EFFICIENT TRANSPARENT STRAIGHTFORWARD
MARKETING SUMMARY REPORT
During the past 60 days, the team at Interluxe has focused intensely on preparing and executing the plans for your online auctions. We are pleased with the strong response generated as a result of the marketing plan we implemented. The following information summarizes the activities and results made possible by the consistent efforts of your listing agents and the Interluxe team.
ADVERTISING IMPRESSIONS
• Over 477K+ online impressions on a wide variety of finance, business, news, and lifestyle websites. The impressions received over 20.9K+ clicks with an average click through rate of 2.86 %. This amount of exposure is beyond what we typically see with campaigns of similar scope.
• 1.6M+ impressions in Newspapers and Print Media.
• Numerous social media postings on Facebook, Instagram, LinkedIn and Interluxe’s Website intended to drive qualified visitors to your property. (See web traffic results later in this report.)
MLS SYNDICATION
Auction language and information were added to your MLS listings, which syndicated to Zillow.com, Realtor.com, Truila.com, etc. This language helps grab attention from more passive buyers as they scroll through these real estate sites.
Property Video
https://issuu.com/interluxe/docs/nc_ws_combined_brochure_5page?fr=xKAE9_zU1NQ
SIGNAGE
Signage and directionals were placed around the community to guide and attract buyers to the properties.
PRINT ADVERTISING
A total of fourteen (14) print advertisements in Newspapers and Print Media earned over 1.6M+ impressions in TheWallStreetJournal(3x),Winston-SalemJournal(6x),RaleighNews&Observer(2x),CharlotteObserver(2x),& TheNewYorkPost(1x).
WALL STREET JOURNAL PRINT
ended work-from-home arrangements. “Itisnow abuyer’s market,”said Graham. “When started,you could literally putaproperty on the marketonaFriday, book in 10 viewingsoverthe weekend
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under
to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
Rough in The City
RALEIGH NEWS & OBSERVER PRINT
Suspect arrested in Hillsborough double murder. Teen and young man were found shot in car.
Disputes hold up Israeli cabinet vote on ceasefire
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CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
CHARLOTTE OBSERVER PRINT
CONFIDENTIALITY NOTE:
NEW YORK POST PRINT
BRYANT SPARKS
Holiday market kiosk catches fire
By AMANDA WOODS and JOE MARINO
A raging fire engulfed a stall at Bryant Park’s iconic holiday market Friday morning, sending huge plumes of black smoke rising above the Manhattan skyline. The fire broke out around 9:20 a.m., causing heavy plumes of fire to erupt from the shed — home to four small foodrelated businesses — set up inside the park on West 40th Street between Fifth and Sixth avenues, according to the FDNY and video from the scene. “We found a fire in the kiosk behind me, approximately 6 feet by about 40 feet long,” FDNY Chief of Battalion 9, Joe Castellano, told reporters. “There was fire in there throughout.”
Sources told The Post the inferno appeared to have started as a trash fire and then spread to the shed. It wasn’t clear how the trash caught fire. A photo shows a small booth called Seapark, boasting offerings of lobster rolls and seafood fries, catching fire, before massive flames could be seen in images of the market. But Castellano said it looked worse than it was. “There was slight damage to the adjacent kiosk, and there was some heat impingement on the roof of the ice skating rink behind the kiosk on fire,” Castellano said. “No real fire spread, just some flame impingement, and you see a little browning of the white roof structure.” The blaze was placed un-
der control by around 10 a.m., officials said. The cause of the fire remains under investigation by fire marshals, Castellano said.
“We are grateful for the FDNY’s quick response to the incident that occurred earlier today,” a Bryant Park spokesperson said in a statement. “The Rink and The Lodge are currently open. Most of The Holiday Shops have reopened, and we expect all the Holiday Shops that were not affected by the fire to reopen later [Friday].” No injuries were reported in the fire, officials said. The blaze came about a week and a half after another fire ignited a swath of Herald Square’s festive shopping corridor on Broadway between West 35th and West 36th Streets.
The Morrison Hotel, the famous backdrop for The Doors’
EMAIL CAMPAIGNS
E-mail campaigns: Five (5) were sent throughout the marketing period with the following results:
*Please note – this number is not 185,353 individuals, but rather 185,353 total emails were sent; many people on the lists received more than one message.
These total open and click-through percentages, 30.36% and 6.7%, exceed both industry and Interluxe eblast averages!
VOICEMAIL & TEXT CAMPAIGNS
A total of 1,316 texts and 1,327 voicemails were sent out to bring attention to the auction. Thousands of additional texts and voicemails were sent by your buyer development team.
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
PUBLIC RELATIONS OVERVIEW
Following is a summary of public relations activities and results for The Hutchinson Island Waterfront Estate auction: https://www.einpresswire.com/report/s9TqpU4yQASEdmiA
To date, online distribution of the press release resulted an online pickup of 246 sites. The following is a list of some highlights of the media coverage of this auction:
PUBLIC RELATIONS OVERVIEW (CONTINUED)
SOCIAL & DIGITAL MEDIA
As part of our ongoing media strategy to create viral interest in your properties, we strive to create conversations amongst buyers and influencers to spread the word about your properties through social media. We reach even further through targeted digital media to prospect profiles that meet our strict criteria for buyers who would most likely be interested in a property such as yours. SOCIAL & DIGITAL MEDIA SUMMARY:
Social Media Interactions
FACEBOOK/INSTAGRAM ADVERTISING OVERVIEW
Impressions
FACEBOOK SUMMARY:
• Campaigns generated 11,885 clicks on 111,082 impressions, resulting in an average 10.70% CTR.
• Throughout the campaign, poorer performing messaging was paused in favor of messaging generating the highest volume of engagement and leads in each campaign market group.
• This campaign resulted in an additional 390 leads generated.
• Overall, the Facebook/Instagram campaign’s overall 10.70% CTR is 10 times above the 0.99% industry benchmark!
LINKEDIN ADVERTISING OVERVIEW
Impressions Clicks
LINKEDIN SUMMARY:
• Campaigns generated 4,552 clicks on 166,007 impressions, resulting in an average 2.74% CTR.
• Throughout the campaign, poorer performing messaging was paused in favor of messaging generating the highest volume of engagement and leads in each campaign market group.
• This campaign resulted in an additional 177 leads generated.
• Overall, the LinkedIn campaign’s 2.74% CTR is more than 4 times above the 0.58% industry benchmark!
TOP PERFORMING ADS: FACEBOOK, INSTAGRAM & LINKEDIN
This ad performed the best across Facebook and Instagram and acquired
WEB TRAFFIC
In the 45 days prior to opening of the online auction, there were over 11,400 visitors to the Interluxe website from over 97 countries led primarily by the US, Canada, United Kingdom, and Germany. More importantly, there were 2,527 visitors to The Rolling Knoll and French Cove Estates auction pages with an average duration of 1 minute and 41 seconds (That duration far surpasses industry averages!)
In short, Interluxe’s website traffic surged over the past six weeks as interest and buzz on these auctions grew online.
RELATIONSHIP MANAGEMENT & LEAD NUTURING
Every ad contained a toll-free number and invited interested prospects to call for your brochure. We logged each inquiry and gathered as much pre-qualifying information as possible besides name, address, phone number, and source of lead.
As of Monday, January 27th , Interluxe has received one thousand and forty-seven (1,047) inquiries and growing for The Rolling Knoll and French Cove Estates auctions.
PREVIEWS
As of Monday, January 27th , the total number of previews for The Rolling Knoll and French Cove Estates auction were thirty-five (35) groups. This is a very strong response and far exceeds initial expectations.
NEW ACCOUNTS CREATED
As of Monday, January 27th , the total number of new accounts created for The Rolling Knoll and French Cove Estates auction were approximately thirty-two (32). This shows solid interest in your properties, as accounts created at www.interluxe.com provide access to your property’s due diligence and enable buyers take the next step in the bidding process.
REGISTERED BIDDERS
As of Monday, January 27th , there are seven (7) fully registered bidders. A fully registered bidder has provided the bidder deposit either via credit card authorization or wire transfer and have agreed to the terms and conditions of the online auction. This is a very strong response and far exceeds our initial expectations on bidder participation.
FINAL THOUGHTS
We are extremely pleased with the exposure and volume of interest that has been achieved. The response generated from your campaign was excellent in quantity and financial capability of the prospects.
Our Interluxe team wants to thank you for the opportunity to promote your property and placing your trust in us and the process. We look forward to a successful auction and wishing you all the best in your future endeavors.
