VOLUME 6 • ISSUE 3 • SINGLE ISSUE $14.95
Radisson Blu Hotel at the Mall of America features one-of-a-kind surfacing project Page 18 Capitalizing on Recycled Glass-based Materials Page 24 Small Sales Changes Can Equal Big Profits Page 26 A Look at the History of Engineered Stone Page 30
Circle RS#01 on page 49 or visit www.isfanow.org/info.
CREDITS Letters to the Editor
Please send letters to email@example.com or to Letters, ISFA, 2400 Wildwood Road, Gibsonia, PA 15044 or fax to (412) 487-3269 attention: Editor. Include a telephone number and address (preferably an email address). Letters may be edited for clarity or space. Because of the high volume of mail we receive, we cannot respond to all letters. Send queries about Countertops & Architectural Surfaces to editor@isfanow. org or mail to ISFA, 2400 Wildwood Road, Gibsonia, PA 15044 or fax to (412) 487-3269 attention: Editor.
Photography/graphics provided by: Systempool, Eos Surfaces, Joe Brennon, Mike McGrath, Heidi Sandstrom, and Breton SpA.
Countertops & Architectural Surfaces welcomes Letters to the Editor. If you have questions about the magazine, or would like to make a comment, or voice an opinion about the magazine, ISFA, or the industry in general, please feel free to write to us.
Photos in this publication may not depict proper safety procedures for creative purposes. ISFA and Countertops & Architectural Surfaces support the use of proper safety procedures in all cases and urge readers to take steps to institute such procedures.
Publisher & Editor: Kevin Cole Proofreader: Nancy Mueller-Truax Design: V2 Marketing Communications
ISFA Officers of the Board
About this Magazine
Phone: (412) 487-3207 Toll Free: (877) 464-7732 Fax: (412) 487-3269 firstname.lastname@example.org www.isfanow.org
Countertops & Architectural Surfaces is published quarterly by the International Surface Fabricators Association (ISFA), with a fifth “Buyers Guide” issue publishing in September. Individual copies of Countertops & Architectural Surfaces are available at the nonmember “newsstand” price of $14.95. Countertops & Architectural Surfaces is also available by individual subscription at the following rates: ISFA nonmembers, one year (five issues) $30.00; ISFA members, one year free with every membership renewal. Special rates and charges apply for orders outside of the United States. Call for details. To subscribe, call (877) 464-7732. Printed in the United States of America. Copyright © International Surface Fabricators Association 2013. All rights reserved. No part of this publication may be reprinted or otherwise reproduced without publisher’s written permission. Countertops & Architectural Surfaces and The International Surface Fabricators Association assumes no responsibility for unsolicited manuscripts or photographs. Materials will be returned only if accompanied by a stamped, selfaddressed envelope. For change of address, please include old label with new information, including both old and new zip codes. Allow 3-6 weeks for address change to take effect. Periodicals postage rate is paid at the Gibsonia, Pa., post office as well as others. Opinions expressed by writers in this magazine are not necessarily the opinions of Countertops & Architectural Surfaces or the International Surface Fabricators Association, but rather those of the individual writers.
Mike Langenderfer, President Dave Paxton, Vice President Michael Astill, Secretary Mellisa Hill, Treasurer Russ Berry, Immediate Past President
Adam Albee, Director Erica Hussey, Director Mark Anderson, Associate Member Representative
Chuck Sawyer, Executive Director Kevin Cole, Communications Director and Magazine/Website Publisher & Editor Mike Nolan, Education Director Paul Wisnefski, Account Representative Paul Goncz, Administrative Assistant & Registrar Keith Haight, Project Manager
Architectural design firm Graven Images working with fabricator MG McGrath handled a complex vertical surfacing project in Krion solid surface at the new Radisson Blue hotel at the Mall of America. Read the full story on Page 18.
Postmaster: Send address change to Countertops & Architectural Surfaces magazine, 2400 Wildwood Road, Gibsonia, PA 15044.
International Surface Fabricators Association • Vol. 6 / Issue 3 • 3
Features 15 Stop Waiting for the Phone to Ring
It's time for solid surface fabricators to reach out to showooms
18 Unique Angles Radisson Blu hotel at Mall of America features
one-of-a-kind surfacing project
24 Capitalizing on Green The rise of more ecofriendly materials such as
those using recycled glass is good for the environment and the bottom line
26 Sales Booster
Small changes can equal big profits
30 A Look at the History of Engineered Stone
Inventor, Breton, celebrates 50 years of innovation
6 From the Editor 8 Executive Director’s Letter 10 President’s Letter 11 Calendar of Events 12 Industry News 15 Management Matters 16 Education Connection 34 ISFA News
38 ISFA Fabricator Directory 44 Product News 49 Reader Service Form 50 Classifieds/Ad Index
34 4 • Vol. 6 / Issue 3 • International Surface Fabricators Association
Circle RS#02 on page 49 or visit www.isfanow.org/info.
From the Editor From the desk of Kevin Cole, Editor & Publisher, and ISFA Communications Director
Business Leaders Are Always on the Clock I began my journalism career as a reporter for a regional newspaper in Southern Illinois. Having moved to a new city, I had no knowledge of the local history, personages and politics, but it was my job to learn it all. I was fortunate to have the guidance of a great editor who had been born and raised in the area and was an old hand when it came to really understanding the city, its inhabitants and its history. The city was small, but it was the largest municipality in the region, and I was eager to learn. In small town America, especially before the internet boom, the local populace relied heavily on the newspaper to know what was going on, and I covered the three Cs: cops, courts and county government. In that time and at that place, being a newspaper reporter was still something of a prestigious position and one in which we were elevated to the status of minor local celebrities and the face of the newspaper. I quickly learned both the upside and downside of such a role. It’s nice to be recognized, greeted and treated well by the more prestigious people in the area. I had access to places and people the typical citizen did not. I could phone the mayor or the state’s attorney or chief of police out of the blue and they would take my call; heck, the local sheriff even played Santa Claus to my kids one Christmas! Of course, the same “fame” can also work against you. Being something of a public figure not only meant that important people might reach out to you, but also what my editor endearingly termed “crackpots.” Sometimes I’d be inundated by calls from strangers who’d rant about some conspiracy or want to tell me of their life’s troubles without reason. I might be stopped in a grocery store or a restaurant and offered some amateur sleuth’s idea on a particular unsolved crime or be subjected to a rant about how such and such politician was ruining the town. Once, a prisoner in court who had been caught after escaping custody began yelling and cussing at me because I’d written about the 14-year sentence he’d received the previous month.
Before I had even stepped away from the counter to wait for my order, he started to yell about not having his order taken yet and then when he found out about the wait, got even more irate and began swearing and carrying on. I thought to myself, “What a jerk,” and I wondered if he was treated that way where he worked. However, I chalked it up to the fact that some people are just not friendly and, after collecting my order, was out the door thankful to be away from the crackpot. Little did I know our paths would cross again. I went on my way and forgot about the guy until a few weeks later. A couple of months ago, my better half and I decided it was time for a new coat of paint and new carpet for our livingroom. We got the paint at the local hardware store and over the course of a week or so while we painted, I began to ask around and do research on the carpeting. My path eventually led me to a local carpet store, where I felt we would get what we wanted at the right price and I called and made an appointment to visit the showroom. The following Saturday morning, we visited the store and asked the receptionist for the person with whom we had the appointment. She told us to “hold on a minute” and disappeared through a door in the back. After a few minutes, she returned and told us someone would be right with us and we were welcome to browse the sample racks while we waited. After a considerable wait, we were joined by a man who introduced himself as the manager. He apologized and said the person we had the appointment with wasn’t available, but that he’d assist us. At first I couldn’t place him, but then it dawned on me that this was the jerk from the deli. How ironic, he was now in the position to be understaffed and under the gun.
Feeling overwhelmed by the sheer amount of rants and unsolicited comments, I turned to my editor for advice. He told me, “Be kind, fair and reasonable to everyone you encounter. It’s a small world, and you never know who they really are, what they do or where they are going to turn up again.”
I was courteous, asked questions and let him go through his spiel about which carpet would be the best investment, and then I thanked him and we promptly went to another store to make our purchase. It cost me just a few dollars more, but I couldn’t bring myself to do business with someone that could treat people the way I personally saw him do.
Following his advice never really led me astray. Sure, it sometimes made for inordinately long and inconsequential conversations with people that had less than a solid grasp on reality. But it also led to numerous inside sources, important relationships and interesting articles.
The advice I received so many years ago still holds up, and if you are a business owner or business manager, you really are never off work. That’s true whether you are running a carpet business, a newspaper or a countertop shop.
Recently, I learned that the opposite of the advice is also true: If you are unkind, unfair or unreasonable with those you encounter, you’ll soon find out it’s a small world.
In the words of the late great showman Jimmy Durante, “Be kind to people on the way up; you’ll meet them again on your way down.”
Not too long ago I was in line at a local deli, picking up something for dinner, and the woman behind the counter was looking very overwhelmed. It was obvious the store was short-staffed. I placed my order and she apologetically explained that there was going to be a short wait because someone had not showed up to work that day. I was a bit perturbed, but I smiled and told her that I understood and tried to be sympathetic to her plight. However, the man in line behind me was not so kind. 6 • Vol. 6 / Issue 3 • International Surface Fabricators Association
As always, I look forward to your feedback, Sincerely,
Kevin Cole Editor & Publisher email@example.com
Learn Something New. Create More Profit. Make More Money. Give Your Company the Leading Edge. UPCOMING TRAINING DATES: Level I Stone/Quartz Fabrication Training Oct. 14-16 • Las Vegas Level I Solid Surface Fabrication Training
Oct. 21-24 • Morganton, N.C.
Whether it’s adopting a new material to offer more to your customers, or refreshing your staff on some of the best techniques and practices in the industry, there’s a reason for everyone to experience Total Fabrication Training.
ffering Now O ced Advan ! g Also Trainin
Find Out More & Watch Our YouTube Video! Visit www.ISFAnow.org/tft or call us at (877) 464-7732
Circle RS#03 on page 49 or visit www.isfanow.org/info.
From the Executive Director From the desk of Chuck Sawyer, Executive Director
Russ Berry Retires from the ISFA Board of Directors It was around 1996 or ’97 that I met Russ Berry.
used to. It looked more like the start of some
the country were making plans to start a new
And, probably most important, I could tell that
About the same time some visionaries around organization that would represent the needs and aspirations of solid surface fabricators.
Because I had started my shop about 20 years earlier and had done quite a bit of training
around the country, I knew many of these early leaders and I couldn’t wait to see where this organization was going.
I was working for Fountainhead at the time, and we learned there was a guy in south-
central Pennsylvania who was starting up a
new fabrication shop and he wanted to develop relationships with various manufacturers of
solid surfacing. He also wanted to focus on
commercial projects and that fit in with several things that Fountainhead was doing at the
time. So after a few phone conversations, I
headed over to Hanover, Pa., to see what the possibilities could be.
When I got there, I wasn’t sure what I was
facing. The space was pretty sizable, but it
seemed pretty quiet … and there wasn’t much
dust. Not the type of fabrication shop that I was
industrial venture, certainly not like a top shop. Russ was not the usual fabricator.
hit. Membership in the organization was on the decline and some tough decisions had to be made. Through his leadership and tenacity, Russ and the board grappled with the issues at
I learned he had a millwork background and a
hand and did an amazing job at putting things
Woodwork Institute (AWI), he taught estimating
Russ will be leaving his position as past
degree in sculpture. Through the Architectural and was proficient in the commercial project
process and I liked that. I also started to learn
something else. When you talk with Russ Berry,
you notice he is listening intently and pondering everything you say, while carefully thinking out his every response. I don’t think we actually
ever sold a lot of material to Russ, but through
our conversations and interactions, I knew I had met someone who I could certainly admire and
back on track. president and member of the ISFA Board of Directors, and I am certain his vision, perspective, tenacity and leadership will be missed. But, like all the fabricator members of the board, he has a business to run. Both for myself and as a representative of all the ISFA members, I sincerely thank Russ for all he has done for our organization. I also wish him every
was later privileged to consider as a true friend.
possible success with his business and any
Over the years, our paths crossed many times,
and we both were involved in the activities of
other activities that he may be involved with in
ISFA. Russ eventually became a member of the ISFA Board of Directors and within two years, was selected as president of the ISFA board.
He came into the position at a tough time. The
with solid surfacing taking a particularly bad
economy was definitely on a downward trend,
ISFA Executive Director
It’s more than just learning how to be more profitable, saving money on the bottom line and getting great referrals and discounts. Call ISFA today and find out how to make your world a better place.
Circle RS#20 on page 49 or visit www.isfanow.org/info.
8 • Vol. 6 / Issue 3 • International Surface Fabricators Association
Toll Free: (877) 464-7732 www.ISFAnow.org
Preview of Coming Attractions Coming soon to your neighborhood… ISFA is currently engaged in the development of a program to revolutionize our Total Fabrication Training! Under the leadership of ISFA Education Director Mike Nolan, a team of experienced educators is creating a new program that will result in a group of ISFA-approved trainers that will be able to provide fabrication training on a regional or local basis. With course modules developed by the ISFA team, we will be able to offer customized training at your shop. To participate in the development of this program or for questions about this program please contact: Mike Nolan, Education Director, firstname.lastname@example.org or INTERN ATION AL SURFACE FABRIC AT ORS ASSOCIATION
Chuck Sawyer, Executive Director, email@example.com. Circle RS#04 on page 49 or visit www.isfanow.org/info.
International Surface Fabricators Association • Vol. 5 / Issue 4 • 9
From the President From the desk of Mike Langenderfer, ISFA 2012-2013 President
Wow, Now What? For those of you that haven’t read my articles in
insights. It’s amazing that we have so many
25 years and am not an expert on every OSHA
“wow” — Wow, it’s really hard to believe that
Along with all this there is a pretty outstanding
day. If you’re not sure what you should do if
this magazine my theme has pretty much been my term is half over; wow, this year has really flown by; and wow, what a year so far.
There have been ISFA gatherings and CEO
Roundtables with many more scheduled in the future. ISFA headquarters has moved to
Pittsburgh. We have had the first meeting of the
different ways of getting to the same end result. free lunch. If you have not attended one of
these events, you should. Take advantage of these creative ISFA meetings to meet new
people and share your ideas. You have to take
time away from your office, shop or job to learn new things.
mentees for the Million Dollar Mentor Program.
The first CEO Roundtable was a great success.
did a fantastic job. You’re probably tired of
It’s just incredible how fast things actually ISFA is working really hard to provide our
members with as much helpful information as possible. I recently received a copy of the
ISFA Standards for Quartz and Solid Surface. In cooperation with the Marble Institute of America (MIA), we have established a
committee of manufacturers and fabricators to write standards that fabricators, specifiers and
It was very well attended and the presenters
requirement, but we do emphasize safety every OSHA walks in, I would suggest you look into it. Most states have some form of free service to
walk through your shop and offer consulting on
what you should be doing. OSHA has a program in Ohio called OSHA On Site. They don’t report back to OSHA; they make recommendations. You should really take advantage of these
programs in your area. I know you're all saying, “I don’t have time for it,” but I can assure you if
hearing me say this, but I learned a lot from my
you have an accident or OSHA walks through
yourself what kind of a guy I am or how I am
That’s about all I have to say for this issue.
peers. By now some of you are probably asking running a successful business if I am learning
something at all these events. I guess you need to look at it as continuing education or maybe positive reinforcement.
your door, you will wish you had found the time. I appreciate you reading this and invite your
comments. Please get or stay involved in our
industry. ISFA is a great organization that can help you. I’d like to say we will be coming to
If you haven’t got the point yet, let me spell it
your door in the near future like the OSHA guy,
need to spend a little time working on your
You have to get out of your shop and get
out. If you get involved, you will get better. You
but that’s probably not going to happen.
business just not in it and what better way to
involved. Attend an ISFA event and you will
do that than to get more involved with ISFA.
presentations. You can read more about it in
OK, as I sit here writing this, I have an OSHA
If you support the industry and get involved with
recommendation for this program. I have said
he showed up about a week ago with a letter
“Wow, now what?”
even consumers will be able to use.
I attended the first session of the Mentor
Program and I have to say I learned a lot.
There were some very good discussions and this magazine. I just want to add a
this many times before, but it can’t be stressed
enough. I went through the program and swear it turned my business around. If you have the opportunity, I would highly recommend you take part in this program.
ISFA gatherings have been held and are
scheduled to be held in the future. I have to admit I was a little disappointed at the
attendance. There was a good turnout, but I was expecting there to be an overwhelming
inspector in my office. No, I didn’t invite him in; describing nine complaints that were filed by a
former employee. We walked through the shop and he resolved all of the complaints. Then, of
reports, material safety data sheets (MSDS) and
shop. Of course I’m not happy to have him
monitoring the air quality and noise levels in my here, but it is reassuring to know that we are running a safe shop.
events. Vendors readily answer questions
In my travels I have seen shops that are not
on processes and techniques offer all of us new 10 • Vol. 6 / Issue 3 • International Surface Fabricators Association
maintenance records. Now he is back
Most of us would consider OSHA a pain in the
regarding their products, and lively discussions
Have a great day,
course, he wanted to see all of my logs and
number of attendees. There is so much
valuable information exchanged at these
ISFA, you won’t be one of those people saying,
rear-end, but they do serve a useful purpose.
practicing good safety and it’s pretty upsetting to see. I have been in business more than
Calendar of Events ISFA CEO Roundtable Sponsored by Kohler, Cosentino and Aetna Plywood/Meganite Aug. 21 - 22 Chicago, Ill. (877) 464-7732 firstname.lastname@example.org
ISFA CEO Roundtable Sponsored by Kohler Sept. 25 - 26 Boston, Mass. (877) 464-7732 email@example.com
Building Stone Institute Fall Study Tour
Sept. 25 - 28 Verona, Italy (202) 783-7000
Sept. 9 Minneapolis, Minn. (866) 786-6313
GMR Quality Stone Products Open House Sept. 13 Sterling Heights, Mich. (877) 229-5467
ISFA Grass Roots Gathering Hosted by Cosentino Sept. 19 - 20 Cincinnati, Ohio (877) 464-7732 firstname.lastname@example.org MIA Stone Industry Seminar Sept. 19 Dallas, Texas (888) 530-6714
Cheng Concrete Countertops Training Sept. 20 Berkeley, Calif. (510) 849-3272
Cheng Advanced Concrete Design Sept. 23 - 27 Berkeley, Calif. (510) 849-3272
IWF Restart Conference Sept. 24 - 25 Smyrna, Ga. (404) 693-8333
Architectural Woodwork Institute (AWI) Convention Oct. 9 - 11 Lake Buena Vista, Fla. (703) 733-0600
ISFA Level I Stone/Quartz Fabrication Training Hosted by Alpha Tools Oct. 14 - 16 Las Vegas, Nev. (877) 464-7732 email@example.com ISFA CEO Roundtable Sponsored by Kohler Oct. 16 - 17 Seattle, Wash. (877) 464-7732 firstname.lastname@example.org
MIA Stone Industry Seminar Oct. 17 Atlanta, Ga. (888) 530-6714
ISFA Level I Solid Surface Fabrication Training Oct. 21 - 24 Morganton, N.C. (877) 464-7732 email@example.com Woodworking Machinery & Supply Expo (WMS)
MIA Stone Industry Seminar Nov. 7 Pompano Beach, Fla. (888) 530-6714
ISFA Annual Member Meeting Nov. 7 Orlando, Fla. (877) 464-7732 firstname.lastname@example.org StonExpo/Surfaces Jan. 27 - 30, 2014 Las Vegas, Nev. (866) 550-6808
KBIS/IBS 2014 Feb. 4 - 6, 2014 Las Vegas, Nev.
China Xiamen International Stone Fair March 3 - 6, 2014 Xiamen, China +86 592-595-9616
April 29 - May 2, 2014 Las Vegas, Nev. (703) 683-8500
Carrara Marmotec 2014 May 21 - 24, 2014 Merina di Carrara, Italy +39 0585-787-6022
Aug. 20 - 23, 2014 Atlanta, Ga. (404) 693-8333 Submit your event for consideration in our Calendar by emailing Editor Kevin Cole at email@example.com.
Oct. 24 - 26 Toronto, Canada (847) 415-8024
International Surface Fabricators Association â€˘ Vol. 6 / Issue 3 â€˘ 11
In the Industry Cosentino Opens New U.S. Hub in Virginia Cosentino opened a new U.S. hub in Hampton, Va., which is the second central logistics and receiving facility for the company. Located at 2301 Aluminum Ave., the hub has more than
160,000 sq. ft. of warehouse and office space
and serves as a central location to receive all of
the company’s products manufactured in Spain for customers along the East Coast. The facility catalogs and stores the products, expediting
distribution to regional Cosentino Centers, home
improvement centers, fabricators and kitchen and bath specialty stores. The facility represents a
significant investment in infrastructure($3 million) and inventory ($10 million).
“Cosentino’s Northeast Hub is located in close
proximity to the port, making it an ideal location to receive shipments from Spain, where all
of the Cosentino brands are manufactured,”
said Lorenzo Marquez, North American VP of
marketing. “This second hub will complement our Houston logistics hub, allowing for Cosentino to
expedite shipments for the growing residential and commercial needs along the entire East Coast, as well as supplying the eight Cosentino Centers in the region.”
Samsung Radianz Quartz Surfacing Expands Distribution in Eastern United States Samsung expands its market reach in the Eastern United States by adding GRAMACO Granite and Marble LLC as an authorized distributor
of Radianz Quartz. After more than 30 years of experience in the Brazilian marble and granite industry, in 2005 GRAMACO was established as a stone distributor. The distribution area to
be serviced by GRAMACO includes Maryland,
Washington, D.C., Delaware, West Virginia and
C.H. Briggs Opens New Warehouse, Distribution Center C.H. Briggs Company, distributor of interior and specialty building products including DuPont Corian solid surface and Zodiaq quartz surfacing, opened a new 28,000-sq.-ft. warehouse and distribution center in Norcross, Ga. “Our decision to expand is the result of continued strong growth in the Georgia and eastern Tennessee markets,” said Don Schalk, president and COO. “The addition of the new warehouse enables us to increase local inventory levels of key products so that orders can be fulfilled faster to meet our customers’ needs for quick turnaround. In addition to exceeding our customers’ delivery expectations, we think they’re also going to value having the option of convenient, local pickup.” The new Norcross Distribution Center is located at 6115 Northbelt Parkway, Suite E, Norcross, GA 30071. The warehouse is open for local pickup between the hours of 8:00 a.m. to 3:00 p.m., Monday through Friday. C.H. Briggs has four other distribution centers located in Fort Mill, S.C., Reading, Pa., Savage, Md., and Telford, Pa., and a Corian Design Studio in Philadelphia.
new web-based store allows fabricators to place
family, now in its third generation of ownership,
be fast, user-friendly and accurate, the web-based
benchmark company in associate and customer
orders any time, seven days a week. Designed to
store has a variety of tools to assist in the ordering process. In addition to computer ordering, orders may be made using smartphones or tablets,
and once an order is placed, a confirmation will
automatically be generated, followed by invoicing and order tracking information.
Park Industries Celebrates 60-Year Anniversary
is for the company to strive increasingly to be a
satisfaction and to remain devoted to helping its customers be successful. Park Industries is the
largest manufacturer of stone working equipment in North America and has installed more than
10,000 machines in more than 20 countries. The company employs nearly 200 skilled associates
with headquarters and two manufacturing facilities in St. Cloud, Minn.
eastern Pennsylvania. Radianz is now distributed
Wilsonart Receives Two New Certifications
United States and Canada.
Wilsonart’s manufacturing plants in the United
Integra Adhesives Launches Web-based Store
to OHSAS 18001 standards in recognition of
from more than 50 wholesale outlets across the
States have been certified to ISO 14001 and
exceptional focus on environmental and health
and safety management systems. The company’s
Integra Adhesives, supplier of pre-
based adhesives for
laminating, mitering and seaming quartz surfacing, natural stone and solid surface, launched an
online store for its North American customers. The 12 • Vol. 6 / Issue 3 • International Surface Fabricators Association
Park Industries has been a provider of stone
working equipment since 1953 and is celebrating its 60-year anniversary in the industry. Since its beginning Park Industries has been a family-
owned company. The stated goal of the Schlough
plants in Temple, Texas, and Fletcher, N.C., have
met requirements of the International Organization for Standardization (ISO) related to minimization
of environmental impact, and of the Occupational Health and Safety Assessment System (OHSAS), an international benchmark for occupational
health and safety performance. ISO is a network of national standards-setting bodies. The British Standards Institution in cooperation developed
OHSAS 18001 with various certification bodies around the globe.
The Texas plant also received ISO 9001
certification for quality management systems
in 1994, and the North Carolina plant received the same certification in 1995. The ISO 9001 standards provide for consistently meeting
customer requirements and ongoing quality improvement.
Caesarstone Partners with IKEA, Opens New Distribution Center
reach beyond 2013. IKEA has 38 stores in more than 20 states.
Additionally, Caesarstone opened a new
distribution center in Phoenix to service Arizona
and New Mexico. In addition to supplying slabs,
the new facility will be the base of operations for area sales reps and provide samples and other marketing materials. Spellman Hardwoods will continue to offer Caesarstone products within
disabled individuals, with around-the-clock
caregivers. Century College Kitchen and Bath Design Students design the spaces, and then
the students at St. Paul College do the carpentry
work, build cabinets and install. Century College is a local community college with a highly regarded
Kitchen and Bath Design Program, accredited by
the NKBA. Architectural Granite & Marble provided the granite countertop slabs for the project.
the region. By operating with multiple distribution
Ceramic Tile and Stone Consultants Announced Winner of Survey Contest
customers with increased product availability and
Ceramic Tile And Stone Consultants Inc. (CTaSC),
centers, the company is planning to provide shortened delivery time.
a provider of marketing research and business planning services, announced that Tom Kotel,
Caesarstone, manufacturer of quartz surfacing,
Innovative Surfaces Donates Skills to Homeward Bound
has entered into an agreement with IKEA US to
serve as the retail outlet’s exclusive non-laminate
For the fourth consecutive year, Innovative
Gift Certificate. Kotel was randomly chosen as one
countertop vendor. According to a release from
Surfaces in Hastings, Minn., has assisted the
Homeward Bound project, in association with
Caesarstone, it will source, finish and distribute countertop products, including Caesarstone
quartz surfaces as well as other materials. The implementation of this program is expected to
Century College. The company donated the
granite countertop fabrication and installation
for a project put together by Homeward Bound, a nonprofit organization that houses severely
owner of Mid-America Tile, a distributor and
importer in Chicago, is the winner of a $600 Apple of many participants who were part of a raffle for their participation and completion of the CTaSC
2013 Stone Survey. More than 782 manufacturers, quarries, importers, distributors and fabricators
were invited to take the stone survey. Participants answered a series of questions based on their
Circle RS#05 on page 49 or visit www.isfanow.org/info. Circle RS#05 on page 49 or visit www.isfanow.org/info. International Surface Fabricators Association • Vol. 6 / Issue 3 • 13
In the Industry business category. Importers and distributors were
(made of concrete), end-use markets trends and
to trade in their old or current bridge saws at a fair
slab and tile sizes, sales by type of customers and
for stone, imports and exports, installers, retailers
the purchase of a new CNC controlled machine.
quizzed on the types of stone they buy and sell,
demographics, economic factors effecting demand
sales by types of applications. Fabricators were
and home centers. It will also have sections on
business, including equipment and tool brands,
stone industry cost structure and competitive
and types of finished products and stone types
market value and have those funds applied toward Included in the offer, the company will remove the
asked to answer questions about their fabrication
fabricators' operation costs and profitability,
purchase and selling price of stone, annual sales
environment, industry capital expenditures and
that are fabricated.
Inter-Tool Acquires Leitch & Co.
getting a good price for their former machine
2013 Natural and Manufactured Stone Products
manufacturer of stone and concrete polishing
machine being used to be sold or uninstalled and
prominent research firm, and Ceramic Tile and
development of the DS301 handheld planetary
be further elaborated upon and integrated into the
Trac Star stone saw. Inter-Tool will continue to offer
Diamant Boart hires New Sales, Service-Center Manager
Report. This publication will provide an analysis of
Global Equipment Group Announces “Trade In - Trade Up” Program
prior machine, ship it to their warehouse location
and install the new machinery all in one package. The company expects this to help existing
fabricators get the latest in technology while also
The survey results are included in the Catalina
Inter-Tool LLC has acquired Leitch & Co.,
without the hassle of waiting for the former
Report prepared by Catalina Research, a
products. Leitch & Co. is known for its
moved out of the way for the new machinery.
Stone Consultants (CTaSC). The survey results will
polishing machine for stone and concrete and the
2013 Natural and Manufactured Stone Product
the U.S. and Canadian stone industry based on
government statistics and market resources. Some of the topics that are covered include trends and forecasts for the stone industry and the current state of the economy, sales by type of stone,
engineered/quartz stone, manufactured stone
14 • Vol. 6 / Issue 3 • International Surface Fabricators Association
both of these products.
Diamant Boart, a division of Husqvarna
Construction Products, recently hired David
Smoot as a sales and service-center manager.
Smoot now manages the service center in Dallas,
Michigan-based Global Equipment Group
and serves the Southwest, working specifically
Up” program that will be offered to stone industry
Colorado, Utah, Arizona and New Mexico. Smoot
program gives an opportunity to stone fabricators
Services and Hard Rock Tool.
announced the launch of its “Trade In - Trade
with stone processors in Texas, Oklahoma,
professionals throughout North America. The
previously held positions with SCS Technical
Circle RS#06 on page 49 or visit www.isfanow.org/info.
Management Matters From the desk of Jon Olson
Solid Surface Fabricators Should
Stop Waiting for the Phone to Ring! Six months ago, I switched from working for a large solid surface fabrication company to working for DuPont Building Innovations
Surfaces business. I went from running one of
the largest shops in North America to becoming
fabricator who shows up at a showroom has a potential new customer.
But, it’s not just stopping and asking to be their fabricator.
a DuPont Key Consultant, working with
My second suggestion is to make up a binder
Connecticut, Rhode Island and western
price the countertop. I might add this is how
fabricators and visiting showrooms all over
with a pricing structure that allows a designer to
solid surface tops are priced in the big box
It’s been a wonderful experience and I have
learned quite a bit working from the perspective of the manufacturer as opposed to the fabricator.
From what I have seen, I have decided
fabricators need to become more aggressive
about reaching out to showrooms. As a result of a slower economy and the popularity of granite
in recent years, dealers didn’t want to hear about countertop alternatives, especially when it came to solid surface. Fabricators may believe calling
on dealers is a waste of time because they aren’t interested in these alternatives. My advice is to stop waiting for the phone to ring.
From my visits to showrooms, I have noticed a
tons of social media sites full of information you can use. And also make sure to call your
representatives and brainstorm with them. Most have seen a lot of different ways fabricators are getting ahead, and they can be a wealth of
information and can help you brush up on your sales skills.
Here are a few other points to ponder:
stores. When I worked at the solid surface shop,
Always be positive. Don't bad-mouth your
felt I was giving a better price that way. In reality,
Make sure to call and make an appointment
I also preferred to price the tops themselves. I
that is the best way, but we are living in different times and a revamp on how we bring prices to the market can make a big difference.
competition or other products.
rather than just showing up out of the blue. It is frustrating to designers if you don’t do this, especially if they are busy. Plus, an
Developing specials that would be of value to a
appointment ensures you have their attention
what about a lavatory top program? I think this is
Don’t underestimate the importance of
showroom is my next suggestion. For example,
a good place to begin, as many showrooms only have programs for granite. Throw a plan in there and mix things up. You could add this to your
sales binder. Call your local sheet rep and ask
them if there’s special pricing available you could use for a program. Reps like this. Their job is to
for a given time period.
receptionists. They may play a big part in what customers buy. They are generally the first
person a client meets, and often part of their job is to show new clients around the showroom;
they tend to put more attention on products they understand. Fill them with knowledge. They also
help grow your business, so if they’re good, they
tend to support the companies that are nice to
will be more than happy to assist.
them, so smile and listen.
fabricators are very organized when it comes to
Also, knowledge is one of the best things you
However, for any of this to work, the fabricator
visited has a binder that has prices and
new and exciting. In fact, that could be your first
and the showroom so you are able to deliver
without having to call the granite shop.
you like to know what’s new and exciting in the
and outstanding enthusiasm.
few things. First off, dealers are ready to listen if you have a plan. For example, many granite a price book. Almost every showroom I’ve
can bring to a dealer — they like to know what is
really has to work together with the material rep
programs the dealer can reference quickly
question when you meet with a designer. “Would
competitive pricing, frequent knowledge updates
solid surface world?”
So if your phone isn’t ringing and your inbox is
However, from my experiences, most solid
surface fabricators ask the dealer to call for a
To ask that question, one must be sure to keep
empty, staring at them and waiting isn’t the
of managing a showroom, designers do not have
Which colors have been discontinued? How
with a great sales pitch. You have a great
able to explain how solid surface can be used in
About the Author:
price even if it’s a vanity top. In today’s method
up with the industry. What are the new colors?
solution. The time is perfect to visit showrooms
time to wait for a price.
about bowl options? A fabricator must also be
product. It’s time to spread the word!.
So my first suggestion is that it’s time to hit the road again and start visiting showrooms,
design. As we know, it's not just a flat surface.
designers and small architectural firms that may
In the information age, it is pretty easy to get
occasions I have had a dealer tell me he wasn’t
starters, keep reading this magazine. You can
a solid surface shop. That tells me the first
As I’ve pointed out numerous times, there are
just be looking for fabricators. On several
your hands on the latest information. For
sure who to call if I asked him where I could find
also use social media to gather information.
Jon Olson works for DuPont as a key account consultant for Corian and Zodiaq surfaces in New England and has more than 30 years involvement in the solid surface industry, with experience in all aspects of fabrication and sales. He is the past recipient of ISFA’s Fabricator of the Year and Innovator Awards and can be reached at jonathan.m.olson@ dupont.com. International Surface Fabricators Association • Vol. 6 / Issue 3 • 15
OR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR
ISFA’s Million Dollar Mentor Program Begins With Business Boot Camp systems, organization and management as he
The program is geared to those members whose goal is to develop a profitable $1 million-plus fabrication business, or who wish to take their businesses to the next $1 million level.
ponders his future retirement.
Business Boot Camp Beginnings The nine-month structured mentoring program
kicked off this year in Lexington, Ky., with ISFA’s Business Boot Camp. The Lexington location
was selected so the participants could tour the nearby Toyota manufacturing facility, learning
The well-known Million Dollar Mentor Program
about Lean Manufacturing from one of the best-
developed by ISFA is back in action this year
known prototype manufacturing facilities in the
with a new group of participants wanting
United States. The Toyota Production System
to elevate their businesses to the next
level. Having graduated numerous previous participants who have gone on to become industry leaders, the program is geared to
those members whose goal is to develop a
profitable $1 million-plus fabrication business,
has been a model for efficient manufacturing for Mentor Participants (left to right): Chris Alexander of Counterwrights LLC in Pascagoula, Miss.; Kate Dillenberger, of Bisley Fabrication in Gresham, Wis.; and Steve Hood, of Paragon Granite & Marble in Longmont, Colo.
years, with a goal of three desired outcomes:
■■ To provide the customer with the highest
quality products at lowest possible cost in a
timely manner with the shortest possible lead times;
or who wish to take their businesses to the next $1 million level. It is a business development
■■ To provide employees with work
the networking, business development lessons
successful growth happen.
to the market, achieve profit through cost
think tank and incubation program providing
satisfaction, job security and fair treatment;
and successful role models necessary to make
■■ To give the company flexibility to respond reduction activities and long-term prosperity.
Following the tour, the participants embarked
This year’s participants are Chris Alexander, of
on two days of interactions and training aimed
Alexander Counterwrights LLC in Pascagoula,
at beginning the process of evaluating their
Miss.; Kate Dillenberger, of Bisley Fabrication
in Gresham, Wis.; and Steve Hood, of Paragon Granite & Marble in Longmont, Colo.
Alexander is relatively new to the surfacing
industry after spending time as an engineer
company and personal needs and aspirations Jason Nottestad, of VT Industries, gave a presentation on applying Lean principles to fabrication shop settings.
forward to building on its foundation to create a
Jason Nottestad, Eastern regional sales
thriving and profitable business.
manager for VT Industries, was one of the
Dillenberger is a second-generation fabrication
featured presenters. In his role with the
shop owner who has been active in the
company, Nottestad has been involved with the
business for about seven years. She looks
implementation of a variety of Lean Manufacturing
forward to being able to reduce the chaos and
projects and is an expert in the application of
improve the profits.
Lean principles to the fabrication shop. Jason did
Hood is an experienced fabrication shop owner,
bring huge benefits. He plans on working on
16 • Vol. 6 / Issue 3 • International Surface Fabricators Association
over the next nine months.
provided information that would assist them in
purchased their business and are looking
there are many areas where improvements can
would be a guideline for them and their mentors Several experts gave presentations and
in the shipbuilding industry. He and his wife
but even with all his experience, he realizes
with the goal of developing action plans that
an outstanding job in showing the group how the Bob Paradiso, of Hanwha L&C Surfaces, discussed the ins and outs of branding a fabricator business.
techniques witnessed at the Toyota plant could be applied in a practical way to the processes performed in fabrication facilities.
OR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR Bob Paradiso, vice president of sales and
marketing at Hanwha L&C Surfaces, was also on hand to provide perspective on branding
a fabricator business. Among other insights,
Paradiso challenged the group to identify and
capitalize on their individual companies' unique characteristics and to incorporate these into their brand image.
Shannon DeCamp from TechneTrain, Inc., a company whose mission is to develop
reaching OSHA compliance, presented
Bob Weichert is president of Lincoln
discussion around safety issues and the new
fabrication company based in Lincoln, Neb.
owner in 2002, after serving numerous years
training programs and assist in companies
“Surviving an OSHA Inspection” followed by a
Laminating, a full-service countertop
harmonization of OSHA requirements with
Bob purchased the company from its previous
The participants embarked on two days of interactions and training aimed at beginning the process of evaluating their company and personal needs and aspirations with the goal of developing action plans.
as its general manager. He is one of the first
members of ISFA and has been active in the fabrication community for decades.
Since taking the reins of Lincoln Laminating, he has successfully grown the business,
which now has more than 20 employees
fabricating and installing around two dozen jobs per week. The company specializes
in solid surface, but also works with quartz surfacing, natural stone and recycled
Mike Langenderfer positive experience are qualities he hopes to emphasize during the mentoring process.
Mike Langenderfer, the final mentor for this
year’s program, is no stranger to the program,
having been a past participant as a mentee. He credits the program for much of his company’s success and sees taking a mentor role as a way of giving back to the program. Having
grown up on a hog farm in Ohio, Langenderfer
has always understood the value of hard work. However, rather than taking to farming, he
went to college and graduated with a business degree before joining the Marine Corps where he served as an officer.
And, of course, what ISFA business event would
products. With a foot in both the commercial
After leaving the armed forces, Langenderfer
the Break Even Point (BEP)? Chuck Sawyer,
a shop that takes advantage of today’s
discipline, to work. After serving in various
which covered the idea that to be profitable a
business, Weichert will, no doubt, serve as a
his wife purchased a sign business and
point at which cost or expenses and revenue
Mike Woods started in the countertop
be complete without a conversation about
and residential segments of the business,
began to put his business degree, and
ISFA Executive Director, lead the conversation,
technologies and a solid understanding of the
sales and management positions, he and
company must understand and first reach the
then a commercial cabinet shop, where he
are equal. Once a company understands how to calculate its BEP, it then knows what is needed to turn a profit.
business in 1990 with Tech Products/
Wilsonart, where he spent 10 years working
with all the company’s products (i.e., laminate,
solid surface, SSV). Rather than taking his
Following the initial experience at Boot Camp,
to home and ended up partnering with the
the Million Dollar Mentor participants are
matched with mentors, and together they will
collaborate on the various action steps for their overall plan. On a monthly basis, they will also have assigned lesson plans to help keep the process on track.
This year’s mentors are Bob Weichert, of Lincoln Laminating in Lincoln, Neb., who is paired
up with Steve Hood; Mike Woods of Creative
Countertop Solutions in Nashville, who is paired
up with Chris Alexander; and Mike Langenderfer, of The Countertop Shop in Holland, Ohio, who is paired up with Kate Dillenberger.
career on the road, he decided to stay close owner of a solid surface fabrication business,
was first introduced to solid surface. After
13 years, he then bought a small residential
solid surface shop which he grew to include stone and quartz fabrication. He is a strong
believer in establishing relationships and was a charter board member of the Cabinet Makers Association and is a member of various other
business organizations. In 2008 he was elected
Custom Fabrication Inc.
to the ISFA Board of Directors and currently
Over the next nine years, Woods worked
and planning and the importance of investing
to grow that business to a multimillion
dollar operation before parting ways to
start his own fabrication facility, Creative
Countertop Solutions, in 2009. His business has grown to fill a 30,000-sq.-ft. facility
offering solid surface, natural stone, quartz surfacing and recycled materials. Woods'
serves as president. His focus on research
in people and technology are prime attributes for his mentor role. He hopes to share his
experience and the importance of calculation and industry involvement, along with his own experiences as a previous participant in the program, as part of the mentoring process.
focus on full-circle selling (commercial,
For information about future Million Dollar
commitment to providing customers with a
residential, cabinet shops, builders, etc.) and
Mentor Programs contact Chuck Sawyer at International Surface Fabricators Association • Vol. 6 / Issue 3 • 17
UNIQUE ANGLES Radisson Blu Hotel at the Mall of America Features One-of-a-Kind Surfacing Project
18 • Vol. 6 / Issue 3 • International Surface Fabricators Association
URNING THE INTERIOR OF THE NEW 360,000-SQ.-FT. RADISSON BLU HOTEL at the Mall of America in Bloomington, Minn., into a work of art was why global hospitality and travel company Carlson Rezidor hired the architecture studio of Graven Images, headquartered in Glasgow, Scotland. And that was exactly what Graven Images did, but it was not without its challenges. The development of the Radisson Blu was a $137.5 million venture and it is the only hotel connected directly to the Mall of America. As such, the project called for a design that would match up with the grandeur of the setting. So, a unique entryway from the mall to the connecting second floor of the 13-story hotel building was developed into a one-of-a-kind surfacing project. Ultimately a stunning bit of geometrical wizardry made from 7,000 sq. ft. of Krion solid surface was created to clad the walls of the entrance areas of the building. Krion in the colors of Snow White and Red Fire were used to cover the walls of the lobby with geometric forms that are joined to one another, creating a design reminiscent of blocks of ice. Both the escalator, on the right of the entrance, and the stairs, on the left, are also clad with these decorative solid surface forms (see Figure 1). This sort of futuristic design is also reflected in the room leading to the cocktail lounge and restaurant, all creating a strong visual impact (see Figure 2). Light in the room is projected onto the triangular panels, creating a very modern lighting effect. While the final product is an innovative visual masterpiece, the road to realizing the project’s completion was a long and winding one, from the standpoints of the design, fabrication and installation. The Design The design firm Graven Images was selected to develop the idea for the project based on a successful 11-year relationship with Carlson Rezidor and the firm’s amazing ability to create beautiful designs that are functional works
The entranceway to the new Radisson Blu hotel at the Mall of America was clad in a geometric pattern of Krion solid surface to create a stunning visual effect. International Surface Fabricators Association • Vol. 6 / Issue 3 • 19
envelop the guests on arrival and also still engage with them during their stay whenever they arrived back at the hotel,” he continued. “The space is an unusual one in that the hotel guests after check-in have to travel up to another level to cross over to the hotel bedroom block. The main concept for the wall was to form a canyon around the escalators that would disguise them and at the same time give the guests an amazing sense of arrival.”
The main concept for the wall was to form a canyon around the escalators that would disguise them and at the same time give the guests an amazing sense of arrival.
Figure 1 – The project called for the stairs and the escalator leading to the hotel to have the same geometric pattern as the upper level entranceways.
of art. The creative team of Graven Images is composed of architects, interior designers, graphics designers, artists and 3-D designers, and has more than 30 years’ experience in the realization of business projects, public, hotel and leisure. Jim Hamilton, the creative director of Graven Images, was in charge of designing the project and explained the ideas behind it: “Like any
design you have to first and foremost satisfy the objectives set out by your client. In this instance part of our brief was to create an interior that would create a buzz and excitement around it and that would be recognizable as part of the new Blu family in America. “I was looking to create an installation within the entrance lobby area at the hotel that would
After coming up with the idea for the design, a material that would work to make it a reality had to be selected. “I had looked at glass, composite stones, lacquered finished boards and many other solutions,” explained Hamilton. “When Krion was first shown to me, I very quickly understood its properties and its potential as both an interior and exterior product. In particular the surface luster and tactile qualities appealed to me immediately as well as its durability and flexibility.” The colors Snow White and Red Fire were selected from the numerous options available. “Snow White was chosen for a number of reasons,” explained Hamilton. “It had to reflect light around a fairly massive tripleheight space without relying on tons and tons of artificial lighting. It is also a fantastic transition from Snow White to Red Fire to reclaimed Minnesotan barnwood [which was used in the bar and restaurant]. Another reason for choosing Snow White was that it complements almost any color, texture or material that comes into contact with it—so much so we also used it to form the very large communal table in the upper lobby lounge as well as the boardroom table (see Figure 3). The boardroom table was particularly important since this location is the Blu that is closest to Carlson’s world headquarters, which is just 10 minutes’ drive from the hotel.” However, Hamilton still had to sell the developers on why this solid surface product
Figure 2 – The halls leading from the entrance to the cocktail lounge and restaurant also held true to the form, with the framing done in red to contrast the white. 20 • Vol. 6 / Issue 3 • International Surface Fabricators Association
Figure 3 – The tabletops in the lounge and the conference room were also done in matching Snow White Krion. was the right fit. Mortenson, a large U.S.
construction firm that was joint developer on the project, was also serving as the general contractor, and working with an unfamiliar
material added to the difficulty of getting the project off the ground.
“[Mortenson is] a massive contractor and they hadn’t used the material before,” recalled
Hamilton, “so that was a hard sell to convince
them to import a product from Spain. Once the guys had seen the product, had visited the
factory and had tried their hand at working with it, then they really bought into the process.”
Figure 4 – Butech, a company in Spain, helped to develop the system to hang the panels prior to actual fabrication of the components in Minnesota.
Figure 5 – Both the metal substructure and the solid surface panels were fabricated by MG McGrath in its fabrication shop and then transported to the site for installation. Photo by Heidi Sandstrom
Once everyone was on board with the design
MG McGrath is a company mostly dedicated
and the material choice, it came down to
figuring out exactly how to make it happen. Fabrication While Mortenson was serving as the general
contractor, it was determined that an aluminum substructure would have to be built to hold the solid surface sheets in place. So, Minnesota-
based MG McGrath was subcontracted to do the designing, engineering, fabrication and
installation of the wall. At this point, in June of 2012, the design of the project had already
to metal working that has a lot of experience
fabricating and installing custom architectural
panel systems. However, the company had no experience in fabricating solid surface. This, along with the tight time frame, meant two
things: 1) a team of MG McGrath workers would have to be trained in solid surface fabrication;
and 2) additional assistance would be needed
in developing the system that MG McGrath would ultimately fabricate and then use to install the panels.
taken about two years, and construction on the
A group of 12 people from MG McGrath was put
about a year before. The hotel was expected to
Spain where they received training on the
open its doors in March.
Systempool, the manufacturer of Krion solid
main building for the hotel had already begun
together to manage the project and was sent to
be completed in early 2013 so it could officially
material’s properties and fabrication methods by
Figure 6 – Both the height of the project and the already installed stairs and escalator were challenges that were solved by the use of various lift mechanisms. Photos by Joe Brennon International Surface Fabricators Association • Vol. 6 / Issue 3 • 21
Figure 8 – To hang the panels in place, holes were cut into them and metal inserts and screws were anchored to the metal frame. Then solid surface plugs were adhered in place over the holes, and the panels were refinished on site to hide the existence of the plugs. Photos by Heidi Sandstrom
Once the model was put in place in August
2012, MG McGrath fabricated the Krion panels and the metal wall structure, carefully Figure 7 – To install the wall cladding, the metal substructure first had to be installed to mimic the shape of the finished project. Photo by Mike McGrath
controlling the geometry and tolerances on each aspect of the project. Then the
unassembled materials were shipped directly to the jobsite for installation (see Figure 5). Installation
surface. Then Butech, another company under the Porcelenosa umbrella and sister company to Systempool, was brought in to work with MG McGrath in devising a system suitable to make the project a reality. Butech was created in 2001 with the aim of supporting the work of all of the professionals involved in the ceramic tile-laying sector. However, the firm’s commitment toward the training and qualification of its technical team, together with its constant research to provide new construction solutions, led to the
solutions to the dilemma of the project’s substructure that would both work well and be economically feasible. Through the use of modeling, in which they could examine the conditions, open joints and different planes involved, a method was developed
(see Figure 4) and the model was sent to MG McGrath for fabrication.
22 • Vol. 6 / Issue 3 • International Surface Fabricators Association
adjectives like “innovative,” “magical” and “fun” to describe the finished work. “In summary, it breaks some rules, it brings a smile to people’s faces and considering it is a
“The Krion wall is by far the most instantly
metal wall structure and panels was tricky
because they were being installed over an escalator and staircase (see Figure 6).
allow itself to be taken too seriously,” he said. recognizable feature within the hotel and hence flies the flag for it. The hotel is performing way above predicted figures
MG McGrath wasted no time in rigging the
and the occupancy rate is fantastic, so in a
could be installed precisely, allowing for the
with Blu in America has been achieved.
installed accurately over the metal wall
on another four potential Blu projects in the
unitized components so that the metal framing
sense the objective of maintaining momentum
horizontal and vertical Krion panels to be
On the back of this, we are now working
structures and giving them the 3-D shape
To actually hold the solid surface sheets in
undertook the work of finding possible
those involved in the work, and used
also had its challenges. Access installing the
cladding installations in the past, the installation
expertise was the development of systems for the
Leveraging its years of expertise, Butech
Hamilton recalled the sense of pride for all
very successful commercial project, it doesn’t
enlargement of its product range. Among its
the Radisson Blu.
With the completion of the project,
Although MG McGrath had done numerous
required for the design (see Figure 7).
hanging of ventilated facades, such as the wall at
place, holes had to be cut into them to allow for anchors to be placed. Each hole, which was
spaced 2¾ in. apart around the entire edge of
each panel, had a stainless steel shell inserted
into it that was then screwed down to the metal frame. Once the panels were secured in place, solid surface plugs had to be glued in place to
cover the holes and then refinished to obscure that they were even there (see Figure 8).
After countless man-hours, finally, in February 2013, the project was completed — right on schedule.
More than two years in the making, the geometric wonder now announces the entrance of the Radisson Blu to hotel visitors and mall goers alike. With a lot of imagination, ingenuity, the teamwork of dozens of experts, and a great use of a versatile material, the project stands as a testament to just what hard work can accomplish. And it will likely stand as a functional work of surfacing art for many years to come. Editor Kevin Cole can be reached at firstname.lastname@example.org. For more information on Krion solid surface, go to www.krion.es/en.
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or fax this form back to ISFA at (412) 487-3269 or by mail: 2400 Wildwood Dr. Gibsonia, PA 15044 International Surface Fabricators Association • Vol. 6 / Issue 3 • 23
Capitalizing on Green
The rise of more ecofriendly materials such as those using recycled glass is good for the environment and the bottom line
By Robert Baxter
f you travel up and down the East Coast, one thing you will hear repeatedly is that “green is good.” From architects to designers, millwork companies, fabricators and, yes, even homeowners, the message is clear. Environmental stewardship is on many people’s minds, and every one of us needs to do our part to ensure the sustainability of the resources we consume. We as a society
need to improve on the products we manufacture, work with and buy. Every major industry, from
high-tech product developers to automobile manufacturers, is telling the public all about the good they are doing with regard to saving the planet. Companies use less paper, cities create roads specially for high-occupancy vehicles, and waste is now separated into recyclable materials vs. garbage. Everywhere we look we see a call to action for environmental responsibility. This includes a corporate responsibility where businesses must do their part as well. In few other industries is the consumption
The good news is that recycled materials are
building industry. Just look at what it takes
Compared to other premium offerings, recycled
housing, school or an entire residential
cost levels. Recycled materials are, in many
understanding and implementing sustainability
materials like quartz and natural stone products.
of raw materials more prevalent than in the
profitable for everyone in the value chain.
to build a new high-rise, student dormitory
materials can and do compete on value and
development. That said, the need for
cases, just as affordable now as other popular
within the surfacing industry has never been
Additionally, the architectural and design
more crucial. Every effort counts, and using
recycled materials is a good place to do our part. But if recycled materials are going to
become readily used and specified, then they
have to appeal to the bottom line. They have to
be profitable for those utilizing them. That is just the way industry and commerce work. All good intentions are just that — good intentions — unless they are practical for actual use.
24 • Vol. 6 / Issue 3 • International Surface Fabricators Association
community has been paving the way for the
use of more eco-friendly surfacing materials. Historically the architectural and design
community has been attracted to new and
unique options. Designers and architects also
have led the way in understanding sustainability
products into their designs, there would be little use for these materials.
Companies can no longer hide behind
the excuse that recycled materials are too
expensive or not attractive enough to use for both commercial and residential projects. In the long run it is actually more expensive to not use recycled materials because of the ever increasing surplus of waste that is all
too abundant across the globe. It costs a lot of money to deal with these growing waste materials. Furthermore, recycling material
creates new jobs, lessens our carbon footprint on the environment and reclaims material
that would either go to landfills or be burned and cause harm to the atmosphere. At the
same time, we can send a message to our children and future generations that being environmentally conscientious is the right thing to do.
Of course those are all wonderful benefits,
but what has really helped make this product category start trending upward is the
amazing and wonderful aesthetic that
products containing recycled materials offer to end users.
and the importance it plays in the life cycle of
There are literally dozens, if not hundreds, of
and creative ability to incorporate sustainable
utilize recycled components. More common
the projects they design. Without their influence
surfacing materials now on the market that
the design community and caused it to embrace these surfaces as chosen alternatives.
their brands without the use of printed
fabricate or have questionable integrity are likely
as many forms of sustainable marketing as
that use resin-based binders, however, generally
life cycle sustainability of your efforts — from
fabricates. Products that are challenging to
materials. Companies must and should utilize
to be avoided. Recycled glass-based materials
possible. It is imperative to consider the full
allow for ease of fabrication and have high
marketing to installation. Sample boxes made
allow the raw material to co-exist with the
particulates and/or other materials that may be added to give the product its appearance and random particulate dispersion. These binders are commonly found in products such as
quartz surfacing and solid surface, which have long-standing résumés for dependability and
recycled components. And there is a whole host of newer materials now on the market as well. These surfaces use both pre- and
post-consumer (and industrial) wastes, ranging from paper to metals and just about everything in between. One element gaining in use is recycled glass.
Why Recycled Glass? Materials using recycled glass capture a look
that is both brilliant as well as progressive. But beyond that, why use glass? Think of all the
industries that use glass: beverage, automobile, home decor, window and door manufacturers and countless others. All of these industries generate glass products that will eventually
make their way into the waste stream. In 2010, the EPA reported that 5 percent of all landfill material was glass. Because glass is made
of molten sand, it never really decomposes.
This leaves us with a global surplus of glass.
Therefore, post-consumer and post-industrial
glass are readily available — what better use for it than to continue its life cycle and incorporate it into a new material? With such a plentiful
resource why would we not capitalize on using
glass wherever possible? However, perhaps just as important, is that the inviting and unique look of recycled glass-based materials has inspired
from recycled materials, recycled paper and electronic forms for administrative purposes all contribute to the ongoing effort to maximize what can be reused or conserved. Make sure the recycled materials you are using are LEED certified and use low (or no) volatile organic compounds (VOCs) so
performance. Fabricators can play a vital role in
you (and your customers) get the most out
spreads far and if they do not want to work
the same, so take the time to find out what
difficulties, they will (and do) push back with
are. Ideally, a reclamation program should
the products that are used today. Their influence
of them. Not all materials are manufactured
with a particular material because of fabrication
the chemical structure and recycled content
designers, builders and other end users alike.
and quartz surfacing all have versions that use
providers the ability to promote and build
Another factor to consider is how that product
material strength and durability. Resin binders
materials, such as laminate, solid surface, tile
sites play a pivotal role because they allow
exist or be in the creation phase. Too many
Another point to consider is the care and
times products that are removed from use
very little maintenance. Those glass-based
overlooked. Having a program in place that
require no sealers, and special cleaners are
sending them to a landfill, such as donating
maintenance of the material. Glass requires
after many years of serving their purpose are
surfacing materials that use resin binders
finds a new use for these materials in lieu of
not necessary. Glass-based products resist
heat and scratching as well as any surfacing product on the market (although trivets are
always recommended, as with any product). Most glass-based materials can be repaired if necessary when damaged, and most
manufacturers offer lengthy warranties for
their materials so as to give the end user the assurance that their product is worth the investment.
them to Habitat for Humanity, significantly adds to one’s sustainability efforts. Making sure that the life cycle of these products extends long after installation is vital to achieving true sustainability. As we move into the future, disposal of the resources we have used becomes a greater concern. It only makes good business and ethical sense to utilize these resources to
Conversely recycled materials like glass are not
produce long-lasting and beautiful products.
look is wanted, then this product might not fit
and our impact on the environment, we must
for every application. If a traditional, old world
that design element. Another drawback would be in respect to the color pallet. If a darker
color is desired, then recycled glass materials
will only provide limited options. Also, recycled materials, although not expensive, will not
provide a basement-level budgetary solution.
They will, however, provide a very good return on investment because of their sustainability,
product integrity, multi-thickness gauges and
large slab sizes, which will provide solid yields for many different sized projects. Going Beyond the Material One of the greatest allies recycled materials
have is the Web and the various social media sites that promote the benefits and features
of sustainable materials. These social media
If we want to minimize our carbon footprint understand and implement sustainability wherever we can. Everybody wins when highquality and profitable recycled materials that don’t pose fabrication challenges are used in the building industry.
About the Author Robert Baxter, regional sales manager for EOS Surfaces, is a 24-year veteran of the countertop industry, having worked at the manufacturing, distribution and fabrication levels. His range of knowledge includes home center, commercial and residential markets. His core focus is now on sustainability and how surfacing materials can positively impact the industry. He can be reached at (410) 829-6642, email@example.com or www.eos-surfaces.com. International Surface Fabricators Association • Vol. 6 / Issue 3 • 25
In Sales, Small Changes Can Equal
By Kirk Heiner
market share, Apple has more than 20 times the
Imagine making a few minor changes in your
of about $5 million to Apple’s $97 million.
showroom and sales process and increasing
your profit by 50 percent. It’s possible. Small changes in the right areas can mean huge payoffs. There are some simple steps you
can take to go from mildly profitable to wildly profitable.
The Biggest Breakthroughs
profits. In one quarter alone Dell posted profits How do they do that? Apple knows its customers. It works to fill those customers’ unspoken, even unknown, needs. Apple addresses issues nobody else notices and delivers value in the process. Learn the lesson from Apple. Success is not about gaining greater market share; it’s about profitability.
Most people look to their trade for what to do
The Secret to Greater Profits
of what the most savvy business people do.
So how do you ask for and get more money
business — Richard Branson, Bill Gates, Guy
make their buying decisions. People make their
in every industry, the biggest breakthroughs
compare products and companies, looking at
your business and your industry to see what’s
a purchase. Think about the last time you
and how to do it, which is exactly the opposite If you listen to the most successful people in
for what you do? By knowing how customers
Kawasaki — they’ll tell you that in business,
purchasing decisions based on emotions. They
and successes don’t come from looking at
value vs. cost. You do it every time you make
working, or what’s fine, but in discovering
shopped for anything.
Starbucks wasn’t successful because people
needed more coffee. In fact, the company will tell you it doesn’t even sell coffee; Starbucks
sells an experience. What was missing in the industry wasn't coffee, but a feeling.
Winning doesn’t come from making massive
changes, but rather simple, small changes that tap into deeply felt customer desires that are going unmet in an industry. This is where the best and brightest focus to find solutions to
problems their competitors don’t even realize exist.
Think about intermittent windshield wipers, air conditioning in automobiles or even the iPad.
Nobody knew these things were missing. These
So how do shoppers determine value? They do so through perception and information. They look to compare the quality of products, trustworthiness of the company, safety of their purchase, social proofs, Internet reviews on both companies and products, warranty and more. They’re looking to answer two questions: 1) “What product is right for me?” and 2) “Which company should I choose?” Frequently, they need to determine the product first. Once they feel safe in their product selection and color choice, then they look to compare which company is best to go with. Believe it or not, most of the time after meeting
The Big “If” Studies have shown that the average American is willing to pay up to 50 percent more for an item “if” they see a value difference. That’s
your challenge. You must give them a clear,
perceivable difference in the value you bring to the project. It’s called your value proposition. What are you promising that others aren’t?
Find the right value proposition and you can easily double the profit of every sale.
Most companies do not lose the sale over a 5 or 10 percent price difference. Let’s say three companies quote the job. Company A’s price is $2,300, Company B’s price $2,530, and Company C’s price $2,760.
What is the perception of a product or service when there is a $460 spread between prices? Which one do you think they will perceive is
the quality company? What might they assume about the lowest priced company?
The average company doing granite
countertops nets about a 10 percent profit. The difference in the previous example between company A and company B is exactly 10
percent. That means if you raised your price
from $2,300 to $2,530 you would be doubling your profit. I know, you’re probably asking,
“Won’t I sell fewer jobs if I do that?” Maybe not. I used to work in sales and installation for a hardscape and masonry company in
California. The company’s main salesperson
had been with them for years. He was always complaining to the owner that their prices
were too high. He wanted to be able to lower the prices so he could sell more. He would
were small additions to existing industries that
with several companies there is very little clarity
consistently close about 20 percent of his bids.
made global impact and massive profits. In the
in the mind of the customer as to the distinct
same way, small changes in how you do what
differences between them.
Finally, the owner allowed him to drop the
you do every day can make a massive change
If you wish to charge more for what you do,
to your bottom line.
your first mission is to help them determine the
Take Dell vs. Apple for example. Dell computers
right product and color. Your second step is to
has only about 6 percent. A recent news article
should be done from the moment they drive up
have about a 30 percent market share. Apple
make clear why you are a better choice. This
stated that while Dell has five times more
through the signing of a contract with you.
26 • Vol. 6 / Issue 3 • International Surface Fabricators Association
price by 10 percent. After the price drop, he continued to close about 20 percent.
In response, the owner decided not just to
return to the old pricing, but raised his prices an additional 10 percent. Guess what? The salesman still closed 20 percent.
The moral? Dropping price doesn’t always
mean you will sell more. Sometimes
The amazing thing is that value
giving them reasons to pay a bit
where making small changes in
being slightly higher priced and more helps you win the sale.
Here’s the point: People equate
value to price. However, if you don’t demonstrate clearly how you are
different and why that’s worth the
cost difference, they might as well save the money and go with the lowest-priced company. The Three Bid Rule
is invisible. Sales is the one area the right areas can mean huge differences in profits.
If you’re struggling to be more
profitable, the easiest way to do that is not to sell more, and do
more. It’s to make more profit per
sale, and you do that by the small things that matter most to the client.
Remember the three bid rule?
Meeting unspoken needs is where
for a new kitchen is getting six
between winning and losing comes
So what do you do with that?
such a meaningful difference to the
Today the average shopper looking
the profits are. The difference
quotes, according to recent studies.
down to this: How can you create
consumer that they are willing to
Let the customer know that most
legitimate companies in your field are within 5 or 10 percent in cost, but where they differentiate is on
_____, and fill in the blank with your
value proposition. Tell them, “Here’s why this matters to you.” Then
make it clear why this is important.
pay you more for what you offer? Be Noticeably Different Years ago my company did this in
several different ways. We were the
first to offer 3cm slabs in our region while everyone else had 2cm. We offered the first written lifetime
warranty in the area. We brought
Next, let them know that there are
in granites nobody else offered.
companies out there, and it’s best
revolutionary displays that helped
quotes and throwing the lowest
One powerful way to create a much
a few fly-by-night or disreputable
We outfitted our showrooms with
to play it safe by getting several
clients visualize better.
bid in the garbage. When someone is the very lowest price, there’s probably a good reason.
higher profit is to have products
people want, in colors no one else
has in stock. Scarcity is a powerful
When I did this a few years back,
marketing edge and allows you to
to be the lowest price. It’s important
my competitors were actually afraid to help customers understand that
all things are not equal. Differences can be seen from service, to
warranty, to being trustworthy and staying in business so that your
warranty is there to be honored if
something were to happen. People
will do more from fear than they will
get a lot more profit than just selling But it can be simpler than that. It
can be as simple as changing what you say to potential customers.
Making small changes in how you explain why they should choose
you will allow you to charge more and increase your profit.
to gain a benefit. Are you the best
The answer is tapping into what I
the best option and why.
are the small things that matter
option? Make it clear that you are
I’ve seen companies charging $33 per sq. ft. for Uba Tuba granite
while a competitor is at full capacity selling the exact same product at
$60 per sq. ft. How can that be? It’s because people choose based on perceived value.
call the “Invisible Factors.” These most to customers. People don’t buy things. They pay to solve
problems, satisfy needs and fulfill desires. And they look for value differences.
Making tons of sales is great.
Making greater profit on each sale
Circle RS#07 on page 49 or visit www.isfanow.org/info. International Surface Fabricators Association • Vol. 6 / Issue 3 • 27
Here are some key elements that create value in
pretty much the same. From their showrooms to
can have the single biggest effect on both.
a buyer’s mind:
Every product or service has a value. Value is
■■ Scarcity — When things are in limited supply
It’s in the differences that you set yourself apart.
■■ Perceivable Quality — They need to be able
Brian Tracy, one of the world’s top sales gurus
is better. What you do in your sales process
invisible. It exists in the mind of your customer and it’s created through a few simple elements: perception, communication and emotion. I would tell my potential countertop customer that I couldn’t guarantee to be the lowest price, because that would involve using the cheapest materials and hiring the lowest skilled, lowest priced employees. I would say, “But what I can promise is to bring the very best quality product to the project and do the best job possible.” A pretty simple promise, but it worked — and it worked powerfully. Consider educating your clients. Educated customers make better decisions. What knowledge can you provide that helps make the process easier for them while tipping the scales of their decision in your favor? Make sure it’s interesting. Being different is what counts. Stand out of the crowd. Touch on things that matter to your customer, not necessarily to you.
they have a higher value.
The small things, the little extras, mean a lot.
to see a discernible difference.
says, “In selling, everything counts. Everything
■■ Warranty — How does yours compare? Is it
parking lot, to your restroom being clean,
the same as every other competitor?
■■ Uniqueness — How are you different? ■■ Less maintenance (i.e. never needs sealer, easier cleaning, etc.)
■■ Higher value raw materials (top quality or mid-grade vs. commercial grade) What Customers Want So what really matters to customers? According to a Harvard Business study, it’s one thing:
“Decision Simplicity.” Anything you can do to
help them solve their greatest challenges makes you not only different, but better.
Everyone in our industry thinks they’re special
and unique. However, the truth is that most are
Circle RS#08 on page 49 or visit www.isfanow.org/info. 28 • Vol. 6 / Issue 3 • International Surface Fabricators Association
their sales process, most are mediocre.
either builds up or takes away.” From your
from your sales literature to your sales dialogue, it all matters.
The good news is, most people who do what
you do pay little attention to the simple success elements we’re about to discuss. And because
they do, your attention is even more important if you want to win in sales.
Understanding the Because Factor A good friend told me the most important word in the English language is “because.”
It is the “why” behind every single motivation,
action and decision. When you grab hold of this concept, you realize that customers choose companies not because of realities, but
perceptions — perceptions of safety, value and certainty.
It’s why they will pay more for
choose the place of battle for your
“because,” they won’t reach deeper
almost nobody is using to win the
something or not. Without a
into their wallet to help you increase profits. With it, you can charge more and profit more.
People will justify paying more by saying in their mind, “I paid more for it because …”
People decide to buy based on
emotions in the right brain, then
justify their decision with the left,
logical side. The “because” allows them to do both. It gives them a
reason to desire the higher value
item then a logical reason to justify paying more.
The Simplest Path to Profits Improving the buying process is probably the simplest and
most profitable way to increase profits. While every one of your competitors is talking price,
nobody’s talking about time. The time it takes to select the right
product. To many buyers today,
advantage. This is an area that client over.
Here are 10 simple ways to increase your profits:
1. Upgrade your sales language;
understand and use the “Because Factor.”
2. Notice which portions of your
sales dialogue customers respond to most.
3. Offer a better warranty. 4. Give them something extra (that
may actually cost you very little).
5. Offer more of a one-stop service.
For example, offer to coordinate the plumber.
6. Clean your parking lot, showroom
and restrooms frequently.
7. Carry products your competition
8. Presentation is everything.
time is more valuable than money.
Create better, more compelling
Almost no one is making the
brochures. Make your samples just
selection process easy from the
customer’s standpoint. Chips and chunks are not the smartest way
to help them visualize their project. Design firms create complete
communication tools and better
a little nicer than everyone else, and
have your company logo, name and phone number on them.
9. Create a more customer-centered
renderings to help them sell their
showroom. Help customers visualize
customer to see their project.
displays and digital technology.
kitchen design because it helps a I knew one kitchen designer who said that when he could take the
time to hand draw their kitchen, he would close 100 percent of those jobs. Why? Because he helped
them visualize. Visualization is your
customer’s greatest challenge when shopping for new countertops. They want to see how their
their product combinations through 10. Make it crystal clear why you
are worth more money, in ways that matter.
Everything communicates — your
showroom, your attire, the first words you say and the points you make or
don’t make. These communications establish value and allow you to
ask for more. And in sales, he who
preferred product combinations
communicates best, wins.
problem could skyrocket your sales
About the Author
will look together. Solving this one and profits.
So what are you doing to help
potential clients to visualize? This is an area of almost zero competition.
In the book The Art of War, Sun Tzu puts forth that you always want to
Kirk Heiner is an author, speaker and sales coach with more than 30 years in the kitchen, bath and construction industries who helps companies accelerate their sales. He is founder of KB Interactive Showrooms (KBInteractiveShowrooms.com) and can be contacted at firstname.lastname@example.org.
Circle RS#09 on page 49 or visit www.isfanow.org/info. International Surface Fabricators Association • Vol. 6 / Issue 3 • 29
a look at the
History oF Engineered StonE
early all of the engineered stone,
mostly quartz surfacing, is created using a
similar patented process developed by Breton
SpA, an Italian company that first began in the production of equipment for working natural stone. It was this company that Sir Marcello
Toncelli founded and then drove to solidify his
Inventor, Breton, celebrates 50 years of innovation
as many square meters as were required, in the same color, with the same structure and all at the press of a button.
today, was established in 1963 at Castello di Godego in the province of Treviso, Italy, and focused in the production of natural stone machinery. However, the company soon began
materials industry, with dozens of brands all kin
production of what was once commonly called
to the original Bretonstone.
Breton, originally Brevetti Toncelli and later
shortened to Bre-Ton and then the Breton it is 30 • Vol. 6 / Issue 3 • International Surface Fabricators Association
world as a company that has made research its motto, employing approximately 600 people in the four Veneto production plants and with an estimated turnover for 2013 of more than 150 million euros.
Those who knew him say Marcello Toncelli was even so far ahead he might at times seem
Now, 50 years later, engineered stone is one of the fastest growing categories in the surfacing
and Dario, and has made its name all over the
always one step ahead of the rest, sometimes
vision of creating Bretonstone, an agglomerate stone material that could be mass produced in
Today Breton is run by Mr. Toncelli’s heirs Luca
developing technologies and plants for the “agglomerate” as it is made of stone fragments bonded together by resins, now known as engineered stone.
rash, but he had a dream, and the insight,
the passion and doggedness to make that
dream come true with the birth of a whole new surfacing product category.
Originally Bretonstone was made of blocks of
polyester resin and limestone, materials which were poured by hand into 30cm by 50cm
formworks (about 12 by 20 in.), to then be cut
into tiles. Later, bigger 300cm by 125cm blocks (118 by 49 in.) were made, and the resulting
slabs cut from them had a “Palladiana” (crazy
Finally, after years of experimentation and
research, the first Bretonstone plant for the
paving) type finish.
manufacturing of 125cm by 125cm slabs
In the early 70s, Toncelli had the idea to give
(about 49 by 49 in.) using stone fragments as
the material a different kind of look, similar to
the filler was ready to go into production, and
granite, in micro grain rather than in macro
this first plant was sold in 1979 to Caremac
grain, with the possibility of producing slabs
based in Tunisia. Another of these early plants
instead of blocks that needed cutting.
was soon sold to a company in Venezuela, to be followed by another for Stone Italiana of
And so the idea and the Bretonstone dream
was born, and the company was taking bets it
Verona and others in Singapore, followed by
many new technologies and inventions, all of
and Armstrong Flooring in the United States.
Hidaque in Spain, Santa Margherita in Italy,
would make that dream come true. It developed which were protected by patents. Troubles Resolved There were problems at first that took a long
time to resolve. The first products were subject to porosity, as air bubbles got trapped in the
Sir Marcello Toncelli founded what would become Breton SpA in 1963 with a dream that eventually led to the modern material known as quartz surfacing.
Of course the company still had to come up
could think of at the time to do this was a hot
on a larger scale and in mass production.
water bottle: He poured in the mix, screwed the plug tight, beat the bottle with a hammer on a
bit of wood to make the mix more compact and
Bretonstone to make its name and for the market to realize its potential, with many
showroom installations. Architects didn’t know how the resin would behave over time when
resin. Toncelli came up with the idea of putting the mix in a vacuum, and the only thing he
As with all new products, it took time for
with a way to use this “hot water bottle” idea Early on, large slabs were difficult to produce, and had a tendency to curve when curing. It
exposed to the sun and atmospheric agents. The first Bretonstone was characterized by
a property that was considered a limit by the
market: Despite the fact it looked like granite, the mix of polyester resin and limestone had
characteristics more akin to marble. It was not
put the lot in the oven to cure; when the rubber
took years to find the proper technical solutions
as hard as granite and scratched.
was peeled back, the first Bretonstone tile was
required to make the product perfect, and the
born. Thanks to the vacuum, the product was
development of a vibro-compression vacuum
In the late 1970s Breton invented the
free of porosity and the micro grain effect of the
technology to use mixes with a minimum
resin was emphasized.
polyester resin content was a big breakthrough.
The first Bretonstone plant merged polyester resins with crushed limestone to create engineered stone.
Levibreton KG, a machine fitted with
oscillating sectors for polishing hard natural stone in a production line. This lead to the
A modern Breton quartz surfacing plant far exceeds the capabilities of the original lines. An estimated 60 plants are in operation today producing more than 215 million sq. ft. of material each year. International Surface Fabricators Association • Vol. 6 / Issue 3 • 31
The slabs produced with the most modern quartz surfacing lines are able to create much more intricate color variations, such as this Natura Bretonstone.
to the aesthetic quality of the product, with colored glass particulate, crystal, mirrors, semiprecious stones or brass filings to speckle One of the advancements made to the quartz surfacing production plants today is the ability to produce “jumbo” slabs measuring 83 by 144 in.
the material with gold-colored metallic accents. And the product has also become more ecofriendly, often using recycled particulates and Biolenica resins made from vegetable oils from
idea of producing Bretonstone with hard
the plant was designed to use granulated
a hardness similar to granite, but were
produce slabs made of silica sand and then
siliceous aggregates, which would provide previously much more difficult to work. In 1982 the company supplied Saro of Trento, Italy,
with a plant for the production of 125cm by 125cm Bretonstone slabs made of granular
quartz porphyry, and in 1984 a similar plant
was supplied to the Welsh company Marble Work for the production of slabs made of
silica sand, polished with heads fitted with oscillating sectors.
Using this new technology, Breton’s engineered stone was as hard as granite and nonporous, giving it much better performance over previous versions. Modern Quartz Surfacing Using this new technology, Breton’s engineered stone was as hard as granite and nonporous,
giving it much better performance over previous versions. Soon all of the companies using the
Breton manufacturing process were switching to silica mixes.
In 1987 the Israeli company CaesarStone bought the first Breton plant using new
technology for the production of large 125cm by 308cm slabs (about 49 by 121 in.). At first
marble, but it was very quickly converted to ground quartz, in consideration of the fantastic results obtained in the Welsh plant. It was a
great success for the company, which now has four plants with plans to install two more.
In Spain, Cosentino, who had bought a plant to use waste from their Macael white marble quarry in 1989, later switched production
renewable sources. A Worldwide Reality The engineered stone, or quartz surfacing, category of materials has become quite prevalent around the globe since its inception, with approximately 60 plants directly employing more than 6,000 people and producing more than 20 million sq. meters (more than 215,478,208 sq. ft.) of slabs per year.
to quartz with its Silestone product, and
Although not everyone recognizes the
America) resulted in exponential growth.
in the modern world has probably come in
second, a third, a forth, and the company now
any number of brands: Stone Italiana, Santa
this (along with effective marketing in North
product when they see it, nearly everyone
Cosentino’s first plant was soon followed by a
contact with it at one time or another under
owns 11 and is the largest producer of quartz surfacing in the world.
Margherita, Caesarstone, Technistone, Cosentino, Cambria, Seieffe, Quarella,
The size of engineered stone slabs has
Privilege, Silicalia, Hanwha, AKG, Dupont,
125cm to 144cm and then 166cm (about 49
Quartzforms, LG, Belenco, Samsung,
“jumbo” slabs at 212cm by 367cm (about 83
hospitals, retail outlets, hotels, schools,
evolved in time, with the width increasing from
Vicostone, Diresco, Falat, ZKM, Pokarna,
to 57 to 65 in). Today’s plants can produce
Daelim and more. It can be found in airports,
by 144 in). And in addition to the size changes, the look has certainly evolved over the years
also. Originally, the material mimicked granite,
but solid colors were soon produced, followed by veined marble looks and now an “exotic granite” effect, similar to rare and costly
Brazilian granites, such as those produced by Cambria in Minnesota and some other companies with the newer technology.
Each manufacturer has added its own touch
shopping centers, residential complexes, religious centers and numerous other locales. And with experts predicting a growth rate of around 10 percent per year for at least the next several years, there is no doubt it will continue to make its mark on the surfacing world for a long time to come. For more information on Breton SpA, visit www.breton.it.
Circle RS#10 on page 49 or visit www.isfanow.org/info.
Here.Now.News. Quartz Surfacing and Solid Surface Standards: SOLICITATION FOR PUBLIC COMMENT An important function of the International Surface Fabricators Association is to provide stakeholders in the surfacing industry with education and information about the products and methods that we use. With the collaboration of our manufacturing members, teams of experienced ISFA members have reviewed and updated the existing ISSFA-2-01 (2007) Classification and Standards for Solid Surfacing and have republished this standard as ISFA-201 (2013) Classification and Standards for Solid Surfacing Material. To parallel this standard we have completed the first step in creating ISFA3-01 (2013) Classification and Standards for Quartz Surfacing Material. The draft versions of these two standards are now available for public comment and input. We are soliciting comments on these draft standards from any interested parties. “The public comment phase for ISFA standards is important because decorative surfacing standards need to represent the consensus for best practices in the industry. Our teams work diligently to create meaningful and useful documents,” said Chuck Sawyer, Executive Director of ISFA. “By soliciting and incorporating input from a vast array of industry professionals through the public comment process, we can be sure the ISFA standards reflect the best that the decorative surfacing has to offer.” The period for public comment will be open until close of business on Oct. 15, 2013. Following the public comment phase, the documents will undergo an additional stage of review, based on the input from interested parties. We expect that both standards will be presented to the ISFA Board of Directors for their approval this fall. 34 • Vol. 6 / Issue 3 • International Surface Fabricators Association
The draft standards of ISFA-2-01 (2013) Classification and Standards for Solid Surfacing Material; and ISFA-3-01 (2013) Classification and Standards for Quartz Surfacing Material can be downloaded at the ISFA website at http://isfanow. org/standards. You may also obtain a digital copy of the draft standards by sending an email request to email@example.com. Comments and suggestions for the standards must be sent by email to: firstname.lastname@example.org or in writing to: ISFA Standards 2400 Wildwood Rd, Gibsonia, PA 15044 All input to be considered for incorporation into either of these documents must be received at our office by the close of business on Oct. 15, 2013.
Upcoming ISFA Training & Events For more information or to sign up to attend any of these events, call (877) 464-7732 or email email@example.com.
CEO Roundtable Sponsored by Kohler, Cosentino and Aetna Plywood/Meganite August 21-22 • Chicago Grass Roots Gathering Hosted by Cosentino September 19 • Cincinnati CEO Roundtable September 25-26 • Boston Level I Stone/Quartz Fabrication Training Hosted by Alpha Tools October 14–16 • Las Vegas CEO Roundtable October 16-17 • Seattle Level I Solid Surface Fabrication Training October 21–24 • Morganton, N.C. ISFA Annual Meeting November 7 • Orlando
Countertops Pavilion at IWF 2014 Gaining Momentum
full educational track for the show, and the 2014 show will feature a “Countertop Pavilion.”
At the beginning of 2013, ISFA and the International Woodworking Fair (IWF) announced the formation of an expanded partnership geared toward increasing the focus on the countertop industry for the 2014 IWF show. Under the partnership agreement, ISFA is working with IWF to develop a countertops
IWF is now signing up exhibitors for the Countertop Pavilion, and companies interested in reaching the countertop market are beginning to sign up to exhibit in this reserved space. ISFA members wanting to exhibit will receive a discount on booth space, and ISFA will be co-sponsoring several events just for the countertop fabrication community. IWF 2014 will be held Aug. 20 to 23, 2014, at the Georgia World Congress Center in Atlanta. Those interested in participating can contact either ISFA or IWF for additional information.
Keith Haight – Volunteer Project Manager for ISFA
Keith Haight, industry veteran and president of Maximus Operandi, a consulting firm located in Elkton, Md., will be more actively involved with ISFA in the future. Haight has accepted a voluntary position as a project manager for ISFA, helping to organize and execute various initiatives in the organization.
Along with helping to plan training activities, he will be coordinating our efforts to produce fabrication standards for both solid surfacing and quartz surfacing. We currently have two committees of ISFA members working on these two new standards: ISFA-2-02 (2013) Fabrication Standards for Solid Surfacing Material and ISFA-3 -02 (2013) Fabrication Standards for Quartz Materials. Our goal is to complete these standards before the end of this year. These standards are companions to the Classification and Standards for solid surface and for quartz surfacing that have been written and are now in the process of solicitations for public comments. Haight has previous experience as a Fabrication Program Manager with DuPont Surfaces, and
as the general manager for a large Midwest fabricator. We welcome Keith’s commitment to ISFA and look forward to his contributions to the industry. Keith can be contacted at firstname.lastname@example.org or (484) 354-5909.
Paula Goncz Joins ISFA Staff
ISFA is pleased to announce that Paula Goncz has been hired as its administrative assistant in the new head office in Gibsonia, Pa. She is a graduate in communications from John Carroll University and has had account and project management positions with several prominent corporations. Her experience in the areas of customer service, event planning, project management and communications will suit her well for her new position with ISFA. Goncz’ primary focus with ISFA is in the area of member services, administration and new member acquisition. We are excited to have her on our staff and we look forward to her contributions to our efforts. She can be reached at email@example.com or (412) 487-3207.
CEO Roundtable Events In April, ISFA conducted its first CEO
Crowley, author of Less Chaos, More Cash,
Kohler Co. – www.kohler.com). The event
participant in the event.
Roundtable in Florence, Ky. (sponsored by was attended by an outstanding group of CEOs assembled for two days, ready to
share experiences and solutions to issues
that affect the way we successfully run small
will be the featured guest speaker and a
Other presenters include Jeff Smith from
Gemstone, who will be speaking on adhesive technology.
businesses. This event was an opportunity
The event is once again sponsored by Kohler
management tools that they have developed
com) and Aetna Plywood/Meganite (www.
for participants to enhance the level of
Co., and also by Cosentino (www.cosentino.
over the years of running their business.
Based on the success of the event, several
Additionally, Roundtable events will be held
more Roundtable meetings have been
on Sept. 25 to 26 in Boston and Oct. 16 to 17
planned for the year.
The next CEO Roundtable is Aug. 21 to 22
For more information or to sign up to attend
exchange viewpoints and methods on various
isfanow.org or call the ISFA office at (877)
in Chicago. In addition to an opportunity to
one of these events, email gatherings@
industry- and business-related topics, Aaron
ISFA Annual Member Meeting — Mark Your Calendars!
A date and location has been set for ISFA’s Annual Member Meeting 2013. It is to be held on Nov. 7 in Orlando, Fla., and all current active ISFA members are invited to attend. The annual ISFA Award winners will be announced at the event, and the results of the board of directors’ election will be revealed. More details will be released as they become available. And all ISFA members should keep an eye out for ISFA Award nomination ballots in the near future. For more information contact Executive Director Chuck Sawyer at firstname.lastname@example.org or by phone at (877) 464-7732.
International Surface Fabricators Association • Vol. 6 / Issue 3 • 35
ISFANews RS Hughes Offers Discount Pricing to All ISFA Members
ISFA Associate Member Company R.S. Hughes, a large distributor of supplies, equipment, hand tools, tooling and other ancillary products for the surfacing industry, has announced it will be offering discount pricing to all ISFA members through the remainder of 2013. All ISFA members can now purchase sanding equipment, abrasives, adhesives, tapes, safety equipment and select other core products at bulk pricing, regardless of the amount ordered, with no minimum order. Orders are eligible via the company’s website (www.rshughes.com) or at any one of its 49 physical stocking locations throughout North America. While the promotion lasts (through Dec. 31, 2013), regional reps will be reaching out to all ISFA members in their area to provide additional information on the program. Those interested in more information may contact R.S. Hughes at (877) 774-8443.
Other ISFA associate members are encouraged to follow suit and can send announcements of their ISFA discount programs to kevin@ isfanow.org for announcement to the full membership of ISFA.
36 • Vol. 6 / Issue 3 • International Surface Fabricators Association
Thanks to our Sponsors
Special thanks to the following companies for their support at 2013 ISFA events, without which much of what we do would not be possible:
ISFA Quartz/Granite Fabrication Class Returning to Las Vegas in October
The Level I Granite/Quartz Total Fabrication Training class is back on the road in October, and will be held at the Alpha Professional Tools training center in Las Vegas. The classes represent an opportunity for fabricators to send new employees to be trained or to pick up an entirely new skill set for their businesses. The class is scheduled for Oct. 14-16. Teaching the three-day class is Fred Hueston, well-known stone industry educator. A nationally known consultant, he has trained thousands of stone craftsmen on fabrication, installation, inspections and restoration of stone and quartz surfacing products. The course takes students through the essentials of stone fabrication and installation, material handling, safety and shop throughput. The training offers knowledge through theory and hands-on fabrication. Elements of the course include: ■■ Safety ■■ Product knowledge ■■ Productivity concepts ■■ Templating ■■ Seaming ■■ Cutouts ■■ Bowl mounting processes ■■ Basic repairs ■■ Finishing ■■ Installation ■■ Support systems For more information or to register for this training class, contact email@example.com or call (877) 464-7732.
Board of Directors
President The Countertop Shop 10406 Geiser Rd. Holland, OH 43528 Phone: (419) 868-9101 firstname.lastname@example.org www.countertopshop.net Immediate Past President A.S.S.T. 350 South St. McSherrystown, PA 17344 Phone: (717) 630-1251 email@example.com www.asst.com Vice President Paxton Countertops PO Box 174 Grand Ledge, MI 48837 Phone: (517) 719-0146 firstname.lastname@example.org
Secretary R. S. Hughes 3455 W. 1820 S. #1 Salt Lake City, UT 84104-4906 Phone: (801) 973-4211 email@example.com www.rshughes.com
ISFA Contacts Main Office
2400 Wildwood Rd. Gibsonia, PA 15044 Toll Free: (877) 464-7732 Direct: (412) 487-3207 Fax: (412) 487-3269 www.isfanow.org
Treasurer Oldcastle Surfaces 1400 W. Marietta St. Atlanta, GA 30318 Phone: (404) 355-3108 Mell.Hill@oldcastle.com www.oldcastlesurfaces.com Director JCW Countertops 3 Aberjona Dr. Woburn, MA 01801 Phone: (781) 935-1907 firstname.lastname@example.org www.jcwcountertops.com Director Lincoln Laminating 5010 Rentworth Dr. Lincoln, NE 68516 Phone: (402) 434-6009 email@example.com www.lincolnlaminating.com
Director, Associate Member Representative Cosentino USA 13124 Trinity Dr. Stafford, TX 77477 Phone: (866) 268-6837 firstname.lastname@example.org www.cosentinousa.com
Education Director Mike Nolan (828) 403-7386 email@example.com
Account Representative Paul Wisnefski (262) 498-4184 firstname.lastname@example.org
Executive Director Chuck Sawyer
Administrative Assistant & Registrar Paula Goncz
Communications Director Kevin Cole
Project Manager Keith Haight
(724) 612-9768 email@example.com
Magazine/Website Publisher & Editor (815) 721-1507 firstname.lastname@example.org
(877) 464-7732 email@example.com
(484) 354-5909 firstname.lastname@example.org
International Surface Fabricators Association • Vol. 6 / Issue 3 • 37
Fabricator Directory Companies in blue are Certified Professionals ALABAMA
Oldcastle Surfaces Inc.
112 David Green Rd. Birmingham, AL 35244-1648 205-988-3246 www.oldcastlesurfaces.com
2421 Hwy. 11 Pelham, AL 35124 205-621-1125 www.surface1.com
Alaskan Counter Fitters 607 Old Steese Hwy. Ste. B PMB 354 Fairbanks, AK 99701 907-455-0247
PO Box 33517 Juneau, AK 99801 907-789-5727 www.bicknellinc.com
Cook Inlet Housing Authority
3510 Spenard Rd. Anchorage, AK 99503 907-793-3047 www.cookinlethousing.org
PO Box 10690 Fairbanks, AK 99710 907-458-1087 www.g2const.com
Mountain Tops LTD
6605 Arctic Spur Rd. Anchorage, AK 99518 907-272-8107 www.mountaintops.net
North Coast Countertops
7720 Hacienda Dr. Anchorage, AK 99507 907-727-6419
PO Box 210 Talkeetna, AK 99676 907-733-6600
Kirk’s Cabinets & Countertops (Kirk Construction)
4807 Hwy. 95 Parker, AZ 85344 928-667-7306 www.kirk-construction.com
Kitchen Bath & Beyond
Specializing In Solid Surface 1440 Corona Fort Mojave, AZ 86426 928-788-1000
Block Tops Inc.
1560 Harris Ct. Anaheim, CA 92806 714-978-5080 www.blocktops.com
Buck, Jason (Superior Surface) 3609 Crow Ct. Antelope, CA 95843 916-344-3022
2100 Huntington Dr. Fairfield, CA 94533 707-402-1600 www.duracite.com
Fischer Tile & Marble 1800 23rd St. Sacramento, CA 95816 916-452-1426 www.fischertile.com
Integra Cabinets & Millwork
249 W. Baywood #B Orange, CA 92865 714-283-2890 www.integracmw.com
Lytle Construction Inc.
145 Otto Circle Sacramento, CA 95822 916-422-6639 www.lytleconstruction.com
400 Western Ave. Petaluma, CA 94952 888-530-7630 www.miometals.com
1403 Nichols Dr. Rocklin, CA 95765 805-582-7497
9336 Abraham Way Santee, CA 92071 619-258-9300 www.scantibodies.com
Southwest Carpenters Training Fund 533 S. Fremont Ave. #401 Los Angeles, CA 90071 213-739-9335
38 • Vol. 6 / Issue 3 • International Surface Fabricators Association
The Countertop Factory
12349 Telegraph Rd. Santa Fe Springs, CA 90670 562-944-2450 www.thecountertopfactory.net
AAFES Ft. Carson FMO 1510 Chiles Ave Ft Carson, CO 719-291-9206
1985 Cattlemen Rd. Unit D Sarasota, FL 34232 941-377-2837
711 Commercial Dr. Holly Hill, FL 32117 386-253-0826 www.surface-crafters.com
Atlanta Kitchen Inc.
6250 Corporate Dr. Colorado Springs, CO 80919 719-599-4175
196 Rio Circle Decatur, GA 30030 404-378-3220 www.atlanta-kitchen.com
Lovell Construction, Inc.
6 Tosun Rd. Wolcott, CT 06716 203-879-2835
Oldcastle Surfaces Inc.
1620 Paonia St. Colorado Springs, CO 80915 719-574-1250 www.dmscustom.com
Distinctive Countertops LLC
DELAWARE Keith Haight
Wilmington, DE 19803 484-354-5909
Troy Granite Inc.
711 Interchange Blvd. Newark, DE 19711 302-292-1750 www.troygranite.com
Beverin Solid Surface 1108 Palmetto Ave. Lehigh Acres, FL 33972 239-368-9444 www.beverin.com
314 Crittenden St. Groveland, FL 34736 352-429-8840 www.carbideindustries.net
Distinctive Surfaces of Florida Inc.
8272 Vico Ct. Sarasota, FL 34240 941-377-7747 www.distinctivesurfaces offlorida.com
Natural Stone Motif Inc.
870 Sunshine Ln. Altamonte Springs, FL 32714 407-774-0676 www.naturalstonemotif.com
2014 Westside Ct. Augusta, GA 30907 706-828-7544 www.countersync.net 21880 Bradbury Rd. Grantville, GA 30220 770-253-0383
1400 W. Marietta St. Atlanta, GA 30318 404-355-3108 www.oldcastlesurfaces.com
830 Pickens Industrial Dr. Marietta, GA 30062 770-422-4009 www.topsouth.com
HAWAII AMR llc
PO Box 1542 Aiea, HI 96701 808-652-0609
Gary’s Woodworking 60 Kaunaloa St. Hilo, HI 96720 808-936-4259
Hawaii Kitchen & Bath Inc.
PO Box 1857 Kailua, HI 96734 808-261-0357 www.hawaiikitchenandbath.com
Honolulu Tile & Marble Inc.
1602-B Auiki St. Honolulu, HI 96819 808-845-3775
Jaco Builders Inc. 99-129B Waiua Way Aiea, HI 96701 808-486-6008
Pohaku Fabrication 1757 Haleukana St. Lihue, HI 96766 808-246-9480
Solid Surface Technologies
360 Mokauea St. Honolulu, HI 96819 808-845-8677 www.ssthawaii.net
Superior Solid Surface 1620 Hau St. Honolulu, HI 96817 808-842-5556
2990 Wise Way Boise, ID 83716 208-433-0033 www.thebledsoegroup.net
Candela Construction 4126 Couples Dr. Coeur d’ Alene, ID 83815 208-661-1398
Ketchum Kustom Woodworks
114 Lewis St. #3 & #4 Ketchum, ID 83340 208-726-1905 www.ketchumkustom woodworks.com
Custom Marble Inc.
PO Box 306 Millstadt, IL 62260 618-476-1345 www.custommarble.net
802 S. 26th St. Mt. Vernon, IL 62864 206-898-8163
F-W-S Solid Surface Specialist Inc. 610 N. Illinois Ave. Carbondale, IL 62901 618-457-2326 www.f-w-s.net
Maxwell Counters, Inc. PO Box 234 Farmer City, IL 61842 309-928-2848
New Age Surfaces 1237 Naperville Dr. Romeoville, IL 60446 630-226-0011
Pierce Laminated Products Inc.
2430 N. Court St. Rockford, IL 61103 815-968-9651 www.piercelaminated.com
Precision Stone Design
981 Lunt Ave. Schaumburg, IL 60193 www.precisionstonedesigns.com 847-301-7171
Solid Surface Creations Inc. 403 S. Sycamore Villa Grove, IL 61956 217-832-8207 www.ssctops.com
Sprovieris Custom Cabinets 55 Laura Dr. Addison, IL 60101 630-917-4690 www.sprovieris.com
7797 N. Caldwell Ave. Niles, IL 60714 847-972-1193 www.stalwartsystemsusa.com
Stevens Industries Inc. 704 W. Main St. Teutopolis, IL 62427 217-540-3100 www.stevensinc.com
A. I. A. Countertops LLC 501 W. Railroad Ave. Syracuse, IN 46567 574-457-2018 www.aiacountertops.com
Bollock Industries Inc. 900 Farabee Ct. Lafayette, IN 47905 765-448-6000 www.bollockstoptops.com
Hard Surface Fabrications, Inc./Kormax 810 S. Beiger St. Mishawaka, IN 46544 574-259-4843
Laminated Tops of Central Indiana Inc.
711 E. Dillman Rd. Bloomington, IN 47401 812-824-6299 www.rakesolutions.com
M & W Countertops Inc. 11934 Witmer Rd. Grabill, IN 46741 260-627-3636 www.mwcountertops.com
Michiana Laminated Products Inc.
7130 N. 050 E. Howe, IN 46746 260-562-2871 www.michianalaminated.com
426 Forestwood Dr. Valpairiso, IN 46385 219-669-7037
Custom Countertops & More 1801 E. Oak St. Algona, IA 50511 515-295-4835
Granite Custom Design
2369 Heinz Rd. Unit #J Iowa City, IA 52240 888-452-0714 www.granitecustomdesign.com
Solid Fabrications Inc. 2515 Murray St. Sioux City, IA 51111 712-255-5319 www.solidfab.com
Shad’s Custom Countertops Inc.
11 Collins Pond Rd. Windham, ME 04062 207-893-3445 www.getshad.com
232 Main St. PO Box 140 Van Buren, ME 04785 207-868-3011
5855 S.W. 21st St. Topeka, KS 66604 785-271-8675 www.mycountertopshoppe.com
Fisher Lumber Co., Inc. PO Box 355 Garden Plain, KS 67050 316-531-2295
2301 W. Frontview Dodge City, KS 67801 620-225-0208
Mid-America Kitchens & Baths 1105 N. Industrial Marion, KS 66861 620-382-3390 www.midamericamarble products.com/
Parman Brothers LTD
PO Box 7 Johnson, KS 67855 620-492-6882 www.parmanbrothersltd.com
505 South St. Easton, MD 21601 410-819-0770 www.solidtops.com
Black Beauty Granite & Marble Inc. 74 Devon Rd. Norwood, MA 02062 781-762-5885
Jack’s Custom Woodworking/JCW Countertop
3 Aberjona Dr. Woburn, MA 01801 781-935-1907 www.jcwcountertops.com
PADCO Countertop Co.
5 Springdale Ave. Canton, MA 02021 781-828-1177 www.padcocountertop.com
76 Leominster Rd. Sterling, MA 01564 978-422-3321 www.sterlingsurfaces.com
Top Master Inc.
2844 Roe Ln. Kansas City, KS 66103 913-492-3030 www.top-master.com
Surfaces Unlimited Inc.
1272 Hwy. 490 East Bernstadt, KY 40729 606-843-6891 www.surfaces-unlimited.com
Dan Solid Surfaces
2020 Dallas Dr. Baton Rouge, LA 70806 225-216-3900 www.dansolidsurface.com
Top Distributors LLC 412 Post Oak Rd. Sulphur, LA 70663 337-625-5751
Sterling-Miller Designs Inc.
1079 N. Montello St. Brockton, MA 02301 508-894-6999 www.sterlingmillerdesigns.com
75 Hale St. Bridgewater, MA 02324 508-279-2650 www.twdsurfaces.com
MICHIGAN Blasius Inc.
7343 Buell Rd. Vassar, MI 48768 989-871-5000 www.blasiusinc.com
International Surface Fabricators Association • Vol. 6 / Issue 3 1 • 39
Fabricator Directory (continued) Companies in blue are Certified Professionals JC Tops Inc.
3156 Parker Dr. Royal Oak, MI 48073 248-733-8677 www.jctopsinc.com
22500 Heslip Dr. Novi, MI 48375 248-348-1900 www.marbelitecorp.com
Paxton Countertops PO Box 174 Grand Ledge, MI 48837 517-719-0146
Solid Surfaces Unlimited Inc.
6689 Sterling Dr. S. Sterling Heights, MI 48312 586-274-9668
MINNESOTA Innovative Surfaces Inc.
515 Spiral Blvd. Hastings, MN 55033 651-437-1004
The Pinske Edge
119 Main St. Plato, MN 55370 320-238-2196 www.pinske-edge.com
The Top Shop of Rochester Inc.
235 Woodlake Dr. S.E. Rochester, MN 55904 507-282-9129 www.topshoprochester.com
Countertop Creations of the Gulf Coast
1302 Live Oak Pascagoula, MS 39567 228-938-6484
137 E. State Hwy. CC Nixa, MO 65714 417-725-0909 www.genistone.com
1627 Dickie Rd. Billings, MT 59101 406-248-2670
3200 Hwy. 12 E. PO Box 5780 Helena, MT 59404 www.buildwithbmc.com
PO Box 721 Florence, MT 59833 406-880-3566
Pyramid Cabinet Shop 1201 Fourth Ave. N. Billings, MT 59101 406-671-8329 www.pyramid-cabinet.com
Solid Surface Designs 233 Lambeth Rd. Billings, MT 417-258-2787 www.ssdionline.com
VanSetten Walker Construction Co.
821 1st Ave. N.W. Great Falls, MT 59404 406-570-5283
PO Box 30254 Billings, MT 59107 406-259-5177 www.woodcollc.com
Builders Warehouse 4600 N. Second Ave. Kearney, NE 68845 308-627-6702
Lincoln Laminating Inc. 5010 Rentworth Dr. Lincoln, NE 68516 402-434-6009
Martin’s Counter Tops Inc. 9101 Military Rd. Omaha, NE 68134 402-572-4044 www.martinscountertops.com
B & C Cabinets & Millwork Inc.
5241 Metric Way Carson City, NV 89706 775-322-6000
Carpenters Int’l Training Fund
NEW HAMPSHIRE Maui Solid Surface 182 E. Dunstable Rd. Nashua, NH 03062 603-718-0014
Innovative Concrete Solutions 28 Olympia Ln. Sicklerville, NJ 08081 215-983-9792
J. Dougherty & Son/ JDS Supply 337 N. Main St. Glassboro, NJ 08028 856-881-5444 www.JDSsupply.com
215 Rte. 10 Building 3 Randolph, NJ 07869 973-668-5057 www.jmlifestyles.com
2450 Lorio St. Union, NJ 07083 908-686-4340 www.countertopsofnj.com
Solid Surface Designs Inc. 1651 Sherman Ave. Pennsauken, NJ 08110 856-910-7720 www.ssdtops.com
Spaulding Fabricators Inc. 1136 Industrial Pkwy. Brick, NJ 08724 732-840-4433 www.spauldingfabricators.com
American Countertops 8013 Edith N.E. Albuquerque, NM 87113 505-897-3141
6801 Placid St. Las Vegas, NV 89119 702-938-1111
2906 Broadway N.E. Alburque, NM 87107 505-344-8589 www.jaynescorp.com
Creative Surface Solutions
OGB Architectural Millwork
2855 Coleman St. N. Las Vegas, NV 89032 702-365-6444 www.creativesurface.com 4710 W. Post Rd. #145 Las Vegas, NV 89118 702-228-5552
The Countertop Shop, LLC 301B Sunpac Ct. Henderson, NV 702-839-2224 www.thecountertopshopllc.biz
40 • Vol. 6 / Issue 3 • International Surface Fabricators Association
3711 Paseo del Norte Albuquerque, NM 87113 505-998-0000 www.ogb-am.com
2420 N. White Sands Blvd. Alamogordo, NM 88310 575-437-2262 www.pieperconstruction.com
Rojo Enterprises LLC PO Box 429 Roswell, NM 88202 505-626-3553
Dimensional Stone & Tile Designs, Inc.
146 E. Third St. Mount Vernon, NY 10550 914-664-1200 www.dimensionalstone.net
Evans & Paul LLC
140 DuPont St. Plainview, NY 11803 516-576-0800 www.evansandpaul.com
Marker Systems Inc.
940 River Rd. North Tonawanda, NY 14120 716-695-1102
Modern Home Distributing PO Box 395 Nunda, NY 14517 585-468-2523
Penn Fabricators Inc. 100 Bellport Ave. Yaphank, NY 11980 631-205-0282 www.penn4corian.com
Unico Special Products Inc. 25 Renwick St. Newburgh, NY 12550 845-562-9255 www.unicospecialproducts.com
1133 NYS Rte. 222 Cortland, NY 13045 800-734-8813 www.wilbedone.com
Carolina Custom Surfaces
100 Landmark Dr. Greensboro, NC 27409 336-299-3030 www.carolinacustomsurfaces.com
Johnson Granite Inc. PO Box 511 589 Hiatt Rd. Mount Airy, NC 27030 336-719-2729
Meld USA Inc.
3001-103 Spring Forest Rd. Raleigh, NC 27616 919-790-1749 www.meldusa.com
Premier Plus Inc.
165 Wildwood Ave. Hamlet, NC 28345 910-995-5615 www.premierplusinc.net
108 Forest Brook Dr. Cary, NC 27519 919-801-8021 www.surfacematters.net
PO Box 817 Glen Alpine, NC 28628 828-438-0892 www.windboundsurfaces.com
Bertke Countertops 9355 Amsterdam Rd. Anna, OH 45302 937-538-7024
Cabinets 2 Countertops
7142 Frank Ave. N.W. N. Canton, OH 44720 330-244-0221 www.cabinets2countertops.com
Countertop Shop LTD 10406 Geiser Rd. Holland, OH 43528 419-868-9101 www.countertopshop.net
Cutting Edge Countertops Inc. 1300 Flagship Dr. Perrysburg, OH 43551 419-873-9500 www.cectops.com
32400 Aurora Rd. Salon, OH 44139 440-248-4915 www.granexindustries.com
Helmart Co., Inc.
4960 Hillside Ave. Cincinnati, OH 45233 www.helmart.net 513-941-3095
Heritage Marble Inc. 7086 Huntley Rd. Columbus, OH 43229 614-436-7465
6909 Engle Rd. Ste. 19 Middleburg Hts., OH 44130 800-936-4799
Kitchens by Rutenschroer 950 Laidlaw Ave. Cincinnati, OH 45237 513-251-8333 www.kbrmfg.com
4561 Crystal Pkwy. Kent, OH 44240 330-677-1883 www.korkangranite.com
7513 Bartholomew Dr. Middleburg Heights, OH 44130 440-476-9905
Solid Surfaces Plus
4640 Manufacturing Rd. Cleveland, OH 44135 216-267-7040 www.solidsurfacesplus.com
Top Shelf Laminated Products 400 Dietz Rd. Warren, OH 44483 330-393-1289
PO Box 647 Massillon, OH 44648 330-837-2216 www.towersurfaces.com
Hoffman Fixtures Co.
6031 S. 129th St. Ste. B Tulsa, OK 74134 918-252-0451 www.hfccountertops.com
805 W. Elm Ave. Hanover, PA 17331 717-630-1251 www.asst.com
Advanced Surfaces Inc. 130 Plastics Rd. Corry, PA 16407 814-663-0369
L. E. Smith Co.
Blume’s Solid Surface Products
Laminate Shop, Inc.
1030 E. Wilson St. Bryan, OH 43506 888-537-6484 www.lesmith.com
PO Box 1218 Marietta, OH 45750 740-749-3536
John Kramer’s Fabrications Inc.
PO Box 41 Bernville, PA 19506 610-488-6213 www.kramershowerbases.com
Pence Countertops Inc.
124 Ellis Woods Rd. Pottstown, PA 19465 610-326-6609 www.pencecountertops.com
904 Freeport Rd. Freeport, PA 16229 724-294-3190 www.blumes.net
4802 Au Sable Dr. Gibsonia, PA 15044 412-213-0370
Classic Counter Tops
2325 Executive Dr. Garland, TX 75041 972-840-1234 www.classiccountertopsinc.com
Counterscapes, Inc. 2228 Deerbrook Dr. Tyler, TX 75703 903-581-5676
PO Box 820847 Houston, TX 77077 713-204-0080 www.ineedcountertops.com
R.L. Stephens Inc.
8916 Pepper Rock Dr. Austin, TX 78717 512-801-7105
New England Counter Top
Southwestern Counter Tops & Millwork
Creative Counter Tops 1056 Hunley Sullivan Rd. Awendaw, SC 29429 843-881-8315
4100 Frankfort Ave. El Paso, TX 79903 915-562-1116 email@example.com
Walter Crum Construction PO Box 12359 Lubbock, TX 79452 806-748-1899
W R Watson Inc.
109 Lazenby Dr. Ft. Mill, SC 29715 704-236-9796 www.solidproducts.biz
12902 Mula Ln. Stafford, TX 77477 281-495-2800
Dakotaland Woodwork & Cabinets LLC 41181 179th St. Raymond, SD 57258 605-532-4150
Alternative Surface 250 E. 400 S. Vernal, UT 84078 801-414-3512
Associated Fixture Mfg. 8975 W. 3500 S. Magna, Utah 84044 801-250-7620 www.associatedfixture.com
DFC-Dakota Fixture & Cabinet Co. 45753 237th St. Madison, SD 57042 605-256-3707 www.soliddfc.com
300 Peabody St. Nashville, TN 37210 615-915-0718 www.creativecountersolutions.com
Countertop Solutions LLC
2865 Tomahawk Tr. Wexford, PA 15090 412-877-2716
Grifform Innovations Inc.
501 N.W. Chadwick Ln. Myrtle Creek, OR 97457 541-580-3750
Creative Countertop Solutions Inc.
258 Nichols St. Leesport, PA 19533 484-794-8263
PO Box F Pawtucket, RI 02861 508-761-7588
South Umpqa School District
1446 S. Cooper St. Ste. 101 Memphis, TN 38114 901-278-9626 www.alexandermarbleandgranite.com
PO Box 258 Glide, OR 97443 541-496-0313 www.grifform.com
Alexander Brothers Tile & Marble Inc.
PO Box 423 640 DuBois St. Dubois, PA 15801 814-371-5060
Douglas High School 1381 Douglas Blvd. Winston, OR 97496 541-643-9344
J.A. Kohlhepp Sons Inc.
5996 Dannon Way West Jordan, UT 84081 801-282-3322 www.bedrockquartz.com
101 S. Franklin Sioux Falls, SD 57103 605-332-3151 www.formatopcompany.com
Quality Craft Wood Works HC 60 Box 703 Rocky Ridge, UT 84645 435-623-1707
International Surface Fabricators Association • Vol. 6 / Issue 3 • 41
Fabricator Directory (continued) Companies in blue are Certified ISFA Professionals SLC Corp
248 E. 600 S. Salt Lake City, UT 84111
PO Box 295 Cleveland, UT 84518 435-749-2467
Utah Kitchen and Bath
2098 E. 2250 N. Layton, UT 84040 801-814-8847 www.utahkitchenandbath.com
Boeing Service Co. 14675 Lee Rd. Chantilly, VA 20151 703-808-2717
Five Star Fab & Fixture PO Box 1726 Salem, VA 24153 540-444-0456 www.fivestarfab.com
Metro Stone Works LLC 9115 Digital Dr. Unit 12 Manassas Park, VA 20111 703-396-866 www.metrostoneworks.com
Surface Link Corp.
4200 Lafayette Center Dr. Ste. A Chantilly, VA 20151 301-482-1717 www.surfacelinkcorp.com
The Wood Palace
4825 W. Norfolk Rd. Portsmouth, VA 23703 757-647-8130
1004 Obici Industrial Blvd. Suffolk, VA 23434 757-539-0262 www.trindco.com
Absolute ConcreteWorks 5795 N.E. Minder Rd. Poulsbo, WA 98370 360-297-5055
Fine Line Pacific Inc. 22445 76th Ave. S. Kent, WA 98032 425-251-6177 www.finelinepacific.com
Founder’s Choice Cabinetry & Countertops PO Box 1576 Gig Harbor, WA 98335 253-857-2726 www.founderschoice.com
Mt. Rainer Marble LLC 2606 Jackson Hwy. Chehalisi, WA 98523 360-520-1844 www.mtrainiermarble.com
Sheridan Woodworking LLC
50 Paxman Rd. Unit 10-11 Toronto, ON M9C 1B7 Canada 416-620-6556
1st Floor Missirian Bldg. Beirut, Lebanon 90076 961-150-1414
11809 N.E. 116th St. Kirkland, WA 98034 425-821-7222 www.blimages.com 2175 Frog Hollow Rd. Walla Walla, WA 99362 509-540-7799
1920 Merrill Creek Pkwy. Everett, WA 98203 425-322-9604
Tommy T Cook
8202 St. Hwy. 104 Ste. 102 PMB 135 Kingston, WA 98346 206-349-6403 www.tommytcook.com
Alternative Building Concepts, Inc. 4341 Rt. 60 E. Ste. 187 Huntington, WV 25705 304-736-0494
Bisley Fabrication Inc. 700 Industrial St. Gresham, WI 54128 715-787-4410 www.bisfab.com
McDermott Top Shop LLC
200 A Main St. Sullivan, WI 53178 262-593-2456
Spectrum Surfaces Inc. 812 Marquis Way Green Bay, WI 54304 920-337-6575
Heritage Woods Inc. 1806 Pacific Ave. Ste. 4 Cheyenne, WY 82007 307-640-2445
J Booth Specialties PO Box 1152 Casper, WY 82602 307-258-2992
10 Rosshire Ord Rd. Warwick, WK08 Bermuda 441-332-0042
Kitchen Installations Ltd. PO Box HM1876 Hamilton, HMHX Bermuda 441-292-1556
42 • Vol. 6 / Issue 3 • International Surface Fabricators Association
Colonial Countertops Ltd.
609 Alpha St. Victoria, BC V8Z 1B2 Canada 250-383-1926 http://colonialcountertops.com
Coni-Marble Mfg. Inc. PO Box 40 99 Harrison St. Thorndale, ON N0M 2P0 Canada 519-461-0100
Executive Millwork #5 1212 38 Ave N.E. Calgary, AB T2E 6N2 Canada 403-291-0400
FloForm Countertops 125 Hamelin St. Winnipeg, MB R3T 3Z1 Canada 204-474-2334 www.floform.com
77 Industrielle Stanstead, QC J0B 3E0 Canada 819-564-7111 www.granitdesign.com
Paragon Surfacing Ltd.
6720 Graybar Rd. Unit 110 Richmond, BC V6W 1J1 Canada 604-278-2225 www.paragonsurfacing.com
SSC Countertops Ltd. 1253 W. 76 Ave. Vancouver, BC V6P 6M3 Canada 604-294-4071 www.ssccountertops.com
ZA Le Cheval Blanc Solgne F-57420 France 38-764-6923 www.crea-diffusion.com
Rosskopf & Partner AG Bahnhofstrasse 16 D 09573 Augustusburg — Hennersdorf Germany www.rosskopf-partner.com 493-729-12524
Victor Coronado Services
Boulevard Hacienda Galindo 116 Villas del meson Juriquilla, 76230 Mexico 52-4422342743
Trioteknix Limited-Member NITP 19 Sule Abuka Crescent off Opebi Rd. Ikeja, Lagos 10011 Nigeria 234-7039707383
60th km. Ring Road Ste. 4A Moscow Russia +7-485-657-8578 www.artcor.ru
Venio Woodwork N.V. Guana Bay Rd. #1 Philipsburg Saint Martin 599-580-6348
Global-Allied Pte Ltd.
No. 18C Kranji Loop Singapore 739554 Singapore 65-63658781 www.global-group.com.sg
SOUTH AFRICA Techno Surfaces
Unit 2, 18 Losack Ave. Epping 2 Cape Town, Western Province 7806 South Africa 27-215340154 www.technosurfaces.co.za
Tiffany Decor Co., Ltd. 6/2 m. 8 Klonghartawanook 29 Rd. Klonghar, Klongruang Patumtanee 12120 Thailand 66298-6446
UNITED KIINGDOM Interfab LTD
Unit 9 Willersey Business Park Willersey, Nr. Broadway Worcestershire WR12 7RR United Kingdom 441-386-858100 www.interfab.co.uk
Specialty Surfaces Fabricators, Manufacturers and Experts
Membership Application Main: (877) 464-7732 • Fax: (412) 487-3269 • www.ISFANow.org
Renewal Instructions: To renew your membership with ISFA, simply fill out the Personal Information section, and Payment Method and that’s it! Fax it back to (412) 487-3269 and we’ll do the rest. Please allow 2-4 weeks for your membership renewal packet to be delivered. New Member Instructions: For Surfacing Experts wanting to become a new member, please fill out the entire form. Membership in ISFA is the industry endorsement of high quality. This endorsement cannot be purchased for the price of membership, but must be established by the company and upheld by each member of the organization. Fax this form back to (412) 487-3269 and we’ll do the rest.Your new membership packet will be in the mail shortly. Please allow 2-4 weeks for delivery.
Personal Information Name: Title: Company: Address: City: State/Province: Zip/Postal Code: Country: Phone: Fax: y providing your fax number, you are giving ISFA permission to send you information via fax. q Check here if you do not wish to receive education event information via fax. B Email: q Check here if you do not wish to receive Product and Service information from ISFA and our industry partners via email. I Am: q Renewing My ISFA Membership
q Applying to Become a New Member
Method of Payment q I am faxing a copy of the check along with this form. (required if paying by check) Card Type:
q American Express
Card Number: Print Name on Card: Expiration Date: Official Signature: If paying by check, fax copy along with this order form. You can also mail this form to: ISFA, 2400 Wildwood Road, Gibsonia, PA 15044.
New Member Information Type of Membership: (please select one) q ISFA Membership: $400 — Any Specialty Surfaces
company that has been in business at least two years and carries appropriate liability insurance.
q Subscriber Membership: $400 — Applicant companies which meet all other qualifications, but have been in business for less than two years shall be eligible for Subscriber Membership in the Association.
q Branch Membership: $200 — Branch Membership is
available to companies having more than one location. Each location must fill out seperate membership applications. Branch Membership annual dues are one-half that of the headquarters location. Each location wlll be treated as a separate member in all respects, except only headquarter locations may vote in general elections.
q Monthly Membership: $35/Monthly Code of Ethics
Sponsorship Information: In order to become a member of ISFA, you need to provide information regarding an ISFA member or company willing to sponsor you. If you do not know what to put in this section, just leave it blank. We will help you with this. Sponsor Company: Contact Person: Telephone: Trade Reference: (Please provide a trade reference, generally your distributor of solid surface.) Trade Reference: Contact Person: Telephone: Proof of Insurance: A copy of your certificate of liability insurance must be attached to or faxed with this form to process this application.
(please sign below)
Each member of the International Surface Fabricators Association agrees to observe high standards of honesty, integrity and responsibility in the conduct of their business. By adhering strictly to the highest quality standards of fabrication, manufacturing and installation. By promoting only those products and services that are proven quality and value. By writing contracts and warranties that are clear, honest and fair to all parties involved. By honoring all contractual obligations in a reasonably prompt manner. By quickly acting on and attempting to resolve all customer complaints, and in situations where complaints appear unreasonable and persistent, by encouraging the customer to initiate and approach third-party dispute settlement mechanisms. By being fiscally responsible and honoring all legitimate financial obligations, By maintaining all required licenses and insurances. I,_______________________________, do hereby certify that the foregoing is true and correct to the best of my knowledge, and do agree to abide by the Code of Ethics of the International Surface Fabricators Association for as long as I hold an active membership therein.
International Surface Fabricators Association • Vol. 6 / Issue 3 • 43
Product News Constructed of virtually shatterproof fiberglass, each panel uses energy-efficient, dimmable
SMD3528 LED chips, and is manufactured with constant current technology, thus allowing for
an approximate life expectancy of 50,000 hours with minimal to no light degradation. Moreover, each LED chip has a beam spread of 120
degrees and provides 720 lumens or 5,500 LUX per sq. ft. at an installation depth of 1-½ in. The backlighting panels further enable customized counters and backsplashes to light up in any
Karran Offers Quartz Sinks
shade of seven different colors with the ability
Karran offers a line of Quartz sinks in both undermount and top mount styles and available in a variety of colors. The sinks are made from 80 percent quartz crystals mixed with a 20 percent acrylic resin, making them both durable and easy to care for.
programmed to morph colors at variable speeds
Circle RS#22 on page 49 or visit www.isfanow.org/info.
to remain static on any color. They can also be as quickly as a strobe light or as slowly as a minute and a half per color.
Circle RS#23 on page 49 or visit www.isfanow.org/info.
Stone Forensics Publishes Stone, Tile Field Guide The new
Dimension Stone and Tile Field
Troubleshooting, Investigation and Analysis Reference
Manual by Stone Forensics is
For use by anyone that works with stone and
Outwater Plastics Introduces LED Backlighting Panels Suited for use in tight applications with less than one in. of installation depth, Outwater’s ¹/16 –in.thick Tri-Mod LED Backlighting Panels can be readily used to illuminate all types of translucent surfaces including onyx or solid surface countertops and backsplashes. Comprising recently introduced second-generation LED lighting with incorporated “LED Diamond Light Technology,” the backlighting panels generate low heat and no UV, yet produce white LED lighting with a Color Rendering Index of 80. Offered in six different sizes, the prewired backlighting panels are easy to install and interconnect to one another without soldering. They can be arranged in many diverse configurations to accommodate almost any type of application. 44 • Vol. 6 / Issue 3 • International Surface Fabricators Association
tile, the information was developed through the experience of seasoned experts.
The field guide will arm the reader with the
tools and information to successfully diagnose failures and includes essential forensic
testing procedures, charts and illustrations,
an exhaustive glossary of terms and a Quick Reference Module Section. Module 1, titled
“40 Common Failures,” features up-to-date,
real-world examples of common failures with
high-resolution images and how to identify the problem, proven solutions, tips, discussions
and a pictorial index. The bonus mobile APP
for smartphones and tablets that comes with
it will keep the information readily available for the more technologically savvy contractor or professional.
Additional Quick Reference Modules will also be released in the future.
Circle RS#24 on page 49 or visit www.isfanow.org/info.
Kohler Introduces Shower Base Line Kohler's new line of Ballast shower bases offer one-piece construction consisting of a resin concrete core and an acrylic surface. Featuring solid construction and an ultra-low threshold, the bases are manufactured using layers of acrylic top sheet, resin concrete core and ABS backing. The receptors are lighter than cast iron and marble but heavier and sturdier than acrylic FRP, and also offer the visually appealing, glossy surface that acrylic provides. The nonporous, high-gloss finish resists discoloration, scratching and chipping. Ballast also requires no mortar in the installation process. The one-piece construction requires less maintenance and reduces the risk of leakage. It utilizes a standard 2-in. drain, eliminating the need to recess the drain area. Ballast is available in three sizes to fit typical shower alcoves: 48 by 36 in., 60 by 32 in. and 66 by 36 in. Circle RS#25 on page 49 or visit www.isfanow.org/info.
Moraware Enhances CounterGo Software Moraware has upgraded its CounterGo software system, adding a way for users to allow dealers to log into it as “Account Users” and create countertop quotes. Fabricators using CounterGo are now able to allow their dealers to give quotes to customers without waiting for the fabricator to respond, including when the business is closed; instantly create variations of quotes with different color and edge options; and submit countertop drawings that are readable. Account Users have some limitations that make them appropriate for dealers, such as they cannot change prices; cannot change discounts; cannot delete quotes; can only create quotes for specific accounts assigned to the user; and can only print quotes with specific forms assigned to the user. Information on how to create “Account User” accounts is available on the company’s website at www.moraware.com. Circle RS#26 on page 49 or visit www.isfanow.org/info.
across all units; and flip/scale for easier modifying components of jobs.
Circle RS#27 on page 49 or visit www.isfanow.org/info.
sia Abrasives Expands Non-woven Abrasive Line Laser Products Updates Laser Templator Software Laser Products released version 2 of its LT-55 XL Laser Templator’s software. Numerous changes and functions have been added to the software. Some of the larger additions included are: DWG and ORD support; Moraware’s JobTracker integration; an area legend to keep running totals of square foot and linear foot of edge types while templating; expanded color/ layer capability from 13 up to 512; importing/ exporting of software settings so companies with multiple lasers can keep settings consistent
sia Abrasives, Inc. USA
expanded its series 6120
siafleece siafast discs with the
launch of new medium-grade black
silicon carbide material. Stocked in standard
5- and 6-in. disc sizes, the material is available
in custom sizes made to order with longer lead times. As a series, all 6120 siafleece siaFast discs are suitable for finishing and scuffing
with minimal stock removal. They are designed for general-purpose surface preparation on
a variety of surfaces including metal, wood,
composites and gel coats. 6120 siafleece is
processed with full grit penetration — the grit
is impregnated throughout the entire structure. This provides a consistent scratch pattern while extending the effective life of the material. It can be used moist or dry and doesn’t clog due to its open structure. Circle RS#28 on page 49 or visit www.isfanow.org/info.
GranQuartz Offers Numerous Sink Options GranQuartz provides a variety of options in the sink category. Sink choices include single- or double-bowl styles, both porcelain and stainless steel options, and a variety of configurations. The company also carries the Revere Granite line of sinks. Circle RS#29 on page 49 or visit www.isfanow.org/info.
Circle RS#11 on page 49 or visit www.isfanow.org/info. International Surface Fabricators Association • Vol. 6 / Issue 3 • 45
Product News customized new products using natural stones; developing customized packing; and providing marketing tools, promotional samples and continued technical support to its clients. There is a continuous flow of information by email to customers regarding order processing and shipment tracking. The goods are inspected and monitored, from procuring the raw materials
Balaji Marbles Produces Marble and Granite Materials Balaji Marbles, based in India, is a manufacturer and exporter of Indian marbles and granites
through the final stage of loading the containers. Materials are available in a range of thicknesses, and special pricing is available for large-scale projects. The following granite colors are available: Black Galaxy, Kashmir White, Kashmir Gold,
with a specialization in exotic Serpentine and
Sivakasi Yellow, Colombo Juparana, Madura Gold,
in the Udaipur region of Rajasthan, India. The
Vyara Gold, Colonial Dream, Colombo Gold,
granites, slates and sandstones in a variety
Red, Jhansi Red, Lakha Red, Multicolor Red, Tan
the-art manufacturing facilities. The company
Hasan Green, White Galaxy, Paradiso, Baltic
Forest Green marble procured from the mines
Ivory Brown, Sapphire Brown, Green Galaxy,
company offers an extensive range of marbles,
Ivory Fantasy, Lavender Blue, Raw Silk, Imperial
colors and patterns, produced in state-of-
Brown, Himalayan Blue, Black Pearl, Tiger Skin,
also offers value-added assistance such as
Brow,n Chima Pink and Blue Pearl.
providing product knowledge; developing
Circle RS#30 on page 49 or visit www.isfanow.org/info.
Circle RS#12 on page 49 or visit www.isfanow.org/info. 46 • Vol. 6 / Issue 3 • International Surface Fabricators Association
Elkay Launches Line of Slim Rim Sinks Elkay’s launched a new line of stainless steel Slim Rim sinks, designed to eliminate the places where bacteria and grime build-up around the sink. Featuring an ultra-thin, flat counter rim, the new sinks virtually eliminate the barrier between the sink and the counter, allowing for crumbs and water to easily be swept directly into the sink. It comes in more than half a dozen models with a variety of sizes, finishes, bowl options and thicknesses. Circle RS#31 on page 49 or visit www.isfanow.org/info.
Circle RS#13 on page 49 or visit www.isfanow.org/info.
aluminum universal T-tracks are built into the tabletop — three running horizontally and two running vertically, creating six T-track
Rockler Introduces New T-Track Tabletop Rockler Woodworking and Hardware introduced the T-Track Tabletop, a melamine-coated MDF work surface featuring a grid of five, built-in
T-tracks that fit a variety of different clamping and jig components. The intersecting grid of
T-tracks makes it quick and easy to set up and secure jigs and clamps. The T-Track Tabletop
simplifies the process of securing workpieces
of different sizes and shapes, allowing the user
to quickly and easily perform multiple functions
intersections. The universal T-tracks accept ¼-
and ⁵/16-in. T-bolts as well as ¼-in. hex bolts. The
tabletop measures 40 in. long by 28 in. wide and is 1⅛-in.-thick. It has a 36- by 24-in. steel base and includes mounting hardware to secure the
top to the Rockler Shop Stand (sold separately). Circle RS#32 on page 49 or visit www.isfanow.org/info.
Armstrong Origins Cabinets Have New Options Eco-friendly Origins kitchen cabinets from
Armstrong Cabinet Products offer different
with the durability of Allwood, the company’s top-tier construction with quality features usually found only in custom cabinetry. The hardwood plywood is derived responsibly from managed forests, and then enhanced with
product options that take into account
a resin, giving it particularly strong bonding
It is suitable for any tabletop applications,
design and pricing. Origins with PureBond, an
Premier No Added Urea Formaldehyde (NAUF)
3mm black edge banding and five extruded
combines easy installation and maintenance
option, whether for multifamily or single-family
including finishing, sawing and routing. It has
environmental preferences, as well as good
and water-resistance qualities. New Origins
urea formaldehyde-free, soy-based adhesive,
particleboard construction is a cost-competitive
Circle RS#14 on page 49 or visit www.isfanow.org/info.
Circle RS#15 on page 49 or visit www.isfanow.org/info. International Surface Fabricators Association • Vol. 6 / Issue 3 • 47
Product News projects. The final option is the Calibra II slab door style, a tribute to traditional tastes, yet refined for modern living. Its unassuming,
effortless beauty is ideal for homeowners who love the look of natural hardwood cabinets
but prefer understated wood grain patterns
and textures. Calibra II has slightly radiused
can be added directly into the interface, such as room or wall measurements, cabinet sizes, shapes and styles, countertops and edging. It allows users to try out colors, change placement or materials and save to the cloud for instant review and production back at the shop or plant.
edges on all four sides of the maple hardwood
With KCD Touch Pricer onboard, you can
your design. It also allows your client to sign
doors and drawers combined with full overlay
Circle RS#33 on page 49 or visit www.isfanow.org/info.
KCD Introduces Touch Version of Software Suite KCD Software introduced a Touch version of
its software for use on tablet-style computers. The program provides any designer, builder
instantly cost out materials and labor based on the contract using a stylus, or run a credit card deposit. And when used in conjunction with KCD Workshop, Builder or Commander, KCD Touch provides a detailed cut list for traditional cabinetmakers or nests efficiently and directly to CNC machinery. Circle RS#34 on page 49 or visit www.isfanow.org/info.
convenience of touch technology for the purpose of design, pricing, closing and cutting. When it
New Ravenna Mosaics Offers New Collection
comes to design, the customer/designer interface
New Ravenna Mosaics introduced the new Delft
provides 3-D imaging of the finished look. Data
Collection in a blue and white palette of jewel
or manufacturer of custom cabinetry with the
Circle RS#16 on page 49 or visit www.isfanow.org/info. 48 â€˘ Vol. 6 / Issue 3 â€˘ International Surface Fabricators Association
glass. Inspired by both Asian and European ceramics, Sara Baldwin, founder and creative director of New Ravenna Mosaics, has created five new mosaics depicting floral, 17th century French Chinoiserie and classical Roman pineapple border designs. Each uses the traditional handcut method to shape individual pieces of glass and is made to order. The collection is available in jewel glass or natural stone. Circle RS#35 on page 49 or visit www.isfanow.org/info.
Circle RS#17 on page 49 or visit www.isfanow.org/info.
Free Product Information Form Or visit www.ISFANow.org/info to fill out our online form
Main: (877) 464-7732 • Fax: (412) 487-3269 • www.ISFANow.org • 2400 Wildwood Road, Gibsonia, PA 15044
Volume 6 / Issue 2 Get Your Free Product Information Today: For more facts on products and services, please fill out all the information below and circle the product referral numbers that are found in the magazine. Product referral numbers can be found below each advertisement. Your request will be immediately forwarded to the proper manufacturer. You can submit this form via mail, fax, email (firstname.lastname@example.org) or visit us online at www.ISFAnow.org/info. Personal Information Name: Title: Company: Address: City: State/Province: Zip/Postal Code: Country: Phone: Fax: y providing your fax number, you are giving ISFA permission to send you information via fax. q Check here if you do not wish to receive education event information via fax. B Email: q Check here if you do not wish to receive Product and Service information from ISFA and our industry partners via email. About Your Business What category best describes your business classification? q Fabricator
q Raw Materials Supplier
q Distributor/Manufacturer of Sheet Goods q Other (please specify) ________________________
Which one category best describes your job title/function? q Owner/Partner/Corporate Management and Related Personnel q Production/Plant Management and Related Personnel q Design (includes staff designer/architect and related personnel) q Purchasing/Specifier and Related Personnel q Marketing & Sales Management and Related Personnel q Other (please specify)
Information By Category If you want more information from several advertisers in a category, circle the category number that matches up with the category below. C01 Abrasives
C13 Seaming Equipment
C03 Air Quality Equipment
C04 CNC Machinery C05 Concrete Materials & Supplies C06 Hand/Power Tools C07 Laminate C08 Material Handling Equipment C09 Prefabricated Accessories C10 Quartz Surfacing C11 Saws
C16 Solid Surface C17 Stone
C18 Templating Equipment C19 Tooling
What surfacing materials do you work with?
____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ Free Product Information Please circle below all of the referral numbers found in the magazine, or the category numbers found on this page that you would like more information on. Your request will be immediately forwarded to the proper manufacturer. 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64
65 66 67 68 69 70 71 72
C22 Other Materials
C21 Waterjet Equipment
Classifieds Attention Fabricators
—FOR SALE — 5 Ton Konecrane
Overhead Bridge Crane
ISFA Fabricators, do you have used equipment taking up space in your shop that you would like to sell? Are you looking to fill a key position in your operations? Our readers might be interested. Why not submit a FREE classified ad?
New in 2005; used through 2008 for granite distribution business • Excellent Condition • Approximately 27' x 94' • Working height approximately 12' $35,000 Will consider reasonable offers
That’s right, relevant classifieds in this publication are free to ISFA fabricator members! Just send us the text you’d like to run and we’ll do the rest. Email us today at editor@ isfanow.org.
Contact Aaron at: email@example.com or (419) 636-4555 ext. 3209
To place a paid classified ad, for those of you who are not fabricator members, email firstname.lastname@example.org or call (815) 721-1507.
Ad Index Referral Page Number Number
12 14 11 18 10 17 06 09 03 04 20 19 01 16 07 05 08 15 02 13
Axiom. . . . . . . . . . . . . . . . . . . . . . 46 Beckart Environmental, Inc.. . . . . 47 Betterly Industries, Inc. . . . . . . . . 45 Chemical Concepts. . . . . . . . . . . 51 Cosentino. . . . . . . . . . . . . . . . . . . 33 CountertopResource.com. . . . . . 48 GlueBoss. . . . . . . . . . . . . . . . . . . 14 Houzer. . . . . . . . . . . . . . . . . . . . . 29 ISFA Fabrication Training. . . . . . . . 7 ISFA Regional Training. . . . . . . . . . 9 ISFA Membership. . . . . . . . . . . . . 8 Integra Adhesives . . . . . . . . . . . . 52 ITW Polymers Sealants North America . . . . . . . . . . . . . . . . 2 Jerong . . . . . . . . . . . . . . . . . . . . . 48 Karran. . . . . . . . . . . . . . . . . . . . . . 27 Krion. . . . . . . . . . . . . . . . . . . . . . . 13 Laser Products. . . . . . . . . . . . . . . 28 Oneida Air Systems. . . . . . . . . . . 47 Park Industries. . . . . . . . . . . . . . . . 5 Performance Abrasives. . . . . . . . 46
50 • Vol. 6 / Issue 3 • International Surface Fabricators Association
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Circle RS#18 on page 49 or visit www.isfanow.org/info.
Circle RS#19 on page 49 or visit www.isfanow.org/info.