2021
INTERNATIONAL DYSLEXIA ASSOCIATION Partnership Opportunities
Creating a future for every individual who struggles with dyslexia and other reading differences.
Table of Contents International Dyslexia Association
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IDA Market and Conference Market
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The IDA Conference Experience
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Major Sponsorship
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Exclusive Sponsorship
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Marketing Opportunities
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Publication and Advertising
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Exhibit Hall
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2021
INTERNATIONAL DYSLEXIA ASSOCIATION Partnership Opportunities
The International Dyslexia Association (IDA) is an international organization immersed in the complex issues of literacy and the science of reading. IDA is committed to creating a future for all individuals who struggle with dyslexia and other related reading differences so that they may have richer, more robust lives and the access to tools and resources they need.
2021
The Annual Reading, Literacy & Learning conference is a hub of information and support for anyone affected by dyslexia. Teachers, researchers, parents, advocates, and therapists are all invited to learn, network, and gain the tools they need to help those with dyslexia live successful, productive lives. The 3-day conference begins with the General Opening Session and two half-day Symposia, followed by concurrent breakout sessions Thursday, Friday, and Saturday. This year’s conference experience will provide LIVE presentations with virtual access from 8:30 am (ET) to 5:30 pm (ET) each day. The 2021 IDA Conference will feature: • 3 general sessions • 6 Symposia and special sessions • 36 breakout sessions • 20 poster sessions
Questions? Contact us today at conference@dyslexiaida.org
IDA MEMBERSHIP MARKET
Senior/Retired — 7%
Teachers
54%
Group (LD Schools/Educational Institution — 2% Advocate/Individual —2%
Professional
Parent
26%
8%
Student — 1%
CONFERENCE MARKET Approximately 2,900 participants from around the world, representing a diverse group of institutions and stakeholders, attended the 2020 Virtual Reading, Literacy & Learning conference.
26% 54%
Education Professional — 52% Administrator — 16%
of attendees have a child with a learning disability.
Practitioner — 12% Parent — 10% Other — 10%
30% Male 70% Female
of attendees have some influence or role in purchasing products for their company/school.
READING, LITERACY & LEARNING CONFERENCE VIRTUAL REACH • 2,824 registrations
• 42,376 total booth entries
• 2,346 attendees
• 31 countries represented
• 162,055 total content and session views
• All 50 states, District of Columbia and Puerto Rico
• 18,619 total webinar views
Visit www.DyslexiaCON.org
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INTERNATIONAL DYSLEXIA ASSOCIATION Partnership Opportunities
The IDA Conference Experience The IDA Annual Conference will be held October 21–23, 2021, at the Charlotte Convention Center in Charlotte, NC. IDA is continuing its commitment to attendee safety by offering an in-person experience with virtual access. The IDA 2021 Annual Conference will include live presentations with an on-site audience while simultaneously streaming to its virtual audience. This year’s conference is specially designed to connect all attendees by providing virtual attendees with an inthe-room feeling created by IDA TV’s platform for virtual attendees.
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Q ue s t i ons ? C ont act us t oday at confe re nce @ dy s l ex i ai da. org
MAJOR SPONSORSHIPS
Diamond Ruby Emerald Sapphire Scholars Advocate $25,000 $15,000 $10,000 $7,500 $5,000 $2,500
Recognition Benefits* Company/organization logo listed as official sponsor in conference program and guide Recognition on IDA’s conference website (logo and link) Company/organization listed on sponsorship area of conference mobile app Shout-out on social media Logo included on Conference Channel of IDA TV Logo included on advertisement on IDA TV Logo and link included in ad in the IDA’s conference e-newsletter Logo on sponsor signage throughout conference Logo on exhibit hall entrance sign Logo on marketing materials (brochures, flyers, posters, etc.) Logo and link on home page Logo on event booth signage Logo on event route signage Logo on volunteer water stop signage Onstage recognition at pre- and post-run special events
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Advertising Benefits* One full-page ad placement in conference program One half-page ad placement in conference program One quarter-page ad placement in conference program One sponsored pre-conference email blast Advertisement on both IDA TV website and conference website
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Participation Benefits* Sponsor ribbons for company/organization representatives 50% discount off marketing opportunities Conference attendee welcome bag insert Four full-conference registrations Three full-conference registrations Two full-conference registrations One full-conference registration Eblast to IDA’s 2020 conference attendees (email list not available) 10x10 corner exhibit booth $100 Off booth price
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*Deadlines apply
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INTERNATIONAL DYSLEXIA ASSOCIATION Partnership Opportunities
EXCLUSIVE SPONSORSHIP
Wi-Fi
• Logo on signage with Wi-Fi instructions
All benefits below are in addition to the sponsor Logo on the IDA Conference Website, Program, and Guide.
• Custom splash page
Attendee Welcome Bag
• Custom first page
$20,000
• One sponsor-provided welcome bag stuffer item featured in bag (see welcome bag insert for item requirements)
$15,000
• Sponsor-branded napkins to be used during grand opening • Verbal recognition and comment during grand opening • Signage with your logo near the entrance unit of the exhibit hall for the duration of the conference
Registration
• Custom network name and password • Email announcing Wi-Fi with instructions
• Company logo displayed on the attendee welcome bags given to all attendees
Exhibit Hall
$10,000
$10,000
• Rotating ad (with link) included throughout registration website • Full page dedicated to company on registration website • Logo and link on all emails to attendees regarding registration
• Company name with Wi-Fi instructions included in guide and daily emailed agenda
Assistive Technology
$7,500
• Sponsorship applies to Thursday, Friday, and Saturday AT Lab • Logo on photo booth print-outs (if applicable) • Logo displayed throughout event via tabletop signage • Company name listed as sponsor of event on registration form (print and electronic) • Verbal recognition during event
Face Mask
$7,500
• Logo/graphic on co-branded face mask for conference attendees
Lanyard
$7,500
• Logo on lanyard given to every attendee
• Logo placed on the registration booth during conference • Banner ad in footer of all registration confirmation emails
Bottled Water
$10,000
• Your company logo on water bottle labels • One-sponsored pre-conference email blast Each attendee will receive two (2) bottles of water in the conference bag during registration. NOTE: Due to COVID restrictions water coolers and stations are not permitted in the Charlotte Convention Center
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Due to limited availability, all sponsorship purchases are due within 3 days of selection. Billing and invoicing only be available for purchases over $2,500, which must be paid within 30 days of receipt.
Q ue s t i ons ? C ont act us t oday at confe re n ce @ dy s l ex i ai da. org
Coffee Break (6 available)
$5,000
• Prominent signage with sponsor logo displayed near coffee break area • Company recognition in conference daily agenda on day of coffee break (email)
General Session and Symposium (6 Available) $5,000 • Company logo displayed on screen at the Conference Kickoff on Thursday, as well as during the Friday and Saturday general sessions and on IDA TV • Company video (up to 30 seconds) to air prior to start of Thursday, Friday, and Saturday general sessions
Hand Sanitizer
$5,000
• Logo/graphic on co-branded hand sanitizer bottle for conference attendees
IDA Conference Bookstore $5,000 • Logo printed on bookstore signage • Logo included on bookstore page in program and guide • Option for company to provide reusable (non-plastic) bags for customers. Bags must be pre-approved by IDA
Speaker Hospitality Suite $5,000 • Logo displayed outside of room on signage • Logo displayed inside room via tabletop signage • Logo as background image on computer screens in hospitality suite
Vi s i t Dy sl e xi aC ON. org
Session Room (6 Available)
$5,000
• Logo as screen background between sessions • Recognition on signage outside of room
Charging Station (6 Available)
$3,000
• Logo prominently displayed throughout Charging Station lounge area • Charging Station information promoted in conference guide with sponsor name/logo • Company recognition in conference daily agenda (email)
Deadlines apply to some sponsorship benefits. Contact conference@DyslexiaIDA.org or visit www.DyslexiaIDA.org/Conference for further information and to purchase a sponsorship. Due to limited availability, all sponsorship purchases are due within 3 days of selection. Billing and invoicing only available for purchases over $2,500, which must be paid within 30 days of receipt.
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INTERNATIONAL DYSLEXIA ASSOCIATION Partnership Opportunities
MARKETING OPPORTUNITIES Email Blast
$750
(Limited Quantity Available)
Give your company exposure by including a graphic with a link back to your company website in one of IDA’s preconference email blasts sent to thousands of IDA constituents. (Deadlines apply.) •
Indicate pre- or post-conference email blast
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Do not exceed 200 words
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Submit graphics in JPEG or PNG format, no larger than 600 x 600
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Provide hyperlinks that link to your website or provide a graphic or button
*Content must be approved and submitted no later than 2 weeks prior to date of email.
Mobile App Push Notification
$750
Reach conference attendees with customized messages delivered directly to mobile devices via the DyslexiaCon app. Three (3) push notifications will be sent to conference participants during the event.
Attendee Welcome Bag Insert
$750
Introduce attendees to your company as soon as they kick off their conference experience by including a logoed item in the Attendee Welcome Bag given to each conference attendee. *All items must be provided by sponsor and pre-approved by IDA. Fliers, literature, or any other document will not be accepted. Acceptable items include, but are not limited to, stress balls, pens, magnets, mints, etc.
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Q ue s t i ons ? C ont act us t oday at confe re nce @ dy s l ex i ai da. org
PUBLICATION AND ADVERTISING OPTIONS Conference Program • Deadline for ad reservation: April 24, 2021 • Deadline for ad copy: May 7, 2021 • All ads are 4-color
Conference Guide • Deadline for ad reservation: September 13, 2021 • Deadline for ad copy: September 27, 2021 • All ads are 4-color
Pricing Advertising Rates Full-Page - Inside Front Full-Page - Inside Back Full-Page - Interior Page Full-Page - Outside Back Cover Half page - Interior Quarter Page - Interior Business Card - Interior
2021 CONFERENCE PROGRAM $ $ $ $ $ $ $
2021 CONFERENCE GUIDE
1,450.00 1,450.00 1,200.00 1,950.00 950.00 700.00 350.00
$ $ $ $ $ $ $
1,450.00 1,450.00 1,200.00 1,950.00 950.00 700.00 350.00
Ad Specifications PDF is the acceptable format. All images should be 300 dots per inch (dpi) at actual size (100%), with the exception of logos and line art, which should be 1200 dpi. Ads do not bleed, so crops and bleeds are not required in the PDF files.
Sizes
Full Page 7 ½ x 10 in. 1/2 7 ½ x 5 in.
1/4 3¾x 5 in.
*All content must be approved by IDA. Cancellation Policy Marketing Cancellation: In the event that the advertiser wishes to cancel all or part of participation in the event, notification must be submitted in writing and sent to conference@dyslexiaida.org by August 31, 2021. However, Advertiser will be still be liable for onehundred percent (100%) of the total payment for advertisement(s).
DA.org/conference/
Vi s i t Dy sl e xi aC ON. org
No refunds will be given for any marketing opportunities after
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INTERNATIONAL DYSLEXIA ASSOCIATION Partnership Opportunities
EXHIBIT HALL
EXHIBITOR SCHEDULE
Establish new relationships and strengthen existing ones by exhibiting at the 2021 Reading, Literacy & Learning Conference. At DyslexiaCon21, your organization's representatives will have the opportunity to meet with over 2,800 key decision makers in the education.
Exhibitor Check-In:
Exhibitor Benefits • One full conference registration per booth. Two booth staff-only registrations. Any additional registrations at additional cost. • Company listing in the conference program book and guide. (deadlines apply) • Company listing on the IDA conference website • Full company listing on conference mobile app • Access to an exclusive Exhibitor Lounge. • Opportunity for Passport to Literacy participation
Wednesday, October 20 2:00 p.m. – 8:00 p.m. Thursday, October 21 9:00 a.m. – 12:00 p.m.
Exhibit Setup Thursday, October 21 9:00 a.m. – 12:00 p.m.
Exhibit Teardown Saturday, October 23 6:30 p.m. – 10:30 p.m. Sunday, October 24 8:00 a.m. – 11:00 a.m.
Exhibit Specifics
Exhibit Hours:
All exhibit space includes (per 10x10 booths): • One 6’ skirted table, 8’ high back drape and 3’ draped sidewalls, two chairs, and wastebasket • Printed sign
Thursday, October 21 12:00 p.m. – 6:30 p.m.
*Please read the terms and conditions at www.DyslexiaIDA.org/conference/ for further information.
Friday, October 22 9:00 a.m. – 6:30 p.m.
Passport to Literacy $750 Drive attendees to your booth by adding the Passport to Literacy to your booth package for $750!
Saturday, October 23 9:00 a.m. – 6:30 p.m.
BOOTH PRICING Booth Size
10
By June 30
By August 22
by October 5
10x10 Corner
$
1,350.00
$
1,450.00
$
1,500.00
10x20 Corners (2)
$
2,200.00
$
2,250.00
$
2,300.00
10x30 Corners L-Shape
$
3,200.00
$
3,300.00
$
3,350.00
10x40 Corners (4) POD
$
4,500.00
$
4,550.00
$
4,600.00
Q ue s t i ons ? C ont act us t oday at confe re nce @ dy s l ex i ai da. org
FLOOR PLAN In light of COVID-19 protocols, the IDA exhibit hall will host limited booths.
Vi s i t Dy sl e xi aC ON. org
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Visit www.DyslexiaCON.org today!
2021
International Dyslexia Association 40 York Road, 4th Floor Baltimore, MD 21204 Tel: (410) 296-0232 | Fax: (410) 321-5069 Conference@DyslexiaIDA.org
