Audience Profile
Persona _Tiger Mom “The education could decide who you will be.”
• Alice is a professional banker at J.P. Morgan. NY. • She loves to work with data and always work until midnight. • Alice has an 8 year-old daughter. After having a baby, Alice chose schools about her daughter’s primary school, middle school and college. • Alice reads Barrons, ELLE, the New York Times after she wakes up. • When the family has breakfast, they talk about their daily plan. • Organic food are Alice’s only menu, even though her daughter and husband doesn’t like these kinds of food.
Alice Godman 44 Manager New York
• Before her daughter go to primary school, she will do enough research about the teachers, students, the results this school has. After assessing these information, she will choose the best one for her daughter.
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