BRAND-NEW
I
t is just over one year since BASF’s Coatings division acquired
© Basf
Chemetall® Becomes BASF’s New Global Brand for Innovative Surface Treatment Technologies Chemetall, a leading global surface treatment supplier. Being well-known within the industry for its high-quality products and
solutions, Chemetall will operate as a brand of the Surface Treatment global business unit of BASF’s Coatings division. During festive events at its headquarters in Frankfurt, Germany and facilities worldwide, the new brand image of Chemetall was officially introduced. Martin Jung, Senior Vice President, Surface Treatment, BASF’s Coatings division (Fig. 1), recognized this milestone: “One plus one is greater than two! Our new brand image reflects the impressive know-how of BASF in chemistry and coatings applications with the market-leading expertise in applied surface treatment from Chemetall. Together, the businesses will offer unmatched solutions competence to customers.” BASF has long been recognized as a global innovation leader. Chemetall enjoys a great history of global recognition for providing its customers with high-performance products and individual solutions. The combination of expertise and innovation power of two global market leaders will accelerate innovation and drive even more customer success. Julia Murray, Global Marketing Communications Surface Treatment, said: “The Chemetall brand is recognized for its technology leadership, and we take a great deal of pride in our customer-focused and customer-centric approach, locally and globally. Being part of BASF’s Coatings division creates opportunities to increase customer benefits from our combined expertise and commitment to continuous innovation. We expect to further advance our customers’ access to best-in-class technologies, systems, and solutions across the value chain, always with the goal of enhancing efficiencies and value for our customers.” Under the Chemetall brand, BASF develops and manufactures customized technology and systems solutions for applied surface treatment. The products protect metals from corrosion, facilitate forming and machining, allow parts to be optimally prepared for the painting process and ensure proper coating adhesion. These products are used in a wide range of industries and end-markets, such as automotive, aerospace, aluminium finishing, and metal forming.
For further information: www.chemetall.com / www.basf-coatings.com
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N. 49 - JANUARY/FEBRUARY 2018 - international PAINT&COATING magazine
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Figure 1: Martin Jung, Senior Vice President, Surface Treatment, BASF’s Coatings division.