40Mlily_IMAPR18.QXP_Interior Monthly Template 27/03/2018 12:36 Page 40
BEDS AND BEDROOM
Winning formula Mlily is prospering with its ethos of supporting retailers Mlily continues to go from strength to strength and its turnover cannot be understated amid the challenges of today’s marketplace. For the third consecutive year it has doubled its business and is looking forward to continued success in 2018. Besides a fruitful partnership with global brand Manchester United, what has led to the company’s winning formula? ‘It’s about relationships. The loyalty and support we show our retailers is unparalleled,’ says Bob Badman, Mlily director of sales. ‘People know we have great products now, and it’s about delivering that level of quality they have
come to expect at a price which maximises their margins.’ New to Mlily’s 2018 range is the Aria bed in a box that includes two free pillows and a simple, elegant look. It has also extended its Manchester United partnership with the new Premier Collection, using exclusive Hybrid Technology designed in collaboration with the Recovery & Regeneration Team at the club’s Aon Training Complex. By taking the products it has customised for United’s elite players and making those same benefits available to the general public, Mlily is doing all it can to redefine sleep across the UK.
‘We’ve got big plans for the partnership ahead,’ says Pomi Khan, Mlily UK ceo. ‘All of our mattresses are currently in player and coaching staff homes, and we’re looking to conduct further studies relating to sleep and performance in collaboration with United. As we continue to conduct research in this field, the fruits of our efforts will not only be reflected in the products United players use but also in the products we make available to everyone. It’s about helping people achieve peak performance wherever they are,’ adds Khan. Email: sales@mlily.uk
Mlily has extended its partnership with Manchester United, while team legend Denis Irwin attended the January Furniture Show and met the Mlily team
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Interiors Monthly April 2018