MEDIA LITERACY
Good quality journalism can be offered to the public only if there is demand for quality journalism. That is why the program has been supporting for over a year activities of the Ukrainian Press Academy (hereinafter referred to as UPA) and of other organizations working to increase public media literacy. Together with the Institute of Innovative Technologies and Educational Content of the Ministry of Educations and Science, Youth and Sports of Ukraine, the UPA has developed a curriculum for the course of Media Education (Media Literacy) for Pedagogic Universities and a curriculum for full-time schools of teachers’ professional development in media education (media literacy) at postgraduate pedagogical institutions. As a result, media education today is taught at fourteen institutions of pedagogical postgraduate education as a separate training course (Kharkiv Academy of Post-Graduate Pedagogic Education, Sevastopol Institute of Post-Graduate Pedagogic Education, and others) and has been incorporated into other training courses in the form of compulsory lectures for all teachers undergoing retraining. In 2012, three more teacher-
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