PPC Trends in2017

+91-11- 47098755

PPC Trends in2017

+91-11- 47098755

Pay per click is THE internet advertising model that facilitates the web visitors with relevant contents’ web address. In short, PPC offers first and foremost solutions to any search engine query.

When it comes to pay per click services, India is growing with a rapid speed and accumulating all the trends that are flourishing the digital world.

Here, we will be throwing light on some of the biggest trends and modifications that significantly changed the face of PPC in 2017.

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What is what- This sub-area of AI enables the computer to learn on its own without being explicitly programmed by outer resource. Under machine learning phase, whenever computer is exposed to new data, it get into self learning mode to grow, change and further develop by itself.

How it is growing- This phenomenon is empowering more and more innovation in search marketing, for example smart display campaigns proposed by Google. It depends on machine learning process which is supposed to automate almost every aspect of campaigns.

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What is what- Google unveiled its Google Attribution, a more convenient version of prior Attribution 360 that will further facilitate the search marketer’s job.

How it helps- In prior version of Attribution offering, the search marketers used to have access to limited attribution data in AdWords and Analytics, but this product allows access to multichannel conversion data and also feeds back into AdWords for bidding strategies.

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What is what- If you see Google ads on search engine’s result page, the “Ad” label is highlighted in green colour and that started happening in the beginning of 2017. previously it used to be yellow.

How is it- It is not just the visual presentation of ads that changed, event characters’ limit has also been increased, which facilitates in conveying the brand essence even more. Moreover, Google came up with a beta version allowing advertisers direct their mobile search ads to AMPenabled landing pages.

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What is what- Google gave the liberty to advertisers to see their past Quality Score data in AdWords.

How is it- It is changing the interface of bidding in User Interface to highlight the suggestions of bids for numerous page positions.

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Bing’s shopping ads started adding display network, on the other hand, Google tried with a pilot of its Retail Shopping on Display technique for fashion and home design sites.

Other than these changes, there are many other transformations that PPC introduced, implemented, and running well. There will be more changes in times to come, which will certainly change the face of PPC. That’s all for PPC changes in 2017, will keep posting you about more changes in times to come.

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