The Ritz-Carlton Condo
EFFICIENT TRANSPARENT STRAIGHTFORWARD
MARKETING SUMMARY REPORT
During the past 60 days, the team at Interluxe has focused intensely on preparing and executing the plans for your online auction. We are pleased with the strong response generated as a result of the marketing plan we implemented. The following information summarizes the activities and results made possible by the consistent efforts of your listing agents and the Interluxe team.
ADVERTISING IMPRESSIONS
• Over 384K+ online impressions on a wide variety of finance, business, news, and lifestyle websites. The impressions received over 5,320+ clicks with an average click through rate of 3.83%. This amount of exposure is beyond what we typically see with campaigns of similar scope.
• 4.93M+ impressions in Newspapers and Print Media
• Numerous social media postings on Facebook, Twitter, Instagram and Interluxe’s Website intended to drive qualified visitors to your property. (See web traffic results later in this report.)
MLS SYNDICATION
Auction language and information were added to your MLS listing, which syndicated to Zillow.com, Realtor.com, Truila.com, etc. This language helps grab attention from more passive buyers as they scroll through these real estate sites.
Property Video
CUSTOMIZED E-BROCHURE
https://issuu.com/interluxe/docs/online_auction_the_ritz-carlton_condo_in_sarasota?fr=xKAE9_zMzMw
SIGNAGE
Signage and directionals were placed around the community to guide and attract buyers to the property.
CONFIDENTIALITY
NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
DIRECT MAIL CAMPAIGN
A folded mailer was mailed to a targeted list of over 18,000 individuals with household wealth in excess of $50,000,000.
PRINT ADVERTISING
A total of twenty-two (22) print advertisements in Newspapers and Print Media earned over 4.93M+ impressions in The Wall Street Journal (x4 National - $81,828) , The New York Post (x3), Sarasota HeraldTribune (x12), Crain’s Chicago (x1), Crain’s Detroit (x1), and Crain’s Cleveland (x1).
WALL STREET JOURNAL PRINT ADVERTISING
(x4 National = $81,828 value)
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
NEW YORK POST PRINT ADVERTISING
(3x Insertion)
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
SARASOTA HERALD-TRIBUNE PRINT ADVERTISING
(12x Insertion)
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
SARASOTA HERALD-TRIBUNE PRINT ADVERTISING
(12x Insertion)
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
SARASOTA HERALD-TRIBUNE PRINT ADVERTISING
(12x Insertion)
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
CRAIN’S CHICAGO/DETROIT/CLEVELAND PRINT ADVERTISING
(1x Insertion Per Newspaper)
CONFIDENTIALITY
MEDIA COVERAGE
Feature from Sarasota Herald-Tribune about The Ritz-Carlton Condo: Siesta Key canal home, Ritz-Carlton condo headed for auction block
CONFIDENTIALITY NOTE: The individual(s) to whom it is provided. It law. In no event is this material to of Interluxe.
EMAIL CAMPAIGNS
E-mail campaigns: Five (5) were sent throughout the marketing period with the following results:
*Please note – this number is not 191,823 individuals, but rather 191,823 total emails were sent; many people on the lists received more than one message.
These total open and click-through percentages, 30.55% and 5.36%, exceed both industry and Interluxe e-blast averages!
VOICEMAIL & TEXT CAMPAIGNS
A total of 1,543 texts and 1,659 voicemails were sent out to bring attention to the auction. Thousands of additional texts and voicemails were sent by your buyer development team.
CONFIDENTIALITY NOTE: The information contained in this report is privileged and confidential information intended to be delivered to, and for the use of, only the individual(s) to whom it is provided. It may contain information that is confidential, proprietary, client privileged, or subject to other doctrines and/or privileges recognized under applicable law. In no event is this material to be read, used, copied, reproduced, stored, forwarded or retained by anyone other than the named addressee(s) except with the express consent of Interluxe.
PUBLIC RELATIONS OVERVIEW
Following is a summary of public relations activities and results for The Ritz-Carlton Condo auction: https://www.einpresswire.com/report/uykaV3q2zTpbSYOP
To date, online distribution of the press release resulted an online pickup of 254 sites. The following is a list of some highlights of the media coverage of this auction:
PUBLIC RELATIONS OVERVIEW (CONTINUED)
SOCIAL & DIGITAL MEDIA
As part of our ongoing media strategy to create viral interest in your property, we strive to create conversations amongst buyers and influencers to spread the word about your property through social media. We reach even further through targeted digital media to prospect profiles that meet our strict criteria for buyers who would most likely be interested in a property such as yours.
SOCIAL & DIGITAL MEDIA SUMMARY:
• 52+ Total Social Media Interactions
• 55+ Post Reactions
FACEBOOK/INSTAGRAM ADVERTISING OVERVIEW
Impressions
FACEBOOK SUMMARY:
• Campaigns generated 1,360 clicks on 28,176 impressions, resulting in an average 4.95% CTR.
• Throughout the campaign, poorer performing messaging was paused in favor of messaging generating the highest volume of engagement and leads in each campaign market group.
• This campaign resulted in an additional 97 leads generated.
• Overall, the Facebook/Instagram campaign’s overall 4.95% CTR is 5 times above the 0.99% industry benchmark!
LINKEDIN ADVERTISING OVERVIEW
Impressions Clicks CTR
LINKEDIN SUMMARY:
• Campaigns generated 770 clicks on 64,779 impressions, resulting in an average 1.18% CTR.
• Throughout the campaign, poorer performing messaging was paused in favor of messaging generating the highest volume of engagement and leads in each campaign market group.
• This campaign resulted in an additional 44 leads generated.
• Overall, the LinkedIn campaign’s 1.18% CTR is more than 2 times above the 0.58% industry benchmark!
TOP PERFORMING ADS: FACEBOOK, INSTAGRAM & LINKEDIN
This ad performed the best across Facebook and Instagram and acquired
WEB TRAFFIC
In the 45 days prior to opening of the online auction, visitors to the Interluxe website came from 83 countries led primarily by the US, Canada, UK, and the British Virgin Islands. More importantly, there were 1,000+ visitors The Ritz-Carlton Condo auction page with an average duration of 1 minute and 38 seconds (That duration far surpasses industry averages!)
In short, Interluxe’s website traffic surged over the past six weeks as interest and buzz on this auction grew online.
RELATIONSHIP MANAGEMENT & LEAD NUTURING
Every ad contained a toll-free number, a custom QR code and a custom landing page and invited interested prospects to call for your brochure. We logged each inquiry and gathered as much pre-qualifying information as possible besides name, address, phone number, and source of lead.
As of Monday, April 14th , Interluxe has received six hundred and three (603) inquiries and growing for The Ritz-Carlton Condo auction.
PREVIEWS
As of Monday, April 14th , the total number of previews The Ritz-Carlton Condo preview weekend was twenty-one (21) groups and four (4) groups at the Broker’s Open Preview for a total of 25 showings. This is a very strong response.
NEW ACCOUNTS CREATED
As of Monday, April 14th, the total number of new accounts created for The Ritz-Carlton Condo auction was approximately thirty-three (33). This shows solid interest in your property, as accounts created at www.interluxe.com provide access to your property’s due diligence and enable buyers take the next step in the bidding process.
REGISTERED BIDDERS
As of Monday, April 14th, there are five (5) fully registered bidders. A fully registered bidder has provided the bidder deposit either via credit card authorization or wire transfer and have agreed to the terms and conditions of the online auction.
FINAL THOUGHTS
The exposure and volume of interest that has been achieved for this property is unprecedented. The response generated from your campaign was excellent in quantity and financial capability of the prospects.
Our Interluxe team wants to thank you for the opportunity to promote your property and placing your trust in us and the process. We look forward to a successful auction and wishing you all the best in your future endeavors.
