®
The supplement to ipcm dedicated to surface cleaning and preparation, technical cleanliness, deburring, grinding, polishing, mechanical and vibratory finishing. A perfect crossmedia distribution: a unique combination of print, newsletter, exhibitions, social media, free digital archive.
2024 MEDIA GUIDE
www.myipcm.com
1
why ICT is the supplement to ipcm® dedicated to a high-value processes within surface technologies: surface cleaning and preparation, precision surfaces and mechanical finishing. ipcm®_ICT means quality and authoritative information. ipcm®_ICT means worldwide recognition since it is the only magazine with a registered trademark in Italy, Europe, United Kingdom, USA, Brazil, Mexico, China, and India. ipcm®_ICT means keeping up with the industrial cleaning industry whenever and wherever you want, either you prefer the printed version or the digital one. ipcm®_ICT means free access to an extensive online archive of all its articles published since 2010 to today: no need to pay or to register to the website to stay informed and updated about all the relevant topics in the industry. All articles and advertisements work with do-follow-links. ipcm®_ICT means original content and fact checking. Our most important USP is our unique and exclusive editorial content: we publish articles we create by traveling worldwide to showcase innovations and technological advances. ipcm®_ICT means a global distribution: an impressive social media reach of over 20k industry professionals, a social media coverage spanning from LinkedIn to Instagram, from Facebook to YouTube. ipcm®_ICT means a targeted readership: the magazine counts on a database of over 38k contacts all over the world, divided into 200 different industry segments. This means that each issue reaches the right person in in the right segment, i.e. we deliver your content to the most proper decision-makers. ipcm®_ICT means lead generation and networking opportunities through its presence to all major trade shows and events within the field and its cooperation with international associations and organizations.
ipcm®_ICT is the place-to-be for the industrial cleaning industry.
Be part of the ipcm®_ICT world! 2
e d i t o r i a l c a l e n d a r 2 0 24
The present calendar offers a general indication for your advanced planning. For further information please write to info@ipcm.it. Events date can change last minutes.
* ICT is media partner with own booth or press corner
Shotblasting, shotpeening Vibratory finishing Cleanliness inspections and testing Environmental issues
EVENTS
MecSpe* Bologna, IT March 6-8
Focus on cleaning and surface preparation technologies for automotive and transportation components
Automechanika* Frankfurt, DE September, 10-14
Global Industrie* Paris, FR March 25-28
Aqueous cleaning, solvent cleaning, vacuum cleaning
IAA Transportation* Hanover, DE September 17-22
SIAMS Moutier, CH April, 16-19 HannoverMesse* Hanover, DE April 22-26 iVT Expo* Cologne, DE June 26-27
TOPICS
EVENTS
Focus on new technologies and advances on parts cleaning and cleanliness inspections
parts2clean* Stuttgart, DE September 24-26
Industrial cleaning Deburring
EquipBaie/MetalExpo* Paris, FR September 30- October 3
Shot blasting Mechanical finishing Polishing Abrasive & tools Environmental issues International regulations Cleanliness inspections Reviews of events & exhibitions
Fabtech* Orlando, USA October 15-17 Fastener Fair Italy* Milan, IT October 29-30
Mass metal finishing CO2 and plasma jet cleaning Shot blasting Shot peening Superfinishing Regulations Cleanliness inspections
InnoTrans* Berlin, DE September 24-27 Micronora* Besançon, FR September 24-27
Reviews of events & exhibitions
ISSUE
®
Reviews of events & exhibitions
JULY - AUGUST 2024
Aqueous cleaning, solvent cleaning, vacuum cleaning, CO2 cleaning Deburring, rounding, grinding, polishing
TOPICS
®
Focus on cleaning and deburring technologies for the metalworking industry
ISSUE
insert in ipcm n. 88
EVENTS
NOVEMBER - DECEMBER 2024
n. 26
SEPTEMBER 2024
ISSUE
TOPICS
insert in ipcm n. 90
n. 25
FEBRUARY 2024
ISSUE
TOPICS
EVENTS
Focus on deburring, cleaning and surface preparation of components for the ACE & Off-Road industries, construction machinery, commercial vehicles Acqueous cleaning, solvent cleaning, vacuum cleaning Vibratory finishing Mass metal finishing CO2 cleaning, shot blasting Cleanliness inspections Environmental issues Regulations Reviews of events & exhibitions
3
circulation A global readership with one of the highest reader engagement within the sector print run: 3,000 for the February and October supplements - 6,000 copies for the two inserts in ipcm
®
digital subscribers 4,800 ± 5% impressions: 15,041 (september 2022- september 2023 - SOURCE: issuu.com)
social media reach: thousands of industry professionals via Linkedin, Instagram, Facebook, of which over 20,000 are direct contacts (followers/members) social media engagement (average per issue): CTR: 29% - impressions: 620 source of digital readers: 97% embedded links - 3% website
SECTOR READERSHIP
pneumatic, hydraulics and oleodynamics industry - 15%
workshops - 5% (cleaning, polishing, mass finishing)
clocks and jewellery industry - 2%
automotive - 30% (OEMs, Tier 1 and Tier 2, components manufacturers)
electronic & electrotechnic industry - 8%
DIGITAL READERS BY COUNTRY
1. Italy 2. Germany
others - 5% (repair & maintenance, job coaters, food&packaging)
mechanics - 20% (metal working, metal shops, mechanical manufacturing, turning, milling, high precision machining)
3. United States 4. Spain 5. United Kingdom 6. France 7. Switzerland 8. India
metal furniture and furnishing, fittings, faucets, handles - 8%
9. Netherlands 10. Mexico
top ten
medical devices and optic industry - 7%
SOURCE: issuu.com
GEOGRAPHICAL BREAKDOWN PRINTED CIRCULATION The social media strategy of ICT is one of the strongest within the sector.
Italy
25%
UK / Ireland
6%
Our Website, LinkedIn Page, LinkedIn groups, Facebook and Instagram
DACH Region
23%
MEA Region
3%
East Europe (HU, SK, RO, PL, LT, EE, BG, CZ, HR, RU, BY)
17%
Benelux (BE, NL, LUX)
3%
France
4%
Scandinavia
9%
Other (Far East, USA, Canada, Australia)
10%
are updated daily, both with sector news and case studies resulting in one of the highest reader engagement worldwide.
4
content & target If you need to get the word out about your new product no one is better placed to help you than ICT
VOLUME ANALYSIS: editorial content 80% - advertising 20%
industry news
case study
highlight of the month
advancements
road to 2050
meeting the industry
one of our winning factors is our unique and exclusive editorial content: we travel worldwide on request of our partners to create articles that showcase their technology or services
TARGET READERS
purchase managers
technical & production managers
quality manager
READING DEVICES
R&D manager
desktop
mobile
82%
18% SOURCE: issuu.com
5
a d v e r t i s i n g r a t e s 2 0 24 s u b s c r i p t i o n r a t e s 2 0 24
PROGRESSIVE DISCOUNT
1st coverpage (front cover)
1 TIME
2 TIMES
3 TIMES
4 TIMES
€ 5,883.00
€ 5,285.00
€ 4,808.00
€ 4,742.00
The subscription to ICT is included in ipcm® subscription
PRINT + DIGITAL: 6 issues + 2 supplements
2nd coverpage (inside front cover)
€ 3,701.00
€ 3,324.00
€ 3,058.00
€ 2,958.00
1st right hand (page 3)
€ 3,701.00
€ 3,324.00
€ 3,058.00
€ 2,958.00
3rd coverpage (inside back cover)
€ 3,701.00
€ 3,324.00
€ 3,058.00
€ 2,958.00
4th coverpage (back cover)
€ 5,185.00
€ 4,709.00
€ 4,277.00
€ 4,144.00
insert (double page - heavy paper)
€ 3,650.00
€ 3,450.00
€ 3,350.00
€ 3,200.00
page opposite to the Editor’s Letter
€ 3,701.00
€ 3,324.00
€ 3,058.00
€ 2,958.00
page opposite to the contents
€ 3,701.00
€ 3,324.00
€ 3,058.00
€ 2,958.00
internal full page
€ 2,969.00
€ 2,659.00
€ 2,548.00
€ 2,371.00
1/2 page
€ 1,773.00
€ 1,596.00
€ 1,462.00
€ 1,363.00
1/4 page
€ 967.00
€ 864.00
€ 798.00
€ 764.00
€ 4,742.00
€ 4,266.00
€ 3,911.00
€ 3,789.00
double page double 1/2 page
€ 3,258.00
€ 2,925.00
€ 2,803.00
€ 2,604.00
double 1/4 page
€ 1,950.00
€ 1,719.00
€ 1,618.00
€ 1,551.00
EMEA: € 110.00 (postage included) REST OF THE WORLD : € 350.00 (fast airmail shipping included) to subscribe please visit www.myipcm.com (click on ‘magazines’ in the main menu, then on ‘subscribe’ and fill in the form) payments can be made online with PayPal or by bank transfer to the following account: Eos Mktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT ICRAITRRCAR
GRAPHIC DESIGN RATES (available upon request) FULL PAGE
€ 1,000.00
1/4 PAGE
€ 400.00
1/2 PAGE
€ 600.00
all rates are valid up to 31.12.2024
frequency of publication published twice a year as a supplement and twice a year as an insert of ipcm®
year of publication 14th 2024 published by Eos Mktg&Communication Srl Via Mascagni, 8 20811 Cesano Maderno (MB) - Italy tel. +39 0362.503215 fax. +39 0362.1794768 www.eosmarketing.it
size 230 mm width x 280 mm height
website www.myipcm.com
info@eosmarketing.it 6
- crop marks must be included in the graphic file - elements that must not be cut off must be placed in the safe area far enough away from the edge (min 8 mm) - file format must be 300 dpi Adobe PDFs, all photos and fonts embedded, CMYK for 4C or 2C
DEADLINES
- no word processor program files accepted
ISSUE
EDITORIALS
PRINTING MATERIAL
DATE OF PUBLICATION
February 2024
03.02.2024
13.02.2024
23.02.2024
July 2024
05.07.2024
16.07.2024
26.07.2024
September 2024
09.08.2024
09.09.2024
13.09.2024
November 2024
27.10.2024
17.11.2024
22.11.2024
DOUBLE 1/4 PAGE: only vertical
LOOSE INSERT: bleed area: 476x296 mm
safe area: 49.5x264 mm bleed area: 73.5x296 mm
98x130 mm
single and multiple inserts accepted on request
safe area:214x264 mm
safe area:214x264 mm
1/4 PAGE SQUARE
460x280 mm + 8 mm leeway per side
DOUBLE PAGE
safe area: 214x62 mm bleed area: 246x86 mm
only vertical
57.5x280 mm + 8 mm leeway per side
bleed area: 131x296 mm
DOUBLE 1/2 PAGE:
1/4 PAGE VERTICAL
safe area: 103x264 mm
230x70 mm + 8 mm leeway per side
safe area: 214x132 mm bleed area: 246x156 mm
safe area: 214x264 mm bleed area: 246x296 mm
1/4 PAGE HORIZONTAL
safe area: 214x264 mm bleed area: 246x296 mm
230x280 mm + 8 mm leeway per side
SINGLE PAGE
54.5 mm
115x280 mm + 8 mm leeway per side
230x280 mm + 8 mm leeway per side 230x140 mm + 8 mm leeway per side
10 mm
1/2 PAGE VERTICAL
COVER 1/2 PAGE HORIZONTAL
advertising formats & deadlines
print area: 98x130 mm
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field. Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
7
COMPLETE SOLUTIONS FOR YOUR MARKETING AND COMMUNICATION STRATEGY
Founder
Graphics
Sales & Editorial Office
Editor-in-Chief
Layout Specialist
for DE, AT, CH, DK, FR, NL, BE
ALESSIA VENTURI
ELISABETTA VENTURI
NICOLE KRAUS
venturi@ipcm.it
grafico@ipcm.it
kraus@ipcm.it
Founder
Sales
Sales & Editorial Office
Editorial Director
Editorial Office
for DE, AT, CH, DK, FR, NL, BE
FRANCESCO STUCCHI
ILARIA PAOLOMELO
CLAUS GÖRLICH
stucchi@ipcm.it
paolomelo@ipcm.it
goerlich@ipcm.it
Founder
Editorial Office
CFO
Website Coordinator
MAGAZINES
Ibérica ®
an ipcm® magazine
Head of Sales
ipcm Academy Director
PAOLA GIRALDO
GABRIELE LAZZARI
giraldo@ipcm.it
redazione@ipcm.it
Head of Editorial Office
Digital Specialist
MONICA FUMAGALLI fumagalli@ipcm.it
rossi@eosmarketing.it
Junior Digital Specialist
Media Partnerships Coordinator
Copywriting
sotti@ipcm.it
EOS is the official agency for Italy, Spain, Portugal, Brazil and Argentina of
Karlsruhe, Germany
Karlsruhe, Germany
EOS is the official agency for Europe of
FEDERICA ROSSI
Administration
MATTEO SOTTI
TRADE FAIRS
GIULIA GENTILE gentile@eosmarketing.it
Monterrey, Mexico
EVENTS workshops | training courses | technical advice & in-house training
Logistics
Executive Digital Specialist
Database Manager
open houses | conferences | inaugurations | B2B events | webinars
Editorial Office
FEDERICO MELIDEO segreteria@ipcm.it
FRANCESCA TAVERNATI tavernati@eosmarketing.it
JOIN my myIPCM IPCM COMMUNITY ON www.eosmarketing.it | info@eosmarketing.it via mascagni, 8 | 20811 cesano maderno (mb) | italy | tel. +39 0362.503215 | fax +39 0362.1794768