LATEST NEWS
IPCM Doesn’t Stand Still!
I
PCM doesn’t stand still and we are constantly evolving to give our customers the best possible service. Independent analysis has shown that the IPCM website www.myipcm.com has by far the highest user engagement of any similar sites worldwide and the statistics show that our users browse twice as many pages and spend more than double the time when visiting our site (Figs. 1 and 2). ipcm® Suppliers’ Directory is our wide directory of suppliers of products, equipment, technologies and services for the surface treatment industry. Around 100 companies have already uploaded their profile.
ipcmPedia We have recently decided to rebrand our paints & coatings database ipcmPedia: The largest and fastest growing coatings sector search engine ipcmPedia is the only online one click encyclopaedia available in five languages, Italian, English, German, Spanish, Portuguese. Our coatings sector database contains both every article ever published by ipcm® (either in our magazines or via social media) and the profiles from the ipcm® Directory. You can search by keyword, industrial category, alphabetical list or geographic area using the search engine on top of each page of www.myipcm.com.
Future Improvements We are currently in the process of implementing a counter system connected to the profiles that will provide exact numbers regarding the results obtained by the profile.
Competitive Analysis - www.myipcm.com Number of pages each user visited reached compared to sector average.
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Average length of time each user spends on IPCM website compared to sector average.
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This is our first attempt to provide our customers with figures of the results obtained with an ipcm® Directory profile and hope its beneficial for them. If you would like to load or upgrade your profile within ipcmPedia please contact us at info@ipcm.it. Stay connected with the coatings sector by joining our Linkedin group myIPCM Coatings Community at www.linkedin.com/groups/4426445
international PAINT&COATING magazine - MAY/JUNE 2017 - N. 45
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