ipcm® n. 50 - March/April 2018

Page 182

SPECIAL

BRAND-NEW

PPG Brings 2,500 Colours to Customer Fingertips © Colorware USA

P

PG is introducing the MeasureColor Mobile™ tool, an innovative and accurate colour

customers the freedom to work with experienced PPG representatives to compare colour standards and choose

platform that combines a colour-

the best colours for their specific job.

matching app with a handheld scanning

The mobile tool reflects PPG’s long-

device to immediately identify colour

standing commitment to customer

matches (Fig. 1). Within seconds, the

service and underscores its pledge

technology links customers to more

to provide customers with innovative

than 2,500 commonly specified colours

coatings solutions that meet specific

in PPG’s industrial powder coatings

customer needs.

colour library within ΔE 0.5.

Through MeasureColor Mobile, PPG’s

The easy-to-use device is about the

customers now have a fast and accurate

same size as a flashlight battery.

way to keep their colour-matching

Customers can place it on nearly any

projects moving ahead.

surface to begin the colour-matching process, including metal, plastic, wood

1

and even soft surfaces (Fig. 2). Within seconds, the device interprets

Figure 1: PPG is introducing the MeasureColor Mobile™ tool, a colour platform that combines a colour-matching app with a handheld scanning device to identify colour matches.

the colour data, calculates any colour differences and then, through the PPG MeasureColor Mobile app, sends an smartphone or tablet. This technology is cloud-based, eliminating costly and time-intensive

© Colorware USA

accurate PPG colour match to the user’s

lab work. But the device does more than match colours. It also provides customers with important ordering information, such as the colour name, product code, gloss range, resin chemistry, and if the product is made to stock based on the customer’s location. As a result, customers can order the PPG powder coatings they need right on the spot, saving them time and money. In addition, the search results give PPG

Figure 2: Customers can place it on nearly any surface to begin the colour-matching process, including metal, plastic, wood and even soft surfaces.

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N. 50 - MARCH/APRIL 2018 - international PAINT&COATING magazine

MeasureColor Mobile and the MeasureColor Logo are trademarks of Colorware USA, Inc.

For further information: www.ppg.com www.measurecolormobile.com


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