Bromont olympic equestrian park & international bromont presentation 2015

www.internationalbromont.org www.parcequestrebromont.org

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Table of contents

Fonds Jean-Jacques Boivert. Société d’histoire de la Haute-Yamaska

Bromont, city of sport and technology ......................................................................................... 4 A modern city .......................................................................................................................... 4 Bromont, city of sport .................................................................................................................. 4 Ski Bromont ................................................................................................................................. 5 The Centre National de Cyclisme de Bromont (CNCB) ..................................................... 5 Bromont and equitation ............................................................................................................... 6 Majors sporting events held in Bromont ............................................................................... 6 Bromont, city of technologie .................................................................................................. 6 Bromont, accessible city .......................................................................................................... 7 Roger Deslauriers, a competent man ........................................................................................ 8 At the heart of the Olympic Equestrian Park ....................................................................... 8 The passion of the equestrian sport ........................................................................................ 9 Leader of the International Bromont ..................................................................................... 9 The Equestrian Park : an Olympic legacy ............................................................................... 10 Bromont, equestrian city ......................................................................................................... 10 The Bromont Equestrian Park : endorsement of the sport, tradition, and excellence .............. 11 Bromont Three-Day Event ....................................................................................................... 11 Bromont International Driving ................................................................................................ 11 Quebec’s Dressage Provincial Championship ..................................................................... 11 The Bromont National Equestrian Center ......................................................................... 12 A unique venue, an important economic impact ............................................................. 13 L’International Bromont : an equestrian event of major scope ................................................. 14 A major event for Eastern Canada .................................................................................... 14 The longest tradition in Quebec ........................................................................................... 14 A history that lives on .............................................................................................................. 15

Bromont, city of sport and technology Nestled in the Eastern Townships, a rural haven of mountains and valleys, the city of Bromont is a prime example of harmonious and sustainable development.

A modern city Although the municipality of Bromont was founded in 1964, the history of its location and territory goes as far back as the 19th century, with the establishment of West Shefford and Adamsville villages.

(C) Stéphane Lemire

Merging both villages’ territories on its official founding, Bromont grew with the initiative of two brothers, Germain and Roland Desourdy, who envisaged Bromont as a definitely modern city. For the Desourdy brothers, Bromont had to develop its economic activities while respecting its citizens and its residential area, as well as protecting the environment and maintaining its quality of life.

Real visionaries, Germain and Roland Desourdy planned the development of the City of Bromont towards the tourism, sport and high technology industries.

Fonds Jean-Jacques Boivert. Société d’histoire de la Haute-Yamaska

Each year, more than 1.6 million tourists visit this charming municipality in the Eastern Townships.

Bromont, city of sport (C) C. Parent

The touristic activities the City offers span our four seasons, and include notably: equitation, ski, golf, cycling, mountain biking, Water Park and outdoor recreational activities.

For each of these activities, Bromont prides itself with first class facilities renowned beyond Quebec and Canada’s borders.

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| Bromont, city of sport and technology

Ski Bromont Ski Bromont is the largest night skiing resort in America: on 450 acres of skiable terrain, the Bromont site offers around 156 ski runs and glades, spread out on 7 hill sides.

With its ski activities, including its famous ‘Nuits Blanches’, Bromont is one of the most popular ski centers in the province.

(C) Luc Grenier

In the summer, the ski center becomes a Water Park with 25 aquatic and ground facilities, including a heated wave pool of almost 24 000 square feet, rafting, miles of waterslides and exciting mountain luge rides.

From May to October, the site also offers the largest mountain biking area in Eastern Canada with 19 trails of all levels, a permanent 4 cross course and one of the most beautiful bike parks in Quebec.

The Centre National de Cyclisme de Bromont (CNCB) In partnership with the Canadian Cycling Association, the Fédération québécoise des sports cyclistes, the club sportif Bromont, Ski Bromont and the city, the Centre National de Cyclisme de Bromont was created in 1997.

It is the only establishment in Canada to offer access to the 6 cycling disciplines in one area.

Equipped with the1996 Atlanta Olympic Games’ velodrome on 10 acres of land, the Centre National de Cyclisme de Bromont will host its first international event on track, the Challenge international sur piste de Bromont, from September 5 to 8, 2013.

To date, 7 countries are registered.

Bromont, city of sport and technology |

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Bromont and equitation Equestrian sports are closely tied to the history and founding of the City of Bromont. In order to pay homage to this common history, we invite you to read the segment titled: ‘The Equestrian Park: an Olympic legacy’.

Major sporting events held in Bromont Here are some of the major sporting events hosted in Bromont over the past few years: - - - - - - - - - - - - - - - - - - - -

International Bromont, 1975 to 2013 Equestrian events for the Montreal Olympic Games, 1976 Reining events, 1978 to 1981 Equestrian World Cup qualifier, 1984 to 2013 Alpine Skiing World Cup, 1989 Eastern Canada Mountain Biking Championships, 1992 Junior and Young Rider Championships, 1992 Camping and Caravanning World Conference (47 countries), 1994 Quebec Mountain Biking Championships, 1993, 1996, 1997 UCI Mountain Bike & Trials World Championships, 1994 Mountain Biking World Cup, 1998 Bromont International Driving, 2001 to 2013 Junior and Young Rider Championships, 2003 Quebec Equestrian Games, 2005 to 2013 Dressage@Bromont, 2010, 2011 and 2012 Canadian Interprovincial Equestrian Championships, 2011, 2012 Canadian Para-Cycling Track Championships, 2013 Quebec Cycling Track Championhips (Espoir and Élite), 2013 Challenge international sur piste de Bromont, 2013 Quebec Dressage Championships, 2014 - 2015

Bromont, city of technology Bromont ‘s Technopark (High technology industrial park), soon becoming the Bromont Scientific Park, stems from Bromont’s incredible desire to support innovation and excellence.

Including, since 1968, a regional airport at the heart of its territory of over 2600 acres, the Bromont Scientific Park is a real hub for excellence in microelectronic.

With its recent achievements, the Bromont Scientific Park is quickly becoming the ideal destination for all organizations and individuals aspiring to succeed in a fast-growing environment, combining technology, innovation, creativity and quality of life.

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| Bromont, city of sport and technology

Bromont, accessible city With its regional airport, where both 747 and private jets can land, Bromont is easily accessible and is within an hour flight of all major Canadian and American centers namely Toronto, New York and Boston.

Moreover, the City of Bromont is located next to the Eastern Townships highway, an hour drive from Pierre-Elliot Trudeau International Airport.

Near the United States border, Bromont and the Olympic Equestrian Park are a mere five-hour drive from Vermont, New England, the states of New York and New Hampshire, where a large population of horses, owners and riders reside.

(C) Cealy Tetley

(C) Normand St-Jacques

(C) HervĂŠ Bolduc

Bromont, city of sport and technology |

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Roger Deslauriers, a competent man Experienced rider and competitor, his Bromont story dates back to 1969 when he joined Roland Desoudy as Manager of the Equestrian Center. He put together horse training and breeding and trade programs that garnered international fame 10 years later. Roger Deslauriers then becomes owner of the Equestrian Center and enjoys sharing his knowledge and experience with as many people as possible.

At the heart of the Olympic Equestrian Park At the same time, in the early 70’s, he contributes to the Olympic Games’ project and when the site of today’s Bromont Equestrian Park gets the accreditation in 1974, he is one of the event’s organizers.

In 1976, the Olympic site welcomes the official equestrian disciplines at the Montreal Olympic Games. Following this illustrious event, Roger Deslauriers is given the mandate to manage the Olympic Equestrian Park. His love of the venue and his desire to keep its international renown allowed us the privilege of hosting, this year, the 38th edition of the International Bromont, the most important international horse show in Quebec and Eastern Canada.

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| Roger Deslauriers, a competent man

The passion of equestrian sport In fact, riding is a family history, as both Mario and Patrice, Roger’s two sons, also rode from a young age under their father’s kind, but none the less professsional guidance.

The knowledge and ambition passed down from father to son allowed Mario to win the final of the prestigious and highly sought 1984 World Cup, at the tender age of 19. With his horse Aramis, they are still today, the youngest rider and youngest horse to win the World Champion title. Mario was part of the Canadian team on many occasions, including the 1988 and 1992 Olympic Games.

(C) Horse Sports

Mario Deslauriers & Aramis

Leader of the International Bromont Roger Deslauriers is the founder, driving force and manager of the most prestigious equestrian event in Eastern Canada; with 38 editions to its credit, International Bromont welcomes every year hundreds of riders and horses for high caliber competitions on the site of the Olympic Equestrian Park.

After being part of the equestrian history of Quebec, Roger Deslauriers is concentrating his efforts towards creating tomorrow’s strong events, inspired by his experience and the values he cherishes: endorsement of the sport, tradition and excellence.

As manager of the Bromont Olympic Equestrian Park and owner of the Equestrian Center, Roger Deslauriers works passionately and relentlessly for the growth of equestrian sports in Quebec. A visionary, he continues to be a tireless ambassador and numerous projects are either being considered or being implemented.

Roger Deslauriers, a competent man |

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The Equestrian Park: an Olympic legacy The story starts on May 12, 1970, when the International Olympic Committee announced that Montreal would be the host city for the XXIst Olympiads.

Since the site promised to be the ideal venue to host the equestrian disciplines, Mr. Roland Desourdy, co-founder of the City of Bromont, proposes it to the Mayor of metropolitan Montreal, Jean Drapeau, a man he supports. The accreditation comes in 1974 and is soon followed by the beginning of work. Therefore, in 1976, during the XIst Olympic Games, the equestrian events are judged in Bromont.

The Olympic Equestrian Park is born.

Bromont, equestrian city Following the Olympics, the story of the Equestrian Park goes on. An exceptional venue for growing equestrian events in Quebec, it still attracts international level events, under the management of Roger Deslauriers.

Through the years, Bromont’s and the Park’s reputation grew into one of a must equestrian event in Canada.

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| The Equestrian Park : an Olympic legacy (C) Isabelle Mark-Beaulieu

In 2005, the City of Bromont assumes the ownership of part of the site in a partnership where the Société d’Agriculture du Comté de Shefford (SACS) is responsible for the marketing, maintenance and improvement of the site. Thanks to this innovative partnership with the City, the SACS and Nature Conservancy of Canada (NCC), the Olympic Equestrian Park is preserved at perpetuity and its equine vocation forever protected.

The Bromont Equestrian Park: endorsement of the sport, tradition, and excellence Today, the mission of the Olympic Equestrian Park is to actively participate in promoting equestrian sports in Quebec and Canada.

To do so, we host and organize a large number of events, every year.

It is crucial for us to welcome riders, whether novice or international experts, under the best conditions and support them on their sporting journey. Equitation is a great life teaching experience and its practice brings forth important values for everyone such as respect, patience and diligence.

Dressage, Show Jumping, Eventing, Driving are all central disciplines represented at the Park.

Bromont Three-Day Event For 26 years now, the Bromont Olympic site welcomes the Bromont Three-Day Event, a CCI3* world renowned event on the PRO Tour.

The most important show in North America for the eventing discipline, the Bromont event actually served as a final selection step for the Canadian and American Olympic teams in June 2012.

Bromont International Driving For the last 12 years, the Bromont Olympic Equestrian Park hosted the only international driving event in Canada and one of three FEI recognized events in North America.

The event, welcoming world renowned drivers, such as Chester Weber, counts towards selecting the Canadian and American teams for the World Equestrian Games.

Quebec Dressage Championship In 2014, Bromont hosted a unique dressage event: the provincial Championship. With an all FEI judges panel, including 2 foreigns judges, riders in Prix St-Georges division could received at Bromont their declaration scores in order to declare for the qualification for the 2015 Toronto Pan-Am. An exclusivity among Quebec dressage’s events.

The Equestrian Park : an Olympic legacy |

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Our objective

The Bromont National Equestrian Center

Indoor arena

The SACS has undertaken the long-term development of the Olympic Equestrian Park.

The National Equestrian Center idea was born under Roger Deslauriers’ management. It is an ambitious project which will provide facilities allowing Bromont to present the 8 FEI recognized equestrian disciplines as well as other related equine disciplines (polo, horseball, etc.).

Administration building With a mission dedicated to the growth and promotion of the sport, the National Center will be open 12 months a year for equestrian competitions, horse shows, sport-ĂŠtudes programmes and training alike.

This project will bring Bromont up the ladder in the equine world and solidify its status as a major player in the equestrian world in Quebec, Canada and abroad.

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| The Equestrian Park : an Olympic Legacy

A unique venue, an important economic impact We host or organize important events such as the International Bromont, the Three-Day Event International Show and the International Driving.

Every year, we strive to grow and improve these events, as well as making them accessible to the public. Share and create emotion.

A warm welcome, professional support and an excellent marketing strategy are important criteria for us.

Each of these events are part of the “sports and leisure” industry. In Quebec, the equine

and horse industry represents 521 million dollars in economic spin-off, 96% of which comes from the “sports and leisure” business.

International Bromont, represents, on its own, an economic impact, for Bromont and for Quebec, of more than 10 million dollars.

Moreover, the Olympic Equestrian Park’s central event,

A study by Segma Recherche concluded that this event welcomes 128 000 visitors in July.

Olympic Equestrian Park, during the summer.

In the case of the

it receives

over 200 000 visitors

The Equestrian Park : an Olympic legacy |

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International Bromont: an equestrian event of major scope “It is not just about excellence, it is about offering what we stand for, and, with our riders and visitors, write a new page in our history.”

Translated from French

– Roger Deslauriers, General Manager, International Bromont This year, International Bromont celebrated its 39th anniversary, 39 years of tradition, excellence and hard work; an event that offers a better and stronger edition, year after year.

(C) Isabelle Mark-Beaulieu

A major event for Eastern Canada International Bromont is the FEI event with the longest history in Quebec: after four decades of passion and determination, we offer a unique experience throughout Eastern Canada.

We welcome riders from Quebec, Canada and abroad for three weeks of high caliber competition, on a venue with undeniable country charm and high quality facilities.

With over $ 500 000 in prizes and purse money, we are the most important event in Eastern Canada as well as one of the Top 25 competitions in North America.

The longest tradition in Quebec From our beginning of a few days of competition in June, we have grown: as early as 1984, our 9th edition, the FEI recognized the value of our event by authorizing a special qualifying event for the final of the World Cup, an honor we have never lost.

From days, the event became weeks welcoming hundreds of riders and horses on a site where history and equestrian tradition live in harmony.

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| International Bromont : an equestrian event of major scope

In 2013, we have added a cornerstone to our growth: a third week of competition, exclusively national, proving once again that no other event in Quebec and Canada can compare to the International Bromont.

For 2015, the International Bromont will present 3 weeks of international level event, including one the seven East coast exlusive and prestigious Longines FEI World CupTM Jumping North American League Qualifier.

A history that lives on The effervescence and energy created with each edition motivate us to push our boundaries. Every year is an opportunity for a unique event, every year is an opportunity to honor our achievements and redefine our standard of excellence.

(C) Cealy Tetley

International Bromont : an equestrian event of major scope |

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