USA BASKETBALL TOUR 2024
SPONSORSHIP PROPOSAL
ABOUT
This December, Iona College basketball program heads overseas for the first time with a two-week tour of the United States.
A touring party of 20 Iona students will embark on a sevengame tour against teams based in Los Angeles and San Francisco, with off-court activities including attending NBA and College basketball games, and participating in oncourt experiences including meeting some of the sport’s biggest names.
A variety of sponsorship opportunities are available, and are detailed in this document. For more information about the Iona community, we invite you to read the 2024 College Prospectus
We look forward to partnering with you in making this incredible opportunity possible.
OPPORTUNITY FOR SPONSORS
Iona College is offering an opportunity for sponsors to support Iona students and the College basketball program, ensuring that costs to families are reduced and this once-in-a-lifetime experience is accessible to all students.
Iona is offering corporate branding opportunities on the team’s playing and touring merchandise, as well as extensive coverage through the College’s vast social media audience, inclusion in assets and releases distributed to mainstream and niche media outlets, and potential for international exposure through local media in the US.
A dedicated content creator will be travelling with the team to capture the experience of the tour, providing daily updates for social and mainstream media, as well as filming a short documentary about the tour.
This documentary will not only provide a behind
the scenes look at the opportunity and experience of the tour, but also reveal themes of personal growth, team bonding and brotherhood, cultural exchanges and reflections on identity – what it means to be Ionian.
This sponsorship will connect your brand directly with our extensive network of students, staff, families, Old Boys and supporters through our newsletters, emails, and social media channels – and providing a direct link to the 1800 families who currently attend Iona.
Your support of junior sport and our community through sponsorship of the Iona College US Basketball Tour through a sponsorship will be celebrated via social media updates for the duration of the tour, as well as in the short documentary to be broadcast via social media at the conclusion of the tour – increasing brand awareness and connection in the community.
REACH
Iona College Facebook audience vs local schools, as at July 2024:
SCHOOL
Iona College
FOLLOWERS
Ormiston College
Moreton Bay College
Moreton Bay Boys College
St Laurence’s College
Sheldon College
Lourdes Hill College
Wynnum State High School
Villanova College FACEBOOK
CONCEPT KIT
Concept playing and touring kit with proposed sponsor placement.
1 · GAME JERSEY
2 · MEDIA POLO
PACKAGES
GOLD SPONSOR
$10,000 (1X AVAILABLE)
• Primary logo placement on the front of the game jersey, above the team name “IONA”
• Primary logo placement on the front of the media polo shirts
• Exclusive social media post announcing contribution
• Exclusive acknowledgement of support in the documentary short film
• Recognition on the College social media channels
• 10 x weeks of advertising space in the Iona College fortnightly newsletter
• Opportunity to offer promotional items to Iona College community via school newsletter
• Mention in daily social media updates
• Invitation to a special thank-you event at Iona College
SILVER SPONSOR
$7,500 (2X AVAILABLE)
• Secondary logo placement on the front of the game jersey, above the team name “IONA”
• Secondary logo placement on media polo shirts
• Social media post announcing contribution
• Recognition on the College social media channels
• 6 x weeks of advertising space in the Iona College fortnightly newsletter
• Joint social media post with other Silver Sponsors to recognise contribution
• Mention in daily social media updates
• Credit in the documentary short film
BRONZE SPONSOR
$5,000 (2X AVAILABLE)
• Prominent logo placement on the back of the game jersey, above the team name “IONA”
• Recognition on the College social media channels
• 4 x weeks of advertising space in the Iona College fortnightly newsletter
• Mention in daily social media updates
• Credit in the documentary short film
SUPPORTER SPONSOR
$2,500
• Recognition on the College’s social media channels
• Mention in daily social media updates
• Credit in the documentary short film
DRAFT ITINERARY
Michael Westlake
Corporate Communications & Foundation Manager
P: 07 3893 8888 (general)
E: westlakem@iona.qld.edu.au