BRAND-NEW
Xirallic® NXT Cougar Red: The mysterious colour-intense pigment innovation from Merck erck, a leading science and technology company, is presenting Effect pigments from Merck ® Merck is one of the world’s leading suppliers of effect pigments for its latest pigment development: Xirallic NXT Cougar Red (Fig. 1). It is the fourth product of the Xirallic® NXT brand under which the coatings, plastics, printing, cosmetic, food and pharmaceutical industries. Effect pigments underscore the emotional impact of color Merck, the market leader in Al203-based pigments, is establishing a new series that calls to mind the beauty and fascination of wild cats. Panthera and are an important design element when creating surfaces with a special appearance or quality. Application possibilities range from cars Silver creates a metallic shimmer, Leonis Gold an interplay of colour and to packaging and high-tech products up to building façades. extraordinary sparkle, and Tigris Blue a special intensity and brilliance. In addition to decorative Now follows Cougar Red with effect pigments, Merck offers a spectacular bluish red and lively sparkle. pigments that also have functional applications such “The mysterious appearance as heat-reflecting or antiof the cougar and its powerful elegance gave the pigment counterfeiting pigments. Merck is a leading science innovation its name,” and technology company explains Alexander Peters, Global Marketing Manager in healthcare, life science Decorative Pigments at and performance materials. ® Around 50,000 employees Merck. “Xirallic NXT Cougar Red convinces in red stylings work to further develop through its high chroma, technologies that improve attractive flop behaviour and enhance life. In 2015, and brilliant red sparkle.” Merck generated sales of The red crystalline pigments, € 12.85 billion in 66 used alone or in combination countries. ® with Colorstream Lava Founded in 1668, Merck Red and Meoxal®, impart a is the world’s oldest mysterious magic with an pharmaceutical and chemical intense sparkle to automotive, company. 1 plastic, industrial and powder The founding family remains coatings. In addition, they the majority owner of the Figure 1: Xirallic® NXT Cougar Red is suitable for interior and exterior coatings open up a broad spectrum publicly listed corporate and for creative combination with other colour and effect pigments. of possible red shades – group. Merck KGaA, from dominant-fascinating Darmstadt, Germany, holds to elegant-mysterious. The newcomer’s powerful brilliance gives even the global rights to the Merck KGaA, Darmstadt, Germany, name and brand. The only exceptions are the United States and Canada, where more depth to black automotive coatings, with a fascinating interplay of colours. the company operates as EMD Serono, MilliporeSigma and EMD ® ® Performance Materials. Like all pigments of the Xirallic NXT series, Xirallic NXT Cougar Red is For further information: suitable for interior and exterior coatings and for creative combination www.merck-performance-materials.com with other colour and effect pigments. © Merck
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N. 43 - JANUARY/FEBRUARY 2017 - international PAINT&COATING magazine