UPHOLSTERY
Rhine
Attitude
Rhine
himolla’s latest range is poised for stores and the roadshow is returning ‘As well as sparkling new products and a range of marketing strategies designed to make the most of difficult trading conditions, himolla has comforting news for all our UK retail partners,’ says Rob Davies, himolla UK sales agent. ‘Firstly, there’s our Little/Big attitude to promoting positive success. As one of Europe’s largest and most progressive upholstery manufacturers we’re able to offer our retailers the solid support of a big organisation, whilst presenting customers with sales-winning designs and a huge range of styles and finishes. Our size also means we can continually introduce technological innovation and market-leading features – not to mention a convincing five-year guarantee – putting our products at the top of your customers’ shopping list. ‘The little part is that the company began in a small workshop in Germany over 70 years ago with craftsmen building furniture with real quality and lasting design appeal. That original dedication to customer satisfaction and longevity is still with us today, as is our determination to manufacture
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Interiors Monthly February 2021
Chester
responsibly, with due regard to sustainability, planning, production methods and logistics. ‘Spektra was an immediate hit at last October’s at home show and our latest range now promises success in showrooms too. No wonder: it’s a symphony of sleek, designer style and sales-winning features, including optional battery packs and heart balance. Spektra is available in 10cm steps with two seat heights, wall huggers, beds and new designs. ‘Meanwhile, our top five UK sellers – the Rhine, Mosel, Themse, Swan and Chester ranges – all have refreshed sales appeal, plus new features like stepless, adjustable neckrests, backrests, longer footrests and optional battery packs. Chester even offers an electric neckrest.’ Next month will see a big step forward in marketing, says Davies.
‘Our travelling roadshow will be visiting our retail partners, giving our agents the chance to demonstrate our latest models, complete with top-of-the-market features and touch-of-the-button comfort. ‘With more people spending more time sitting at home we’re doing our utmost to make sure they’re seated comfortably – on a himolla sofa, or recliner.’ Visit: www.himolla-uk.co.uk
Themse
