EDITORIAL
© LituFalco – Fotolia
ipcm® welcomes you in 2017 with a brand new style
O
Alessia Venturi Editor-in-chief Direttore Responsabile
ur magazine has ceased to be bilingual. It will be issued in two identical versions, one in English that will circulate on the international market and one in Italian that will circulate only in Italy, our home market. A number of different reasons motivates this choice, which has also implied an important investment for the publisher. First, we wanted to emphasise the international nature of the magazine. Since its launch in 2010, ipcm® has presented itself as a worldwide mag, not only because the main language was English, but also because it was distributed to an international audience and because it presented technical content from around the world. Seven years later, these characteristics have further strengthened: currently, 84% of the readers of ipcm® are of European origin and 16 % come from non-European Countries. At the same time, we have recorded a greater and greater affection from the Italian market – our home market as well as one of the most dynamic and technologically advanced markets in the surface treatment sector. It has proven to appreciate a source of technical information free from purely commercial logics and in total rupture with the other magazines of the field. That is why it makes sense for a publisher like EOS Mkgt&Communication, always focussing on high-quality content and on a strong orientation to the reader, to invest resources in strengthening the internationality of its magazine. Another reason is content. Since we collaborate with the majority of the world’s leading manufacturers of finishing and surface treatment technologies, we receive technical articles and interesting news items every day. As a result, it had become difficult to include them all in a clear and organic way, with a bilingual magazine. Not to mention that ipcm® is the only international magazine to offer original articles with success stories from all over the world, written upon visiting the major users of surface treatment technologies from various industrial sectors. Separating the two languages will enable us to offer even more technical content, while maintaining the advertising/text ratio in favour of the latter. Nothing will change in the distribution of the magazine, which will continue to be shipped to an elite target of end users – 5000 paper and 8000 digital copies – and distributed in all the most important trade fairs for the finishing sector. Furthermore, the magazine will be available for online reading at any time on our website www.myipcm.com, while all articles will be indexed and searchable by keywords through the “ipcm®WIKI” search engine available on our site. Our 2017 has started with a great change and with a lot of enthusiasm. We are confident that these changes will inspire renewed enthusiasm for quality technical information in all of you, too!
international PAINT&COATING magazine - JANUARY/FEBRUARY 2017 - N. 43
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