ZOOM ON EVENTS
Milano Is Getting Ready for the Third Edition of Packaging Première, the Selective Exhibition Dedicated to Luxury Packaging
M
ilan is getting ready to host
wish to boost this percentage to 40-50%
Art and design will have a leading role within
the third edition of Packaging
in a long-term time frame, thus proving
Packaging Première: design represents an
Première, the selective
the global allure of the event” underlines
essential element, a source of inspiration
exhibition dedicated to luxury packaging,
Pier Paolo Ponchia, organizer of Packaging
for new products and materials. The Art
taking place from May 28th to May 30th in
Première. “This upcoming edition confirms
Gallery, which last edition was dedicated
the new larger spaces of the renowned
an increased number of exhibitors
to paper, this year will emphasise artists
exhibition centre of Fieramilanocity.
compared to the last season, as well as
that use various materials such as wood,
Packaging Première is the one and only
an enlarged itinerary, without losing the
plastic and glass to create artistic elements.
event in Italy dedicated to the packaging
quality, our key value”.
Key issue will be the metamorphosis of the © Packaging Première
industry, considered as an efficient marketplace for designers, manufacturers and international brands
material generally used for packaging that, through an artisanal process, can become an artwork.
discerning packaging as
Lorenzo Petrantoni, the
a pivotal communication
renowned artist creating
element, especially for high
illustrations through the
quality products.
assembly work of antique
Ruled by strong brand
dictionaries from the
personalities, luxury
nineteenth century, has been
packaging develops original
appointed image consultant.
expressive forms, thanks
The exhibition will be
to the efficient supply
enriched by conferences
chain, designed to pursue
dedicated to exhibitors –
excellence at its best, from raw materials to final products. Packaging Première offers previews, ideas, innovations and a precious help to understand trends
thus able to illustrate their
1
successful case histories
Figure 1: Packaging Première the selective exhibition dedicated to luxury packaging, is taking place from May 28th to May 30th in the new larger spaces of the renowned exhibition centre of Fieramilanocity. It is the one and only event in Italy dedicated to the packaging industry.
– as well as to the research – thanks to the survey conducted by Smithers Pira, the worldwide authority in the packaging industry.
and market situation. The event, launched in 2017, aims to
Among the Italian and international
increase the number of international
exhibitors showing for the first time at
Packaging Première – Shaping Luxury
exhibitors and visitors. “Every year
Packaging Première we can find also
Fieramilanocity Hall 4
we notice a growing interest in
niche sectors, such as fabrics, upholstery,
May 28th – 30th 2019
the exhibition from international
primary plastic or glass packaging and
companies. In 2017 international
components, creating a perfect balance
For further information:
exhibitors represented the 25%, we
among the different industries.
www.packagingpremiere.it
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N. 56 - MARCH/APRIL 2019 - international PAINT&COATING magazine