BRAND-NEW
W
ithin three months
© BASF
Groundbreaking Expand!™ Coatings Pigment From Colors & Effects® Portfolio Off To Strong Start With Customers of its official launch, the eXpand!™ Red
EH 3427 stir-in pigment for automotive coatings from the Colors & Effects® pigment portfolio has received its first commercial sales order from a major automotive coatings manufacturer. “This is our fastest introduction of any new pigment in automotive applications and demonstrates that we are well prepared to meet customer demand quickly and successfully,” said Paul Verhoeven, eXpand!™ business leader. “This technology underwent an intensive customer testing phase and we are very glad about the
1
early demand.” The eXpand!™ Red pigment is the first in the eXpand!™ line and is the result of
Figure 1: The eXpand!™ Red pigment is the first in the eXpand!™ line and is the result of the strategic partnership stablished in 2017 between BASF and Landa Labs.
the strategic partnership stablished in 2017 between BASF and
“A very close collaboration between the
researching and developing more pioneering
Landa Labs. The blue-red shade stir-
technical units of the Colors & Effects®
pigments.
in pigment is compatible with modern
team and our customer underscored the
In addition, Morcillo Ruiz will be at the 2018
automotive coating systems and offers
innovation and benefits that eXpand!™ Red
Pigment Color & Science Forum at the Marriott
intense shades, colour depth and
offers,” said Javier Morcillo Ruiz, technical
Copley Place in Boston, Massachusetts, on
sparkle thanks to its high transparency,
director of eXpand!™ at BASF. “We were able
October 4, presenting “On the Road to New
low scattering and tinting strength. It is
to demonstrate its outstanding coloristic
Dimensions in the Golden to Red Color Space”
the first of its kind suitable for outdoor
properties as well as its efficient stir-in
at 3 p.m. during the Advancements in Pigment
applications and is easily dispersible,
characteristics within a very short timeframe.”
Technology session.
cutting the time involved in the production
Looking ahead, the eXpand!™ team currently
process compared to traditional milling and
has more than 20 projects running with
For further information:
dispersion methods.
automotive coatings suppliers globally and is
www.colors-effects.basf.com
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N. 53 - SEPTEMBER/OCTOBER 2018 - international PAINT&COATING magazine