BRAND-NEW
Digital Color Card App: Effect Pigments Go Digital
M
at any time provides a new © Merck
erck, a leading science and technology company, presented a
service experience for everyone working with the company´s
new Digital Color Card application
effect pigments or seeking new
for smartphones and tablets. It
inspiration: “Coatings experts,
brings a realistic representation
designers or brand owners have
of the company´s portfolio of
now direct access to Merck´s
coating effect pigments to the
extensive palette of effect pigments
screen. The app is now available
and can explore their possibilities”,
both for iOS and Android devices.
underlines Felten.
The application is unique in the
The Digital Color Card is useful for
industry and gives a realistic idea
getting inspiration as well as for
how the effect pigments appear in
checking technical details. The app
motion under direct light: sensing
provides two ways to explore the
the movement of the device, the
portfolio: the inspirational view gives
app simulates the behaviour of a
a visual access to the wide range of
real panel being tilted.
colourful pigments. Another view
This enables to inspect a pigment from different angles. Alternatively,
provides more technical information
1
on each pigment. In depth details
it is possible to watch a video of the moving panel. “Digitalization plays a vital role in Merck´s constant development, and the Digital Color Card is one more step in that direction”, explains Friedhelm Felten, Head of the Surface Solutions Business at Merck. The app´s easy accessibility and availability
with all the technical data are Figure 1: The application Digital Color Card by Merck is unique in the industry and gives a realistic idea how the effect pigments appear in motion under direct light: sensing the movement of the device, the app simulates the behaviour of a real panel being tilted.
PAINT SHOP 4.0 DIGITAL ∙ SMART ∙ EFFICIENT
www.eisenmann.com
available on fact sheets. This makes the app the digital supplement for Merck´s existing colour cards and a convenient resource both for designers and for more technically oriented users. For further information: www.merckgroup.com