BRADY
INNOVATIVE, NEW WIRE ID SOLUTION – BRADYGRIP™ PRINT-ON HOOK MATERIAL Brady, a global leader in industrial and safety printing systems and solutions, announced today the launch of a new print-on hook material designed to identify wire and cable bundles.
A
s data centers increase in size and complexity, the challenge to correctly identify cable bundles, efficiently, has become more important. When installing and updating cables, a misidentified cable can interrupt data, cause outages and make troubleshooting more difficult, limiting overall productivity. Since hook and loop solutions are already used heavily in the datacom industry (as they are less like likely to damage cable insulation), Brady partnered with VELCRO® Brand to create an innovative solution: BradyGrip Print-on Hook Material featuring VELCRO® Brand Hook. This exclusive new product combines high-performing Brady materials with
03 - AUTOMATION Mag - JUNE 2021
14
VELCRO® Brand technology. It can be printed on, then placed on Velcro® Brand ONE-WRAP® Ties to identify wire or cable bundles. “Today there’s a focus on greater efficiency in the wire and cable industries,” said Adam Meaux, senior global product manager at Brady. “And faster application and identification are key. We developed BradyGrip to improve the way identification is done in the field, saving both time and money. And by offering a product that can be both printed on and placed, we’ve done just that. Truly, there’s nothing like BradyGrip on the market. It transforms the way people work.”
