Issue 6 Web

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Welcome to the Seventh Edition of Brands Review Magazine!!!! As 2025 passes onto its third quarter, we bring valuable information to our loyal readers. In this edition, we have gathered trending news from various sectors. Prominent are real estate, mobiles, technology tools, fashion collections, payment platforms, corporate investment and alternative energy resources.

Technology is developing at a fast pace. Tech wizards are designing tools to solve challenges that have plagued the workforce for decades. We feel, these tech wizards always challenge traditional tools and conventional ideas. But in reality, they challenge their own limits regarding technology. As the proverb states “You need to come out of your comfort zone to create your own path for success.”

When it comes to the world of fashion, even a fashion critic can’t predict changes. Some trends remain temporary. A few get entrenched in the golden pages of history when it comes to clothing and apparel. A new collection, if it becomes popular among the target audience, can elevate the company’s name to global heights.

Every industry is prone to industrial change. Companies in various sectors struggle to sustain their brand value in the market. They have to adopt new marketing strategies to retain their loyal customers. On the other hand, they should introduce products and services that provide value to the customers. The most important, the products/ services differentiate them from their counterparts.

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CONTENTS

Why Paying Attention to Your Surroundings While Traveling is Important The Power of Custom Apparel in Brand Marketing Sobha Realty introduces Sobha Hartland II

Why Ethical Lending Is Attracting Modern Investors in the GCC

Ethical lending is emerging as a powerful financial trend across the Gulf Cooperation Council (GCC), reshaping the relationship between capital providers and businesses. As investors shift away from purely profit-driven strategies, there is growing interest in opportunities that align with both financial and ethical objectives. In particular, peer-to-peer (P2P) lending platforms have introduced a new

way to invest in SME financing without going through conventional banks, creating a direct link between socially conscious investors and underserved businesses.

In this new financial landscape, the lines between profit, purpose, and impact are no longer separate— they are deeply interconnected. Investors are looking for ways to support economic development,

encourage responsible lending, and still generate competitive returns on their capital.

Redefining Investment Values in the GCC

Across the Gulf, especially in Saudi Arabia and the United Arab Emirates, younger and more digitally connected investors are redefining what it means to grow

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wealth. Instead of simply aiming for capital gains, these investors are also evaluating the how and where of their investment strategies. This shift has paved the way for interest in ethical finance, which encompasses Islamic financial principles, sustainability, and fairness.

Ethical lending operates on principles that closely align with the values of many GCC investors, especially those seeking to adhere to Shariah guidelines. These principles prohibit interest (riba), discourage speculative transactions (gharar), and encourage asset-backed or profit-sharing structures that promote mutual benefit. In doing so, they create a more transparent and equitable financial system that appeals to investors who care about the impact of their money.

The Role of Peer-to-Peer Lending in Ethical Finance

Peer-to-peer lending platforms are one of the most effective vehicles for ethical finance in today’s market.

These platforms allow individuals to lend money directly to small and medium-sized enterprises (SMEs), bypassing traditional financial institutions. For investors, it offers access to a real-economy asset class that is typically unavailable through banks or stock exchanges.

By choosing to invest in SME financing through P2P platforms, individuals can directly support businesses operating in critical industries such as healthcare, logistics, agriculture, technology, and education. These sectors are often underfinanced yet vital for economic resilience and diversification—two core themes in national development plans across the GCC.

The direct nature of peer-to-peer lending enhances the ethical component of the transaction. Investors can see where their money is going, review the borrower’s profile, understand the repayment terms, and assess the potential risks involved. This level of transparency supports a more

informed, intentional approach to investment.

Driving Economic Inclusion Through SME Lending

One of the most important outcomes of ethical lending is its ability to bridge the financing gap for SMEs. Despite making up over 90% of registered businesses in many GCC countries, small and medium-sized enterprises often struggle to obtain financing through traditional channels. Banks may require excessive collateral, long approval times, or high interest rates that are simply out of reach for smaller companies.

P2P lending platforms have filled this gap by offering collateralfree, quicker, and more accessible funding options. From the investor’s side, this opens the door to participate in meaningful financial inclusion while earning a return. Rather than placing capital in speculative stocks or non-transparent funds, investors can allocate resources toward

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businesses that are growing local economies and creating employment.

As governments across the GCC aim to increase the contribution of SMEs to GDP, ethical lending becomes not only an investment strategy but a national development tool. Investors who participate in this space can position themselves as enablers of sustainable growth and long-term value creation.

Aligning Financial Returns with Social Impact

Modern investors, particularly those under 40, increasingly prioritize outcomes beyond personal financial gain. This group is highly attuned to issues like environmental sustainability, ethical governance, and inclusive growth. Ethical lending gives them an avenue to express these values without abandoning the pursuit of strong returns.

Many peer-to-peer lending platforms offer risk-adjusted returns ranging from 8% to 15% annually. These figures are comparable to, or even higher than, traditional fixedincome products or dividendyielding stocks—without exposure to the volatility of equity markets. Moreover, the return is backed by real business activities with clear repayment schedules and verified cash flow structures.

particularly attractive to those who want to invest in the Gulf region while steering clear of interestbased mechanisms. For these investors, ethical lending offers a way to generate halal income, comply with personal beliefs, and engage in capital allocation that actively supports entrepreneurship and real production.

Technology and Transparency as Key Enablers

A defining feature of peer-to-peer lending is the use of digital platforms to enhance efficiency and trust. Through online interfaces, investors can browse available lending opportunities, analyze risk profiles, and monitor returns in real time. This digital-first approach reduces friction in the funding process while increasing transparency for all parties involved.

Unlike traditional banking or private equity investment, P2P lending offers low entry barriers, often allowing individuals to begin with relatively small amounts. This democratizes access to investment opportunities and broadens financial participation across socioeconomic groups.

risk while maintaining visibility into each investment is one of the key reasons why modern investors are turning to ethical P2P lending as a viable component of their investment strategy.

Regulatory Support and the Rise of Fintech

Regulatory authorities in the GCC are increasingly embracing fintech innovation, recognizing its role in deepening capital markets, supporting financial inclusion, and attracting foreign investment. Regulatory sandboxes in Saudi Arabia, the UAE, Bahrain, and other member states have created controlled environments where new lending models can be tested and scaled responsibly.

This support ensures that peerto-peer lending platforms operate within frameworks that protect both borrowers and investors. For the modern investor, this means greater confidence in the integrity and sustainability of ethical lending as an asset class.

This form of investment proves

Furthermore, digital platforms allow for diversification. Investors can allocate capital across multiple SMEs in different sectors and geographies, reducing the impact of any single default and enhancing overall portfolio performance. The ability to spread

As financial ecosystems evolve, regulatory clarity and institutional support will likely strengthen ethical lending further, allowing it to become a more significant channel in SME funding.

Cultural Relevance and Regional Demand

In the GCC, where Islamic values are deeply rooted in both business and

society, ethical lending resonates beyond just financial logic—it is culturally and spiritually aligned. Investors in the region are drawn to financial instruments that not only avoid interest but also encourage justice, transparency, and real economic contribution.

This alignment is especially important in the post-pandemic era, where both investors and businesses are seeking models of resilience and responsibility. Ethical

lending, by emphasizing shared benefit and mutual accountability, offers a natural fit for the cultural and economic aspirations of the region.

As awareness grows, and as success stories continue to emerge, ethical peer-to-peer lending is poised to become a central pillar in how individuals choose to invest in SME financing, unlocking new pathways for inclusive and sustainable prosperity.

Why Paying Attention to Your Surroundings While Traveling is Important

Protecting Yourself From Theft and Scams

Travelers often stand out and can attract the wrong kind of attention. Pickpockets and scammers usually target people who seem distracted or confused.

Statista notes that in 2023, over 31,000 pocket-picking offenses were reported across the United States. That same year, pursesnatching accounted for about 14,160 purse-snatching cases nationwide. Staying alert in public spaces and stores is more important than ever.

areas, street cons may be more frequent than pickpocketing or vice versa. Learning these trends allows travelers to focus attention where it’s needed most.

Navigating Unfamiliar Places With Confidence

Unfamiliar locations can be overwhelming if you’re not paying close attention. Looking around helps you find landmarks, street signs, and safe walking routes. Visual awareness can serve as a backup if your phone stops working.

Travel is exciting and full of new experiences, but it comes with hidden risks too. When you’re in unfamiliar places, it’s easy to miss signs or get caught off guard. Even familiar routes can turn stressful if you’re distracted and unaware of your surroundings.

What happens when your phone dies in an unfamiliar neighborhood? How do you react when something goes wrong without warning? Can staying alert really help you avoid theft, confusion, or danger? These are questions many travelers overlook until it’s too late.

Awareness isn’t just about safety, it’s also about making smarter decisions as you move. This article will explore why paying attention while traveling makes all the difference.

Keeping your valuables secure can prevent loss and reduce stress during your trip. Watch how others act around you to notice anything unusual or suspicious. Keep bags closed and wallets in places that are harder to reach. Avoid flashing expensive electronics or large amounts of money in public spaces.

Awareness lets you spot scams before they happen and move away quickly. Thieves look for easy targets who are unaware of their surroundings. Staying alert helps you protect yourself and enjoy your travel with peace of mind.

What role do local crime patterns play?

Understanding the types of crimes common in your destination helps you prepare strategically. In some

People who stay alert are better at adjusting when plans suddenly change. Confidence grows when you understand your environment and can move through it smoothly. Taking in your surroundings makes travel easier and more enjoyable overall.

Instead of stressing, you’re able to make informed decisions and avoid confusion. You’ll also notice interesting things like art, shops, or local events. Awareness helps you move confidently, even when you’re far from home.

Can posture and pace impact local perception?

Walking with steady confidence often signals that you know where you’re going. People are more likely to help if you appear composed and purposeful. Travelers who move with assurance blend in better with locals. Your body language can influence how others treat you abroad.

Responding Quickly in Unexpected Situations

Travel sometimes brings emergencies that unfold in a matter of seconds. You may face sudden detours, accidents, or urgent safety warnings that need fast action. In these moments, being aware of what’s going on around you can help you react faster, stay safe, and even assist others if needed. Cautious people are better equipped to avoid potential dangers or take

the safest course of action when something unpredictable occurs.

A strong reminder of this came in 2024, when The Alestle reported a three-vehicle crash in Edwardsville, Illinois. The crash happened near the SIUE campus and left one driver injured. That driver was airlifted to a hospital, and local traffic was impacted immediately. The crash reminded people how fast situations can shift on familiar roads. In this case, those involved should contact a car accident lawyer in Edwardsville.

This is because a lawyer helps accident victims understand their rights and explore insurance options properly. According to TorHoerman Law, local attorneys also know court procedures and deadlines that outside firms might overlook. They guide clients in documenting injuries, estimating damages, and avoiding costly mistakes. Consulting a personal

injury lawyer gives people support when they feel overwhelmed or unsure.

These professionals play a key role in helping people recover financially and emotionally. Still, the first layer of safety always begins with personal awareness. If you’re alert, you’re more likely to avoid danger altogether. Paying attention gives you the edge needed to respond quickly and stay safe.

Should you carry a printed emergency contact card when traveling?

Phones may fail or get lost during chaotic situations when help is urgently needed. A printed emergency contact card provides immediate reference for others trying to assist you. It ensures that vital information is always accessible, regardless of technology.

Creating a More Enjoyable Travel Experience

Awareness is not just about safety, it enhances the whole travel experience. Being present helps you discover things others may miss while distracted or rushing. You’ll notice the colors of buildings,

the smell of food, and local music. As per research published by Springer, mindfulness helps travelers enjoy deeper and more meaningful experiences. As global tourism grows with rising incomes and leisure time, travelers seek personal growth over simple sightseeing. Active participation

enhances emotional and cognitive responses, improving satisfaction during travel.

These small moments add depth to your journey and create stronger memories. You’ll also feel more relaxed when you know what’s happening around you. Being

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aware helps you avoid confusion and enjoy each moment more fully.

Instead of worrying, you stay calm and flexible if something changes. Traveling becomes less stressful and more rewarding when you’re engaged with your surroundings. Alertness helps you enjoy the trip as it unfolds around you.

Why is solo exploration emotionally rewarding?

Exploring alone allows deeper introspection and a stronger connection to the places you visit. Without conversation, your focus shifts entirely to the environment and your reactions to it. Many travelers find that solo moments become the most transformative parts of their journeys.

Staying aware while traveling helps you move confidently through unfamiliar places and situations. Paying attention reduces the chances of falling for scams or losing valuables in busy areas. It also lets you notice small details that make each destination feel special. Things like a street musician’s melody or a unique shop often go unnoticed.

When you stay present, you connect more deeply with local culture and people. That awareness brings more meaning to each step you take. Travel becomes more than just a checklist. It becomes a rewarding experience full of insight, emotion, and personal growth.

Top Accessories to elevate your Wedding Suit

Your wedding suit sets the stage for your look, but the right accessories can take it to the next level. From subtle details to bold statements, accessories allow you to express your personality and add sophistication to your ensemble. Here’s a list of top accessories to ensure you stand out and look your absolute best on your big day.

1. The Perfect Tie or Bowtie

Wedding suits need a stylish tie or bowtie to complete the look. Whether you opt for a classic silk tie or a playful patterned bowtie, this accessory ties your look together— literally.

Tips for choosing:

• Match the formality of your tie to the suit and wedding theme.

• Experiment with textures like satin, knit, or velvet for added flair.

• Practice tying the knot ahead of time to ensure a polished finish.

2. Pocket Square

A pocket square adds a pop of color to your wedding suit. It’s a small but impactful accessory that enhances your overall look.

• Explore different folds, such as the puff or flat fold, to suit your style.

• Consider patterns like paisley or polka dots for a touch of whimsy.

3. Cufflinks

Cufflinks are the epitome of refined style. They add a personal touch and elevate the sophistication of your look.

Tips for choosing:

Opt for classic metals like silver, gold, or platinum for timeless elegance.

• Personalize with initials, your wedding date, or a design that reflects your interests.

• Ensure your shirt has French cuffs, which are designed for cufflinks.

4. Tie Clip or Bar

A tie clip not only keeps your tie in place but also adds a sleek, polished touch to your outfit.

Tips for choosing:

• Match the metal of your tie clip to your other accessories, like cufflinks or your watch.

• Place the tie clip between the third and fourth buttons of your shirt for optimal placement.

• Avoid overly large or flashy designs; simplicity is key.

5. Watch

A well-chosen watch can subtly elevate your wedding look while adding functionality.

Tips for choosing:

Tips for choosing:

• Choose a pocket square that complements but doesn’t exactly match your tie.

• Go for a classic analog design with a leather strap or metal band.

• Avoid digital or overly casual styles.

• If the watch is sentimental (e.g., a family heirloom), it adds an extra layer of meaning to your outfit.

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6. Boutonniere

A boutonniere adds a romantic and traditional touch to your suit. It’s usually a small floral arrangement that ties into the wedding’s color scheme or theme.

Tips for choosing:

• Coordinate with your partner’s bouquet or the wedding’s floral design.

• Stick with a size that complements your lapel without overwhelming it.

• Use fresh flowers for a vibrant look, or opt for faux blooms for longevity.

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7. Shoes

Your shoes complete your outfit and can either elevate or detract from your entire look.

Tips for choosing:

• Match your shoes to the formality of your suit (oxfords or derbies for formal, loafers for semi-formal).

• Choose a color that complements your suit, like black, brown, or oxblood.

• Break in your shoes before the wedding to ensure comfort.

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8. Socks

Socks might seem minor, but they can make or break your look.

Tips for choosing:

• Stick to neutral or dark socks for formal weddings.

• For a playful twist, choose socks with patterns or colors that align with the wedding palette.

• Ensure they’re long enough to avoid showing skin when seated.

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9. Suspenders or Belt

These functional accessories also contribute to the overall style of your outfit.

Tips for choosing:

• Suspenders add a vintage charm and eliminate the need for a belt.

• If opting for a belt, ensure it matches the color of your shoes.

• Avoid wearing both suspenders and a belt simultaneously—it’s one or the other.

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10. Personal Touches

Adding a personal element to your accessories can make your look more meaningful and unique.

Ideas for personalization:

• Monogrammed tie clips, cufflinks, or pocket squares.

• A family heirloom, like a watch or pin.

• Custom shoes with engraved initials or wedding dates.

Accessories are the finishing touches that transform your wedding suit from standard to unforgettable. Whether you go for timeless elegance or playful individuality, choose pieces that reflect your style and make you feel confident. Remember, it’s the little details that make the biggest impact, so don’t overlook the power of a perfectly chosen accessory.

The Power of Custom Apparel in Brand Marketing

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Branding has come a long way in the past years, but there is one strategy that never goes out of fashion—custom clothing. Whether you’re a startup, small business, or a big brand, using custom attire can leave an indelible mark on your customers. It’s not just merchandise; it’s a billboard on legs that generates brand recall, builds loyalty, and engages customers in yet another way.

Why Custom Apparel Works for Brand Promotion

Utilizing Custom Wear to Market Your Brand

special merchandise can create excitement and result in repeat interaction.

Think about the last time you saw someone wearing a branded cap or hoodie. Did you notice them? That’s the strength of visibility. Custom apparel turns customers, employees, and fans into brand ambassadors who speak about the company they are at.

Unlike internet ads, which are pursued within seconds, custom apparel can be viewed for years. A tastefully designed jacket or t-shirt makes your company famous even years after its launch. That makes it an inexpensive way of advertising that yields wonderful returns on investment.

1. Create Brand Awareness

Branding and slogans on clothing cement your presence. When people see your branding over and over again on t-shirts, etc., it becomes top of mind. That is why companies invest in fashion forward, wear-around-town products people like wearing, not in a promotional item that ends up stuck in a drawer.

2. Enhance Customer Loyalty

People like the idea of getting free stuff, especially of quality. Giving customers brand products can also make them feel loyal to your business. Single-wear or

3. Create Company Culture

Branded clothing isn’t only for clients—consider bringing your team together. Staff members who wear customized uniforms or company shirts feel part of the team. This not only enhances morale, but it also gives a professional and uniform look to clients.

4. Improve Event Visibility

Personalized tees are an essential commodity for trade shows, networking conferences, and advertising campaigns. Having employees dress in the same branded tees to an event makes

people take notice right away and gets your business seen in busy locations.

What Makes Custom Apparel Effective?

Quality and design are the key to great branded wear. A badly made top will never be noticed, and a cluttered design will be overlooked. Investment in the best materials and current style is that your clothes will be a piece of furniture in your wardrobe.

For example, screen printed t-shirts are a favorite among most brands because they offer durability and vibrant color combinations. Screen printing offers a promise that the design is not destroyed after a few washes, thus it is a permanent promotional product.

Wrapping It Up

Custom apparel is a simple yet powerful way to market your brand. It’s versatile, long-lasting, and fosters brand loyalty in a way that digital marketing can’t always achieve. Whether you’re handing out t-shirts at an event, outfitting your team, or selling branded hoodies online, the impact is undeniable.

If you have not yet accessed the potential of personalized apparel, then now is your chance. Be creative, be cost-effective, and see your brand become a splash—one t-shirt at a time.

Types of Alternative Energy Sources that Can Make a Difference in Saving the Environment

“A

transition to clean energy is about making an investment in our future.”

–

Gloria Reuben, actress and environmental activist

In today’s world, oil and natural gas (known as fossil fuels) are the main sources of energy production globally. These fossil fuels are also used for generating electricity and other power sources needed for daily use. However, with the human population growing in millions, experts opine that oil and natural gas resources will be depleted in 2050. So, the demand for alternative sources, in other words, renewable energy has increased. This blog gives valuable information on alternative energy sources that can be substituted for oil and natural gas.

Definition of Renewable Energy

Renewable energy is the energy that can be generated from an everlasting natural source. The sources that we focus on in this blog are hydroelectric power, biomass power, wind power, solar power and tidal energy.

There are numerous benefits and advantages of renewable energy. Few are –

• Reduction in air pollution and carbon emissions during production

• Lower cost

• Job opportunities were created around the production area.

Different Types of Renewable Energy

Countries like the US, UK and some developed countries have already proclaimed to achieve a net zero target by the year 2050. They have already resorted to using electricity generated from other sources to reduce carbon emissions from industrial sectors.

Let us discuss in detail the renewable sources of energy:

1. Hydropower

The first image you can see in your imagination when you hear the word ‘hydropower,’ are turbines that are turned by natural water. As a reader, you will also be reminded of the natural hydropower machines

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invented in many countries and used to shift water from rivers to farms and fields.

The well-known rivers contain dams. The fast-moving water (in some instances, waterfalls) is used to turn turbines that generate electricity. Following are the types of hydropower plants:

1. Impoundment

2. Diversion

3. Pumped Storage

The hydroelectricity process involves the natural flowing force of rivers, unlike natural gas and oil where prices fluctuate due to political and economic changes.

Now, let us look at the famous hydroelectric power plants around the globe:

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Name

Three Gorges Dam

Itaipu Dam

Simón Bolívar Hydroelectric Plant (Guri Dam)

Grand Coulee Dam

Sayano-Shushenskaya Dam

Centrale Robert-Bourassa Generating Station

Sharavathi Hydropower Plant

Tarbela Dam

Nurek Dam

2.

Tidal Energy

Country

China

Paraguay/Brazil

Venezuela

Washington

Russia

La Grande River (Canada)

India

Pakistan

Tajikistan

The sea itself offers a perennial source of power hitherto almost unapplied. The tides, twice in each day, raise a vast mass of water, which might be made available for driving machinery. – Charles Babbage

This type of energy generation uses the natural force of river streams and ocean currents/tides to turn turbines. Unlike hydropower plants, the cost of building a tidal energy plant is more.

Important Tidal Power Plants in the globe:

Name

Sihwa Lake Tidal Power Station

Rance Tidal Power Station

Jiangxia Tidal Power Station

Kislaya Guba Tidal Power Station

MeyGen Tidal Energy project

Country

South Korea

France

China

Russia

Scotland

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3. Biomass Energy:

The type of renewable energy that is known for producing more amount of carbon when compared to the others mentioned in this blog. The resources used in production of Biomass Energy are crops, municipal waste, industrial waste, straw, crops and agricultural byproducts.

Similar to burning fossil fuels to generate energy, the mentioned products, when burned, release chemical heat that can be used in electricity generation.

For the environment, this process gives some benefits as waste gets cleared; however, it also requires the burning of wood and other resources. But, when compared to burning of fossil fuels, it is a much cleaner process. Also, the energy produced by burning can not only be used to generate electricity, but can be converted to other forms of energy. Example – methane gas, biodiesel and ethanol.

Some environmental experts state, that wooden trees from the forest generate more carbon emissions when compared to fossil fuels. At the same time, there are sources such as sawdust, wooden chips from saw mills that generate less carbon emissions when burned.

Name Country

Alholmenskraft

Połaniec Power Station

Henan Luyi Biomass Power Plant

4. Wind Energy

“The two most abundant forms of power on earth are solar and wind, and they’re getting cheaper and cheaper.” – Ed Begley, Jr.

The energy created from wind is considered the cleanest form of renewable energy. Similar to hydropower machines, this practice of using wind energy was used as early in the 6th century (Tang Dynasty – 618 to 907 AD). The major disadvantage is, the turbines can generate electricity only when the wind is moving at fast and large amounts of speed.

Wind energy is largely used in US states such as Iowa, California, Texas, Oklahoma and Kansas.

5. Geothermal Energy

A look at the name, and it is easy to know that the energy below the earth is used to turn generators. Unlike the other sources of energy, power plants can be established underground. As per experts, geothermal energy does not emit carbon and the power plant requires less maintenance.

It is possible to generate electric energy via photovoltaic cell panels.

Installing solar panels is easy. They can be installed on rooftops of buildings with ease. Considered one of the cleanest forms of energy along with wind power, this type can be used to generate electricity devoid of creating greenhouse gases and no byproducts.

However, these power systems can generate electricity only when there is sufficient sunlight. So, they cannot be relied upon to produce power in areas where there is mist and darkness. Also, the weather plays an important part. If the climate is rainy and has mist, then the solar power panels will generate less electricity.

Conclusion

According to a survey done in 2019, the three renewable energy sources that account for the highest production of electricity are

6. Solar Power

Once you got a solar panel on a roof, energy is free. Once we convert our entire electricity grid to green and renewable energy, cost of living goes down. – Elizabeth May

One of the most common and easiest ways to generate electric energy, that is, using energy from the Sun (an ever-lasting source).

The renewable energy generated using hydropower came to 1172 GW The energy generated by using wind energy came to 564 GW, and solar power came to 480 GW.

The explosion of the human population and the rampant use of oil/gas has given rise to severe environmental issues, for example, global warming, depletion of the ozone layer etc. Generation Z in developing/developed countries have taken note of the ecological issues and favor products/

services prepared from renewable technologies. Let us hope that, two decades into the future, our scientists design new technologies that can create more energy from the renewable sources mentioned in this blog to satisfy the needs of human population.

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Understanding SAP AMS Support

Keeping the complex SAP landscapes of today’s fast-moving business is challenging. Being such integral SAP AMS (Application Management Services) support is essential to handle well the proper operations, maintenance and optimization of the whole range of your SAP systems. These services include activities which help organizations extend the value and safe transition their SAP investments and ensure performance notifications within client applications.

What is SAP AMS Support?

When talking of SAP AMS Support, it refers to the ongoing Autodesk monitoring, maintenance and improvement of your SAP applications. Mainly service services include incident management, problem resolution, general repairs and maintenance and regular updates. AMS support’s main objective is to ensure that SAP applications run well, meet business requirements and are adoptable.

Key Components of SAP AMS Support

Incident Management

• Setup and Monitoring: Early detection of problems that may impact business operations or the environment through proactive monitoring.

• Diagnostics and Resolution: Quick response to incidents for reducing business downtime.

• Root Cause Analysis: Knowledge about the reason for an incident to prevent this happening again.

Problem Management

• Prevention Measures: Putting preventative measures in place to minimize the chances of recurrence.

Change Management

• System Upgrades: Bringing new functions, features and other enhancements to the SAP applications.

• Patch Management: Patches out regularly to install the necessary patches that make sure a system is secure and up to date.

• Configuration Management: Managing the system configurations consistent with

• business processes and requirements.

• Review and Troubleshooting: Identifying recurrent errors or system malfunctions, diagnosing the cause of the problem for it to be resolved permanently.

Performance Management

• Check Performance: Monitoring the operation of services to identify vulnerabilities and optimize resource use.

• Tuning and Optimization: Getting the tunes and bits right for optimal performance and efficiency.

• Capacity Planning: Just verifying that the system can take on current as well future workloads.

User Support and Training

• Help Desk Services: Help DeskProvides support to the endusers for their issues & queries.

• Training and Education: Conduct training sessions to improve user knowledge & efficiency on SAP applications.

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Benefits of SAP AMS Support

• Enhanced System Performance

By proactively monitoring through performance optimization, SAP applications are well-maintained, and downtime is minimized to avoid disruptions.

• Cost Efficiency

Outsourcing the AMS support also helps companies to save on expensive SAP resources for the workforce. This allows businesses to stick with their strengths while profiting from specialized skills.

• Scalability and Flexibility

These support services are also flexible and can be adjusted up or down to meet changing requirements at the organization. Such flexibility allows businesses to accommodate necessities, and growth.

• Improved User Experience

Quick incident resolution and good user support improves the overall user experience at work, this leads to more productivity for employees.

• Risk Mitigation

Frequent updates, patches and proactive behind-the-scenes care also help to reduce the vulnerability of your systems and their compliance with industry regulations.

Choosing the Right SAP AMS Support Provider

The choice of an AMS support provider is crucial in ensuring the benefits delivered through SAP AMS Support are optimized. Factors to consider when selecting a channel include:

• Expertise and Experience

Select a provider who has a great record and has been dealing with the SAP environments for quite some time. Check for SAP certifications and partnerships from the provider side thereby building an in-house subject matter expert(s).

• Service Level Agreements (SLAs)

Make sure that the SLAs from the provider are complete and

define properly what types of service they provide, response times & performance metrics. This foundation is the cornerstone of our transparency and accountability mechanism.

• Global Support

If your organization operates globally, otherwise look for a provider whose presence is worldwide and offers 24/7 support distributed across multiple time zones.

Customization and Flexibility

The service provided should be customizable, depending on your exact business needs (and hopefully scale as and when you need it).

Proactive Approach

Select a provider with an approach that focuses on proactive monitoring, performing preventive maintenance and continuous improvement to minimize downtime while maximizing the system.

SAP applications are a critical aspect of the business, which require SAP AMS support to be stable performance and secure. Using AMS support, we can differentiate SAP with smooth operations of environments which will improve user experience and allow companies to focus on strategic business initiatives. The answer is as many be known choosing right AMS support provider is very important to gain these benefits and leverage utmost value from your SAP investments.

Built to Scale: The Hidden Power of Systems That Turn Good Businesses Into Great Empires

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Introduction

There’s a reason some businesses explode while others plateau. Why some founders seem to sleep well while others drown in a sea of urgent tasks. The secret isn’t just talent, hustle, or even the best product on the market. It’s a system.

Welcome to the underappreciated but transformational world of business systems—the silent engine that turns promising ventures into unstoppable empires. If you’ve ever wondered why your growth has slowed or why chaos keeps creeping into your operations, the answer probably lies in what’s missing behind the scenes.

And if you’re in a fast-moving niche like trading card vending machines, where demand can shift rapidly and

collectors are always chasing the next big thing, the need for scalable systems isn’t optional—it’s survival. Whether you’re stocking Pokémon booster packs in vending machines or running a multi-location retail brand, what separates those who scale from those who stall is one thing: systems.

Let’s explore how these oftenhidden forces can elevate your business from good to unforgettable—and how to build them without losing your soul in spreadsheets.

The Myth of the Hustling Hero

Let’s start by debunking a common myth. In the early days of any business, it’s easy to believe that hard work alone is what drives

success. The 16-hour days, the scrappy DIY solutions, the founder answering every customer email at 11 PM—these are badges of honor in the startup world. But hustle, without systems, eventually leads to burnout.

If you’ve built a profitable business through sheer willpower, congratulations—you’ve already done the hard part. But what got you here won’t get you there. If you want your business to grow without you becoming the bottleneck, systems aren’t a luxury. They’re your ladder to the next level.

Systems: The Engine Behind the Curtain

So what exactly is a business system? In its simplest form, a system is a repeatable process that

delivers a predictable outcome. It’s a set of instructions—sometimes software-driven, sometimes human-powered—that ensures your business runs the same way, every time, with minimal friction.

Imagine walking up to a trading card vending machine, tapping your selection, and getting exactly the booster pack you wanted in under 30 seconds. That kind of seamless experience doesn’t happen by accident. It’s the result of inventory management systems, payment processing systems, customer experience protocols, and maintenance workflows all working in harmony.

The beauty of systems is that they remove the dependency on you. When every task has a playbook and every department has a dashboard, your business can start to operate like a machine. And unlike humans, machines don’t get tired, forgetful, or emotional.

Why Systems Scale When People Burn Out

People are incredible assets— creative, adaptable, and passionate. But people also have limits. They get sick. They leave. They make mistakes. When your business relies on tribal knowledge—things only a few key employees know—it becomes fragile.

takes a vacation), the business doesn’t grind to a halt. Systems let you train new people in days instead of weeks, launch new locations without reinventing the wheel, and optimize operations based on data instead of gut feelings.

Let’s return to our trading card vending machine example. Imagine expanding from 5 machines to 50. Without a system for restocking, customer support, and cash collection, you’d be in chaos by machine #12. But with systems? You could scale to 500 locations— and even franchise the concept— without breaking a sweat.

From Chaos to Control: What Systems Actually Look Like

Many entrepreneurs resist the idea of systems because they sound cold or bureaucratic. But great systems don’t kill creativity—they protect it. They free up mental space so you can focus on strategy, innovation, and vision instead of putting out fires.

So what kinds of systems actually matter?

Operations Systems

Systems, on the other hand, create resilience. They ensure that if someone wins the lottery (or just

These cover everything that keeps the business running—ordering inventory, fulfilling customer orders, processing returns, and managing daily tasks. If you’re managing trading card vending machines, this includes restock schedules, real-time inventory tracking, and automated alerts for low stock.

Marketing Systems

How do leads find you? What happens after someone clicks your ad? Systems ensure that every touchpoint, from email nurturing to retargeting campaigns, is predictable and scalable.

Financial Systems

Cash flow, profit margins, forecasting, payroll—when your finances are run by spreadsheets alone, you’re always one typo away from disaster. Smart systems track every dollar and warn you before things go off course.

Customer Support Systems

A templated way to answer FAQs, refund requests, or delivery delays gives your customers consistency— and saves your team from reinventing the wheel every time.

Hiring & Training Systems

You can’t scale without people. And you can’t keep good people without onboarding, development, and performance systems that show employees you care about their growth too.

Each system you build is like installing another gear in a finely tuned machine. And when those gears are aligned? That’s when the magic happens.

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The Flywheel Effect: Why Systems Compound Over Time

The real beauty of systems isn’t what they do today—it’s how they grow with you. Every time you improve a system, the benefit doesn’t just apply to one transaction. It applies to every future transaction. That’s what we call the flywheel effect.

Imagine it takes you 15 minutes to manually restock one trading card vending machine. You write a checklist once, automate notifications through software, and now it takes 5 minutes. That’s 10 minutes saved per machine, per week. Across 100 machines? You just got back 1,000 minutes—or over 16 hours— a week. For life.

Systems multiply your time. They let your business grow without your workload growing alongside it. And over time, the compounding effect of saved time, increased accuracy, and better customer experiences becomes a massive strategic advantage.

How to Build Systems Without Losing Your Soul

Let’s be clear: systems aren’t just SOPs gathering dust in a binder. They’re living, breathing structures that evolve with your business. And building them doesn’t have to be overwhelming.

Start small. Pick one part of your business that feels chaotic— maybe it’s managing your

inventory for your trading card vending machines, or responding to customer emails. Document what should happen step-by-step. Then ask: What can be automated? What can be delegated? What can be improved?

Use the right tools. Today’s tech stack makes building systems easier than ever. Platforms like Notion, Zapier, Airtable, Slack, and custom vending management software mean you don’t need a full IT team to streamline your operations.

Involve your team. Systems aren’t about control—they’re about clarity. When your staff knows exactly what to do, they feel more empowered, not less. Ask them

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what slows them down. Let them help build the playbooks.

Review regularly. Great systems evolve. Schedule time every quarter to audit your core systems. What’s broken? What’s outdated? What’s working so well you should double down?

Over time, your business becomes less about putting out fires and more about building fireproof infrastructure. That’s when freedom begins.

Scaling with Intention

Not every business needs to be a billion-dollar empire. But every business owner deserves the option to scale, if they choose to. Systems give you that choice.

They unlock freedom—whether it’s to grow, to sell, to franchise, or to simply take a long vacation without fear.

If you’re in a business like trading card vending machines, where the right product in the right place can print money, systems are your secret weapon. They let you expand without friction, monitor performance from anywhere, and deliver collector experiences that build loyalty and buzz.

But this truth applies to any business: systems turn good into great. They turn chaos into clarity. They turn operators into owners. And they turn dreams into durable, scalable legacies.

The Empire Awaits

Building an empire doesn’t start with a big announcement. It starts with a decision: to systemize, to optimize, and to stop relying on hustle alone.

So ask yourself: Where is your business relying on luck or memory instead of process? What are you doing over and over that a system could do better?

You don’t need to build everything overnight. You just need to build one system at a time. Because the moment you stop working in your business and start building the business itself—brick by brick, system by system—that’s the moment your good business becomes great.

Sobha Realty intRoduceS Sobha hartland ii

Sobha Realty, one of the UAE’s leading premium real estate developers, unveiled Sobha Hartland II, its new flagship mixed-use community aimed at redefining luxury living. The eight million square feet project is located next to Sobha Hartland and consists of more than 30 percent of open and green spaces, fiveand six-bedroom villas, and oneto four-bedroom apartments, all of which are expected to set new benchmarks for luxury waterfront living.

Each residential unit in Sobha Hartland II is designed to offer comfort, style, and functionality, showcasing Sobha Realty’s commitment to craftsmanship and quality. Sustainability and environmental stewardship have also been key pillars of the community. Along with a waterfront promenade, the community will

also be home to vast green spaces and spacious parks that will provide residents with a serene experience and promote their overall wellbeing. In addition, residents will have an easy access to key business districts, shopping malls, leading educational institutions, and healthcare facilities, due to the community’s prime location in the centre of Dubai.

Ravi Menon, Co-Chairman of Sobha Realty, said: “Dubai’s real estate market is constantly evolving, and the recent surge in sale of luxury properties in the emirate indicates the rise of new residential micro-markets. At Sobha Realty, we work hard to surpass our customers’ expectations by setting new benchmarks in design, craftsmanship, and amenities, which is also in line with Sobha group’s brand ethos- ‘The Art of Detail’. Sobha Hartland II exemplifies luxury waterfront living at its finest,

and we are delighted to introduce this exceptional community that combines timeless elegance with modern comfort. With its prime location in the heart of the city and unparalleled amenities, Sobha Hartland II is poised to redefine the concept of urban living in Dubai and continue Sobha’s legacy of delivering world-class projects that stand out.”

According to data disclosed by the Land Department, Dubai recorded over 29,000 primary residential property sales from developers totalling AED 67.75 billion during Jan-May 2023, a growth of 41 percent over same period last year. The real estate industry has actively played a significant role in the city’s economic expansion over the years. With the support of the government’s golden visa policies and influx of foreign investors from across the globe, the city has undergone a significant

transformation, resulting in iconic skyscrapers, opulent homes, and expansive infrastructure projects.

Dubai has successfully consolidated its position as a popular metropolis and a top global destination to be reckoned with, owing to the emirate’s safety, infrastructure, government support, and overall positive outlook. Sobha Realty’s latest residential community launch further enhances this outlook, and promises a seamless and modern living experience with its wide range of amenities and high standards of comfort. By establishing new benchmarks for luxury, Sobha Hartland II promises to elevate the community living experience and provide its residents with an unmatched living experience.

HONOR Launches the HONOR 400 Series with the Leading AI Camera

Global technology brand HONOR announced the launch of the new HONOR 400 series in European markets, delivering unparalleled AI photography experience and outstanding durability. Equipped with an extraordinary 200MP Ultraclear AI Camera, versatile AI Editing, a robust 5300mAh Silicon-carbon Battery and a cutting-edge 5000nit Ultra Bright Display, the HONOR 400 series empower the alwayson generation to spark their daily wonder.

“The HONOR 400 series was created to make AI imaging capabilities more accessible to everyone and spark their daily wonder.” said James Li, CEO of HONOR.

“Not only can users now access flagship-level AI features at a more affordable price, but they also enjoy brand-new AI imaging experiences – from ultra-clear AI photography to advanced AI-powered editing tools, delivering diverse and entertaining creative possibilities.” Powerful and Versatile AI Camara

To provide users with exceptional photography experience, the HONOR 400 equipped with a groundbreaking 200MP Ultraclear AI Camera System. Featuring the 200MP Ultra-clear AI Main Camera, equipped with a 1/1.4inch large sensor, f/1.9 aperture, and OIS + EIS dual stabilization, the device ensures exceptional clarity, even in low-light conditions.

Complementing this, the 12MP 112° Ultra-Wide and Macro Camera captures expansive scenes, while the 50MP Portrait Selfie Camera with an f/2.0 aperture, powered by HONOR’s advanced portrait algorithm, ensures professionalgrade selfies with stunning detail and lifelike colors.

the HONOR 400 series is powered by the advanced AI HONOR IMAGE ENGINE, introducing cuttingedge AI innovations that elevate mobile photography. HONOR 400 is the industry-first smartphone to achieve 30x telephoto shooting capability with main camera, introducing AI Super Zoom, designed for framing breathtaking sceneries like natural landscapes or urban city landscapes with a remarkable focal length range of 15x to 30x.

The AI Portrait Snap, enhanced by the Capture Enhancement Large Model, guarantees every portrait remains crisp and detailed, even when capturing motion in the portrait mode under daily daytime street scene. With the pursuit of differentiated aesthetic appeal in imaging, HONOR 400 series introduce the AI-driven Film Simulation Mode, which intelligently analyzes lighting and subject details to create stunning cinematic effects tailored to the scene’s mood. The Harcourt Portrait Modes offers users creative options for capturing striking portraits with refined lighting. The HONOR 400 series empower users to preserve life’s most memorable moments with unmatched brilliance.

The HONOR 400 series also introduces the unmatched AI Editing to enhance the creativity in the daily life. Using Google’s state of the art video generation model, Veo 2 on Google Cloud’s Vertex AI, users can explore different

possibilities through image to video generations, which will debut on HONOR 400 series. The HD Moving Photo feature preserves the golden three seconds of vibrant live moments, allowing users to effortlessly share or edit cinematic snippets on social platforms. HONOR takes this further with Moving Photo Collage, a first-ofits-kind feature that allows users to combine 2-9 moving photos and lets users seamlessly stitch live photos into dynamic storytelling moments. Additionally, supporting cross-ecosystem sharing of live photos ensures a smooth and integrated user experience.

In addition, HONOR 400 series also offer a host of intelligent features to empower users to improve engagement of photo including HONOR AI Eraser, AI Outpainting, AI Erase passers-by and AI Remove Reflection[8]. AI Editing enables

users to reimagine the photo in daily life.

Powerful Battery and Enhanced Hardware Performance

The HONOR 400 series is equipped with a robust 5300mAh Siliconcarbon Battery, providing a longer-lasting user experience especially when you are on the go. The battery is designed for a low temperature environment around -20°C with low battery level, maintaining its durability and task performance such as making phone calls and video recording in any circumstances. It is built for longevity, maintaining over 80% of its health even after 4 years. Paired with an 66W HONOR Wired SuperCharge[11], the device can charge up to 44% in just 15 minutes.

This makes it an ideal companion for outdoor adventures and challenging environments. Powered

by the Snapdragon 7 Gen 3 Mobile Platform and CPU Turbo X Game Engine, the HONOR 400 gives users a new level of gaming experience and higher graphical performance. The HONOR 400 also comes with up to 512GB of ultra-large storage, ensuring exceptional durability. The HONOR 400 also boasts an IP65 water and dust resistance that offers comprehensive protection against water and dust ingress.

Advanced Display Technology for Optimal Viewing Experience

The HONOR 400 series features a state-of-the-art 5000nit Ultra Bright Display that guarantees excellent visibility in all lighting conditions. With Full-scene Sunlight Display Enhancement Technology and Dynamic Dimming Display, users can enjoy vibrant colors and sharp contrasts even under direct sunlight. The Motion Sickness Relief feature provides the most

comprehensive solution in the industry, offering significant relief from nausea and discomfort during vehicle motion, reducing dizziness and ensuring a smoother, more enjoyable ride for users.

These innovations provide users with an immersive visual experience.

Empowering Smart Lifestyle with AI-powered MagicOS 9.0

The HONOR 400 series powered by MagicOS 9.0, delivers a highly intelligent user experience enhanced by a variety of AI-driven smart features. MagicOS 9.0 also includes premium functionalities, AI Translation, AI Recorder, Magic Portal, AI Minutes, AI Summary, AI Format, Magic Capsule, AI Writing Tools and AI Subtitles. These advanced capabilities ensure seamless multitasking, enhanced productivity, and personalized interactions, making the HONOR 400 series a standout choice for users. With its innovative features and user-centric design, the HONOR 400 series redefines what a smart device can achieve in the modern era.

To safeguard users against potential deepfake scams and ensure online security, the HONOR 400 series integrate the groundbreaking on-device AI Deepfake Detection technology. This feature employs advanced algorithms to identify manipulated content through analyzing pixellevel synthetic imperfections,

border compositing artifacts, inter-frame continuity, and more, protecting users from potential deepfake scams during video calls.

The HONOR 400 series also comes with Gemini, an AI assistant from Google. Users can chat with Gemini to get help with learning, planning, writing, and more! They can even go Live with Gemini to brainstorm ideas, simplify complex topics, and rehearse for important moments with real-time responses. Just press and hold the power button to get started.

Introducing HONOR 400 Pro Addition to the exceptional AI photography experience and outstanding durability of the standard version, the HONOR 400 Pro includes a 50MP Telephoto Camera with a Sony IMX856 sensor, 3x optical zoom, and OIS, ensuring detailed zoom shots. It is equipped the AI Enhanced Portrait feature delivers ultra-highdefinition Portraits that ensure the true colors of every subject shine through. With its enhanced AI Super Zoom feature, the HONOR 400 Pro boasts an AIGC-powered telephoto capability of up to 50x, making it perfect for capturing distant subjects. Durability is another highlight, with the Pro version featuring an IP68 and IP69 Rated Water and Dust Resistance, ensuring better device protection. Charging capabilities are also superior, supporting 100W wired and 50W wireless charging. Powered by the advanced Snapdragon 8 Gen

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3 Mobile Platform, the Pro version delivers smoother and more powerful performance, and it is a great helper in the AI era. HONOR on-device call translation large model enables seamless phone communication, offering instant translation for up to 6 languages. With its outstanding imaging, durability, and charging efficiency, the HONOR 400 Pro is an excellent choice for users seeking a superior performance experience.

Pricing and Availability

Showcasing an elegant design inspired by nature, the HONOR 400 is available in Midnight Black, Meteor Silver, Desert Gold, while the HONOR 400 Pro is available in 2 colorways: Midnight Black, Lunar Grey.

The HONOR 400 series will be available for purchase starting from 22nd May in UK through the official website, and it will also be available in France, Italy, Germany, Spain and more EU countries from 22nd May.

For more information, please visit the official HONOR online store.

3D Generative AI Transforms How We Create, Design, Interact With Digital Content

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As 3D generative AI matures, it’s reshaping creativity across multiple disciplines. Unlike traditional artificial intelligence, which focuses on recognizing patterns and decision-making, generative AI can create entirely new content — from images and animation to realistic 3D models — opening up new frontiers in creative and technical applications.

SIGGRAPH 2025, which will be held 10–14 August in Vancouver, B.C., highlights exciting, groundbreaking research in computer graphics and interactive techniques. This year, ever-expanding work in the 3D

generative AI space will be explored as part of the SIGGRAPH Technical Papers program, including these three novel methods — each offering a unique take on how 3D generative AI is being applied.

A Bold Leap in 3D Scene Creation

While generative AI tools have made progress in individual 3D object reconstruction, recreating realistic scenes with multiple objects and accurately capturing their physical interaction remains a challenge. A research team from ShanghaiTech University

and Deemos is addressing this limitation with an innovative method for reconstructing highquality 3D scenes from a single photo. Motivated by bridging the gap between single-object 3D generation and holistic scene reconstruction, this new work levels up the accuracy and efficiency in creating realistic 3D scenes.

“This leap from generating single objects, like a 3D model of a chair, to entire scenes is part of the generative AI revolution, where AI is becoming production-ready,” says Qixuan (QX) Zhang, a researcher at ShanghaiTech University and

Deemos and the project lead behind “CAST: Component-Aligned 3D Scene Reconstruction From an RGB Image”. “This is transforming how we create immersive digital experiences and train smart machines.”

Building on earlier work, “CLAY”, which earned the researchers a Best Paper nomination at SIGGRAPH 2024 for its high-quality singleobject 3D geometry generation, they developed a new approach called CAST to take things a step further. CAST addresses some of CLAY’s previous limitations around training data and accuracy. By combining powerful AI models that can recognize a wide range of objects, account for hidden parts of a scene, and precisely match camera angles, CAST can reconstruct full 3D scenes from a single, regular photo. The result, say the researchers, is realistic and produces physically accurate environments.

“Imagine taking a picture of your living room and turning it into a fully interactive 3D scene for a video game, movie, or robot training — all with objects perfectly placed and behaving as they would in the real world, like cups resting on tables or chairs tucked against the walls,” explains QX. “CAST brings us closer to a future where anyone can snap a single photo and instantly create such a realistic 3D virtual world that feels alive and true to reality.”

In future work, the CAST team will tackle existing limitations like capturing object details of difficult materials such as textiles and glass,

as well as incorporating lighting and background modeling — which all contribute to more realistic and accurate 3D scene generation.

Generative AI’s impact on computer graphics, adds QX, has been profound. “Looking ahead, I believe GenAI will make 3D reconstruction more accessible and production ready. Future enhancements will likely integrate real-time dynamic scene generation, allowing for interactive, evolving environments.”

Working with QX on the CAST research team are collaborators from Deemos and ShanghaiTech, including Kaixin Yao, Longwen Zhang, Xinhao Yan, Yan Zeng, Wei Yang, Lan Xu, Jiayuan Gu, and Jingyi Yu. Visit ACM official website for the team’s project page.

Rewriting the Storyboard With 3D GenAI

A new generative AI method is turning 2D storyboard sketches into accurate 3D animations. This underexplored area in computer animation — transforming traditional storyboarding to a 3D process — is being addressed with a new sophisticated tool called Sketch2Anim. This novel method successfully transfers storyboards into high-quality 3D motions and inherently supports direct 3D animation editing.

In this work, an international team of researchers from University of Edinburgh, Northeastern University, and Snap, Inc., leveraged advancements in motion diffusion models — a type of AI that helps

generate natural-looking motions frame by frame — to develop a new approach that can automatically translate 2D drawings into 3D animations.

The Sketch2Anim team devised what they call a conditional generation approach, a method that can generate realistic 3D motion, like walking, jumping, or dancing based on a combination of key body poses, movement paths, and action words like “run”, “jump”, or “wave” from a storyboard. Part of the method involves a novel mapping system that can match a user’s simple 2D sketches with the correct and accurate 3D movements. The researchers say this is the first approach to adapt motion diffusion models for generating 3D animation directly from 2D storyboards.

“This task has significant practical importance and has been a longstanding challenge in the field,” says Changjian Li, lead author of the work and an assistant professor in the School of Informatics at University of Edinburgh. “Our method makes a substantial contribution by addressing this complex problem effectively.”

The team conducted comprehensive experiments and evaluations, as well as a user perceptual study to demonstrate the effectiveness of their approach.

The introduction of the Sketch2Anim method marks a promising step forward, and it’s just the beginning. Currently, Sketch2Anim handles

simplified storyboards with keyposes and movement paths, such as a character jumping over one object in a scene like a table or chair or bending at the knees. However, real-world storyboarding is often much more complex.

In future work, the team plans to address current limitations and extend the system’s capabilities to handle more detailed 2D sketches and translate them into accurate 3D animations. Additionally, the researchers are exploring ways to enhance control features such as incorporating speed control by interpreting speed lines in sketches. Improving the tool’s controllability, they note, remains a key area for future development.

“With this method and future developments, the 3D animation industry is poised for a transformative shift, moving

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away from traditional workflows,” adds Li. “We envision generative AI technologies contributing to AI-assisted design tools that lower entry barriers for nonexperts, enhance efficiency for professionals, and accelerate innovation across creative industries.”

The “Sketch2Anim: Towards Transferring Sketch Storyboards Into 3D Animation” team will present at SIGGRAPH 2025. In addition to Li, the team includes Lei Zhong, Chuan Guo, Yiming Xie, and Jiawei Wang. Visit their project page for more information.

What Are You Wearing — But Make It 3D

The integration of generative AI tools in fashion tech is rapidly evolving, and it has the ability to take a user’s experience of virtually

“trying-before-buying” to the next level. While these innovative tools are becoming more popular, challenges remain to make animated 3D fashion tech truly realistic and easily accessible.

A team of computer scientists at University of California, Los Angeles, and University of Utah are proposing a solution with a new generative AI tool called Dress-1to-3. This novel end-to-end system transforms a single photograph into fully separable, simulationready 3D garments — complete with sewing patterns, textures, material parameters, and a posed human body.

“What sets it apart is that the resulting assets are not just visually realistic, but physically accurate and immediately usable in downstream applications such as cloth simulation, virtual try-ons,

and digital fashion workflows — all from just one casual image,” says Xuan Li, lead author of SIGGRAPH 2025 Technical Paper “Dress-1-to-3: Single Image to Simulation-Ready 3D Outfit With Diffusion Prior and Differentiable Physics”. Li earned his PhD at UCLA, conducting research at the Chenfanfu Jiang lab and is now a research scientist at NVIDIA.

Dress-1-to-3 takes a single photo of a person and generates realistic, animated 3D clothing that looks and moves like real fabric. Unlike other similar computational frameworks that create stiff or fused models, this tool creates separate garments — like shirts, pants, or dresses — that can automatically be used in digital simulations like a fashion brand’s virtual try-on option or in video games.

The system works by combining a model that predicts sewing patterns from the photo with another that imagines the clothing from multiple angles. Then it fine tunes the result using a virtual fabric simulator to ensure the clothes behave realistically.

“No special equipment is needed — just your smartphone,” says Li.

“This is a major step toward making digital fashion and virtual dressing rooms accessible to everyone.”

In this work, Li and the team addressed several obstacles faced by earlier research. A single photo generally lacks depth and often hides parts of the garment due to occlusion, making full 3D reconstruction highly ambiguous. The new tool overcomes this problem by using a multiview diffusion model that imagines how the garment looks from different angles. These synthetic views, say the researchers, help generate a coherent 3D shape. Dress-1-to-3 also successfully reconstructions the complex geometry taken from photographs that can result in better, optimized re-creation of single garments.

“We make a state-of-the-art cloth simulation algorithm — Codimensional Incremental Potential Contact (C-IPC) — differentiable and perform optimization with simulation in the loop,” explains Li. “This physicsbased optimization allows us to jointly determine an optimal sewing pattern and physical parameters such that the deformed garments

under realistic conditions match the input images.”

The team sees an opportunity to extend this system to handle videos, which are just as easy to capture on smartphones. It may also provide richer information about how garments deform and may improve the estimation of physical properties like stiffness and, in turn, help the sewing pattern optimization.

Li will be showcasing this work at SIGGRAPH 2025 with his collaborators, Chenfanfu Jiang, Chang Yu, Wenxin Du, Ying Jiang, Tianyi Xie, Yunuo Chen, and Yin Yang. Visit their project page for more information.

COACH INTRODUCES WINTER 2025 COLLECTION

Coach debuts Stuart Vevers’ Winter 2025 collection, the next chapter of his vision of Coach’s American heritage seen through the lens of youth culture and the expressive spirit of today’s generation. Inspired by the joy and indulgence of the holiday season, the collection juxtaposes garments with a sense of occasion and playful accessories against more grounded, archetypal elements of American sportswear.

A celebration of the ritual of dressing up and going out, the collection features an assortment of crepe, chiffon, taffeta and tulle dresses and skirts, cut at a long length for dramatic effect and embellished with flocked stars, embroidered polka dots, sequin paillettes and appliqued butterflies. Peplum tops are constructed to resemble the top half of vintage 1940s dresses while jackets in suede and denim channel the romance of the American Southwest. Layered combinations of plaid blazers, shirts and ties inspired by early American sportswear bring a dynamic sense of pattern to tailored designs.

Knitwear features shaggy textured oversized cardigans and sweaters, as well as more fitted shapes with bowtie details. Intarsia jerseys and cardigans feature images of Disney’s Pluto, who also appears on sweatshirts and tees. Reflecting the silhouette of the Fall collection, many looks feature oversized, repurposed denim trousers, or pleated wool or leather maxi skirts worn by all genders. A faux fur cape in a tiger print, long coats in shearling and repurposed denim, a double-breasted Teddy coat with matching hat, and a gauzy sequined capelet made of silk chiffon are among the unique, unexpected pieces sprinkled throughout the collection.

Knitwear features shaggy textured oversized cardigans and sweaters, as well as more fitted shapes with bowtie details. Intarsia jerseys and cardigans feature images of Disney’s Pluto, who also appears on sweatshirts and tees. Reflecting the silhouette of the Fall collection, many looks feature oversized, repurposed denim trousers, or pleated wool or leather maxi skirts worn by all genders. A faux fur

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cape in a tiger print, long coats in shearling and repurposed denim, a double-breasted Teddy coat with matching hat, and a gauzy sequined capelet made of silk chiffon are among the unique, unexpected pieces sprinkled throughout the collection.

In leathergoods, three archival bags by Coach’s first lead designer, Bonnie Cashin, have been reconsidered for today. These include the Double Entry Satchel, a 1969 design featuring two sidepockets with kisslock closures, the Doctor Satchel, a 1973 handbag with rolled leather handles and two turnlock pockets, and the Swagger Bag from 1967. These appear in natural heritage patina leather, as well as red, white and metallic gold finishes. The Kisslock Frame

Bag makes a return, now in slightly smaller proportions, and the Twin Turnlock Bag featured in the Fall show also reappears, now with elongated straps to meet the needs of today’s dynamic generation.

Footwear sees the signature Coach bow pump now studded with crystals in red, silver and black, a new supple leather slipper and the Soho Sneaker in red, black and white suede and leather, as well as in tiger, zebra and leopard prints, all embellished with hand-sewn star leather appliques. Optical glasses and sunglasses retain their graphic rave-inspired shape from Fall, but now sparkle with crystal embellishment. Jewelry has a celestial inspiration, with an assortment of stars, suns, moons, and angels rendered in contrasting

silver and brass tones with some featuring crystal details.

Tapping into the joyful spirit and imagination inherent in the act of getting dressed up, the collection is completed by a set of special accessories including adjustable leather crowns, wands and swords crafted from stacked leather, bunny ears in shearling and leather, and five plush bag charms of stuffed animals wearing seasonal accessories.

Photographed by Mark Kean, the images in the lookbook were captured in studio against simple pastel backdrops. They make for a series of portraits filled with the strong sense of personality and self-expression of the collection’s many characters.

Justpaid Unveils AI-Powered Innovations To Supercharge Finance Automation

JustPaid, the AI-powered revenue automation platform backed by Y Combinator, has launched three exciting new features this summer, designed to streamline workflows, accelerate growth, and put intelligent automation at the center of how businesses manage finance.

The launch introduces a first-ofits-kind AI Agent, available 24/7 at +1 (650) 800-8163, ready to answer questions about JustPaid’s capabilities and solutions. This conversational interface marks a major leap forward in user experience—offering real-time support, onboarding, and product education entirely powered by artificial intelligence.

Additionally, JustPaid is embracing a product page builder or what the JustPaid team is calling a productled growth (PLG) strategy, enabling users to explore and activate core platform capabilities without lengthy sales cycles or manual setup. This move underscores JustPaid’s commitment to reducing friction and empowering finance teams to self-serve.

And, last but certainly not least, the platform also now includes AI Reminders that intelligently follows up with a company’s customers

about a critical task, reminding a company to make a payment, using natural language and contextual insights. These reminders are fully automated through the AI Agent, eliminating human bottlenecks and boosting operational efficiency. Companies hire teams of AR team managers, and now there is an AR agent to help do this task 24 hours a day, 7 days a week all year long, working to help collect revenue. Let JustPaid’s AI reminders do the work for you and help you save face and focus on bigger picture tasks, vs. having to chase payments.

“JustPaid has completely transformed the way we manage our finances. What used to take hours of manual work is now fully automated and error-free. Their

team understands the nuances of fast-growing businesses, and the platform feels like it was built exactly for startups like ours. Partnering with JustPaid has freed up our time and allowed us to focus entirely on scaling,” says Mathieu Rihet, founder of Novoflow,and customer of JustPaid.

“As we build toward a future of fully autonomous finance operations, JustPaid is giving teams the tools they need to scale smarter and move faster,” said Vinay Pinnaka, Co-Founder of JustPaid.ai. “These innovations are not just about features—they’re about enabling a new way of working.”

“AI isn’t just a back-office tool anymore—it’s becoming the front

door to enterprise software,” said Harshith Vaddiparthy, Head Growth Marketer at JustPaid.ai. “With this launch, we’re turning AI into a realtime partner for finance teams, available 24/7 to guide, remind, and accelerate daily operations. This is the future of intelligent, selfserve finance.”

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Pietra Launches ‘AI Assistants’

Pietra, one of the leading e-commerce AI operations platforms, launched Pietra AI Assistants, one of the first fully integrated AI operating systems helping entrepreneurs run their businesses without having to hire additional employees.

E-commerce as an industry is broken with most sellers losing money on each transaction. Growing an online brand means juggling countless tools, manual tasks, and time-draining processes that leave most operators without any time to work on the parts of the business that actually matter.

Pietra’s AI Assistants flips the script by combining Pietra’s powerful infrastructure with specialized AI agents that know your business inside out – automating everything from sourcing and fulfillment to marketing, analytics, and growth, freeing founders to focus on what actually moves the needle.

“Building a company often feels like an endless to-do list and the worst part is that 80% of the time it is busywork that can be avoided,” said Ronak Trivedi, CEO and CoFounder of Pietra. “With Pietra AI Assistants, founders can automate the busywork and spend their

time on creativity, storytelling, and scaling their brand. It’s like having a team of experts working for you around the clock, but powered by AI.”

With over 300,000 brands already using Pietra, spanning kitchenware, cosmetics, custom apparel, and more, Pietra AI Assistants make running a business as seamless as posting on social media. Whether launching your first product or scaling your next big idea to eight figures, AI Assistants serve as your designer, developer, marketer, and operator in one – all while you get an eight hour night of sleep.

Pietra AI Assistants: Automate Your Entire E-Commerce Journey

Pietra AI Assistants save founders 40+ hours every week by automating and optimizing every stage of their business:

• Launch: Instantly generate brand names, logos, packaging, product designs, ads, and social content.

• Grow: Get tailored goto-market strategies, ads campaigns, influencer outreach, and marketing calendars, plus an AI coach to guide your growth.

• Scale: Access real-time performance dashboards, fulfillment insights, and seamless integrations with Amazon, Shopify, TikTok Shop, and more.

“Pietra AI Assistants is the culmination of years of infrastructure building at Pietra,” added Tala Akhavan, COO of Pietra. “Just three years ago, it was unimaginable for AI agents to power modern e-commerce. Now, entrepreneurs have brandtrained AI workers operating 24/7 executing tasks, analyzing data, negotiating with suppliers, and optimizing decisions in real time.

It’s an army of digital workers that never sleep, never complain, and work for next to nothing.”

With Pietra AI Assistants, Pietra is unlocking a future where anyone with an idea can turn it into a scalable, profitable business faster than ever before.

PayPal is simplifying cross-border commerce for merchants

Businesses around the world lose billions annually in crossborder fees while navigating a complex banking system to make and accept payments. PayPal is simplifying crossborder commerce for merchants by connecting an unmatched combination of cryptocurrencies, digital wallets, and merchants worldwide, while simultaneously reducing transaction fees by up to 90%.

Pay with Crypto, powered by PayPal, connects merchants to a USD 3+ trillion market, by enabling instant crypto to stablecoin or fiat conversion. Supporting transactions across 100+ cryptocurrencies and wallets such as Coinbase and MetaMask,

the solution expands merchant revenue opportunities and taps into a global base of more than 650 million crypto users. Additionally, with a transaction rate of 0.99%, Pay with Crypto decreases the cost of transactions by up to 90% when compared to international credit card processing.

“Businesses of all sizes face incredible pressure when growing globally, from increased costs for accepting international payments to complex integrations. Today, we’re removing these barriers and helping every business of every size achieve their goals,” said Alex Chriss, President and CEO, PayPal. “Imagine a shopper in Guatemala buying a special gift from a merchant in Oklahoma

City. Using PayPal’s open platform, the business can accept crypto for payments, increase their profit margins, pay lower transaction fees, get near instant access to proceeds, and grow funds stored as PYUSD at 4% when held on PayPal.”

Pay with Crypto advances PayPal’s mission to transform commerce by integrating crypto and digital currencies into a unified platform that connects fiat and digital payments. It offers consumers diverse payment options and unlocks global growth for merchants. PayPal empowers U.S. merchants to accept crypto payments, improve efficiency, attract customers, earn rewards for PYUSD held with PayPal, and send faster, low-cost payments

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to freelancers and vendors using PYUSD. Recently the company also announced an agreement with Fiserv to expand stablecoin use globally to drive greater business efficiency.

“Last week, we launched PayPal World, our global partnership bringing together five of the world’s largest digital wallets on a single platform, fundamentally reimagining how money moves around the world. By enabling seamless cross-border crypto payments, we’re breaking longstanding barriers in global commerce,” Chriss added. “These innovations don’t just simplify payments—they drive merchant growth, expand consumer choice, and reduce costs. This is the future

of inclusive, borderless commerce, and we’re proud to lead it.”

Pay with Crypto, powered by PayPal, will be available to U.S. merchants in the coming weeks. Covering 90% of the USD 3+ trillion Crypto Market Cap, Pay with Crypto offers the ability to pay with 100 cryptocurrencies including BTC, ETH, USDT, XRP, BNB, Solana, USDC and many others and connect wallets including Coinbase, OKX, Binance, Kraken, Phantom, MetaMask, and Exodus with more to come.

IMPORTANT DISCLOSURES

This press release is for informational purposes only and is not intended as financial, investment, or other advice. The use and exchange of digital assets,

including stablecoins such as PYUSD, may involve complex risks, including but not limited to:

• NYDFS Approval: Any materially new product or service for New York residents requires approval from the New York State Department of Financial Services (NYDFS). As of today, PayPal has not received such approval.

• Network & Custody Risks: Transactions on blockchains – and the blockchains themselves – are subject to a range of operational, technological, and security risks. Users are responsible for safeguarding their private keys and/or working with reputable custodians/wallet providers;

loss of access may lead to the permanent loss of funds.

• Third-Party Reliance:

Digital assets rely on thirdparty blockchain software and network infrastructure. Neither PayPal nor Paxos Trust Company, LLC (“Paxos”) has control over blockchain networks and is not liable for any blockchain’s performance, security, or ongoing availability.

• Redemption and Market Risk of Fiat-Backed Stablecoins: U.S. dollarbacked stablecoins that are regulated by the New York State Department of Financial Services, are designed to maintain a stable value of one U.S. dollar per token. Individuals or entities with direct redemption access via PayPal, Paxos or authorized partners are guaranteed to convert PYUSD 1:1 for US dollars. All other parties may be limited to selling PYUSD at market prices.

• Regulatory Uncertainty: Regulatory frameworks for digital assets are evolving. Availability or legality of digital asset services may change without notice, and services may be restricted, suspended, or terminated in certain jurisdictions as required by law or regulation.

• No FDIC/SIPC Protection: Digital assets, including PYUSD, are not insured by the Federal Deposit Insurance Corporation (FDIC) or the Securities Investor Protection Corporation (SIPC).

• Terms & Conditions: Use of PYUSD is subject to Paxos and PayPal’s Terms & Conditions, including disclaimers on liability and user responsibilities. Transactions are irreversible once recorded on the blockchain. You are advised to review and understand all applicable terms.

• Service Availability & Illegal Activity: PYUSD and related payment services may be suspended or terminated due to events or investigations involving illegal activity, system failure, or other factors beyond PayPal’s control.

• Forward - Looking Statements: Statements in this press release regarding potential product features, expansion plans, and regulatory outcomes are forward-looking and subject to change. Actual results may differ materially due to known and unknown risks, uncertainties, and other factors.

1. Comparison of Pay with Crypto transaction rate and direct credit card processing fees for international sales including currency conversion fees by leading payment processor

2. Based on CoinGecko analysis of cryptocurrency industry marketcap

3. Crypto.com, Crypto Market Sizing Report, February 2025

4. 0.99% represents Pay with Crypto transaction rate until July 31, 2026

5. Current rewards rate for PYUSD as of today. Rewards rate is subject to change. Terms apply.