFA at (877) 464-7732 or by email at Jennifer@ isfanow.org.
Looking to Make a Difference in the Industry?
We still have a few openings on the committees
“I’m honored that ISFA has given me the opportunity to help support the fabricators that make this industry so great,” commented Albee. Humiston previously held the position of treasurer on the Executive Committee of the board, and Langenderfer has appointed Board Member Mellisa Hill to fill the position. “Mell has already been an active participant and insightful member of the board,” said Langenderfer. “We are all confident she will do a stellar job as treasurer.”
working on both the Solid Surface and Quartz
Surfacing Fabrication and Material Standards.
will be product descriptions and product
receive forecast information looking at the future
and quartz surfacing standards currently
morning of April 21.
NSF — Product Category Rules for Countertops
more information on this process, contact
More information is available at the KBIS website at www.kbis.com.
Product Category Rules for Residential
ISFA’s very own communications director, Kevin
International’s National Center for Sustainability
Show’s (KBIS) Voices of the Industry Program,
If you are interested in being a part of one of
these teams, please contact Chuck Sawyer at firstname.lastname@example.org.
characteristics which relate to the solid surface being revised and developed by ISFA. For Chuck Sawyer at email@example.com or the National Center for Sustainability Standards at firstname.lastname@example.org.
ISFA is part of a committee working on the
ISFA at KBIS
Countertops. The project is led by NSF
Cole, will be part of the Kitchen & Bath Industry
Standards, and the work is being done by a committee of countertop industry experts.
Product Category Rules define the parameters
of a life cycle assessment (LCA) for a particular product group and what to include in the
in which various members of the kitchen and bath industry present on a variety of topics. During KBIS, which is April 19 to 21 in New
Orleans, Cole will be offering a presentation
titled “Countertop Trends: Yesterday, Today and
resulting report, called an Environmental
Tomorrow.” The one-hour session will cover
inputs, outputs and environmental impacts
preferences, industry conditions and statistics,
to grave. The EPD is the third-party-verified
coming years. The information will help to paint
to explain the data generated from a life cycle
marketplace and a bit about how the future of
“boundaries” of the Life Cycle Analysis, which
with an understanding of the trends in both
construction, transportation, installation, the
market; gain insight into the economic factors
Product Declaration (EPD). LCAs measure
several areas: countertop trends, consumer
of a product across its life span, from cradle
and where the industry might be headed in the
report that may function like a nutrition label
a picture of the countertop industry, current
assessment. The PCR document defines the
the industry may look. Attendees should leave
for this particular PCR includes countertop
traditional and new countertop materials on the
use phase and end-of-life. Additionally, there
that affect the countertop market; and will
of the industry. The session is scheduled for the
ISFA, IWF Announce Expanded Partnership: 2014 IWF Show to Have Increased Focus on Countertop Industry
ISFA and the International Woodworking Fair, LLC (IWF) announced the formation of an
expanded partnership geared toward increasing the focus on the countertop industry for the
2014 IWF show. The partnership includes an
agreement in which ISFA will work with IWF to develop a full countertop educational track for
the show and a “Countertop Pavilion” which will be co-sponsored by ISFA.
The educational track will include six
educational sessions geared toward the
countertop industry, as well as continuing the
full-day Countertop Symposium that ISFA has put on for the past two IWF expos.
“With so many laminate and solid surface
Continued on page 38
International Surface Fabricators Association • Vol. 6 / Issue 1 • 37
ISFANews (Continued from page 37) fabricators already attending the International Woodworking Fair, it makes sense to expand
upon that and open the show up to fabricators
of all countertop materials,” said Rick Hannigan, IWF 2014 chairman. “The new educational track will include sessions geared toward laminate, solid surface, quartz surfacing, natural stone, concrete and other countertop materials.” The new Countertop Pavilion is designed
to bring new suppliers of materials, tooling,
machinery, equipment and other products and
services together in one area of the show for the convenience of those in the countertop industry. As part of the new focus, ISFA associate
members who have not previously exhibited at
the show will be afforded an exhibitor discount if
they exhibit in the pavilion, and all ISFA members will get discount admission to the show.
Additionally, ISFA will have its 2014 Annual
Member Meeting at IWF and will also host a networking event for those in the surfacing industry.
“We have worked closely with IWF for the
past two shows, and expanding upon our
established relationship will provide additional
benefits for our membership and for the entire surfacing industry,” said Mike Langenderfer,
lessons and the successful role models
conference calls that review the lessons;
need is the determination to take the
new ideas, software and business processes
necessary to make it happen. All participants responsibility to get themselves there. To participate, businesses can be any size, age and in any shape — all that is needed is the
desire and commitment to learn how to develop the business to the next million-dollar level. In
the past, the program has had new fabricators
doing less than $250,000 in revenues all the way up to those doing millions of dollars in annual
business. It does not matter where a business
is at now — it’s all about where it can be going forward. Any ISFA Fabricator Member in good
standing can apply for a spot in the program. A sampling of what the program offers follows:
ISFA president. “Educational and networking
■■ Nine-month structured program,
solidifying IWF as an outlet for increasing
successful fabricator operations and
together the industry and improve the quality of
companies on the fast track to growing their
events are a big part of what ISFA offers, and
complete with guidelines, examples of
those programs is another opportunity to bring
monthly lessons that are designed to put
the products fabricators offer.”
IWF 2014 will be held Aug. 20 to 23, 2014, at
the Georgia World Congress Center in Atlanta. Those interested in participating can contact either ISFA or IWF for additional information.
ISFA Million Dollar Mentor Program
Returning this year is the popular Million Dollar Mentor Program. This program is geared to those members whose goal is to develop a
profitable $1 million-plus fabrication business, or who wish to take their business to the next
(some with an expert authority leading the discussion on the subject of the month)
all designed to provide the professional knowledge, processes and mind-set
needed to grow from fabrication specialist to business developer extraordinaire.
Space in the program is limited, so interested parties should contact Jennifer@isfanow.org or call Chuck Sawyer at (724) 612-9768 for more information as soon as possible.
California Grass Roots Regional Gathering Set for April 11, this second Grass Roots
■■ Fabrication companies will be matched
Regional Gathering of the year is being hosted
coaching via face-to-face meetings, shop
Cosentino Design Center in Anaheim, Calif.
with a mentor for one-on-one advice and tour, telephone and email discussions.
■■ The kickoff event, Business Boot Camp, is a two-day program offering business
management education, networking, peer
group discussions and directions in what is required to grow a business. The Business
Booth Camp starts the mentor program on
May 7 to 8 in Atlanta, just in advance of the
ISFA Regional Grass Roots Gathering being held there on May 9 at Oldcastle Surfaces.
$1 million level. This is a business development
■■ New information to increase business
everything needed to realize the goal: the
think tank and incubation program providing
management skills and business
mentors, networking, business development
■■ Peer group discussions by webinar and
38 • Vol. 6 / Issue 1 • International Surface Fabricators Association
share the mentor’s wisdom; and present
by Cosentino (www.cosentino-group.net) at its The event will feature plenty of opportunity for
networking, as well as lunch, vendor exhibits, a tour of the Cosentino Design Center and door
prizes. The Design Center creates an interactive environment for fabricators to view the latest
products and design trends, and to learn about current ISFA activities.
Face-to-face fabricator interaction has always
been an essential part of the ISFA experience, and this event provides that, so attendees can keep up with the latest happenings in the industry. The ISFA Grass Roots Gathering is free
Continued on page 40
Specialty Surfaces Fabricators, Manufacturers and Experts
Membership Application Main: (877) 464-7732 • Fax: (801) 341-7361 • www.ISFANow.org
Renewal Instructions: To renew your membership with ISFA, simply fill out the Personal Information section, and Payment Method and that’s it! Fax it back to (801) 341-7361 and we’ll do the rest. Please allow 2-4 weeks for your membership renewal packet to be delivered. New Member Instructions: For Surfacing Experts wanting to become a new member, please fill out the entire form. Membership in ISFA is the industry endorsement of high quality. This endorsement cannot be purchased for the price of membership, but must be established by the company and upheld by each member of the organization. Fax this form back to (801) 341-7361 and we’ll do the rest.Your new membership packet will be in the mail shortly. Please allow 2-4 weeks for delivery.
Personal Information Name: Title: Company: Address: City: State/Province: Zip/Postal Code: Country: Phone: Fax: y providing your fax number, you are giving ISFA permission to send you information via fax. q Check here if you do not wish to receive education event information via fax. B Email: q Check here if you do not wish to receive Product and Service information from ISFA and our industry partners via email. I Am: q Renewing My ISFA Membership
q Applying to Become a New Member
Method of Payment q I am faxing a copy of the check along with this form. (required if paying by check) Card Type:
q American Express
Card Number: Print Name on Card: Expiration Date: Official Signature: If paying by check, fax copy along with this order form. You can also mail this form to: ISFA, 165 N 1330 W #A3, Orem, UT 84057
New Member Information Type of Membership: (please select one) q ISFA Membership: $400 — Any Specialty Surfaces
company that has been in business at least two years and carries appropriate liability insurance.
q Subscriber Membership: $400 — Applicant companies which meet all other qualifications, but have been in business for less than two years shall be eligible for Subscriber Membership in the Association.
q Branch Membership: $200 — Branch Membership is
available to companies having more than one location. Each location must fill out seperate membership applications. Branch Membership annual dues are one-half that of the headquarters location. Each location wlll be treated as a separate member in all respects, except only headquarter locations may vote in general elections.
Sponsorship Information: In order to become a member of ISFA, you need to provide information regarding an ISFA member or company willing to sponsor you. If you do not know what to put in this section, just leave it blank. We will help you with this. Sponsor Company: Contact Person: Telephone: Trade Reference: (Please provide a trade reference, generally your distributor of solid surface.) Trade Reference: Contact Person: Telephone: Proof of Insurance: A copy of your certificate of liability insurance must be attached to or faxed with this form to process this application.
q Monthly Membership: $35/Monthly Code of Ethics
(please sign below)
Each member of the International Surface Fabricators Association agrees to observe high standards of honesty, integrity and responsibility in the conduct of their business. By adhering strictly to the highest quality standards of fabrication, manufacturing and installation. By promoting only those products and services that are proven quality and value. By writing contracts and warranties that are clear, honest and fair to all parties involved. By honoring all contractual obligations in a reasonably prompt manner. By quickly acting on and attempting to resolve all customer complaints, and in situations where complaints appear unreasonable and persistent, by encouraging the customer to initiate and approach third-party dispute settlement mechanisms. By being fiscally responsible and honoring all legitimate financial obligations, By maintaining all required licenses and insurances. I,_______________________________, do hereby certify that the foregoing is true and correct to the best of my knowledge, and do agree to abide by the Code of Ethics of the International Surface Fabricators Association for as long as I hold an active membership therein.
International Surface Fabricators Association • Vol. 6 / Issue 1 • 39
ISFANews (Continued from page 38) to all fabricators, cabinetmakers, millwork professionals and technicians in the surfacing industry. Interested parties should RSVP by providing their name, company name and number of people attending to gatherings@ isfanow.org by April 3. Vendors: Act now to reserve space in the vendor exhibit area. Space is limited so contact ISFA before the end of March. For information email email@example.com or call the main office at (877) 464-7732.
Cincinnati CEO Roundtable
Sponsored by Kohler (www.kohler.com), the Cincinnati CEO Roundtable event is the first of its kind to hit the surface fabrication industry. The event is being held April 4 to 5 in Cincinnati, Ohio, and is a new opportunity for the executive management of fabrication companies to share experiences, common concerns and best practices regarding the process of running a surface fabrication business. This two-day event will bring together CEOs from 14 ISFA member companies to share ideas and network in a small, close-knit semi-structured environment. Topics for discussion will be both planned by the organizers and contributed by participants and may include such things as new product development; global harmonization standards; succession planning; managing lines of credit; branding a fabrication business; developing middle managers; and dealing with workers’ comp. Originally designed to bring together just 12 member companies, the event was expanded to include 14. And, because of the popularity of the program, a second CEO Roundtable event will be held later in the year. The tentative date is Aug. 21 to 22 in Chicago. For more information on this event or to sign up to participate in the next CEO Roundtable, email firstname.lastname@example.org or call the main office at (877) 464-7732.
40 • Vol. 6 / Issue 1 • International Surface Fabricators Association
Board of Directors
President The Countertop Shop 10406 Geiser Rd. Holland, OH 43528 Phone: (419) 868-9101 email@example.com www.countertopshop.net Immediate Past President A.S.S.T. 350 South St. McSherrystown, PA 17344 Phone: (717) 630-1251 firstname.lastname@example.org www.asst.com Vice President Paxton Countertops PO Box 174 Grand Ledge, MI 48837 Phone: (517) 719-0146 email@example.com
Secretary R. S. Hughes 3455 W. 1820 S. #1 Salt Lake City, UT 84104-4906 Phone: (801) 973-4211 firstname.lastname@example.org www.rshughes.com
ISFA Contacts Main Office
165 N. 1330 W. Unit A3 Orem, UT 84057 Toll Free: (877) 464-7732 Direct: (801) 341-7360 Fax: (801) 341-7361 www.isfanow.org
Executive Director Chuck Sawyer
(724) 612-9768 email@example.com
Communications Director Kevin Cole
Magazine/Website Publisher & Editor (815) 721-1507 firstname.lastname@example.org
Treasurer Oldcastle Surfaces 1400 W. Marietta St. Atlanta, GA 30318 Phone: (404) 355-3108 Mell.Hill@oldcastle.com www.oldcastlesurfaces.com Director JCW Countertops 3 Aberjona Dr. Woburn, MA 01801 Phone: (781) 935-1907 email@example.com www.jcwcountertops.com Director Lincoln Laminating 5010 Rentworth Dr. Lincoln, NE 68516 Phone: (402) 434-6009 firstname.lastname@example.org www.lincolnlaminating.com
Director, Associate Member Representative Cosentino USA 13124 Trinity Dr. Stafford, TX 77477 Phone: (866) 268-6837 email@example.com www.cosentinousa.com
Education Director Mike Nolan (828) 403-7386 firstname.lastname@example.org
Account Representative Paul Wisnefski (262) 498-4184 email@example.com
Administrative Assistant & Registrar Jennifer Plante (877) 464-7732 firstname.lastname@example.org
Fabricator Directory Companies in blue are Certified Professionals ALABAMA
Carroll’s Contemporary Designs Inc. 23585 County Rd. 41 Addison, AL 35540 256-462-3540
Oldcastle Surfaces Inc.
112 David Green Rd. Birmingham, AL 35244-1648 205-988-3246 www.oldcastlesurfaces.com
2421 Hwy. 11 Pelham, AL 35124 205-621-1125 www.surface1.com
Alaskan Counter Fitters 607 Old Steese Hwy. Ste. B PMB 354 Fairbanks, AK 99701 907-455-0247
PO Box 33517 Juneau, AK 99801 907-789-5727 www.bicknellinc.com
Cook Inlet Housing Authority
3510 Spenard Rd. Anchorage, AK 99503 907-793-3047 www.cookinlethousing.org
Mountain Tops LTD
6605 Arctic Spur Rd. Anchorage, AK 99518 907-272-8107 www.mountaintops.net
North Coast Countertops
7720 Hacienda Dr. Anchorage, AK 99507 907-727-6419
PO Box 210 Talkeetna, AK 99676 907-733-6600
Classy Kitchen and Bath
4320 W. Chandler Blvd. Ste. 7 Chandler, AZ 85226 480-731-1236 www.classykitchenandbath.com
Kirk’s Cabinets & Countertops (Kirk Construction)
4807 Hwy. 95 Parker, AZ 85344 928-667-7306 www.kirk-construction.com
Kitchen Bath & Beyond
Specializing In Solid Surface 1440 Corona Fort Mojave, AZ 86426 928-788-1000
Block Tops Inc.
1560 Harris Ct. Anaheim, CA 92806 714-978-5080 www.blocktops.com
Buck, Jason (Superior Surface) 3609 Crow Ct. Antelope, CA 95843 916-344-3022
2100 Huntington Dr. Fairfield, CA 94533 707-402-1600 www.duracite.com
European Artstone Inc.
7316 Bellaire Ave. North Hollywood, CA 91605 818-255-5585 www.europeanartstone.com
Fischer Tile & Marble 1800 23rd St. Sacramento, CA 95816 916-452-1426 www.fischertile.com
70 W. 4th St. Eureka, CA 95501 707-442-5918 www.humtop.com
Integra Cabinets & Millwork
249 W. Baywood #B Orange, CA 92865 714-283-2890 www.integracmw.com
Lytle Construction Inc.
145 Otto Circle Sacramento, CA 95822 916-422-6639 www.lytleconstruction.com
400 Western Ave. Petaluma, CA 94952 888-530-7630 www.miometals.com
Pacific Architectural Millwork Carbide Industries 1031 Leslie St. LaHabra, CA 90631 562-905-3200 www.pacmillwork.com
314 Crittenden St. Groveland, FL 34736 352-429-8840 www.carbideindustries.net
Distinctive Surfaces of Florida Inc.
1403 Nichols Dr. Rocklin, CA 95765 805-582-7497
9336 Abraham Way Santee, CA 92071 619-258-9300 www.scantibodies.com
Southwest Carpenters Training Fund 533 S. Fremont Ave. #401 Los Angeles, CA 90071 213-739-9335
The Countertop Factory
12349 Telegraph Rd. Santa Fe Springs, CA 90670 562-944-2450 www.thecountertopfactory.net
AAFES Ft Carsom FMO 1510 Chiles Ave Ft Carson, CO 719-291-9206
6250 Corporate Dr. Colorado Springs, CO 80919 719-599-4175
1620 Paonia St. Colorado Springs, CO 80915 719-574-1250 www.dmscustom.com
Distinctive Countertops LLC 6 Tosun Rd. Wolcott, CT 06716 203-879-2835
8272 Vico Ct. Sarasota, FL 34240 941-377-7747 www.distinctivesurfaces offlorida.com
Natural Stone Motif Inc.
870 Sunshine Ln. Altamonte Springs, FL 32714 407-774-0676 www.naturalstonemotif.com
1985 Cattlemen Rd. Unit D Sarasota, FL 34232 941-377-2837
711 Commercial Dr. Holly Hill, FL 32117 386-253-0826 www.surface-crafters.com
Atlanta Kitchen Inc.
196 Rio Circle Decatur, GA 30030 404-378-3220 www.atlanta-kitchen.com
1296 Jones St. Augusta, GA 30901 706-828-7544 www.countersync.net
Lovell Construction, Inc. 21880 Bradbury Rd. Grantville, GA 30220 770-253-0383
Oldcastle Surfaces Inc.
1400 W. Marietta St. Atlanta, GA 30318 404-355-3108 www.oldcastlesurfaces.com
Troy Granite Inc.
711 Interchange Blvd. Newark, DE 19711 302-292-1750 www.troygranite.com
830 Pickens Industrial Dr. Marietta, GA 30062 770-422-4009 www.topsouth.com
Beverin Solid Surface 1108 Palmetto Ave. Lehigh Acres, FL 33972 239-368-9444 www.beverin.com
HAWAII AMR llc
PO Box 1542 Aiea, HI 96701 808-652-0609
International Surface Fabricators Association • Vol. 6 / Issue 1 • 41
Fabricator Directory (continued) Companies in blue are Certified Professionals Gary’s Woodworking
F-W-S Solid Surface Specialist Inc.
Hard Surface Fabrications, Inc./Kormax
Parman Brothers LTD
PO Box 1857 Kailua, HI 96734 808-261-0357 www.hawaiikitchenandbath.com
Maxwell Counters, Inc.
Laminated Tops of Central Indiana Inc.
Top Master Inc.
Honolulu Tile & Marble Inc.
New Age Surfaces
60 Kaunaloa St. Hilo, HI 96720 808-936-4259
Hawaii Kitchen & Bath Inc.
1602-B Auiki St. Honolulu, HI 96819 808-845-3775
Jaco Builders Inc. 99-129B Waiua Way Aiea, HI 96701 808-486-6008
610 N. Illinois Ave. Carbondale, IL 62901 618-457-2326 www.f-w-s.net PO Box 234 Farmer City, IL 61842 309-928-2848 1237 Naperville Dr. Romeoville, IL 60446 630-226-0011
Pierce Laminated Products Inc.
810 S. Beiger St. Mishawaka, IN 46544 574-259-4843
711 E. Dillman Rd. Bloomington, IN 47401 812-824-6299 www.rakesolutions.com
M & W Countertops Inc. 11934 Witmer Rd. Grabill, IN 46741 260-627-3636 www.mwcountertops.com
Michiana Laminated Products Inc.
2430 N. Court St. Rockford, IL 61103 815-968-9651 www.piercelaminated.com
Solid Surface Technologies
981 Lunt Ave. Schaumburg, IL 60193 www.precisionstonedesigns.com 847-301-7171
Solid Surface Creations Inc.
Superior Solid Surface
403 S. Sycamore Villa Grove, IL 61956 217-832-8207 www.ssctops.com
55 Laura Dr. Addison, IL 60101 630-917-4690 www.sprovieris.com
2990 Wise Way Boise, ID 83716 208-433-0033 www.thebledsoegroup.net
7797 N. Caldwell Ave. Niles, IL 847-972-1193 www.stalwartsystemsusa.com
1757 Haleukana St. Lihue, HI 96766 808-246-9480
360 Mokauea St. Honolulu, HI 96819 808-845-8677 www.ssthawaii.net 1620 Hau St. Honolulu, HI 96817 808-842-5556 www.hidanoconstruction.com
Candela Construction 4126 Couples Dr. Coeur d’ Alene, ID 83815 208-661-1398
Ketchum Kustom Woodworks
114 Lewis St. #3 & #4 Ketchum, ID 83340 208-726-1905 www.ketchumkustom woodworks.com
Custom Marble Inc.
PO Box 306 Millstadt, IL 62260 618-476-1345 www.custommarble.net
802 S. 26th St. Mt. Vernon, IL 62864 206-898-8163
Precision Stone Design
Sprovieris Custom Cabinets
Stevens Industries Inc. 704 W. Main St. Teutopolis, IL 62427 217-540-3100 www.stevensinc.com
A. I. A. Countertops LLC 501 W. Railroad Ave. Syracuse, IN 46567 574-457-2018 www.aiacountertops.com
Bollock Industries Inc. 900 Farabee Ct. Lafayette, IN 47905 765-448-6000 www.bollockstoptops.com
Granite Custom Design
2369 Heinz Rd. Unit #J Iowa City, IA 52240 888-452-0714 www.granitecustomdesign.com
42 • Vol. 6 / Issue 1 • International Surface Fabricators Association
7130 N. 050 E. Howe, IN 46746 260-562-2871 www.michianalaminated.com 426 Forestwood Dr. Valpairiso, IN 46385 219-669-7037
Custom Countertops & More 1801 E. Oak St. Algona, IA 50511 515-295-4835
Granite Custom Design
2369 Heinz Rd., Unit # J Iowa City, IA 52240 888-452-0714 www.granitecustomdesign.com
Solid Fabrications Inc. 2515 Murray St. Sioux City, IA 51111 712-255-5319 www.solidfab.com
5855 S.W. 21st St. Topeka, KS 66604 785-271-8675 www.mycountertopshoppe.com
Fisher Lumber Co., Inc. P.O. Box 355 Garden Plain, KS 67050 316-531-2295
2301 W. Frontview Dodge City, KS 67801 620-225-0208
Mid-America Kitchens & Baths 1105 N. Industrial Marion, KS 66861 620-382-3390 www.midamericamarble products.com/
PO Box 7 Johnson, KS 67855 620-492-6882 www.parmanbrothersltd.com 2844 Roe Ln. Kansas City, KS 66103 913-492-3030 www.top-master.com
Surfaces Unlimited Inc.
1272 Hwy. 490 East Bernstadt, KY 40729 606-843-6891 www.surfaces-unlimited.com
Dan Solid Surfaces
2020 Dallas Dr. Baton Rouge, LA 70806 225-216-3900 www.dansolidsurface.com
Top Distributors LLC 412 Post Oak Rd. Sulphur, LA 70663 337-625-5751
Shad’s Custom Countertops Inc.
11 Collins Pond Rd. Windham, ME 04062 207-893-3445 www.getshad.com
232 Main St. PO Box 140 Van Buren, ME 04785 207-868-3011
505 South St. Easton, MD 21601 410-819-0770 www.solidtops.com
Black Beauty Granite & Marble Inc. 74 Devon Rd. Norwood, MA 02062 781-762-5885
Jack’s CustomWoodworking/ JCW Countertop 3 Aberjona Dr. Woburn, MA 01801 781-935-1907 www.jcwcountertops.com
PADCO Countertop Co.
5 Springdale Ave. Canton, MA 02021 781-828-1177 www.padcocountertop.com
76 Leominster Rd. Sterling, MA 01564 978-422-3321 www.sterlingsurfaces.com
Sterling-Miller Designs Inc. 1079 N. Montello St. Brockton, MA 02301 508-894-6999 www.sterlingmillerdesigns.com
75 Hale St. Bridgewater, MA 02324 508-279-2650 www.twdsurfaces.com
MICHIGAN Blasius Inc.
7343 Buell Rd. Vassar, MI 48768 989-871-5000 www.blasiusinc.com
JC Tops Inc.
3156 Parker Dr. Royal Oak, MI 48073 248-733-8677 www.jctopsinc.com
22500 Heslip Dr. Novi, MI 48375 248-348-1900 www.marbelitecorp.com
Paxton Countertops PO Box 174 Grand Ledge, MI 48837 517-719-0146
Solid Surfaces Unlimited Inc.
6689 Sterling Dr. S. Sterling Heights, MI 48312 586-274-9668
Martin’s Counter Tops Inc.
Spaulding Fabricators Inc.
1302 Live Oak Pascagoula, MS 39567 228-938-6484
Countertop Creations of the Gulf Coast
137 E. State Hwy. CC Nixa, MO 65714 417-725-0909 www.genistone.com
1627 Dickie Rd. Billings, MT 59101 406-248-2670
3200 Hwy. 12 E. P.O. Box 5780 Helena, MT 59404 www.buildwithbmc.com
P.O. Box 721 Florence, MT 59833 406-880-3566
The Flooring Place 1891 Boothill Ct. Bozeman, MT 59715 406-587-2320
Pyramid Cabinet Shop 1201 Fourth Ave. N. Billings, MT 59101 406-671-8329 www.pyramid-cabinet.com
Solid Surface Designs 233 Lambeth Rd. Billings, MT 417-258-2787 www.ssdionline.com
VanSetten Walker Construction Co.
Innovative Surfaces Inc.
821 1st Ave. N.W. Great Falls, MT 59404 406-570-5283
The Pinske Edge
PO Box 30254 Billings, MT 59107 406-259-5177 www.woodcollc.com
515 Spiral Blvd. Hastings, MN 55033 651-437-1004 119 Main St. Plato, MN 55370 320-238-2196 www.pinske-edge.com
The Top Shop of Rochester Inc.
235 Woodlake Dr. S.E. Rochester, MN 55904 507-282-9129 www.topshoprochester.com
Builders Warehouse 4600 N. Second Ave. Kearney, NE 68845 308-627-6702
Lincoln Laminating Inc. 5010 Rentworth Dr. Lincoln, NE 68516 402-434-6009
9101 Military Rd. Omaha, NE 68134 402-572-4044 www.martinscountertops.com
B & C Cabinets & Millwork Inc.
1136 Industrial Pkwy. Brick, NJ 08724 732-840-4433 www.spauldingfabricators.com
American Countertops 8013 Edith N.E. Albuquerque, NM 87113 505-897-3141
5241 Metric Way Carson City, NV 89706 775-322-6000
Carpenters Int’l Training Fund 6801 Placid St. Las Vegas, NV 89119 702-938-1111
Creative Surface Solutions 2855 Coleman St. N. Las Vegas, NV 89032 702-365-6444 www.creativesurface.com
OGB Architectural Millwork 3711 Paseo del Norte Albuquerque, NM 87113 505-998-0000 www.ogb-am.com
2420 N. White Sands Blvd. Alamogordo, NM 88310 575-437-2262 www.pieperconstruction.com
Rojo Enterprises LLC
4710 W. Post Rd. #145 Las Vegas, NV 89118 702-228-5552
The Countertop Shop, LLC
PO Box 429 Roswell, NM 88202 505-626-3553
301B Sunpac Ct. Henderson, NV 702-839-2224 www.thecountertopshopllc.biz
146 E. Third St. Mount Vernon, NY 10550 www.dimensionalstone.net 914-664-1200
Maui Solid Surface 182 E. Dunstable Rd. Nashua, NH 03062 603-718-0014
Dimensional Stone & Tile Designs, Inc
Evans & Paul LLC
140 DuPont St. Plainview, NY 11803 516-576-0800 www.evansandpaul.com
Innovative Concrete Solutions
Marker Systems Inc.
28 Olympia Ln. Sicklerville, NJ 08081 215-983-9792
J. Dougherty & Son/ JDS Supply 337 N. Main St. Glassboro, NJ 08028 856-881-5444 www.JDSsupply.com
940 River Rd. North Tonawanda, NY 14120 716-695-1102
Modern Home Distributing PO Box 395 Nunda, NY 14517 585-468-2523
Penn Fabricators Inc.
100 Bellport Ave. Yaphank, NY 11980 631-205-0282 www.penn4corian.com
215 Rte. 10 Building 3 Randolph, NJ 07869 973-668-5057 www.jmlifestyles.com
Unico Special Products Inc.
2450 Lorio St. Union, NJ 07083 908-686-4340 www.countertopsofnj.com
Solid Surface Designs Inc. 1651 Sherman Ave. Pennsauken, NJ 08110 856-910-7720 www.ssdtops.com
25 Renwick St. Newburgh, NY 12550 845-562-9255 www.unicospecialproducts.com
1133 NYS Rte. 222 Cortland, NY 13045 800-734-8813 www.wilbedone.com
International Surface Fabricators Association • Vol. 6 / Issue 1 • 43
Fabricator Directory (continued) Companies in blue are Certified ISFA Professionals NORTH CAROLINA
Carolina Custom Surfaces
100 Landmark Dr. Greensboro, NC 27409 336-299-3030 www.carolinacustomsurfaces.com
Johnson Granite Inc. PO Box 511 589 Hiatt Rd. Mount Airy, NC 27030 336-719-2729
Meld USA Inc.
3001-103 Spring Forest Rd. Raleigh, NC 27616 919-790-1749 www.meldusa.com
Premier Plus Inc.
165 Wildwood Ave. Hamlet, NC 28345 910-995-5615 www.premierplusinc.net
108 Forest Brook Dr. Cary, NC 27519 919-801-8021 www.surfacematters.net
PO Box 817 Glen Alpine, NC 28628 828-438-0892 www.windboundsurfaces.com
Bertke Countertops 9355 Amsterdam Rd. Anna, OH 45302 937-538-7024
Cabinets 2 Countertops
7142 Frank Ave. N.W. N. Canton, OH 44720 330-244-0221 www.cabinets2countertops.com
Countertop Shop LTD 10406 Geiser Rd. Holland, OH 43528 419-868-9101 www.countertopshop.net
Cutting Edge Countertops Inc. 1300 Flagship Dr. Perrysburg, OH 43551 419-873-9500 www.cectops.com
32400 Aurora Rd. Salon, OH 44139 440-248-4915 www.granexindustries.com
Helmart Co., Inc.
4960 Hillside Ave. Cincinnati, OH 45233 www.helmart.net 513-941-3095
Heritage Marble Inc. 7086 Huntley Rd. Columbus, OH 43229 614-436-7465
6909 Engle Rd. Ste. 19 Middleburg Hts., OH 44130 800-936-4799
4561 Crystal Pkwy. Kent, OH 44240 330-677-1883 www.korkangranite.com
L. E. Smith Co.
1030 E. Wilson St. Bryan, OH 43506 888-537-6484 www.lesmith.com
Laminate Shop, Inc. PO Box 1218 Marietta, OH 45750 740-749-3536
7513 Bartholomew Dr. Middleburg Heights, OH 44130 440-476-9905
Solid Surfaces Plus
4640 Manufacturing Rd. Cleveland, OH 44135 216-267-7040 www.solidsurfacesplus.com
Top Shelf Laminated Products 400 Dietz Rd. Warren, OH 44483 330-393-1289
PO Box 647 Massillon, OH 44648 330-837-2216 www.towersurfaces.com
Hoffman Fixtures Co.
6031 S. 129th St. Ste. B Tulsa, OK 74134 918-252-0451 www.hfccountertops.com
Douglas High School 1381 Douglas Blvd. Winston, OR 97496 541-643-9344
Grifform Innovations Inc. PO Box 258 Glide, OR 97443 541-496-0313 www.grifform.com
South Umpqa School District 501 N.W. Chadwick Ln. Myrtle Creek, OR 97457 541-580-3750
44 • Vol. 6 / Issue 1 • International Surface Fabricators Association
805 W. Elm Ave. Hanover, PA 17331 717-630-1251 www.asst.com
Advanced Surfaces Inc. 130 Plastics Rd. Corry, PA 16407 814-663-0369
Blume’s Solid Surface Products 904 Freeport Rd. Freeport, PA 16229 724-294-3190 www.blumes.net
4802 Au Sable Dr. Gibsonia, PA 15044 412-213-0370
101 S. Franklin Sioux Falls, SD 57103 605-332-3151 www.formatopcompany.com
Alexander Brothers Tile & Marble Inc.
1446 S. Cooper St. Ste. 101 Memphis, TN 38114 901-278-9626 www.alexandermarbleandgranite.com
Creative Countertop Solutions Inc.
300 Peabody St. Nashville, TN 37210 615-915-0718 www.creativecountersolutions.com
J.A. Kohlhepp Sons Inc.
Classic Counter Tops
John Kramer’s Fabrications Inc.
Countertop Solutions LLC
Pence Countertops Inc.
R.L. Stephens Inc.
PO Box 423 640 DuBois St. Dubois, PA 15801 814-371-5060 258 Nichols St. Leesport, PA 19533 484-794-8263
PO Box 41 Bernville, PA 19506 610-488-6213 www.kramershowerbases.com 124 Ellis Woods Rd. Pottstown, PA 19465 610-326-6609 www.pencecountertops.com
New England Counter Top PO Box F Pawtucket, RI 2861 508-761-7588
Creative Counter Tops 1056 Hunley Sullivan Rd. Awendaw, SC 29429 843-881-8315
Dakotaland Woodwork & Cabinets LLC 41181 179th St. Raymond, SD 57258 605-532-4150
DFC-Dakota Fixture & Cabinet Co. 45753 237th St. Madison, SD 57042 605-256-3707 www.soliddfc.com
2325 Executive Dr. Garland, TX 75041 972-840-1234 www.classiccountertopsinc.com 2228 Deerbrook Dr. Tyler, TX 75703 903-581-5676
PO Box 820847 Houston, TX 77077 713-204-0080 www.ineedcountertops.com 8916 Pepper Rock Dr. Austin, TX 78717 512-801-7105
Southwestern Counter Tops & Millwork 4100 Frankfort Ave. El Paso, TX 79903 915-562-1116 email@example.com
Walter Crum Construction
PO Box 12359 Lubbock, TX 79452 806-748-1899
W R Watson Inc. 12902 Mula Ln. Stafford, TX 77477 281-495-2800
Alternative Surface 250 E. 400 S. Vernal, UT 84078 801-414-3512
Associated Fixture Mfg. 8975 W. 3500 S. Magna, Utah 84044 801-250-7620 www.associatedfixture.com
5996 Dannon Way West Jordan, UT 84081 801-282-3322 www.bedrockquartz.com
Quality Craft Wood Works HC 60 Box 703 Rocky Ridge, UT 84645 435-623-1707
248 E. 600 S. Salt Lake City, UT 84111
PO Box 295 Cleveland, UT 84518 435-749-2467
Utah Kitchen and Bath
2098 E. 2250 N. Layton, UT 84040 801-814-8847 www.utahkitchenandbath.com
Boeing Service Co. 14675 Lee Rd. Chantilly, VA 20151 703-808-2717
Five Star Fab & Fixture PO Box 1726 Salem, VA 24153 540-444-0456 www.fivestarfab.com
Metro Stone Works LLC 9115 Digital Dr. Unit 12 Manassas Park, VA 20111 703-396-866 www.metrostoneworks.com
11809 N.E. 116th St. Kirkland, WA 98034 425-821-7222 www.blimages.com
Sheridan Woodworking LLC 2175 Frog Hollow Rd. Walla Walla, WA 99362 509-540-7799
1920 Merrill Creek Pkwy. Everett, WA 98203 425-322-9604
Mt. Rainer Marble LLC 2606 Jackson Hwy. Chehalisi, WA 98523 360-520-1844 www.mtrainiermarble.com
Tommy T Cook
8202 St. Hwy. 104 Ste. 102 PMB 135 Kingston, WA 98346 206-349-6403 www.tommytcook.com
WEST VIRGINIA Alternative Building Concepts, Inc.
4341 Rt. 60 E. Ste. 187 Huntington, WV 25705 304-736-0494
Bisley Fabrication Inc. 700 Industrial St. Gresham, WI 54128 715-787-4410 www.bisfab.com
McDermott Top Shop LLC
Kitchen Installations Ltd. PO Box HM1876 Hamilton, HMHX Bermuda 441-292-1556
50 Paxman Rd. Unit 10-11 Toronto, ON M9C 1B7 Canada 416-620-6556
Colonial Countertops Ltd.
609 Alpha St. Victoria, BC V8Z 1B2 Canada 250-383-1926 http://colonialcountertops.com
Coni-Marble Mfg. Inc. PO Box 40 99 Harrison St. Thorndale, ON N0M 2P0 Canada 519-461-0100
Executive Millwork #5 1212 38 Ave N.E. Calgary, AB T2E 6N2 Canada 403-291-0400
FloForm Countertops 125 Hamelin St. Winnipeg, MB R3T 3Z1 Canada 204-474-2334 www.floform.com
Absolute ConcreteWorks 5795 N.E. Minder Rd. Poulsbo, WA 98370 360-297-5055
Fine Line Pacific Inc. 22445 76th Ave. S. Kent, WA 98032 425-251-6177 www.finelinepacific.com
Heritage Woods Inc. 1806 Pacific Ave. Ste. 4 Cheyenne, WY 82007 307-640-2445
J Booth Specialties PO Box 1152 Casper, WY 82602 307-258-2992
10 Rosshire Ord Rd. Warwick, WK08 Bermuda 441-332-0042
1st Floor Missirian Bldg. Beirut, Lebanon 90076 961-150-1414
Victor Coronado Services
Boulevard Hacienda Galindo 116 Villas del meson Juriquilla, 76230 Mexico 52-4422342743
Trioteknix Limited-Member NITP 19 Sule Abuka Crescent off Opebi Rd. Ikeja, Lagos 10011 Nigeria 234-7039707383
Guana Bay Rd. #1 Philipsburg Saint Martin 599-580-6348
No. 18C Kranji Loop Singapore 739554 Singapore 65-63658781 www.global-group.com.sg
Paragon Surfacing Ltd.
1004 Obici Industrial Blvd. Suffolk, VA 23434 757-539-0262 www.trindco.com
Global-Allied Pte Ltd.
Spectrum Surfaces Inc. 812 Marquis Way Green Bay, WI 54304 920-337-6575
The Wood Palace
4825 W. Norfolk Rd. Portsmouth, VA 23703 757-647-8130
Bahnhofstrasse 16 D 09573 Augustusburg – Hennersdorf Germany www.rosskopf-partner.com 493-729-12524
Venio Woodwork N.V.
200 A Main St. Sullivan, WI 53178 262-593-2456
4200 Lafayette Center Dr. Ste. A Chantilly, VA 20151 301-482-1717 www.surfacelinkcorp.com
Rosskopf & Partner AG
77 Industrielle Stanstead, QC J0B 3E0 Canada 819-564-7111 www.granitdesign.com
Surface Link Corp.
SOUTH AFRICA Techno Surfaces
6720 Graybar Rd. Unit 110 Richmond, BC V6W 1J1 Canada 604-278-2225 www.paragonsurfacing.com
SSC Countertops Ltd. 1253 W. 76 Ave. Vancouver, BC V6P 6M3 Canada 604-294-4071 www.ssccountertops.com
Unit 2, 18 Losack Ave. Epping 2 Cape Town, Western Province 7806 South Africa 27-215340154 www.technosurfaces.co.za
Tiffany Decor Co., Ltd. 6/2 m. 8 Klonghartawanook 29 Rd. Klonghar, Klongruang Patumtanee 12120 Thailand 66298-6446
ZA Le Cheval Blanc Solgne F-57420 France 38-764-6923 www.crea-diffusion.com
Unit 9 Willersey Business Park Willersey, Nr. Broadway Worcestershire WR12 7RR United Kingdom 441-386-858100 www.interfab.co.uk
International Surface Fabricators Association • Vol. 6 / Issue 1 • 45
Product News Scientific Dust Collectors Features New Nozzle Design
GranQuartz Offers DIAREX ICE Polishing Pads GranQuartz now offers DIAREX ICE Polishing Pads specifically designed to polish the surface of engineered stone. They are also suitable for polishing granite and excel at reducing the effect of resin discoloration on lightly colored materials. The pads are engineered with a unique type of resin, have white/light coloring and a special diamond matrix. They are offered in 4-in. sizes and are made to be used wet.
Scientific Dust Collectors (SDC) announced the next generation of nozzle cleaning technology for reverse pulse jet dust collectors. SDC’s unique new cleaning nozzle provides an improvement in cleaning technology that achieves superior performance even at lower compressed air levels. These levels can be as low as 80 psig. SDC also has a new technical paper that explains this feature. The company’s nozzle-based cleaning systems for pulse jet collectors, is designed to provide more induced cleaning air into the filter media, are able to increase the cleaning velocity to supersonic flow even at lower compressed air levels thus saving energy and money. Circle RS#50 on page 49 or visit www.isfanow.org/info.
Circle RS#48 on page 49 or visit www.isfanow.org/info.
Oneida Air Systems Super Dust Deputy Upgrades Single-stage Dust Collectors Oneida Air Systems’ new Super Dust Deputy can turn inefficient single-stage 1.5- to 3-hp
dust collectors into super cyclonic collectors.
The molded, patent-pending, static dissipative plastic cyclone separates 99 percent of waste material before it reaches your collector. This
prevents filter clogging and keeps airflow high
Rockler Introduces Signmaking Template Kit
Samich Provides Legend Countertop Grinders Samich offers its line of Legend Countertop Grinders that can transform quickly into floor machines thanks to the company’s “standup kit.” The equipment is made to be used on countertops, stairs and hard-to-reach-places, floors and other surfaces. The machine has a counter-rotating planetary system that makes it possible to grind, hone and polish any kind of surface, states the company. It is suitable for use on marble, wood, concrete, granite, terrazzo and more, and comes with a toolbox with trolley for easy transport. It is easy to use and disassemble, and has a full metal gearbox with no belts.
Circle RS#49 on page 49 or visit www.isfanow.org/info. 46 • Vol. 6 / Issue 1 • International Surface Fabricators Association
Rockler Woodworking and Hardware introduced the new State Park Signmaking Template Kits, which contain a full set of letters and numbers for general signmaking. The templates interlock like puzzle pieces to keep the letters aligned and properly spaced. The system produces a professional-style font of continuous letters, eliminating the need for a CNC machine or other expensive equipment. The sleek, straight-lined font is reminiscent of those found on state park, cabin and resort signs throughout the country. The templates produce continuous letters with no breaks using two-part templates for select letters. Difficult letters (such as B, O, P and R) are routed onto the sign in two phases (using two separate, interchangeable templates) to create smooth letters with intact islands. The State Park font also includes an option to tighten the space between certain letters that look too far apart when positioned next to each other. The kits come in two sizes, and each kit includes a brass guide bushing and detailed instructions. Circle RS#51 on page 49 or visit www.isfanow.org/info.
and consistent. Users will no longer need to stop
in the middle of a project to clean filters or empty plastic bags. It allows users to work for hours.
Its cyclone is only 27 in. tall and can be attached to any sturdy, airtight dust container or use the optional 17-gal. steel drum. With a 5-in. inlet
and 6-in. outlet, installation is simple. You just
put it between the tool and collector using the
appropriate diameter flex hose and reducers and
you’re ready to go. It’s made in the United States and can retrofit to any type of collector.
Circle RS#52 on page 49 or visit www.isfanow.org/info.
Colonial Saw Offers New Lamello Biscuit Joiner Colonial Saw Company, distributor of Lamello
precision Swiss power tools and wood joining systems, now offers the new, next-generation
Lamello Classic X Biscuit Joiner. New features
of the Classic X include flush base plate on both sides and a 780-watt motor. Classic X currently installs 15 different Lamello joining elements,
and it offers four additional applications besides
biscuit and connector joining: cutting of grooves for tongue and groove connections; the ability to cut expansion gaps for wood ceilings and floors; wood repairing of resin pockets and
Catalina Research, CTaSC Release New Ceramic Tile Report
small defects; and trimming of solid wood or plastic edges. One of its new features is that the swiveling front stop and the front stop square are now designed to be flush on both sides of the machine. This flush base plate allows for easy and fast alignment of the machine to the side of the work piece in all positions including tight corners. The scales for angle and height adjustment have been moved so that both are in clear view for the operator. The base plate is still equipped, however, with the company’s proven slide system to ensure accuracy in rendering precise parallel grooves for perfect alignment of the work pieces. Flat application on the work piece is guaranteed by the precision-machined reference surfaces on the base plate. The new multifunctional stop square with precise guidance can be slid onto the base plate, making the application surface larger for more accurate vertical use. It also allows for perfect alignment of the outside edge of miter joints in work pieces of varying thickness. The new 780-watt motor ensures even faster precision groove cutting in all materials. Its new ergonomic slick design allows for easier handling. Spare parts such as carbon brushes, switches or electronic parts are easily changed without tools by simply pulling off the motor cap. The system includes machine, a precision carbide-tipped cutter, suction stub, stop square, 4mm spacer, set of tools, manual and a new heavy-duty cardboard carrying case.
A new 196-page Ceramic Tile Product Industry Report was released by Catalina Research and Ceramic Tile and Stone Consultants (CTaSC). It provides up-to-date information on North American and world markets, and ceramic tile’s position in the U.S. markets. In addition, the report examines the current state of U.S. construction activity and analyzes the market potential for ceramic tile. The data allows users to evaluate market size, growth potential, end-use markets, profitability, market share and the competitive environment. Catalina Research added new features to the latest edition including a breakdown of porcelain and ceramic tiles, and an analysis of the glass tile market. In addition, Catalina provides data on retail ceramic tile sales by channel and customer type, and calculated retail market shares for the leading retailers and manufacturer sales networks. This report provides ceramic tile sales for residential and nonresidential markets and for new construction and remodeling markets. End-use market trends are correlated with U.S. housing demand, homeowner hard surface replacement projects and spending, characteristics of new homes, nonresidential construction spending, mortgage interest rates,
Circle RS#53 on page 49 or visit www.isfanow.org/info.
Concrete Countertop Supply by Fishstone Now Carries ALTO-POZZ Admixture Concrete Countertop Supply by Fishstone now offers ALTO-POZZ, a premium blend of reactive pozzolans and mineral admixures containing 50 percent post-consumer recycled content. Designed to enhance concrete, it was specifically created for high-performance concrete projects such as countertops and other high-detail architectural work. Its recommended dose is 15 to 25 percent cement replacement, and benefits include: reduced concrete permeability; a decrease in efflorescence; controlled alkali silica reaction (ASR); improved strength and density; reduction of drying shrinkage; and improved mix rheology, color and appearance. Circle RS#54 on page 49 or visit www.isfanow.org/info.
Circle RS#14 on page 49 or visit www.isfanow.org/info. International Surface Fabricators Association • Vol. 6 / Issue 1 • 47
Product News sia Abrasives Releases Bulk Configuration for Popular Maroon Handpad
and other economic indicators to uncover the factors driving demand and provide insights
into the direction of domestic demand in 2013 and beyond.
sia Abrasives, Inc. USA released its new
Catalina Research and CTaSC also announced
5,500-piece bulk boxes of the 6- by 9-in. Very
the release of the Natural Stone and
Fine Maroon handpad. These are their same
Manufactured Stone Products Report, which
Aluminum Oxide handpads the company
provides up-to-date market trends information
previously offered, just now in a new bulk
on all of the different geological classifications
packaging configuration. The new
of natural stone and will include sections on
configuration uses nearly 85 percent
manufactured and engineered stone products.
less cardboard packaging
Those who purchase both the ceramic tile
report and stone report together will be given a discount.
Circle RS#55 on page 49 or visit www.isfanow.org/info.
New Tile Collection Offered by clé clé now offers
the pw.travelogue collection of tiles from award-
and photographer Peggy Wong. The first series in the
collection is Urban,
consisting of seven photographs
selected by Wong and lithographed by hand onto
thassos marble. Each design is produced in a
of 100 tiles. The dramatic black and white
photographs were taken by Wong to reveal
the graphic and textural qualities of the urban landscape.
The tiles, available in either 18- by 18-in. or 12by 12-in. formats are available exclusively on
clé, the online international artisan tile gallery.
Coordinating white thassos marble field tile is also available, and the Urban Series can be installed indoors and outside.
Circle RS#56 on page 49 or visit www.isfanow.org/info. 48 • Vol. 6 / Issue 1 • International Surface Fabricators Association
material and 20 percent less
EcoDomo Offers Recycled Leather-covered Sheet Goods EcoDomo launched its Tailored Program: the
leather finish and embossing of your choice in an industry standard 4- by 8-ft. leather sheet
size. Via the program, sheets can be ordered
in 0.8mm or 1.8mm thickness. You can order
the recycled leather already mounted on MDF, plywood or laminate. Our Tailored Program
comes in pre-cut custom sizes or in full sheet size for millwork applications. EcoDomo
recycled leathers are comparable to wood veneers—and can be used in all the same applications for all interior areas.
Circle RS#57 on page 49 or visit www.isfanow.org/info.
Customized MIA Consumer/Showroom Brochures Available The Marble Institute of America (MIA) is
once again offering customized consumer/ showroom brochures. A minimum order
is 500 brochures for any or all brochures,
which cannot be mixed and matched. There are three versions of the brochures: Care &
Cleaning, Beautify Your Home and Genuine
Marble and Granite—The Natural Choice. The
first two are packaged 25 brochures per pack (shrink-wrapped), and the third is packaged in lots of 100 brochures (shrink-wrapped). High-resolution logos must be provided
electronically to the MIA. A proof will be
provided before the printing is done and the deadline is May 15 to order.
Circle RS#58 on page 49 or visit www.isfanow.org/info.
volume vs. 20-pack boxes that are shrink-wrapped three to a case. The bulk box contains 550 shrink-
wrapped packs of 10 pads.
The handpads are
comprised of compressible
nylon fibers impregnated with
abrasive grain. Bonded with a synthetic resin,
they will not rust and are washable. Additionally, because of their open structure, the handpads resist loading and offer extended life.
Circle RS#59 on page 49 or visit www.isfanow.org/info.
Guhdo Launches Gmaxx Router Bit Line Guhdo introduced a premium line of router
bits in the United States under its new Gmaxx Series. The line of premium router bits is
available in both ¼- and ½-in. shanks and is
noted for the high quality of steel used, digitally calibrated carbide cutting edges and a variety of the popular cutting profiles. The bits use
an advanced steel alloy to protect structural
integrity, and a unique grinding process results in precision edges for more accurate cutting.
The router bits join the Gmaxx line of advanced technology saw blades that incorporate an
electrostatically applied coating, which is thinner, stronger and more uniform over the body of
the blade. The blades are manufactured using a proprietary grinding process for precision-
balanced blade bodies. The blades are designed for use on table saws, radial arm saws and chop/miter saws.
Circle RS#60 on page 49 or visit www.isfanow.org/info.
Free Product Information Form Or visit www.ISFANow.org/info to fill out our online form
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Volume 6 / Issue 1 Get Your Free Product Information Today: For more facts on products and services, please fill out all the information below and circle the product referral numbers that are found in the magazine. Product referral numbers can be found below each advertisement. Your request will be immediately forwarded to the proper manufacturer. You can submit this form via mail, fax, email (firstname.lastname@example.org) or visit us online at www.ISFAnow.org/info. Personal Information Name: Title: Company: Address: City: State/Province: Zip/Postal Code: Country: Phone: Fax: y providing your fax number, you are giving ISFA permission to send you information via fax. q Check here if you do not wish to receive education event information via fax. B Email: q Check here if you do not wish to receive Product and Service information from ISFA and our industry partners via email. About Your Business What category best describes your business classification? q Fabricator
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Which one category best describes your job title/function? q Owner/Partner/Corporate Management and Related Personnel q Production/Plant Management and Related Personnel q Design (includes staff designer/architect and related personnel) q Purchasing/Specifier and Related Personnel q Marketing & Sales Management and Related Personnel q Other (please specify)
Information By Category If you want more information from several advertisers in a category, circle the category number that matches up with the category below. C01 Abrasives
C13 Seaming Equipment
C03 Air Quality Equipment
C04 CNC Machinery C05 Concrete Materials & Supplies C06 Hand/Power Tools C07 Laminate C08 Material Handling Equipment C09 Prefabricated Accessories C10 Quartz Surfacing C11 Saws
C16 Solid Surface C17 Stone
C18 Templating Equipment C19 Tooling
What surfacing materials do you work with?
____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ Free Product Information Please circle below all of the referral numbers found in the magazine, or the category numbers found on this page that you would like more information on. Your request will be immediately forwarded to the proper manufacturer. 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64
65 66 67 68 69 70 71 72
C22 Other Materials
C21 Waterjet Equipment
Classifieds Attention Fabricators
ISFA Fabricators, do you have used equipment taking up space in your shop that you would like to sell? Are you looking to fill a key position in your operations? Our readers might be interested. Why not submit a FREE classified ad? That’s right, relevant classifieds in this publication are free to ISFA fabricator members! Just send us the text you’d like to run and we’ll do the rest. Email us today at editor@ isfanow.org.
Circle RS#15 on page 49 or visit www.isfanow.org/info.
To place a paid classified ad, for those of you who are not fabricator members, email email@example.com or call (815) 721-1507.
Referral Page Number Number
14 11 12 16 02 04 06 03 17 01 13 07 15 09 10 18 08 05
Axiom. . . . . . . . . . . . . . . . . . . . . . 47 Beckart Environmental, Inc.. . . . . 27 Betterly Industries, Inc. . . . . . . . . 31 Cosentino. . . . . . . . . . . . . . . . . . . 51 Groves. . . . . . . . . . . . . . . . . . . . . . 5 ISFA Grassroots Gatherings . . . . . 9 ISFA Membership. . . . . . . . . . . . 17 ISFA Fabrication Training. . . . . . . . 7 Integra Adhesives . . . . . . . . . . . . 52 ITW TACC. . . . . . . . . . . . . . . . . . . . 2 Jerong . . . . . . . . . . . . . . . . . . . . . 33 Karran. . . . . . . . . . . . . . . . . . . . . . 21 Kormax. . . . . . . . . . . . . . . . . . . . . 50 Laser Products. . . . . . . . . . . . . . . 25 Oneida Air Systems. . . . . . . . . . . 27 Performance Abrasives. . . . . . . . 14 Systempool . . . . . . . . . . . . . . . . . 23 Vicostone. . . . . . . . . . . . . . . . . . . 13
50 • Vol. 6 / Issue 1 • International Surface Fabricators Association
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Countertops & Architectural Surfaces is the official publication of the International Surface Fabricators Association (ISFA). It contains th...