Data Key Communications ISBT Resource Guide Media Kit

offerings to ISBT members to promote to Beverage Industry Professionals from around the globe.

2022 MEDIA KIT

These offerings are directed towards ISBT members however any advertising in ISBT publications does not represent the opinions or position of ISBT. in par tnership with

9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-445-2347 • GUIDE.ISBT.COM November 17, 2021

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BEVERAGE INDUSTRY RESOURCE GUIDE SPONSORSHIP OPPORTUNITIES DIGITAL

RESOURCE GUIDE The Beverage Industry Resource Guide has tons of information about ISBT membership benefits, committees, board of directors and educational opportunities. The Beverage Industry Resource Guide also has a list of companies with an employee member who is a member of ISBT. The listed companies are able to purchase advertising packages that include digital and print benefits.

DEADLINES: • Ad Space Reservation – 5/13/22 PRINT

• Advertising Material – 5/30/22 • Publishes - 6/5/22 SPONSORSHIP PRICING: • Platinum $3785

KEY LINKS: Bottlers Drink Brands Consultants Associations Suppliers

Articles Classifieds

• Gold $2705

AD SIZING: • Full Page 8.25” x 11 + .125” bleed (8.5” x 11.25”)

• Silver $1620

• Half Page, Verticle 3.375” x 10”

• Bronze $625

• Half Page, Horizontal 7” x 4.875”

• Quarter Page 3.375” x 4.875” CIRCULATION • 1000 Hard Copies mailed to Beverage Industry Professionals • 130,415 Avg Pageviews (May 2020 - Jan 2021)

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9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-445-2347 • GUIDE.ISBT.COM November 17, 2021

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RESOURCE GUIDE SPONSORSHIPS PLATINUM

GOLD

$3785

SILVER

$2705

$1620

BRONZE $625

BASIC

Complimentary w/ ISBT Membership

PRINT Full Page Ad Full Page Company Profile 90 word description – show text ad and logo Logo on Thank you Platinum Sponsor Page - see page 28 of 2020 RG

Half Page Ad

Quarter Page Ad

Logo + 60 word description

Logo + 30 word description

Logo on Thank you Gold Sponsor Page

Logo on Thank you Silver Sponsor Page

- see page 28 of 2020 RG

- see page 28 of 2020 RG

Logo + 30 word description Logo on Thank you Bronze Sponsor Page - see page 29 of 2020 RG

Company Name, Address, Website, Phone #, POC Email.

ONLINE LISTING 2021 ISBT RESOURCE GUIDE 12 Categories 20 pictures/videos Buying Group Badges

9 Categories Up to 15 pictures/videos Buying Group Badges

6 Categories Up to 10 pictures/videos Buying Group Badges

3 Categories Up to 5 pictures/ videos

1 Category

Supplier Articles (3)

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ACCESS TO THESE TABS ONLINE Supplier Articles (12) Events Classifieds NEW THIS

Supplier Articles (9) Events NEW Classifieds THIS

Supplier Catalog Library

Supplier Catalog Library

YEAR

YEAR

Supplier Articles (6) Events Classifieds NEW THIS YEAR

Supplier Catalog Library

BONUS 728 x 90 mobile banner for 3 months online buyers guide. ($1200 Value)

320 x 100 mobile banner for 2 months online buyers guide. ($500 Value)

320 x 100 mobile banner for 1 month online buyers guide. ($250 Value)

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9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-445-2347 • GUIDE.ISBT.COM November 17, 2021

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SPECIAL PUBLICATIONS BUYERS GUIDE KEY FEATURES

A self-service communication platform for ISBT Members.

guide.isbt.com

ARTICLES

EVENTS

Articles are posted in the bi-monthly newsletter and inside your company listing.

Post industry events: • Classes

• Message from company leadership

• Podcasts

• New Product Announcements

• Training

• Case Studies

• Webinars

• Catalog Release

• Product Demos (virtual or in person)

• Milestone Celebrations • General Promotion

CLASSIFIEDS • Used equipment • Storage space • Job Postings • Offer Deals • Excess Inventory

LISTINGS

• Other

All companies with an active ISBT member are eligible for a listing in the resource guide.

BANNER ADS

REPORTING

Each month you receive a report for listing traffic.

Summary stats are how many times your listing summary was seen. Listing summary can be seen when a category is searched.

Detail stats are when someone clicks on your listing and views the content within the listing detail page.

What is listing summary?

• Leaderboard (728 x 90): $450/month

CATEGORIES

• Mobile Banner (320 x 100): $250/month

List more categories to boost your listing views.

Consider including a logo and description for branding on summary results pages while users are exploring categories.

• Square (250 x 250): $250/month • Sponsored Link: $250/month

What is listing detail?

• Contact Info, Articles, Company Description, Photos, Videos, Catalogs, and more.

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9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-445-2347 • GUIDE.ISBT.COM November 17, 2021

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SUPPLIER CATALOG DIGITAL LIBRARY ADD YOUR COMPANY CATALOG - $500 Let us host your company catalog for 12 months. No more file transfer sites, just one link with controlled access to select customers. Includes stats at the end of the year of how many views, click throughs, and more on your catalog for the year.

EASY CLICK THROUGH PROFESIONAL CATALOG YEARLY STATISTICS: • Impressions • Reads + Total Read Time • Link Click Throughs • Individual Page Statistics (Impressions, Reads, etc.)

• Devices Used To View Your Catalog (Desktop/Mobile) • Where In The World Your Readers Are

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9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-445-2347 • GUIDE.ISBT.COM November 17, 2021

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LISTINGS MANAGEMENT DIRECTORY LISTINGS AND REVIEW MANAGEMENT DIRECTORY LISTINGS IN 54 BUSINESS DIRECTORIES

Getting your business listed across the internet is the best way to attract new customers and increase your revenue. No matter what you offer, potential customers are looking for it online.

Are they finding you? Inaccurate listings lead to missed opportunities.

GET FOUND AND STAND OUT IN LOCAL SEARCH • Get your business listed on 54 online directories and improve search results ranking with accurate and consistent business information • Boost your online presence with listings on Google, Yahoo and Bing, plus other key industryspecific directories and navigation apps

• Get insights into how people engage with your business listings • Keep your listings fresh by inputting new information into one database location that broadcasts automatically to all online Directories

REVIEW MANAGEMENT Manage your online reputation and make sure you look good in your customer’s eyes. Use the Dashboard Hub to monitor all reviews, respond to them in real time and stay on top of your online reputation.

ACCESS ALL REVIEWS FROM ALL PLATFORMS ON ONE PAGE • Track total reviews and overall ranking • View an evolution of your overall ranking over time

• Respond to reviews on multiple platforms (Google, Facebook, etc.) from one location + more

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9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-445-2347 • GUIDE.ISBT.COM November 17, 2021

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ISBT CONNECTION ISBT CONNECTION NEWSLETTER

1

Horizontal Spotlight Ad*

2

Banner Ad*

144 available per year

3

Product Showcase

24 available per year

Pixels

1 banner

4 banners

12 banners

600 X 300

$1,250

600 X 150

$750

$2,250

$6,000

250 X 250

$500

$1,750

$4,800

* Also includes product showcase SPOTLIGHT TEASER

* Also includes product showcase

2 CONNECTION BANNER ADS

1 CONNECTION SPOTLIGHT ADS Promote your company by being the exclusive presenting supplier of the newsletter! You have the opportunity to include a link to

• A photo gallery • Case study • Success story • Product promotion • Sponsored content article – new • Other content of your choice

These Banner Ads show up in the ISBT Connection.

This includes a product showcase, statistical reporting total opens and how many clicks.

3 PRODUCT SHOWCASE

SPOTLIGHT BANNER

Show off a specific product or service in the new product showcase section of the ISBT Connection.

Posted for 1 month on the online Buyers Guide.

REGULAR BANNER

4 MEMBER NEWS BANNER ADS

This includes a product showcase, statistical reporting total opens and how many clicks.

Banner Image Size: 600x300 pixels.

Logo Size: 200 pixels wide. One per issue.

600 X 300

600 X 150

These Banner Ads show up on the landing page, which is the most viewed information in the ISBT Connection.

VIEW AN ISBT CONNECTION E-MAIL

This includes statistical reporting of how many clicked on Member News.

ONLINE RESOURCE GUIDE RATES

ONLINE RESOURCE GUIDE A-LA-CARTE

1 Month

3 Months

6 Months

All Year

Classifieds

3 Months for $200

Leaderboard

$450*

$1,200*

$2,400*

$4,500*

Articles

Published in 1 newsletter and living online for 12 months for $250

Mobile Banner

$250*

$675*

$1,200*

$2,100*

Events

$150 expiring the day of the event

*Upgrade to a flashing GIF for $50 in par tnership with

9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-445-2347 • GUIDE.ISBT.COM November 17, 2021

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GUIDELINES & CONTACT PRODUCTION We strongly encourage our advertisers to submit their advertisements in digital form. If you do require our Creative Services Department to create your ad*, please discuss your needs with your sales representative.

DIGITAL FILES NAME FILE: ADVERTISER_SIZE_NED_PUBLICATION DATE • Please send PDF files: No Microsoft Word, Microsoft Publisher, PowerPoint or other word processing files will be accepted.

• Ads should be built to the exact print size and files preflighted.

• All images must be a minimum of 300 dpi.

• Colorspace must be CMYK. No RGB or Spot colors.

• Add 1/8” bleed when appropriate.

• All fonts must be embedded.

• Black type and large areas of black should be 1-color black.

• Minimum size type fonts: 6pt (black only).

• Minimum size reverse type fonts: 9pt.

• Provided logos must be high resolution, preferably 300 dpi and larger than 2”.

• If any of the above requirements cannot be met, DATA KEY COMMUNICATIONS may require additional production time to recreate your ad.

*If you are supplying art/photos/logos for an ad that we are constructing, we accept tif and jpg files that are 300 dpi per inch (dpi) or at least 600 dpi (for line art).

SENDING FILES Please notify your sales representative when e-mailing an ad. Larger files may need to be “zipped” and/ or loaded to an ftp site or Dropbox.

PRESS RELEASES Press releases should be emailed directly to Anne DeSantis at AnneD@nedairymedia.com.

Photographs taken with a digital camera and included with submitted materials must be high resolution (300 dpi) and suitable for publication.

DATA KEY COMMUNICATIONS 9 Albany Street, Suite 2E Cazenovia, NY 13035 315.445.2347 F: 315.422.1721

ADVERTISING CONTACTS Bill Brod

Tim Hudson

Publisher/CEO billbrod@datakey.org 315.445.2347 x138

Vice President – Sales timh@datakey.com 315.264.3371

Anne DeSantis

Hannah Gray

Relationship Manager anned@datakey.org 315.341.8491

Lesli Mitchell

Account Executive leslim@datakey.org 315.445.2347 x 140

Sales & Marketing Manager hannahg@datakey.org 315.445.2347 x 149

Zach Raynsford

Sales Representative zachr@datakey.org 315.472.4669

1) Payment Terms: 2%-10, Net 30 days, Invoices over 30 days incur a service charge of 2% per month on outstanding balance.

2) Credit/Debit Cards Accepted: VISA, MC, AMEX, DISCOVER 3) Frequency discounts apply to insertions placed within the year.

Charges will be adjusted based on total number placed and established rates.

4) The Publisher shall not be liable for any costs or damage due to delays in delivery cause by abnormal events.

5) Production costs may be added for any digital files needing corrections.

6) Company agrees to be bound by the agreements made and signed by an authorized agent as noted in the signature line.

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9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-445-2347 • GUIDE.ISBT.COM November 17, 2021

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