SPONSORSHIP PROSPECTUS
AIRSHOWSDOWNUNDERSHELLHARBOUR.COM.AU
EVENT OVERVIEW
1 – 3 MARCH 2024, SHELLHARBOUR AIRPORT
Airshows Downunder Shellharbour, (formerly Wings Over Illawarra) is a unique, exciting, popular and uniquely located airshow that has grown significantly since its inception and is poised for further growth in 2024 and beyond. The event is held at Shellharbour Airport and is the only major airshow in New South Wales.
In human history few quests have captured imaginations, stirred passions, fostered creativity and inspired innovation like man’s desire to fly. Today the miracle of flight continues to bring people together from all walks of life –provoking amazement, passion, curiosity, and investment.
Sydney’s busy airspace and heavily populated suburbs make a metropolitan air show impossible, but Sydneysiders have a first-class air show right on their doorstep – just a short drive or easy train ride away.
From humble beginnings as a local volunteer-run community event, the event has grown to become a fully-fledged commercial airshow. The event attracts Australia’s most popular aircraft and aerobatic pilots to offer air and ground displays.
The diverse event program includes:
y Modern military aircraft
y Historic warbirds
y Aerobatics by professional performers, military aviators and rare warbirds
y Flying demonstrations
y Careers Day
y Children’s rides and family entertainment
y Static displays of aircraft, simulators, memorabilia, aviation technology and more
Airshows Downunder Shellharbour is ready for take-off in the NSW market, giving you the chance to build your brand in partnership with the state’s next big event.
DON’T LET THIS OPPORTUNITY FLY BY!
LOCATION
The only airshow within easy reach of metropolitan Sydney and Canberra
Directly accessed via the Sydney Trains network (Albion Park station is within 100m of the airshow main gate) and the M1 – the primary arterial road link to Sydney and the South Coast
Shares a home with Australia’s premier historic aircraft collection
Located at the gateway to NSW’s most popular tourism region and Sydney’s favourite family getaway destination
Surrounded by rapidly expanding residential suburbs filled with young, affluent and aspiring families
Photo: Destination NSWAUDIENCE
30,000+ ATTENDANCES, BUT WHO ARE THEY?
Airshows Downunder Shellharbour appeals to four key visitor segments:
1. Retirees basking in the nostalgia of vintage aircraft
2. Affluent ‘baby boomers’ enjoying their passion for aviation and adventure
3. Young families seeking entertainment and sharing positive experiences
4. Teenagers and young adults dreaming of a career in aviation
Whatever market you’re targeting, sponsoring the event can help you connect with it.
WHERE DO THEY COME FROM?
HOUSEHOLD COMPOSITION AGE
Couple 40% Couple w/ children 38% Single 14% Shared household 4% Single parent 4% 15-24 3% 25-34 8% 35-44 17% 45-54 23% 55-64 20% 65+ 35%
Location Percentage South Coast 24% Other NSW 63% Interstate 12% International 1% OTHER NSW 63% SOUTH COAST 24% Statistics from 2021 event
AUDIENCE
HOW ARE THEY ENGAGED?
EMAIL 4,000+
INSTAGRAM
50,000+
ENGAGED SUBSCRIBERS
FOLLOWERS
33,000+
FOLLOWERS
FACEBOOK
SPONSORSHIP
Sponsoring Airshows Downunder Shellharbour associates your brand with a dynamic, action-packed event that is growing in popularity and scale.
Expected attendance in 2024 will be in excess of 35,000!
Sponsoring AMDA Foundation Limited’s 2024 airshow offers a unique, passionate environment that will assist to build your organisation’s brand, connect with target markets, and attract attention from a growing audience – all while being associated with a source of enjoyment.
With the endless array of marketing options available, deciding how to get the best value from your marketing dollar can be challenging. But when it comes to connecting with target markets, influencing stakeholders or engaging employees, nothing provides deeper and longer lasting connections than a well chosen and leveraged event sponsorship.
The following base benefits are offered to all sponsors in addition to specific category benefits:
y Logo and hyperlink on Airshows Downunder Shellharbour website
y Use of Airshows Downunder Shellharbour logo for marketing and brand association purposes
y Logo and recognition in Official Souvenir Program
y Logo included on EDMs to event database
y Sponsor acknowledgments during flying display commentary
y General Admission & Corporate Hospitality ticketing (allocation dependent on sponsorship type)
CONNECT YOUR BRAND WITH NEW SOUTH WALES’ AIRSHOW AND WATCH IT SOAR!
Please note all prices quoted are AUD and are including GST.
Souvenir Program Family Zone Wings Pavilion VIP Marquee Gold PassSilverGoldPlatinum Investment $5k$12k$12k$12k$25k$5k-$10k$10k-$20k$20k+ Use of and association with event logo Y Y Y Y Y Y Y Y Logo and hyperlink on event website Y Y Y Y Y Y Y Y Logo on Sponsors recognition artwork in print and digital Y Y Y Y Y Y Y Y Logo on printed and digital marketing material Y Colour ad in Souvenir Program 1½ page½ page½ page1 1 1 2 Social Media announcement of sponsorship Y Y Y Social Media posts 1 1 1 1 2 1 2 2 Activation Space Requests for activation space will be considered. Y Y Y Y Opportunity for branded banners and/or flags at event Y Y Y Y Y Y Y Y Acknowledgment and messaging in PA commentary When sponsored product is referenced only Y Y Y Y Opportunity to provide promotional item for Gold Pass Welcome Bags Y Y Y Y VIP Tickets including all-inclusive hospitality (per show day)4 4 6 6 4 Allocation based on investment General Admission Tickets (per show day) 10 20 10 10 10 Allocation based on investment Gold Pass Tickets (per show day) 10
BENEFITS
MAJOR SPONSORSHIPS
Airshows Downunder Shellharbour major sponsorships present an opportunity for maximum brand exposure, networking and entertainment reserved for companies who are providing a significant level of support to New South Wales’ regional airshow.
We will work with you on your strategic marketing objectives and what you wish to achieve from your involvement in the event, the benefits and deliverables can be tailored to suit your brand and your level of investment. These opportunities may be a combination of cash and contra investment and should be treated as a strategic partnership with the most exciting event in the region!
PLATINUM
INVESTMENT: A$20,000+
BENEFITS:
y Logo on all advertising
y Full-page colour advertisement in Souvenir Program
y Sponsorship announcement via EDM and Social Media
y VIP Hospitality tickets
y General Admission tickets
y Activation space
y Helicopter Joy Flights
y Signage and branding opportunities
GOLD INVESTMENT: A$10,000 - A$15,000
BENEFITS:
y Full-page colour advertisement in Souvenir Program
y VIP Hospitality tickets
y General Admission tickets
y Activation space
y Helicopter Joy Flights
y Signage and branding opportunities
SILVER INVESTMENT: A$5,000 - A$10,000
BENEFITS:
y VIP Hospitality tickets
y General Admission tickets
y Activation space
y Signage and branding opportunities
GOLD PASS ENCLOSURE WINGS PAVILION
The Gold Pass enclosure is a reserved grandstand seating area to view the Airshow flying action and is a premier location for brand awareness. The Gold Pass enclosure is the most significant and visible structure at the event and provides an opportunity for prominent brand awareness for your company!
With over one-thousand Gold Pass ticket holders, this premium experience seeks a brand to promote to a captive and engaged audience of aviation and entertainment enthusiasts.
BENEFITS:
y Naming rights - ‘Sponsor Gold Pass Enclosure” or similar
y Branding opportunities including fence wrap and grandstand banners
y Logo on hat
y Recognition on all signage and marketing when referencing Gold Pass Enclosure
y Branding on Gold Pass ticketing and merchandise
y Two (2) Social Media Posts including announcement of sponsorship
y Item in Gold Pass gift bag
y Ten (10) Gold Pass tickets per day
y Four (4) VIP Marquee tickets per day
y Ten (10) General Admission tickets per day
INVESTMENT: A$25,000
The Wings Pavilion is a fully catered hospitality under-covered space providing the most exclusive airshow experience for ticket holders.
Sponsorship of the Wings Pavilion is an exclusive opportunity which allows for brand exposure to over six-hundred of the most captivated attendees at the show.
BENEFITS:
y Naming rights - ‘Sponsor Wings Pavilion” or similar
y Brand exposure to up to 300 highly engaged guests per day
y Full page colour advertisement in Souvenir Program
y Recognition on all signage and marketing when referencing Wings Pavilion
y Two (2) Social Media Posts including announcement of sponsorship
y Six (6) Wings Pavilion or VIP Marquee tickets per day
y Opportunity to provide fence wrap for Corporate Hospitality Marquee perimeter fencing
y Two (2) Social Media Posts including announcement of sponsorship
INVESTMENT: A$12,000
Photo: Destination NSWFAMILY ZONE SOUVENIR PROGRAM
An ever-popular precinct at the show, boasting family friendly rides and entertainment, here is your opportunity to associate your brand with a family focused area of the show.
BENEFITS:
y Naming rights - ‘Sponsor Family Zone’ or similar
y Branding of entry and perimeters of precinct
y Activation space within precinct, perfect for conducting giveaways, competitions and engaging with families
y Four (4) Corporate Hospitality tickets per day
y Twenty (20) General Admission tickets per day
y Full page advertisement in Souvenir Program
INVESTMENT: A$12,000
A keepsake for aviation enthusiasts and general punters alike, at previous events, 1 in 4 attendees purchased the program, meaning on average each family took one home!
The program features flying display program and information, aircraft insights as well as general event information and map. Sponsorship of this item supports the continuation of an airshow tradition, allowing enthusiasts to reminisce about the show long after the final aircraft have landed.
BENEFITS:
y Logo on front cover of the Official Souvenir Program
y One (1) full colour back cover advertisement
y Activation space
y Ten (10) General Admission tickets per day
y Four (4) Corporate Hospitality tickets daily
INVESTMENT: A$7,000
(For illustrative purposes only) FULL PAGE BACK COVER ADVERTISEMENT souvenir program AIRSHOWSDOWNUNDERSHELLHARBOUR.COM.AU YOUR LOGO HERE
VIP MARQUEE
The VIP Marquee is a fully catered hospitality under-covered space providing the most exclusive VIP airshow experience for sponsors, industry, government and defence dignitaries.
Sponsorship of the VIP Marquee is an exclusive opportunity which allows for brand exposure to over three-hundred of the most influential attendees at the show.
BENEFITS:
y Naming rights - “Sponsor VIP Marquee” or similar
y Brand exposure to up to 150 highly engaged guests per day
y Full page colour advertisement in Souvenir Program
y Recognition on all signage and marketing when referencing VIP Marquee
y Six (6) VIP Marquee tickets per day
y Opportunity to provide fence wrap for VIP Marquee perimeter fencing
INVESTMENT: A$12,000
EXCLUSIVE CATEGORY PARTNERSHIPS
For Airshows Downunder Shellharbour, we are looking to build strategic partnerships with organisations who are looking for mutually beneficial sponsorship opportunities. We are open to discussing opportunities for exclusivity of categories which align with the aviation and events. Dependent on your specific industry, product or service and business objectives, we can tailor a sponsorship opportunity to suit your needs. We seek partnerships and that are mutually beneficial for all parties.
AIRLINE AUTOMOTIVE ENERGY TIMEKEEPING EYEWEAR LUGGAGE PHOTOGRAPHY HEALTH
CONTACT
We welcome and appreciate your support of Airshows Downunder Shellharbour as an important event for the region. For a discussion around existing products or a tailored proposal, please reach out to register interest on details below.
Callum Johnson Sponsorship Manager +61 474 558 291 cjohnson@amda.com.au
Photo: Destination NSW