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Interiors UK
22-25 January 2012
PREVIEW
60
‘Retailers are turning back to brands as consumers look to companies they can trust. Having identified that there is a gap in the market, we concluded that we are ideally positioned to fill it by evolving the Old Charm brand and broadening its appeal through the introduction of a premium finish that meets commercial price points,’ says Malcolm Nix, Wood Bros sales and marketing director. The show will see the launch of the Heritage finish, designed to appeal to those with grander homes or wanting an overtly authentic traditional finish. Heritage is a warm chestnut colour with great depth and patina. Using character oak each piece is ‘antiqued’ with random softening and mild distressing for added character, thus ensuring no piece is exactly alike. The finish will be available on all pieces within the Old Charm range and the new Buckingham dining and occasional range. The firm’s fabric swatch will also be extended at the show along with the introduction of a more lifestyle focused brochure.
Interiors Monthly December 2011
Visit www.interiorsuk.com Anna V Rugs, tel: 01580 201 092 Carlos Remes Lighting, tel: 01604 700879 Ernest Menard, tel: 00 33 2 9680 2000 Furniture Link International, tel: 00 353 42 933 7044 Greenapple Systems, tel: 0121 766 5079 HTL, tel: 01782 406 666 Jitona, tel: 00 420 381 540 127 Kettle Interiors, tel: 0845 678 1155 One-Call: 08451 084 084 Privee Home, tel: 00 37 0659 00010 Rugs With Flair, tel: 0161 320 7146 Ruth Lyne, tel: 07796 507 073 Saluc, tel: 00 32 6977 8211 Time Living, tel: 0115 9702 137 Topcret, tel: 00 34 9 3274 1208 Totem Furniture, tel: 01785 600 300 Above: TP24, tel: 0844 822 8096 Westminster Teak’s Marina Westminster Teak, tel: 01825 764 222 Right: Ruth Lyne Wood Bros, tel: 01920 469 241 wall hanging Bottom: Ernest Menard’s Horizon