GENGREENEDUCATIONALMATERIALS
ProgrammeTitle:AthleteCommunicationTraining
Organisation:ProtectOurWintersEurope
Summary
TargetGroup:Professionalathletes
Duration:1-2.5hours
A bespoke course designed to teach professional athletes, who are major role models, how to speak confidently aboutissuesclosetotheirhearts,ideallyincludingtheclimatecrisis Thecourseconsistsofvariousmodulesthatcan beadaptedandcombinedtobestengagetheaudience.
Description
Thecourseiscomposedoffiveparts:
1 The main presentation (1 hour):outlining the climate landscape from scientific, political, and sociological perspectives,includingthepotentialroleofathletes;
2.Socialmediatraining(30min):togiveguidelinesandexamplesofusingyourvoice;
3.HowtoGoogles##t(10-15mins):third,guidanceonhowtosearchforandverifyinformation;
4 Climatemisinformation(30mins): recognisingandrespondingtocommonclimatemisinformation;
5 Storytelling(20mins):storytellingtechniquestotransformpersonalexperiencesintopowerfulmessages
Objectives
1.To lay out the landscape of climate change from a scientific,societalandpoliticalperspective
2 To make professional athletes feel comfortable and driven to talk about issues close to their heart (ie climatechange)
Challenges
Finding talented public speakers who bring their own uniquestyletothedelivery
Sharing personal experience and guiding the conversation does not come naturally to everyone, especiallywhenpresentinginasecondlanguage.
Impact
The greatest impact is that athletes begin posting and reposting POW campaigns This significantly extends our reachduetothemultipliereffect
ATip:Forapresentationtobeimpactful,itneedstohavea clear and consistent thread throughout To support facilitators without the need for personal training, a GoogleDrivehasbeencreatedwherepastfacilitatorscan sharetipsandtricks.
