Difference between flyers, brochures, posters & leaflets

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Difference Between Flyers, Brochures, Posters & Leaflets Today’s era is marked by the period of a highly competitive industry, where marketing in an indispensible tool to promote your brand. Brands, with each passing day, are innovating new techniques to promote their brand and increase their brand awareness amongst consumers. Brands use a combination of traditional and new age marketing techniques to help their presence felt amongst its customers or target audiences as popularly known.

Flyers, brochures, posters, leaflets are popular outdoor techniques which are still used by many companies. If you are also planning to implement the use of the above in some time, you got to know the basic difference and the functions of the same.

+91-11- 47098755 Flyers A flyer is commonly known as handbill. It is generally an A4 size paper and is mostly used for small- scale marketing often covering a small region. Flyers are still considered to be a cost effective way to reach to a large customer base. Since flyers hold the audience’s attention for a trivial span of time, it has to be designed in an eye catching manner. There are several Flyer designing companies in Delhi itself! You can get your customized flyer with the help of any of such agency.

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Leaflets

A leaflet is considered to have a better design as compared to a flyer. The standard size of a leaflet is that of an A6 sheet. In terms of cost too, it is a bit more expensive. They are mostly printed in colors. They can be circulated by either handing them over to the concerned audience, or inserting it in the local newspaper. Not only this, leaflets are often placed tactically at placed where people are bound to take a look for example at tables in restaurants, etc.

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Brochures

Brochures are also known as pamphlets; they are more expensive in comparison to flyers and are generally made for a specific company with particular information in it. A brochure is generally a standard size of single paper in multiple folds each denoted to a specific type of information. Brochures are expected to be retained by the receivers as opposed to flyers. They also need to be appealing in its look and this work is done effortlessly by many Brochure and Logo Designing Company in the country.

Posters

They are bigger in size and the size may vary. They are generally put up at places where there is maximum visibility expected. A poster should have a catchy line and attractive visuals to grab the attention of the TG. The text should be less so that the person reading it has his interest intact while going through the poster.

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