DEFINITIONS
OUR BRAND
In this document, “branding” refers to using a name, term, design, or symbol to identify an organization and distinguish its logo, projects or products.
The IAF brand is more than a logo. It represents the distinctive values and principles of the agency.
“Marking” refers to visibly acknowledging the sponsor of a project or product by applying its logo or graphic identities to print or digital materials.
The IAF logo consists of a globe showing the Western Hemisphere, surrounded by a red ring and underneath it the name “INTER-AMERICAN FOUNDATION.” The logo is also often accompanied by the tagline: EMPOWERED COMMUNITIES, SUSTAINABLE RESULTS. The organization name is always written in all capital letters.
OU R LOG O
SEAL Uses: Signs, plaques, fact sheets, pins, photos watermark, e-mail signature.
VERTICAL LOGO Uses: Formal invitations, stationary, certificates, and when co-branding with other vertical logos
GLOBE- WESTERN HEMISPHERE
RED RING
AGENCY & BRAND NAME
TAGLINE
I N T E R - A M E R I C A N F O U N D AT I O N
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HORIZONTAL LOGO Uses: Publications, web pages, signs, stationery, co-branding with other horizontal logos.
I N T E R - A M E R I C A N F O U N D AT I O N
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